MarketingProfs.com (subscription) |
Three Ways to Make Influencer Marketing Authentic Again
MarketingProfs.com (subscription) To truly capitalize on influencer marketing, marketers must find ways to engage with anyone who is talking about their brand—including online influencers as well as retail sales associates. These kinds of influencers may not be as popular as someone ... |
Wednesday, November 30, 2016
Three Ways to Make Influencer Marketing Authentic Again - MarketingProfs.com (subscription)
Is in-house marketing better than using an agency? - Marketing Land
Marketing Land |
Is in-house marketing better than using an agency?
Marketing Land Is it better to do your online marketing in-house or through an agency? It's an important decision to make. Now, you should probably know that I'm a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house ... |
The Evolution Of Gaming Advertising In China - Forbes
Forbes |
The Evolution Of Gaming Advertising In China
Forbes The total games market revenue (for PC online, mobile and console games) in China exceeded $23 billion in 2015, yet advertising for games has been frowned upon societally until recently. Content is also more difficult to restrict when it is used on ... |
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OSU terror suspect's radicalizing videos may have carried all-American advertisements - Fox News
Fox News |
OSU terror suspect's radicalizing videos may have carried all-American advertisements
Fox News So long as YouTube and Google fail to address the issue, he said, the companies' “only recourse is to pull or boycott advertising on Google, You Tube and other social media platforms” until they do.The impact of these terrorist videos is well ... |
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Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius. - Entrepreneur
Entrepreneur |
Have a Burning Business Question? Ask Our Marketing Expert Aaron Agius.
Entrepreneur His colleague in the marketing space, Sujan Patel, called him "one of the world's top digital marketers" in a recent Forbes article. And while Agius loves the compliment, he sees himself as more of a growth marketer, or a "fusion between search ... 6 Reasons Why Your Content Marketing Doesn't Work |
Breitbart declares war on Kellogg's after brand pulls advertising - Digiday
Digiday |
Breitbart declares war on Kellogg's after brand pulls advertising
Digiday The site, which says it receives 45 million monthly readers (comScore estimates it attracted 19.2 million readers in October), said that Kellogg's decision to drop the site from its rotation of advertising represents an “escalation in the war by ... Kellogg, citing 'values,' joins growing list of companies that pledged to stop advertising in Breitbart News Kellogg to join others in removing advertising on Breitbart Why didn't these companies know they were advertising on Breitbart? |
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G2 Crowd Names Marin Software a Leader in Social Advertising Software - MarketWatch
G2 Crowd Names Marin Software a Leader in Social Advertising Software
MarketWatch Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert ... |
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Maynard James Keenan Talks Business, Marketing And When The New Tool Record Is Coming Out - Forbes
Forbes |
Maynard James Keenan Talks Business, Marketing And When The New Tool Record Is Coming Out
Forbes Messitte: That sort of transitions into something else I wanted to ask you: It seemed like early on, your idea of marketing wasn't favorable, but now you've learned to love it. For someone who loves to do creative work but can't stand the marketing of ... |
The Wild West of Mobile Advertising: Bots Fake Viewability - MediaPost Communications
The Wild West of Mobile Advertising: Bots Fake Viewability
MediaPost Communications Fake ad traffic generated by bots is burning through advertisers' budgets and eroding trust in digital advertising. Initially simple scripts that click on display ads from server farms and compromised PCs, bots have evolved to become sophisticated ... |
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Spending On A&R And Marketing Remains Flat, According To New Report - Forbes
Spending On A&R And Marketing Remains Flat, According To New Report
Forbes The International Federation of the Phonographic Industry (IFPI) has released a new report that shows that record labels spent $4.5 billion globally on A&R and marketing in 2015, 27% of total revenue. While that may sound like a huge number, Billboard ... |
Valeant Begins Marketing Addyi, But Very Few Noticed - Seeking Alpha
Seeking Alpha |
Valeant Begins Marketing Addyi, But Very Few Noticed
Seeking Alpha Furthermore the FDA instructed that 3 post-marketing studies take place to shed light on how the drug interacts with alcohol. Finally, and as part of the deal for the approval of the drug, no marketing or advertising was allowed to take place for 18 ... |
Sales-marketing collaboration highest in India: LinkedIn - Economic Times
Economic Times |
Sales-marketing collaboration highest in India: LinkedIn
Economic Times Commissioned by LinkedIn and conducted by Join the Dots, the research examined 7,140 sales and marketing professionals from September 26, 2016, to October 19, 2016, across five key markets, including Australia, the United States, United Kingdom, India ... |
Verifone Media Measuring Advertising at the Pump - CSPDailyNews.com
Verifone Media Measuring Advertising at the Pump
CSPDailyNews.com BOSTON -- The media division of Verifone has selected location services company Skyhook to measure the affect of at-the-pump advertising campaigns. Using Skyhook's new foot-traffic attribution solution, Verifone Media can measure the effectiveness of ... |
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Why the internet has made advertising redundant - CampaignLive
CampaignLive |
Why the internet has made advertising redundant
CampaignLive As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room," meaning that if that other 99% of information floating around about you is positive, the 1% that you control – your advertising – might be redundant. Now a ... |
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Programmatic TV advertising - Bangkok Post
Bangkok Post |
Programmatic TV advertising
Bangkok Post AsiaMX's Programmatic TV Advertising is a premium TV Advertising solution. We make TV Advertising simple and efficient for advertisers, media agencies and TV companies. We empower the media industry. |
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No Man's Sky Cleared of False Advertising Claims - The Daily Dot
The Daily Dot |
No Man's Sky Cleared of False Advertising Claims
The Daily Dot A European advertising watchdog agency announced today that it found no evidence of false advertising by Hello Games when it comes to the independent studio's promotion of No Man's Sky. The Advertising Standards Authority (ASA) released a detailed ... The Investigation Into No Man's Sky's Advertising Is Over, Here's What Happened |
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Three Ways to Make Influencer Marketing Authentic Again - MarketingProfs.com (subscription)
MarketingProfs.com (subscription) |
Three Ways to Make Influencer Marketing Authentic Again
MarketingProfs.com (subscription) To truly capitalize on influencer marketing, marketers must find ways to engage with anyone who is talking about their brand—including online influencers as well as retail sales associates. These kinds of influencers may not be as popular as someone ... |
'Beware of the shiny new thing': Common content-marketing pitfalls - Digiday
Digiday |
'Beware of the shiny new thing': Common content-marketing pitfalls
Digiday With content marketing, brands are in danger of creating messaging that, rather than satisfying their audience, just adds to the noise. Agencies are facing competition from management consultancies, publishers and others who are also producing creative. |
The Investigation Into No Man's Sky's Advertising Is Over, Here's What Happened - Cinema Blend
Cinema Blend |
The Investigation Into No Man's Sky's Advertising Is Over, Here's What Happened
Cinema Blend The Advertising Standards Authority, a consumer protection organization in the United Kingdom, investigated No Man's Sky for potentially misleading ads showing parts or elements of the game that may not have been representative of the final product. |
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Maynard James Keenan Talks Business, Marketing And When The New Tool Record Is Coming Out - Forbes
Forbes |
Maynard James Keenan Talks Business, Marketing And When The New Tool Record Is Coming Out
Forbes Messitte: That sort of transitions into something else I wanted to ask you: It seemed like early on, your idea of marketing wasn't favorable, but now you've learned to love it. For someone who loves to do creative work but can't stand the marketing of ... |
Kellogg, citing 'values,' joins growing list of companies that pledged to stop advertising in Breitbart News - Washington Post
USA TODAY |
Kellogg, citing 'values,' joins growing list of companies that pledged to stop advertising in Breitbart News
Washington Post Warby Parker offered the website a similar statement: “Warby Parker does not buy advertising from Breitbart News Network directly. If one of our ads appears on a Breitbart site, it's due to a sale through third-party ad networks or ad exchanges. We are ... Kellogg to join others in removing advertising on Breitbart Kellogg to Stop Advertising on Breitbart Over Values Difference Kellogg pulls advertising from Breitbart |
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Build Stronger Relationships with Programmatic Advertising - Chief Marketer
Chief Marketer |
Build Stronger Relationships with Programmatic Advertising
Chief Marketer Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before. Not too long ago, there was a tireless breed of people called media planners who painstakingly ... |
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Is in-house marketing better than using an agency? - Marketing Land
Marketing Land |
Is in-house marketing better than using an agency?
Marketing Land Is it better to do your online marketing in-house or through an agency? It's an important decision to make. Now, you should probably know that I'm a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house ... |
BRIEF-Advertising-Technology company AppNexus files confidentially for IPO... - Reuters
BRIEF-Advertising-Technology company AppNexus files confidentially for IPO...
Reuters ... * Zargon Oil & Gas Ltd. announces hedging of 650 bbl/d of oil and appointment of interim chief financial officer. UPDATE 1-Reddit to crack down on abuse after CEO is targeted. Nov 30 Social media website Reddit Inc, known for its commitment to free ... |
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'No Man's Sky' Cleared Of False Advertising Claims - Forbes
Forbes |
'No Man's Sky' Cleared Of False Advertising Claims
Forbes Now it's looking like the pendulum is swinging back to the positive side with the generally favorable response to last weekend's Foundation Update and the news today that the UK's Advertising Standard Authority (ASA) has found that No Man's Sky's ... 'No Man's Sky' cleared in false advertising investigation No Man's Sky creators cleared of false advertising allegations No Man's Sky did not use misleading promotional material, rules Advertising Standards Authority |
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Influencer Marketing: The End of Bad Ads | SocialTimes - Adweek - SocialTimes
SocialTimes |
Influencer Marketing: The End of Bad Ads | SocialTimes - Adweek
SocialTimes Going back 10 years ago, ads were disruptions. We didn't have a choice–if you wanted to watch the big game, you had to suffer through endless beer ... Three Ways to Make Influencer Marketing Authentic Again |
BRIEF-Advertising-Technology company AppNexus files confidentially for IPO... - Reuters
BRIEF-Advertising-Technology company AppNexus files confidentially for IPO...
Reuters By Trevor Hunnicutt NEW YORK, Nov 30 The post-election enthusiasm for U.S. stock funds is waning, while a strong dollar helped push commodity funds to their largest withdrawals in more than three years, Investment Company Institute data showed on ... |
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Kellogg to join others in removing advertising on Breitbart - USA TODAY
USA TODAY |
Kellogg to join others in removing advertising on Breitbart
USA TODAY Kellogg, the food manufacturer that owns Pringles and Pop-Tarts, confirmed Tuesday that it will discontinue advertising on Breitbart.com, the far-right news and commentary site that was formerly run by a top aide of President-elect Donald Trump, Steve ... Kellogg, citing 'values,' joins growing list of companies that pledged to stop advertising in Breitbart News Kellogg pulls advertising from Breitbart Kellogg to Stop Advertising on Breitbart Over Values Difference |
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