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Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more
TechCrunch Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the ... Facebook defends metrics errors as it puts focus on transparency |
Tuesday, January 31, 2017
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more - TechCrunch
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