'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency - Business Insider

Business Insider

'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency Business Insider A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding ... and more »

from advertising - Google News http://ift.tt/2jT7qnj