In Advertising Paradise, Reality Is Just a Conversation Away - New York Times

New York Times

In Advertising Paradise, Reality Is Just a Conversation Away New York Times CANNES, France — The top hitters in media and advertising descended on the beaches of southern France last week, lounging on yachts and sipping wine and frozen rosé slushies as the sun sparkled on the cerulean water of the French Riviera. The future of advertising: Three takeaways from the Cannes Lions festival in 2017Quartz Advertising agencies squeezed by tech giants - Financial TimesFinancial Times all 131 news articles »

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Does Refi Advertising Help or Hurt Borrowers and Lenders? - Mortgage News Daily

Does Refi Advertising Help or Hurt Borrowers and Lenders? Mortgage News Daily Advertising can call attention to the benefits when borrowers who should refi are not paying attention to rates, but can also be deceptive, i.e., highlighting the savings without explaining they result in part by refinancing into a longer loan term ... and more »

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China's on-demand bicycles have now become advertising space ... - TechCrunch

TechCrunch

China's on-demand bicycles have now become advertising space ... TechCrunch Here's a fitting Friday anecdote to illustrate the growing ubiquity of bike-sharing startups, and their rides, in China. One of the largest companies in the space is ... and more »

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Google unveils Advr, an experimental Area 120 project for advertising in VR - TechCrunch

MarTech Today

Google unveils Advr, an experimental Area 120 project for advertising in VR TechCrunch This launch doesn't mean that Advr is how Google thinks advertising in VR should work, it's just an idea at this point. But it's not the only tech company with plans for this space – Adobe, too, has been developing VR ad solutions, as have several ... Google shows off its VR advertising conceptMarTech Today Google takes a Closer Look at Advertising in Virtual Reality with Area 120Crescent Vale (blog) Google Announces Advr VR AdvertisingHTML Goodies Google Developers Blog -Ubergizmo -PC Magazine all 50 news articles »

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China's on-demand bicycles have now become advertising space ... - TechCrunch

TechCrunch

China's on-demand bicycles have now become advertising space ... TechCrunch Here's a fitting Friday anecdote to illustrate the growing ubiquity of bike-sharing startups, and their rides, in China. One of the largest companies in the space is ... and more »

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martech (marketing technology) - TechTarget

martech (marketing technology) TechTarget Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that make it possible for marketers to automate tasks and make data-driven decisions. An important goal of martech is to help ...

Petitions demand Royals drop advertising by anti-abortion group - Kansas City Star

Petitions demand Royals drop advertising by anti-abortion group Kansas City Star The foundation's logo is also shown on the Crown Vision scoreboard along with other advertising announcements. Bonyen Lee-Gilmore, director of communications and marketing for Planned Parenthood Great Plains, called the Royals' relationship with the ...

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7 Reasons Why Startups Need to Embrace Agile Marketing - Entrepreneur

Entrepreneur

7 Reasons Why Startups Need to Embrace Agile Marketing Entrepreneur Some flavor of this conversation happens every single day: "We'd love to help you with your marketing efforts. We'll go off and in XX weeks (or months) we'll come back to you with the solution. Don't worry, it'll be just what you need. Let's just agree ...

13 Summer Retail Marketing Tips To Heat Up Sales - Forbes

Forbes

13 Summer Retail Marketing Tips To Heat Up Sales Forbes As the temperatures rise, retail sales tend to cool down. While online sales figures are less impacted by steamy temps, brick and mortar operations may want to invest some time and resources to attract consumer traffic this summer. Here are 13 (mostly) ...

Cubs' Javier Baez emerging as a marketing star - USA TODAY

USA TODAY

Cubs' Javier Baez emerging as a marketing star USA TODAY “He wants to use his platform and leave a positive influence in the community.'' And, oh yeah, make it cool too to chew sunflower seeds, too, instead of using chewing tobacco. Baez insists he goes through seven packs of seeds a day. Yes, marketing at ...

What you need to know in advertising today - Business Insider

What you need to know in advertising today Business Insider Despite opening up its doors to the ad masses, Snapchat still wants ads on it's platform to look like, well, Snapchat. The company has been circulating updated specifics and guidelines that marketers are encouraged to keep in mind while creating Snap ...

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Patriotic Advertising: Not Always a Good Fit - AdAge.com

AdAge.com

Patriotic Advertising: Not Always a Good Fit AdAge.com The national consciousness fostered in older consumers was induced by 20th century mass media, Brett Robinson writes. Credit: Marvel Entertainment/The Walt Disney Company. Most Popular. Cyberattack Paralyzes WPP. Martin Sorrell: WPP is 'Open for ...

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Imagining the possibilities of marketing and artificial intelligence - MarTech Today

MarTech Today

Imagining the possibilities of marketing and artificial intelligence MarTech Today Meanwhile, bounces, abuse reports and unsubscribes were all lower compared with non-segmented campaigns. Essentially, this is personalizing marketing through analytics sitting on top of a campaign. It allows for top-down segments to evolve and be ...

I tested out three different marketing platforms, here's what I thought - TNW

TNW

I tested out three different marketing platforms, here's what I thought TNW Overall, the easiest way to see if a marketing software company is worth your cold hard cash is to determine their affordability, ease of use, functionality, and how well their customer support responds. Through various projects over the past couple ...

How Blockchain Reshapes Online Advertising: Trends - CoinTelegraph

CoinTelegraph

How Blockchain Reshapes Online Advertising: Trends CoinTelegraph There are on-going attempts to bring Blockchain to the complex industry of online advertising. Nearly 40 percent of all ads in the world are delivered online on the Internet, and no modern company can neglect this massive medium, proven capable of ...

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Biz Books Blog: 'The End of Advertising' - Journal Record (subscription)

Journal Record (subscription)

Biz Books Blog: 'The End of Advertising' Journal Record (subscription) But, asks Andrew Essex in The End of Advertising, have you seen the product's ad? Most people haven't. We live in a time when online ads are blocked, radio is streamed, and we can pay to avoid TV commercials. With very few exceptions, ads are “annoying ...

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5 ways to tell if your view of marketing is out-of-date - The Business Journals

The Business Journals

5 ways to tell if your view of marketing is out-of-date The Business Journals Too often, business leaders and CEOs think social media and content marketing are a waste of time because they don't directly lead to sales. What they often don't understand is that the content you create today generates long-term traffic that — at ...

Oklahoma Sues Opioid Drugmakers for 'Fraudulent' Marketing Campaigns - NBCNews.com

NBCNews.com

Oklahoma Sues Opioid Drugmakers for 'Fraudulent' Marketing Campaigns NBCNews.com OKLAHOMA CITY — Oklahoma on Friday became the fourth U.S. state to accuse drugmakers of misrepresenting the risks of opioid pain medications, saying they engaged in deceptive marketing that helped fuel an addiction epidemic. Oklahoma Attorney ... Oklahoma lawsuit against opioid drug makers alleges deceptive marketing contributes to deadly epidemicTulsa World all 11 news articles »

Warner Bros. Records Appoints Chris Atlas and Mark Flaherty to Lead Marketing - Variety

Variety

Warner Bros. Records Appoints Chris Atlas and Mark Flaherty to Lead Marketing Variety Warner Bros. Records announced the appointment of Chris Atlas to Senior Vice President, Head of Urban Marketing, and Mark Flaherty to Senior Vice President, Head of Marketing. Both will be based in the company's Burbank headquarters, reporting to Larry ...

China's on-demand bicycles have now become advertising space ... - TechCrunch

TechCrunch

China's on-demand bicycles have now become advertising space ... TechCrunch Here's a fitting Friday anecdote to illustrate the growing ubiquity of bike-sharing startups, and their rides, in China. One of the largest companies in the space is ... and more »

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The Worst Type of Marketing (And How To Avoid it) - Inc.com

The Worst Type of Marketing (And How To Avoid it) Inc.com The Worst Type of Marketing (And How To Avoid it). Here's a stark reminder of the right (and wrong) ways to win new customers online. By John Nemo. John Nemo is the author of LinkedIn Riches: How to Leverage the World's Largest Professional Network to ...

Does Refi Advertising Help or Hurt Borrowers and Lenders? - Mortgage News Daily

Does Refi Advertising Help or Hurt Borrowers and Lenders? Mortgage News Daily Advertising can call attention to the benefits when borrowers who should refi are not paying attention to rates, but can also be deceptive, i.e., highlighting the savings without explaining they result in part by refinancing into a longer loan term ... and more »

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How Much Will Facebook Advertising Slow In Second Half 2017? - Seeking Alpha

Seeking Alpha

How Much Will Facebook Advertising Slow In Second Half 2017? Seeking Alpha Ad loads are expected to drop in 2H17, which could slow advertising revenue growth. However, bulls would argue that pricing should offset load declines and support strong ad revenue growth. Expense growth also is a key issue as management has ...

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Get The Benefits of a Remote Digital Marketing Team: Follow These 5 Steps - Small Business Trends

Small Business Trends

Get The Benefits of a Remote Digital Marketing Team: Follow These 5 Steps Small Business Trends Social media and content marketing are an essential part of digital marketing, and they involve the creation of a lot of content. Yearly or quarterly editorial calendars can be life savers, because they can help you plan for holidays, trends and even ...

MARKETING COORDINATOR (FULL-TIME) - CyclingIndustry.News (press release) (registration) (blog)

MARKETING COORDINATOR (FULL-TIME) CyclingIndustry.News (press release) (registration) (blog) Here at Sigma Sport, we live and breathe road cycling and triathlon and love sharing our passion with customers around the world. Over the last 25 years Sigma Sport has established itself as a premium retailer within the Road Cycling and Triathlon ... and more »

What you need to know in advertising today - Business Insider

What you need to know in advertising today Business Insider Despite opening up its doors to the ad masses, Snapchat still wants ads on it's platform to look like, well, Snapchat. The company has been circulating updated specifics and guidelines that marketers are encouraged to keep in mind while creating Snap ...

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Advertising and Marketing Opportunities | University of Michigan ... - MGoBlue

Advertising and Marketing Opportunities | University of Michigan ... MGoBlue Michigan Sports Marketing, a property of IMG College, manages the multi-media rights for the University of Michigan Athletic Department. MSM specializes in ... and more »

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Soccer Team's Animated Video Is Marketing Gold - Advertising Specialty Institute

Advertising Specialty Institute

Soccer Team's Animated Video Is Marketing Gold Advertising Specialty Institute It will only cost you about five minutes. Take the time – it's entertaining and productive. Productive? Yep, because it could be a source of inspiration, or at least an edifying indication of how marketing is evolving – getting more creative and ...

2 Chainz's pink 'Trap House' | A 'genius' marketing sensation - WXIA-TV

WXIA-TV

2 Chainz's pink 'Trap House' | A 'genius' marketing sensation WXIA-TV That's made evident by the droves of people flocking to rapper 2 Chainz's pink "Trap House" on Howell Mill Rd. He rented the house and made it an element of the marketing campaign for his new album Pretty Girls Like Trap Music. "Trap House" is ... and more »

Shinola marketing chief to step down - Crain's Detroit Business

Crain's Detroit Business

Shinola marketing chief to step down Crain's Detroit Business Shinola/Detroit LLC Chief Marketing Officer Bridget Russo is leaving the Detroit-based luxury goods maker after a "whirlwind" five years taking the company from start-up status to a global brand. Russo, 44, said Thursday that she's leaving Shinola to ...