Saturday, June 30, 2018

Facebook starts showing all ads a Page is running - Marketing Land


News18

Facebook starts showing all ads a Page is running
Marketing Land
But we've seen that bad actors can misuse our products, too,” writes Facebook's director of product management, Rob Leathern, and its product marketing director, Emma Rodgers, the company's news blog. This update was first announced in October of last ...
Updates to Prohibited Financial Products and Services Policy for Facebook Advertising | Facebook BusinessFacebook
Facebook to label election-related 'issue ads' in US - AP NewsAP News

all 278 news articles »


Twitter undergoes reorg, makes former Periscope co-founder head of products - Marketing Land


Marketing Land

Twitter undergoes reorg, makes former Periscope co-founder head of products
Marketing Land
Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the company's engineering team. “Through the lens of increasing our durability, agility, ...

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"Growth Hacking" Will Disrupt Internet Advertising Says CEO of CoEfficient Labs - Santa monica Observed


Santa monica Observed

"Growth Hacking" Will Disrupt Internet Advertising Says CEO of CoEfficient Labs
Santa monica Observed
When I was 16 I worked at ABC-TV and fell in love with the advertising department. My boss said: Sean you have to listen to me. Don't focus on Radio or TV, but on the internet. I had my eye on this new type of site where a person could post his own stuff.



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Twitter, Facebook launch tools to track advertising - Reuters


Reuters

Twitter, Facebook launch tools to track advertising
Reuters
Twitter's ads center gives users access to details such as demographic targeting data for the ads from U.S. political advertisers, along with billing information, ad spending, and impression data per Tweet. “We are making it clearer than ever who is ...
Updates to Prohibited Financial Products and Services Policy for Facebook Advertising | Facebook BusinessFacebook
Facebook to label election-related 'issue ads' in US - AP NewsAP News

all 278 news articles »


from advertising - Google News https://ift.tt/2tU0cWu

How Firms Can Do A Better Job Developing Marketing Talent - Forbes


Forbes

How Firms Can Do A Better Job Developing Marketing Talent
Forbes
There is arguably no function that is undergoing as much change as marketing. Between shifting consumer habits, digital transformation, and the need to migrate toward the analytical side of marketing, what marketers do, who they work with, and how they ...



Why Are We All Talking About Programmatic Advertising Technology? - Forbes


Forbes

Why Are We All Talking About Programmatic Advertising Technology?
Forbes
The principles of digital advertising haven't changed. The need for a brand to reach target audiences and drive sales revenues hasn't changed. The customer landscape and the way in which audiences consume content, however, has changed dramatically, ...



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Marketing Manager - Charlotte Agenda


Marketing Manager
Charlotte Agenda
We are hiring a talented Marketing Manager to join the marketing team. You will be responsible for identifying and executing opportunities to improve our company's digital marketing strategy, launch stores successfully and work to increase average unit ...



Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more - Marketing Land


Marketing Land

Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more
Marketing Land
Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization. It's time for the brand ...

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Marketing Liason - Charlotte Agenda


Marketing Liason
Charlotte Agenda
Overview: GCG Wealth Management is an independently owned financial service company growing rapidly from acquisitions and recruiting. Responsibilities include but not limited to: • Active management of all social media for the firm and Financial Advisers.



Twitter undergoes reorg, makes former Periscope co-founder head of products - Marketing Land


Marketing Land

Twitter undergoes reorg, makes former Periscope co-founder head of products
Marketing Land
Twitter CEO Jack Dorsey announced a major company reorg yesterday, tapping Periscope co-founder Kayvon Beykpour to head products and Mike Montano to lead the company's engineering team. “Through the lens of increasing our durability, agility, ...

and more »


What to Do When Your Marketing Isn't Producing Results - Entrepreneur


Entrepreneur

What to Do When Your Marketing Isn't Producing Results
Entrepreneur
In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your content marketing. Siu, who worked on his own podcast for two years before seeing real results, says that the ROI on ...



Walmart's DC Comics – What's DC Advertising In Them (Hint: It's Not Always the Comic Shop Locator) - Comics Beat


Comics Beat

Walmart's DC Comics – What's DC Advertising In Them (Hint: It's Not Always the Comic Shop Locator)
Comics Beat
I've been getting some questions about how DC is filling out the 100 pages in those Walmart Giant 100 comics, since it's a 12-page new strip and 3 reprints of roughly 20-22 pages each. That's a fair question, especially since they've hyped it as ...

and more »


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How To Create An Effective Marketing Plan For Your Release... - EDM.com


EDM.com

How To Create An Effective Marketing Plan For Your Release...
EDM.com
If you are enjoying these marketing articles, you can listen to my music industry marketing podcast here. Having a comprehensive marketing plan for your music is absolutely crucial to success. Contrary to some people's beliefs, you need both a good ...



Anne Wallach, author whose advertising novel caused stir, dies - SFGate


Anne Wallach, author whose advertising novel caused stir, dies
SFGate
Anne Tolstoi Wallach, who rose to the executive ranks in the male-dominated New York advertising world, then wrote a saucy, much-discussed best-seller about a fictional woman who does the same, died Wednesday at her home in Manhattan. She was 89.



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What to Do When Your Marketing Isn't Producing Results - Entrepreneur


Entrepreneur

What to Do When Your Marketing Isn't Producing Results
Entrepreneur
In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your content marketing. Siu, who worked on his own podcast for two years before seeing real results, says that the ROI on ...



Minneapolis fantasy soccer app Starting 11 having marketing moment in World Cup - Minneapolis Star Tribune


Minneapolis Star Tribune

Minneapolis fantasy soccer app Starting 11 having marketing moment in World Cup
Minneapolis Star Tribune
The company and app are now having a second big marketing moment with the 2018 World Cup. Throughout the monthlong tournament, people in the U.S., Canada, United Kingdom and Germany can play fantasy soccer using World Cup players with the ...



Anne Wallach, author whose advertising novel caused stir, dies - SFGate


Anne Wallach, author whose advertising novel caused stir, dies
SFGate
Anne Tolstoi Wallach, who rose to the executive ranks in the male-dominated New York advertising world, then wrote a saucy, much-discussed best-seller about a fictional woman who does the same, died Wednesday at her home in Manhattan. She was 89.



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The Future Of B2B Marketing: A Much-Needed Human Touch - Forbes


Forbes

The Future Of B2B Marketing: A Much-Needed Human Touch
Forbes
After last week's Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer's mind. In the era of big data, artificial intelligence and rapid innovation, change is the only constant. While marketing has without a ...



Four Tips To Improve Your Marketing Content - Forbes


Forbes

Four Tips To Improve Your Marketing Content
Forbes
The quality of your marketing content makes a big difference in how well prospects relate to it, whether it's a thousand-page novel or a sales pitch in the body of an email. Sure, not everyone is Shakespeare, but you'll improve your content and your ...



How Account-Based Marketing (ABM) Can Significantly Grow Your ... - Forbes


Forbes

How Account-Based Marketing (ABM) Can Significantly Grow Your ...
Forbes
Account-based marketing, a customized marketing and sales approach which targets a company's needs, gets better sales results than other marketing methods ...

and more »


Twitter, Facebook launch tools to track advertising - Reuters


Reuters

Twitter, Facebook launch tools to track advertising
Reuters
Twitter's ads center gives users access to details such as demographic targeting data for the ads from U.S. political advertisers, along with billing information, ad spending, and impression data per Tweet. “We are making it clearer than ever who is ...
Updates to Prohibited Financial Products and Services Policy for Facebook Advertising | Facebook BusinessFacebook
Facebook to label election-related 'issue ads' in US - AP NewsAP News

all 278 news articles »


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Harvard Business Review Pivots To A Digital-First Marketing Model - Forbes


Forbes

Harvard Business Review Pivots To A Digital-First Marketing Model
Forbes
In early 2017, the marketing team at Harvard Business Review concluded that their direct-mail subscription efforts weren't producing the results they wanted. Over time, response was declining and outside lists were becoming less effective. So HBR ...



Dentsu One leads integrated marketing business for TIME dotCom - The Star Online


Dentsu One leads integrated marketing business for TIME dotCom
The Star Online
As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME's ad campaigns for both traditional and digital media. Additionally, Dentsu One also oversees TIME's digital media strategies and planning through a collaboration ...



Robots Are Our Friends -- How Artificial Intelligence Is Leveling-Up Marketing - Entrepreneur


Entrepreneur

Robots Are Our Friends -- How Artificial Intelligence Is Leveling-Up Marketing
Entrepreneur
Say, for example, that you wanted to write a unique blog article on the topic of “video marketing.” In order to figure out a unique angle for your article, you may want to catalogue all of the existing content on the topic of “video marketing” and even ...



Twitter, Facebook launch tools to track advertising - Reuters


Reuters

Twitter, Facebook launch tools to track advertising
Reuters
Twitter's ads center gives users access to details such as demographic targeting data for the ads from U.S. political advertisers, along with billing information, ad spending, and impression data per Tweet. “We are making it clearer than ever who is ...
Updates to Prohibited Financial Products and Services Policy for Facebook Advertising | Facebook BusinessFacebook
Facebook to label election-related 'issue ads' in US - AP NewsAP News

all 278 news articles »


from advertising - Google News https://ift.tt/2yZt7OE

Is third-party data targeting more effective than contextual targeting? - Marketing Land


Marketing Land

Is third-party data targeting more effective than contextual targeting?
Marketing Land
This contrasts with the data-based approach of current digital marketing, where advertisers commonly show ads to site or app visitors whose cookie-based profiles indicate, say, they are women ages 18-34 on the West Coast. For many ads, the content in ...



Advertisers Sip Rosé and Ponder Ethics in South of France - New York Times


New York Times

Advertisers Sip Rosé and Ponder Ethics in South of France
New York Times
The occasion was the annual Cannes Lions advertising festival and the goal, as usual, was to fete the industry's best marketing while conducting meetings that could ultimately influence how vast sums of ad dollars are spent. But paired with the heady ...

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Opioid Marketing Payments To Doctors Fall, ProPublica Reports - NPR - NPR


NPR