Tourism marketing vital for rural success
Chinook Observer Even so, it is welcome news that the Legislature is considering a move toward a performance-based statewide tourism-marketing program. The Peninsula, Pacific County and business owners have long understood the value of telling our story to the outside ... |
Tuesday, January 31, 2017
Tourism marketing vital for rural success - Chinook Observer
Galena Sacks CEO Amid Escalating Criminal Probe Into Fentanyl Drug Marketing - TheStreet.com
TheStreet.com |
Galena Sacks CEO Amid Escalating Criminal Probe Into Fentanyl Drug Marketing
TheStreet.com The Feds are investigating Galena's marketing and promotional practices for Abstral, the company's fentanyl-based painkiller, according to an 8-K filing with the Securities and Exchange Commission. Schwartz was instrumental in Galena acquiring Abstral ... |
A Look at What's to Come for Comcast's Advertising Business - Market Realist
Market Realist |
A Look at What's to Come for Comcast's Advertising Business
Market Realist Advertising is an important segment for Comcast (CMCSA). In its fiscal 4Q16 earnings call, the company stated that, as it continues to build on its advanced advertising capabilities, it continues to see strong growth in the business. Comcast added that ... |
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Gas station "False Advertising" bill - 1011now
1011now |
Gas station "False Advertising" bill
1011now "In terms of the spirit of the advertising that is undeniably a problem here," said Hegarty. Senator McCollister introduced the bill after he says he was duped. He says sometimes customers end up paying as much as 60 cents more per gallon compared to ... State senator aims to halt deceptive advertising ploy used at some Nebraska gas stations to tout cheap prices |
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Digital Marketing Manager - Charlotte Agenda
Digital Marketing Manager
Charlotte Agenda RSM is a private marketing agency located in Charlotte, NC that has excelled in the field of retail promotions for the last 20 years. We are strategic retail, consumer promotions and marketing specialists that develop creative and compelling marketing ... |
It's been 10 years since marketing campaign sparked panic - Boston Herald
It's been 10 years since marketing campaign sparked panic
Boston Herald BOSTON — It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who ... |
Want to Talk to the President? Advertise Here - The Atlantic
The Atlantic |
Want to Talk to the President? Advertise Here
The Atlantic If Trump gets his talking points, policy ideas, and legislative focus from a handful of advertising-supported television shows, it's only a matter of time until these show's advertisers and producers recognize they potentially have enormous power over ... |
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'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency - Business Insider
Business Insider |
'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency
Business Insider A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding ... |
from advertising - Google News http://ift.tt/2jT7qnj
3 Reasons Email Campaigns Remain the Best Marketing Tool - Entrepreneur
Entrepreneur |
3 Reasons Email Campaigns Remain the Best Marketing Tool
Entrepreneur I used to think that email marketing's days were numbered. But, as a recent study from marketing technology pioneer Zeta Global and market research firm The Relevancy Group found, there's even more value for email marketing today than in years past ... |
Social Media for E-Commerce Marketing [Infographic] - MarketingProfs.com (subscription)
MarketingProfs.com (subscription) |
Social Media for E-Commerce Marketing [Infographic]
MarketingProfs.com (subscription) Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever. The company released an infographic that depicts how people use social ... |
How To Send The Best Marketing Emails For Your Startup - Forbes
Forbes |
How To Send The Best Marketing Emails For Your Startup
Forbes A review of 10 studies on email marketing by CoSchedule found that the #1 day to send email was Tuesday and that if you're sending two emails a week, Thursday should be your second day. The same study review identified four time frames that emails get ... |
5 Ways To Boost The Impact Of Your Marketing Automation - Forbes
Forbes |
5 Ways To Boost The Impact Of Your Marketing Automation
Forbes Despite the potential that marketing automation offers to connect with leads and convert them to customers, many brands still use this marketing tool as simply glorified email distribution. The most successful companies use their marketing automation ... |
It's Been 10 Years Since Marketing Campaign Sparked Panic - ABC News
It's Been 10 Years Since Marketing Campaign Sparked Panic
ABC News It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who placed ... |
Diversity Is The New Norm In Super Bowl Advertising: Study - Forbes - Forbes
Forbes |
Diversity Is The New Norm In Super Bowl Advertising: Study - Forbes
Forbes This article is by Charles R. Taylor, John A. Murphy Professor of Marketing, Villanova School of Business. The Super Bowl is a microcosm for observing how ... |
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It's been 10 years since marketing campaign sparked panic - Boston Herald
It's been 10 years since marketing campaign sparked panic
Boston Herald BOSTON — It's been 10 years since highways, bridges and some transit stations around Boston were closed by a terror scare that turned out to be nothing more than a guerrilla marketing campaign. The panic on Jan. 31, 2007, was caused by two artists who ... |
P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid - AdAge.com
AdAge.com |
P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid
AdAge.com Regardless, it doesn't matter enough to warrant the complexity and the tremendous resources spent to deal with the differences. We'd rather spend time working on better advertising than debating the viewability standard with another publisher or agency.". |
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How to Get the Most Out of Your Marketing Analytics Tools - Fortune
Fortune |
How to Get the Most Out of Your Marketing Analytics Tools
Fortune It's not that they have the wrong tools, but they're finding it hard to get a clear view of the big picture. There is an opportunity for marketing departments to get more value from their technology investments. Below are some of the ways marketing ... |
'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency - Business Insider
Business Insider |
'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency
Business Insider A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding ... World's biggest brands review almost $3 billion of programmatic ad spend: Survey |
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Want to Talk to the President? Advertise Here - The Atlantic
The Atlantic |
Want to Talk to the President? Advertise Here
The Atlantic If Trump gets his talking points, policy ideas, and legislative focus from a handful of advertising-supported television shows, it's only a matter of time until these show's advertisers and producers recognize they potentially have enormous power over ... |
from advertising - Google News http://ift.tt/2jSooEV
Mobile advertising: Stop fraud and step up clicks (VB Live) - VentureBeat
VentureBeat |
Mobile advertising: Stop fraud and step up clicks (VB Live)
VentureBeat Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our VB Live event to learn how to stay in front of your audience, ahead of your ... |
from advertising - Google News http://ift.tt/2jS9YVt
Snapchat gets serious about advertising - Mashable
Mashable |
Snapchat gets serious about advertising
Mashable As Snap reportedly buckles down to go public, the company behind the ephemeral sharing app said Tuesday that it is now adding several more ways for advertisers to plug into its system and buy self-serve ads in the app. Snapchat had previously not let ... |
from advertising - Google News http://ift.tt/2jRFS4q
$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad. - New York Times
ESPN |
$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.
New York Times An image promoting Snickers' Super Bowl ad. The advertisement will be the Super Bowl's first live commercial. This month, Anheuser-Busch InBev hosted a dozen or so reporters at its airy New York office to discuss its advertising plans for the Super Bowl. NFL nixes GNC's SB LI ad, citing ban on 'advertising of supplements' Advertising Age Delivers Unprecedented Coverage Of Super Bowl LI Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising |
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Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more - TechCrunch
TechCrunch |
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more
TechCrunch Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the ... Facebook defends metrics errors as it puts focus on transparency |
'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency - Business Insider
Business Insider |
'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency
Business Insider A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding ... |
from advertising - Google News http://ift.tt/2kdsGWd
Digital advertising to cross Rs 255 billion mark in 2020 - Economic Times
Economic Times |
Digital advertising to cross Rs 255 billion mark in 2020
Economic Times "Although the share of digital advertising spend remains low at 12.7 per cent in 2016, it is one of the fastest growing mediums at an expected CAGR of 33.5 per cent (2015- 2020) to cross Rs 255 billion in 2020," said the Digitisation to Drive Marketing ... |
from advertising - Google News http://ift.tt/2kd96cp
Brand Networks to Offer Self-Service Snapchat Advertising Solution - Yahoo Finance
Brand Networks to Offer Self-Service Snapchat Advertising Solution
Yahoo Finance BOSTON, MA--(Marketwired - Jan 31, 2017) - Brand Networks, the award-winning provider of software and services that simplify social™, today announced its self-service advertising integration with Snapchat on the Brand Networks Platform. The new ... |
from advertising - Google News http://ift.tt/2knHeVB
Morpace and Marketing Evolution Announce Global Automotive Partnership - Yahoo Finance
Morpace and Marketing Evolution Announce Global Automotive Partnership
Yahoo Finance 31, 2017 /PRNewswire/ -- Morpace Inc., a marketing research and consulting firm, today announced a global strategic agreement with Marketing Evolution to bring automotive clients the award-winning ROI Brain™, an ROI optimization solution which works ... |
Perfecting Process Silos in Marketing - Business 2 Community
Business 2 Community |
Perfecting Process Silos in Marketing
Business 2 Community Do processes cramp your marketing style? Many marketers get antsy at the talk of processes, anticipating cumbersome rules that interfere with essential creativity or spontaniety. But is that true? Ironically, regardless of whether you formally ... |
Bringing Your Digital Marketing Strategy In-House: Is Your Team Ready? - Forbes
Bringing Your Digital Marketing Strategy In-House: Is Your Team Ready?
Forbes Personally, as the CEO of an inbound marketing agency, I've seen some businesses benefit from bringing their marketing in-house, while I've seen others flounder and become less effective. What separates the successes from the failures? While there is ... |
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