Thursday, August 31, 2017

Is Digital The End Of Humans In Marketing? - Forbes - Forbes


Forbes

Is Digital The End Of Humans In Marketing? - Forbes
Forbes
I had the honor of writing the forward to "The Digital Helix" by Michael Gale and Chris Aarons coming out in October on how to successfully manage digital ...

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Former Facebook brand marketing head is new Oculus CMO ... - TechCrunch


TechCrunch

Former Facebook brand marketing head is new Oculus CMO ...
TechCrunch
A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as..
Rebecca Van Dyck Is Oculus' New Head Of Marketing - UploadVRUploadVR

all 2 news articles »


Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work. - Entrepreneur


Entrepreneur

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Entrepreneur
Collier understood that writing advertising copy (or any form of persuasive material, for that matter) should be something of a science. He liked to refer to the work of the Tested Selling Institute and Word Laboratory Inc., which identified words and ...



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Tampa woman advertising need for kidney claims HOA wants signs taken down - WFLA


WFLA

Tampa woman advertising need for kidney claims HOA wants signs taken down
WFLA
TAMPA, Fla, – (WFLA) – A Hillsborough County woman in desperate need of a kidney is turning to 8 On Your Side for help over a dispute with her homeowners' association. Gabi Morales says the Glen Oaks HOA wants her to remove magnetic signs she has ...

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Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work. - Entrepreneur


Entrepreneur

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Entrepreneur
Collier understood that writing advertising copy (or any form of persuasive material, for that matter) should be something of a science. He liked to refer to the work of the Tested Selling Institute and Word Laboratory Inc., which identified words and ...



from advertising - Google News http://ift.tt/2eJyBAv

Former Facebook brand marketing head is new Oculus CMO ... - TechCrunch


TechCrunch

Former Facebook brand marketing head is new Oculus CMO ...
TechCrunch
A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as..
Rebecca Van Dyck Is Oculus' New Head Of Marketing - UploadVRUploadVR

all 2 news articles »


Trump officials slash advertising, grants to help Americans get Affordable Care Act insurance - Washington Post


Washington Post

Trump officials slash advertising, grants to help Americans get Affordable Care Act insurance
Washington Post
The Trump administration is gutting federal funds to help Americans sign up for health coverage under the Affordable Care Act, cutting grants to grass-roots groups that assist with enrollment by 40 percent and slashing an advertising budget from $100 ...
Trump slashing Obamacare advertising by 90%CNNMoney
Advertising budget for Obamacare to be cut 90 percent: US health agencyReuters
Trump is slashing Obamacare's advertising budget by 90%Vox
Townhall
all 42 news articles »


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Advertising Vet Stuart Trott Passed Away in June at the Age of 85 - AgencySpy


AgencySpy

Advertising Vet Stuart Trott Passed Away in June at the Age of 85
AgencySpy
Former advertising veteran Stuart Trott, died on June 29 at his Manhasset Hills, New York home. The cause of death was lymphoma. He was 85 years old. A Harvard Business School graduate, Trott served as vice president, group head at Benton & Bowles ...



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Trump slashing Obamacare advertising by 90% - CNNMoney


CNNMoney

Trump slashing Obamacare advertising by 90%
CNNMoney
The Trump administration plans to spend 90% less on advertising to get people to sign up for Obamacare than former President Obama did last year. The administration will spend $10 million on promotions during open enrollment season this fall, compared ...
Advertising budget for Obamacare to be cut 90 percent: US health agencyReuters
Trump officials slash advertising, grants to help Americans get Affordable Care Act insuranceWashington Post
Trump is slashing Obamacare's advertising budget by 90%Vox
Townhall
all 39 news articles »


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'Bandit Signs' Advertising Cash For Vacant Homes, Lots Have Many Outraged - CBS Philly


CBS Philly

'Bandit Signs' Advertising Cash For Vacant Homes, Lots Have Many Outraged
CBS Philly
You may have seen them posted high up on utility poles, advertising cash for vacant homes and lots. “They've used washers, and nails. It's not something like a thumbtack,” Savage said, referring to how the signs were secured. On some intersections in ...



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A New Marketing Royalty on the Rise: Digital Influencers - Knowledge@Wharton


Knowledge@Wharton

A New Marketing Royalty on the Rise: Digital Influencers
Knowledge@Wharton
As online platforms become cluttered with ads, marketers are challenged to find new ways to connect with their customers. One rising trend they should pay attention to is “influencer marketing,” or using the power of popular people to reach your target ...
AI can now predict and guarantee the results of influencer marketing programsZDNet
Why content creators are becoming the cornerstone of performance marketingThe Drum

all 3 news articles »


Advertising budget for Obamacare to be cut 90 percent: US health agency - Reuters


Reuters

Advertising budget for Obamacare to be cut 90 percent: US health agency
Reuters
WASHINGTON (Reuters) - The U.S. Centers for Medicare and Medicaid Services said on Thursday it plans to spend $10 million on advertising for the upcoming Obamacare open enrollment period that starts in November, a sharp cut from the $100 million ...
Trump is slashing Obamacare's advertising budget by 90%Vox
Trump slashing Obamacare advertising by 90%NBC2 News

all 31 news articles »


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Advertising budget for Obamacare to be cut 90 percent: US health agency - WHTC


Vox

Advertising budget for Obamacare to be cut 90 percent: US health agency
WHTC
WASHINGTON (Reuters) - The U.S. Centers for Medicare and Medicaid Services said on Thursday it plans to spend $10 million on advertising for the upcoming Obamacare open enrollment period that starts in November, a sharp cut from the $100 million ...
Trump is slashing Obamacare's advertising budget by 90%Vox
WENY News - Trump slashing Obamacare advertising by 90%WENY-TV

all 14 news articles »


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Overcoming the Hurdles of Big Data in Marketing - NewCo Shift


NewCo Shift

Overcoming the Hurdles of Big Data in Marketing
NewCo Shift
The marketing communications industry has always worked with a high level of data. But over the last decade, it's been transformed by a new degree of granularity — the number of data streams available, new insights, and the ability to take action on ...



Trump is slashing Obamacare's advertising budget by 90 percent - Vox


Vox

Trump is slashing Obamacare's advertising budget by 90 percent
Vox
Trump will reduce Obamacare advertising spending 90 percent, from the $100 million that Obama administration spent last year to $10 million this year. It will also cut the budget for the in-person enrollment program by 39 percent. Administration ...

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A Photographer's Guide To Content Marketing - Fstoppers


Fstoppers

A Photographer's Guide To Content Marketing
Fstoppers
For those just diving into the business part of photography, simply put, content marketing is the act of creating and sharing unique and valuable content that is relevant to your profession and publishing that content on a regular basis for the benefit ...



Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work. - Entrepreneur


Entrepreneur

Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Entrepreneur
Collier understood that writing advertising copy (or any form of persuasive material, for that matter) should be something of a science. He liked to refer to the work of the Tested Selling Institute and Word Laboratory Inc., which identified words and ...



from advertising - Google News http://ift.tt/2iJ9aDy

Annoying YouTube advertising - SitePoint


Annoying YouTube advertising
SitePoint
Hi there, is it possible to stop getting advertising on youtube, before the videos start which i want to watch i always get same advertising from such a stupid guys which want to show how to sell wolf marks and other rubbish, but always the same guys ...



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Investor alleges Zillow lied about co-marketing program - Inman.com


Investor alleges Zillow lied about co-marketing program
Inman.com
A Zillow Group shareholder has filed a lawsuit alleging the company and its two top executives defrauded investors by misrepresenting its co-marketing program's compliance with an anti-kickback law, thereby artificially inflating the real estate giant ...



Advertising Vet Stuart Trott Passed Away in June at the Age of 85 - AgencySpy


AgencySpy

Advertising Vet Stuart Trott Passed Away in June at the Age of 85
AgencySpy
Former advertising veteran Stuart Trott, died on June 29 at his Manhasset Hills, New York home. The cause of death was lymphoma. He was 85 years old. A Harvard Business School graduate, Trott served as vice president, group head at Benton & Bowles ...



from advertising - Google News http://ift.tt/2eI5RIG

11 Marketing Books Every CMO Should Read - Forbes


Forbes

11 Marketing Books Every CMO Should Read
Forbes
It's safe to say that marketing isn't the same industry it was even five years ago. If you're a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. Although we ...



Former Facebook brand marketing head is new Oculus CMO - TechCrunch


TechCrunch

Former Facebook brand marketing head is new Oculus CMO
TechCrunch
A long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as CMO. Van Dyck. The hire, first noted on Twitter by reporter Alex Heath, was confirmed by an ...



When You Know Millennial Advertising Has Jumped The Shark - Forbes


When You Know Millennial Advertising Has Jumped The Shark
Forbes
... a new video just came out spoofing Millennial Advertising and it's worth noting on these pages because it's a fine piece of communication and, perhaps more importantly, it's the canary in the coal mine for cliched, trying-too-hard pandertising to ...



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Arizona Accuses Insys of Fraudulently Marketing Fentanyl Painkiller - Wall Street Journal (subscription)


Wall Street Journal (subscription)

Arizona Accuses Insys of Fraudulently Marketing Fentanyl Painkiller
Wall Street Journal (subscription)
Insys Therapeutics Inc.'s legal woes worsened Thursday when the state of Arizona filed a lawsuit claiming the company improperly marketed a powerful opioid painkiller. Arizona's attorney general, Mark Brnovich, alleged in a suit filed early Thursday ...
Arizona accuses Insys of fraudulent opioid marketing schemeNasdaq

all 13 news articles »


Learn to grow your business by mastering these digital marketing secrets - Mashable


Mashable

Learn to grow your business by mastering these digital marketing secrets
Mashable
These ten Digital Marketing Management courses will teach you the secrets of digital marketing so you can learn proven strategies, avoid costly mistakes, and become a top performer in your company. From copywriting to social media to email marketing to ...



4 Important Marketing Insights Gleaned From Sprint's New Campaign - Entrepreneur


Entrepreneur

4 Important Marketing Insights Gleaned From Sprint's New Campaign
Entrepreneur
In fact, Sprint formed a new marketing team, called Candybar, filled with the top industry experts on Gen Z and millennials. By leveraging this group of superstar marketers they have been able to develop a series of marketing initiatives to develop ...

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Social media post advertising FEMA inspector jobs is a scam - WPSD Local 6


WPSD Local 6

Social media post advertising FEMA inspector jobs is a scam
WPSD Local 6
(WPSD) — FEMA needs all the help they can get down in Texas in the aftermath of Harvey. The organization is hiring field inspectors to help assess damage there. In fact, you may have seen a social media post prompting people to call an 888 number to ...



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