What consulting firms have to solve to win at advertising
Digiday WPP CEO Martin Sorrell went so far as to blame the trade press for spreading “wildly inaccurate estimates” of the revenue made by the likes of Accenture and Deloitte in advertising. As real as the threat of consultancies is to agencies, there are some ... |
WRTV Indianapolis |
Reduced health care enrollment assistance, advertising campaigns leave families in the dark
WRTV Indianapolis INDIANAPOLIS – As thousands of Hoosiers in need of health insurance learn the enrollment period has been shortened, they're also becoming aware of fewer resources available to help them sort through coverage options. The number of navigators, people ... |
(VIDEO) Charting The Future of TV Advertising With Vertere Group's Tim Hanlon
HuffPost As Tim Hanlon surveys the advanced television landscape, he sees “a quickening in the pace” of all things actionable. “Literally just six to 12 months ago, you couldn't have an intelligent conversation about how television and data truly work together ... |
The Independent |
WPP: Advertising giant lowers full-year profit expectations
The Independent WPP, the world's biggest advertising company battling a slowdown in client spending, lowered expectations for full-year organic net sales and profit margin on Tuesday, two months after an earlier downgrade sent shockwaves through the industry. Led by ... WPP: Three reasons why there is a new normal of low growth in advertising WPP chief blames activist investors for advertising slowdown WPP battles 'low growth' advertising market |
Anger at Government's 'missed chance' to tackle gambling advertising in football
The Times Labour's deputy leader has accused the government of “burying its head in the sand” and missing an opportunity to take action against betting advertising in football. Tom Watson said that the gambling review published yesterday failed to tackle the ... |
Forbes |
3 Marketing Channels You Need To Master In 2018
Forbes If you're anything like most contemporary business owners, you're probably feeling a little overwhelmed by the sheer volume of marketing tips and tricks being thrown your way day in and day out. Who wouldn't be? Gone are the days of coming up with a ... |
Branson chamber gives 2018 marketing update
Branson Tri-Lakes news When it comes to marketing Branson in 2018, the Branson/Lakes Area Chamber of Commerce is looking to close the deal. Leah Chandler, chief marketing officer for the chamber, presented the phrase as the theme of 2018 along with the marketing plan to the ... |
TPM |
GOP Sen. Kennedy Fillets Facebook Exec Over Advertising Transparency (VIDEO)
TPM That was Sen. John Kennedy (R-LA) to Facebook general counsel Colin Stretch, in a moment that seemed to stretch out to an hour during Tuesday afternoon's Senate Judiciary Committee hearing on Russian election interference on social media. Facebook ... |
Forbes |
New To Marketing To Women? Start Here
Forbes Conduct your own research before launching a campaign. It's surprising how many people skip this crucial step. Don't be tempted. Research can help you uncover billion-dollar insights (Procter & Gamble's Swiffer® was borne out of ethnographic research, ... |
How Hershey Chooses Its Marketing Technology Partners
eMarketer The marketing technology landscape is already busy—throw in emerging tools from players like Facebook and Snapchat, and it becomes tough for brands to make choices about what technology investments to make. The Hershey Company recently worked ... |
Forbes |
IBM North American CMO Explains Cognitive Marketing And Why It's The Future
Forbes To say I was excited to interview Rashmy Chatterjee, the CMO of North America for IBM, would have been an understatement. I was elated. There's no one in the industry who has the deep understanding of cognitive marketing that Rashmy does. |
U.S. News & World Report |
Alaska Sues Opioid Maker, Alleging Deceptive Marketing
U.S. News & World Report Alaska Attorney General Jahna Lindemuth, left, speaks to reporters on Tuesday, Oct. 31, 2017, in Juneau, Alaska, after announcing that the state had sued Purdue Pharma, the maker of OxyContin and other opioid drugs, alleging deceptive marketing and ... New Jersey and Alaska Sue Purdue Pharma for Opioid Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing New Jersey sues OxyContin maker, links marketing to opioid crisis |
Inside Walmart's advertising blitz - Digiday
Digiday Calling all brand marketers: We're opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? |
Succeeding at Facebook Marketing Takes an "All Data Sources on Deck" Approach
MediaPost Communications For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80 percent of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users ... |
Nasdaq |
Qchain Charts New Native Advertising Roadmap
Nasdaq Today's native advertising world, where a publication's editorial content is paid for by an advertiser to promote their product or service is fraught with challenges threatening the ad industry. Due in part to the growing dominance of digital media ... |
Forbes |
How Wineries Can Use Tastings As A Secret Weapon For Marketing
Forbes Ok wineries is a new one for me — a new industry but hey marketing is still marketing, right? Actually that is not entirely true, the former not the latter that is as back in 2015 I did a piece on Michael Houlihan and Bonnie Harvey, the founders of ... |
Which-50 (blog) |
Students, Academics and Industry Experts unite to help build a better marketing degree
Which-50 (blog) The industry loves the term disruption. We are attracted to this type of energy that challenges the status quo, especially when successful disruptions lead to tangible improvements in our society. However, how often do we stop and think about how ... |
cleveland.com |
Claim it! app co-founder takes guerrilla marketing approach, 11-city tour ending in Cleveland (photos)
cleveland.com CLEVELAND, Ohio - Ali Abdullah is on a mission to help companies cut through the clutter of advertising, by giving stuff away. With a recent $2.5 million investment in his relaunched Claim it! app, he's mixing a guerrilla-marketing approach with ... |
Lakenewsonline.com |
Understanding the What's and Why's of advertising
Lakenewsonline.com That's because advertising is but one element of a business's overall marketing strategy. True, it has many facets—print, billboard, online, broadcast, direct mail, etc.—but each element and the message it conveys has been carefully developed with a ... |
The Hill |
Cannabis company advertising on TSA screening bins
The Hill A cannabis manufacturer has launched a new advertising campaign in an unlikely place: the screening bins at Transportation Security Administration (TSA) checkpoints. Organa Brands, a leading cannabis oil manufacturing and distribution company, has ... |
Wall Street Journal |
New Jersey and Alaska Sue Purdue Pharma for Opioid Marketing
Wall Street Journal New Jersey and Alaska have sued Purdue Pharma LP, alleging in separate lawsuits that the drugmaker used deceptive marketing tactics to push prescriptions of opioid painkillers, fueling an addiction crisis and costing the states millions of dollars ... New Jersey sues OxyContin maker, links marketing to opioid crisis Alaska Sues Opioid Maker, Alleging Deceptive Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing |
Small Business Trends |
The ONE Big Secret of Local Marketing
Small Business Trends Did you know online listings, digital knowledge management and reviews can be the most important local marketing your business can have? Certainly social media marketing is important as is the quality of your website and other aspects of your business ... |
AFM, Podcasting And The Value Of Niche Marketing
Santa Monica Daily Press The Loews Santa Monica Beach Hotel is again transforming into the American Film Market. To prepare for the onslaught of foreign filmmakers selling, and distributors buying, the hotel held a food sampling for some of us locals. The program is called ... |
Big Media Makes Late Push to Kill Advertising Levy in Tax Bill
Bloomberg Supporting the lobbying efforts are 15 U.S. senators, including five Republicans, who sent a letter this week to Congressional leaders on both sides of the aisle opposing any measure that would “tax advertising” as part of an overhaul of the tax code. |
MediaEd.org |
The highly anticipated sequel to Advertising & the End of the World
MediaEd.org In this highly anticipated sequel to his groundbreaking Advertising & the End of the World, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. |
U.S. News & World Report |
New Jersey Sues OxyContin Maker, Links Marketing to Opioid Crisis
U.S. News & World Report Christopher Porrino, the New Jersey attorney general, faulted what he called a decade-long marketing campaign of "almost inconceivable callousness and irresponsibility, and said Purdue downplayed the risks of opioids and exaggerated their benefits in ... New Jersey Sues Purdue Pharma for Opioid Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing |
BuzzFeed News |
Advertisers Keep Pouring Money Into Facebook Amid Russia Ads Crisis
BuzzFeed News Facebook's admission that a shadowy Russian company linked to the Kremlin used its ad platform to interfere with the 2016 presidential election doesn't seem to be troubling the company's advertisers. According to new data obtained by BuzzFeed News, ... Facebook denies secretly recording users' conversations for targeted advertising Big Tech's biggest weakness is its biggest strength Facebook Details Moves To Increase Transparency In Political Advertising On Its Platform |
Reuters |
WPP: Three reasons why there is a new normal of low growth in advertising
CNBC WPP today lowered its expectations for full-year organic net sales and profit margins in the advertising industry, saying it now expects like-for-like sales to come in flat, compared to a previous forecast range of 0 to 1 percent. Facebook and Google ... Global advertising giant WPP faces stagnant sales this year WPP battles 'low growth' advertising market WPP: Advertising giant lowers full-year profit expectations |
(VIDEO) Charting The Future of TV Advertising With Vertere Group's Tim Hanlon
HuffPost As Tim Hanlon surveys the advanced television landscape, he sees “a quickening in the pace” of all things actionable. “Literally just six to 12 months ago, you couldn't have an intelligent conversation about how television and data truly work together ... |
Entrepreneur |
The Conundrum of Modern Advertising
Entrepreneur To begin with, the pressure on advertisers to show ROI stems from technology's newly developed capacity to track ROI. Previously, advertising campaigns were rated more on estimated value than on firm numbers. With the advent of attribution capabilities ... |
