Make the commitment to email marketing in 2018
Crain's Detroit Business (blog) I'm bewildered by the fact that some B2B business leaders still have not embraced email as a viable external communications channel — meaning they haven't put the proper resources into place to build an email marketing list and then frequently ... |
Wednesday, January 31, 2018
Make the commitment to email marketing in 2018 - Crain's Detroit Business (blog)
Myths And Struggles Marketers Face In Their Path To Success - Forbes
Forbes |
Myths And Struggles Marketers Face In Their Path To Success
Forbes The Internet is chock full of advice on marketing. It includes the best approaches, tactics, and trends that can help you make those all-important marketing decisions. The problem is that it can be challenging to separate the facts from the myths. When ... |
Heard on the Street: New boutique marketing firm launches - Post-Bulletin
Post-Bulletin |
Heard on the Street: New boutique marketing firm launches
Post-Bulletin After 15 years of working in marketing and analytics for local and regional companies, Tracy Lauritzen had a crackerjack of an idea. She launched Krakerjak, her own boutique agency, in early January. The one-person shop offers a full range of marketing ... |
Amazon is Citi's 'top pick' because of its growing advertising business - CNBC
CNBC |
Amazon is Citi's 'top pick' because of its growing advertising business
CNBC "Any new meaningful competitor could take share from an already concentrated market — especially as advertisers and agencies are increasingly interested in diversifying their spend beyond the two goliaths." May predicts Amazon's ad business sales will ... |
from advertising - Google News http://ift.tt/2rZ87nT
KPIs To Look For In Your Performance Marketing Campaign - Forbes
Forbes |
KPIs To Look For In Your Performance Marketing Campaign
Forbes This is why it is even more important for companies to create a comprehensive performance marketing plan to acquire engaged app users. Though most consumers spend time in both mobile apps and mobile web, there are benefits of creating a comprehensive ... |
Spotify Combining Artist Marketing and Artist & Label Services Teams - Billboard
Spotify Combining Artist Marketing and Artist & Label Services Teams
Billboard Spotify will be combining its artist marketing and artist & label services teams to create an artist & label marketing department led by Dave Rocco, formerly the global head of artist marketing. He will continue to report to Troy Carter, global head of ... |
Facebook's reliance on advertising enables fake news, says report - Fast Company
Fox News |
Facebook's reliance on advertising enables fake news, says report
Fast Company “Political disinformation succeeds because it follows the structural logic, benefits from the products and perfects the strategies of the broader digital advertising market . . . “The central problem of disinformation corrupting American political ... Facebook enables 'fake news' with its digital advertising platform, report says Facebook enables 'fake news' by reliance on digital advertising – report Through the Revolving Door Between Facebook and Democrats |
from advertising - Google News http://ift.tt/2DODeDT
Early Super Bowl ads put focus on drinks - BizReport
BizReport |
Early Super Bowl ads put focus on drinks
BizReport Other interesting findings from Amobee's data show that throw-backs might be key for advertisers. That, because about two-thirds of the content to Pepsi's Super Bowl content is related to model Cindy Crawford's 1992 ad, and not more recent Justin ... Madison Avenue Hopes Super Bowl Ads Won't Get Trumped by Politics Budweiser 2018 Super Bowl Commercial | “Stand By You” - YouTube Groupon 2018 Super Bowl Commercial | "Who Wouldn't" - YouTube |
from advertising - Google News http://ift.tt/2ntqHQf
Google Real-Time Triggers Close Gap Between Digital And TV Advertising - MediaPost Communications
Google Real-Time Triggers Close Gap Between Digital And TV Advertising
MediaPost Communications Google has developed a real-time trigger, available in DoubleClick Bid Manager, that allows advertisers to activate display and video campaigns in real-time based on predefined triggers or moments that correspond with an event on live TV or in the real ... |
from advertising - Google News http://ift.tt/2npyv5l
New Detroit advertising slogan: 'It's Go Time' - WDIV ClickOnDetroit
WDIV ClickOnDetroit |
New Detroit advertising slogan: 'It's Go Time'
WDIV ClickOnDetroit A new year means a new advertising campaign for the visitors bureau. Last year's was "Detroit, America's Comeback City." This year's is "It's Go Time." "We don't have to compare ourselves to the past anymore,” said Alexander. “We don't have to keep ... Detroit Metro Convention & Visitors Bureau Announces New Advertising Campaign, YouTube Show and Upcoming ... |
from advertising - Google News http://ift.tt/2FAfow3
KPIs To Look For In Your Performance Marketing Campaign - Forbes
Forbes |
KPIs To Look For In Your Performance Marketing Campaign
Forbes This is why it is even more important for companies to create a comprehensive performance marketing plan to acquire engaged app users. Though most consumers spend time in both mobile apps and mobile web, there are benefits of creating a comprehensive ... |
Don't Get Left Behind by the New Online Advertising Standards - Entrepreneur
Entrepreneur |
Don't Get Left Behind by the New Online Advertising Standards
Entrepreneur Creating ads that don't deliver is just as harmful as not creating ads at all. |
from advertising - Google News http://ift.tt/2E6y4qn
Facebook and Instagram ban crypto advertising - Brave New Coin
Brave New Coin |
Facebook and Instagram ban crypto advertising
Brave New Coin In an announcement released earlier this week, Facebook has confirmed it will no longer carry advertising for Initial Coin Offerings (ICOs) and cryptocurrencies. Said Facebook Product Management Director Rob Leathern. “Two of our core advertising ... Facebook is banning all ads promoting cryptocurrencies ... - Recode Facebook Removes ICOs, Bitcoin Advertising from Its Network Facebook bans all crypto-currency ads |
from advertising - Google News http://ift.tt/2npFX0C
Amazon is Citi's 'top pick' because of its growing advertising business - CNBC
CNBC |
Amazon is Citi's 'top pick' because of its growing advertising business
CNBC Citi Research reiterates its buy rating for Amazon shares, predicting strong growth for its internet advertising business. |
from advertising - Google News http://ift.tt/2npxnPq
Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge - Entrepreneur
Entrepreneur |
Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge
Entrepreneur Tide Pods are not food. They clean clothes. They should never go in your mouth. But, that hasn't stopped kids and young adults from ingesting them anyway, all in a bid for some quick internet fame. Related: I Tried Out an Exoskeleton That Some Ford ... |
Could school districts find funding through advertising? - Martinsville Bulletin
Martinsville Bulletin |
Could school districts find funding through advertising?
Martinsville Bulletin MARTINSVILLE – Although the General Assembly soon might give them permission, the two local school divisions are not rushing to try and get into the advertising business just yet. Introduced by Del. Israel O'Quinn, R-Bristol, House Bill 809 would allow ... |
from advertising - Google News http://ift.tt/2BIChv3
Myths And Struggles Marketers Face In Their Path To Success - Forbes
Forbes |
Myths And Struggles Marketers Face In Their Path To Success
Forbes The Internet is chock full of advice on marketing. It includes the best approaches, tactics, and trends that can help you make those all-important marketing decisions. The problem is that it can be challenging to separate the facts from the myths. When ... |
Facebook enables 'fake news' with its digital advertising platform, report says - Fox News
Fox News |
Facebook enables 'fake news' with its digital advertising platform, report says
Fox News Dipayan Ghosh, who served as a privacy and public policy advisor for the social network, now says that disinformation of the sort used to interfere in the U.S. election and Brexit in the U.K. is strongly linked to the nature of Facebook as an ... Facebook enables 'fake news' by reliance on digital advertising – report |
from advertising - Google News http://ift.tt/2DQ90o3
Penn State expands data analytics program with option in marketing analytics - Penn State News
Penn State News |
Penn State expands data analytics program with option in marketing analytics
Penn State News UNIVERSITY PARK, Pa. — Penn State has expanded its online graduate program in data analytics with a new course of study in marketing analytics. The 30-credit marketing analytics option in the master of professional studies in data analytics degree is ... |
Should Russian Meddling In The US Election Win A Major Advertising Award? - Fast Company
Fast Company |
Should Russian Meddling In The US Election Win A Major Advertising Award?
Fast Company For those not familiar with the advertising industry, it has a lot of awards. The Cannes Lions, The One Show, The ANDYs, The Clios, The Pandas, The Effies, The Addys–only one of those is made up, and that's only a fraction of the real list. Point is ... |
from advertising - Google News http://ift.tt/2nv3nRl
Myths And Struggles Marketers Face In Their Path To Success - Forbes
Forbes |
Myths And Struggles Marketers Face In Their Path To Success
Forbes The Internet is chock full of advice on marketing. It includes the best approaches, tactics, and trends that can help you make those all-important marketing decisions. The problem is that it can be challenging to separate the facts from the myths. When ... |
Selling Marketing Software to Marketers: It's More of a Science Than an Art - Entrepreneur
Entrepreneur |
Selling Marketing Software to Marketers: It's More of a Science Than an Art
Entrepreneur This mountain of rivals that marketing-software brands must contend with every day makes their effort to appeal to their target customers -- marketers -- a little like trying to run after your hat in a hurricane. On top of that, martech businesses are ... |
Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge - Entrepreneur
Entrepreneur |
Brooklyn Pizzeria Nails Viral Marketing With Its Safe, Edible Take on the Tide Pod Challenge
Entrepreneur Tide Pods are not food. They clean clothes. They should never go in your mouth. But, that hasn't stopped kids and young adults from ingesting them anyway, all in a bid for some quick internet fame. Related: I Tried Out an Exoskeleton That Some Ford ... |
The 10 best tools for video marketing in 2018 - Inman.com
The 10 best tools for video marketing in 2018
Inman.com Camera first is the marketing mantra for 2018. Tomorrow's consumer expects you to be the star of your own show, and being the star of your own show isn't about ego or fame, it's simply about communicating in the most human way possible -- eye-to-eye ... |
Heard on the Street: New boutique marketing firm launches - Post-Bulletin
Post-Bulletin |
Heard on the Street: New boutique marketing firm launches
Post-Bulletin After 15 years of working in marketing and analytics for local and regional companies, Tracy Lauritzen had a crackerjack of an idea. She launched Krakerjak, her own boutique agency, in early January. The one-person shop offers a full range of marketing ... |
Best Practices for Advertising on Instagram - Adweek
Adweek |
Best Practices for Advertising on Instagram
Adweek As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that's relevant to their business. Among those channels are the tried-and ... |
from advertising - Google News http://ift.tt/2FwM0XF
KPIs To Look For In Your Performance Marketing Campaign - Forbes
Forbes |
KPIs To Look For In Your Performance Marketing Campaign
Forbes This is why it is even more important for companies to create a comprehensive performance marketing plan to acquire engaged app users. Though most consumers spend time in both mobile apps and mobile web, there are benefits of creating a comprehensive ... |
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