Saturday, March 31, 2018

Western Nevada College recognized at national marketing conference - Nevada Appeal


Nevada Appeal

Western Nevada College recognized at national marketing conference
Nevada Appeal
Western Nevada College recently received a number of district awards from the National Council for Marketing & Public Relations at the national conference in Las Vegas. Among those awards, Jamie McNinch, WNC's director of Information and Marketing, was ...



Snapchat cuts 100 employees in advertising - Mashable


Mashable

Snapchat cuts 100 employees in advertising
Mashable
Cuts in the advertising department, in part, aligns with Snapchat's push to sell ads more programmatically rather than through direct sales. As of the last quarter, 90 percent of Snap Ads were served programmatically, up from 80 percent in the previous ...
Snapchat's Parent Lays Off 100 Staffers, Mostly in Advertising GroupVariety
Snap cuts about 100 employees from advertising sideAdAge.com
Snap stock falls after Bloomberg reports of job cuts on advertising teamMarketWatch
YourStory.com -Bloomberg
all 57 news articles »


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Technology has upended the world's advertising giants - Mad men ... - The Economist


The Economist

Technology has upended the world's advertising giants - Mad men ...
The Economist
IN BUILDING the world's largest advertising company over the past 30 years, Sir Martin Sorrell, chief executive of WPP, has weathered two recessions and survived a global financial crisis. His firm nearly went bankrupt in the early 1990s. Now he must ...

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Report: 2017 Saw More Than $1B In Advertising | Campaigns ... - Campaigns & Elections


Campaigns & Elections

Report: 2017 Saw More Than $1B In Advertising | Campaigns ...
Campaigns & Elections
Bad press for the digital duopoly isn't driving marketers back into traditional channels. Last year saw Alphabet's YouTube weather a stream of.

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Laura Ingraham goes on vacation as more advertisers drop her Fox News show over David Hogg comment - Los Angeles Times


Los Angeles Times

Laura Ingraham goes on vacation as more advertisers drop her Fox News show over David Hogg comment
Los Angeles Times
The thinned herd of advertisers was apparent during the Friday edition of "The Ingraham Angle." The commercial breaks were filled with Fox News promotional spots and commercials from direct response advertisers — usually a sign of ad cancellations. An ...
Laura Ingraham announces vacation amid advertiser boycottCBS News
Jenny Craig to stop advertising on Laura Ingraham's showThe Hill
Laura Ingraham Announces She's On Scheduled Break Next Week As Advertiser Exit ContinuesDeadline
NPR -New York Times -AdAge.com -Twitter
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Email Service MailChimp to Block ICO, Crypto Marketing - Coindesk


Coindesk

Email Service MailChimp to Block ICO, Crypto Marketing
Coindesk
UPDATE (29, March 21:26 UTC): MailChimp said in a tweet that "cryptocurrency-related information isn't necessarily prohibited," provided the sender is not selling, trading, storing or marketing cryptocurrencies. Email distribution company MailChimp ...
MailChimp's Legal PoliciesMailChimp

all 15 news articles »


Mad men adriftTechnology has upended the world's advertising giants - The Economist


Mad men adriftTechnology has upended the world's advertising giants
The Economist
IN BUILDING the world's largest advertising company over the past 30 years, Sir Martin Sorrell, chief executive of WPP, has weathered two recessions and survived a global financial crisis. His firm nearly went bankrupt in the early 1990s. Now he must ...

and more »


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Sales and Marketing Professionals Pine Belt honors Extra Table, Kent Oliver - Hattiesburg American


Sales and Marketing Professionals Pine Belt honors Extra Table, Kent Oliver
Hattiesburg American
Sales and Marketing Professionals Pine Belt handed out its annual awards March 6, honoring a local non-profit and a member of a cancer charity. Loading… Post to Facebook. Sales and Marketing Professionals Pine Belt honors Extra Table, Kent Oliver ...



Brands Need to Join the 21st Century and Tap Into Radio Advertising - Adweek


Adweek

Brands Need to Join the 21st Century and Tap Into Radio Advertising
Adweek
... ensures that you are receiving the airplay that you paid for and gives you the confidence that everything plays within your specifications. In the age of brand safety concerns, this is an important factor to consider. Whether it's finding your ...



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Hogg's Advertising Boycott Is Not Suppressing Ingraham's Free Speech - Forbes


Forbes

Hogg's Advertising Boycott Is Not Suppressing Ingraham's Free Speech
Forbes
Can an advertising boycott be considered bullying and a violation of someone's First Amendment rights? Some conservatives seem to think so and here's why they're wrong. But first, a recap: After Laura Ingraham, host of the Fox show The Ingraham Angle ...

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Adobe steps up marketing to take on rivals - Bend Bulletin


Adobe steps up marketing to take on rivals
Bend Bulletin
Adobe Systems, the company best known for Photoshop, has lately been spending its time trying to figure out what makes consumers tick. The software maker has been quietly undertaking a project to help corporate customers automate their marketing ...



Laura Ingraham Announces She's On Scheduled Break Next Week As Advertiser Exit Continues - Deadline


Deadline

Laura Ingraham Announces She's On Scheduled Break Next Week As Advertiser Exit Continues
Deadline
Previous: Laura Ingraham fans have launched an #IStandWithLaura boycott of the growing number of advertisers who have moved spots out of her Fox News Channel show. Jenny Craig, Atlantis Paradise Island resort, and Office Depot, are moving ads out of ...
Advertisers Ditch Laura Ingraham After She Mocks Parkland ActivistNPR
Fox News' 'Ingraham Angle' Loses More Advertisers (but MyPillow stands firm)AdAge.com
Laura Ingraham on Twitter: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged ...Twitter
CNBC
all 593 news articles »


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Snapchat cuts 100 employees in advertising - Mashable


Mashable

Snapchat cuts 100 employees in advertising
Mashable
Cuts in the advertising department, in part, aligns with Snapchat's push to sell ads more programmatically rather than through direct sales. As of the last quarter, 90 percent of Snap Ads were served programmatically, up from 80 percent in the previous ...
Snap cuts about 100 employees from advertising sideAdAge.com
Snap stock falls after Bloomberg reports of job cuts on advertising teamMarketWatch
Snap layoff 100 more employees in advertising - YourStoryYourStory.com
Bloomberg
all 57 news articles »


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AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital ... - MarTech Series


MarTech Series

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital ...
MarTech Series
Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising ...

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The ABCs Of Data-Driven Advertising - Forbes


Forbes

The ABCs Of Data-Driven Advertising
Forbes
Chances are you're likely to buy them again or purchase related things. Say you're an avid traveler that recently went on a trip to Europe. With past purchasing data, a travel company like Expedia can send you airfare or hotel deals to places there ...



from advertising - Google News https://ift.tt/2H24Zv2

Can agile work for marketing? - VentureBeat


VentureBeat

Can agile work for marketing?
VentureBeat
Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you'd think we would have adopted agile marketing as a no-brainer, right? After all, agile isn't about code, it's about how you approach a problem ...



Sales and Marketing Professionals Pine Belt honors Extra Table, Kent Oliver - Hattiesburg American


Hattiesburg American

Sales and Marketing Professionals Pine Belt honors Extra Table, Kent Oliver
Hattiesburg American
Downtown Destiny brought together business and civic leaders to explore ways to improve economic development in the Pine Belt. Lici Beveridge/Hattiesburg American. 636567027652676334-Stacy-Ahua.jpg. Stacy Ahua (Photo: Special to the American ...



Laura Ingraham Announces She's On Scheduled Break Next Week As Advertiser Exit Continues - Deadline


Deadline

Laura Ingraham Announces She's On Scheduled Break Next Week As Advertiser Exit Continues
Deadline
Previous: Laura Ingraham fans have launched an #IStandWithLaura boycott of the growing number of advertisers who have moved spots out of her Fox News Channel show. Jenny Craig, Atlantis Paradise Island resort, and Office Depot, are moving ads out of ...
Advertisers Ditch Laura Ingraham After She Mocks Parkland ActivistNPR
Fox News' 'Ingraham Angle' Loses More Advertisers (but MyPillow stands firm)AdAge.com
Laura Ingraham on Twitter: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged ...Twitter
Twitter -CNBC
all 593 news articles »


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Snapchat's Parent Lays Off 100 Staffers, Mostly in Advertising Group - Variety


Mashable

Snapchat's Parent Lays Off 100 Staffers, Mostly in Advertising Group
Variety
Snap, the parent company of Snapchat, is handing out the pink slips again: It's laying off about 100 employees, about 3% of the total workforce, with the sales staff bearing the brunt of the cuts. Snap confirmed the layoffs, first reported by Bloomberg ...
Snapchat cuts 100 employees in advertisingMashable
Snap cuts about 100 employees from advertising sideAdAge.com
Snap stock falls after Bloomberg reports of job cuts on advertising teamMarketWatch
YourStory.com -Bloomberg
all 57 news articles »


from advertising - Google News https://ift.tt/2JajNbK

Laura Ingraham Takes a Week Off as Advertisers Drop Her Show - New York Times


New York Times

Laura Ingraham Takes a Week Off as Advertisers Drop Her Show
New York Times
The Fox News host Laura Ingraham announced on Friday that she was taking a week off following the decision of several companies to pull advertising from her show after she ridiculed a student survivor of the Parkland, Fla., school shooting. “I'll be ...
Laura Ingraham Announces Vacation After 11 Advertisers Drop Her, Fans Launch #IStandWithLauraCBS Los Angeles
Fox News host Laura Ingraham taking break amid boycottVox
After Eviscerating Laura Ingraham's Advertisers, David Hogg Has A New Target – A Fast Food ChainThe Daily Caller
The Guardian
all 108 news articles »


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Cyber Saturday—Facebook Put a 'Shotgun' in My Food-Related Ad Interests. Why? - Fortune


Cyber Saturday—Facebook Put a 'Shotgun' in My Food-Related Ad Interests. Why?
Fortune
The fallout from Facebook's ongoing data controversy spurred me to find out what that clumsy advertising panopticon presumes to know about me. While reviewing—and tightening up—elements of my Facebook profile this week, I made a few surprising ...



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Four Trends Poised To Shake Up Digital Marketing In 2018 - Forbes


Forbes

Four Trends Poised To Shake Up Digital Marketing In 2018
Forbes
Looking back, several incredible advancements changed the way marketers operated in 2017. Automation started to crawl and then rose to its feet and took off in a sprint. Politics got heated, and brands chose sides, with everyone from Apple to mom-and ...



Branding Boot Camp: How to Build a Tactical Marketing Plan - Entrepreneur


Entrepreneur

Branding Boot Camp: How to Build a Tactical Marketing Plan
Entrepreneur
In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.

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What Are The Best App Marketing Strategies? - Forbes


Forbes

What Are The Best App Marketing Strategies?
Forbes
What are the best app marketing strategies? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at ...

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Report: 2017 Saw More Than $1B In Advertising | Campaigns ... - Campaigns & Elections


Campaigns & Elections

Report: 2017 Saw More Than $1B In Advertising | Campaigns ...
Campaigns & Elections
Bad press for the digital duopoly isn't driving marketers back into traditional channels. Last year saw Alphabet's YouTube weather a stream of.

and more »


from advertising - Google News https://ift.tt/2Jbw9QX

Digital Advertising Will Account for the Entire Industry's Growth - Motley Fool


Digital Advertising Will Account for the Entire Industry's Growth
Motley Fool
Marketers will spend about $70 billion more on digital advertising in 2020 than they did last year, according to estimates from Zenith. Meanwhile, global ad spend across newspapers, magazines, television, radio, cinemas, and outdoor billboards will ...

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from advertising - Google News https://ift.tt/2Ig1nW0

Twitch cuts staff from marketing and content teams - The Drum


The Drum

Twitch cuts staff from marketing and content teams
The Drum
Video streaming site Twitch has laid off a reported 25 members of staff as it looks to make “adjustments” to content and marketing teams that have been in place since the company's founding. A spokesperson from the Amazon-owned company said: “While we ...



Why Relying Solely on Social Media Marketing Could Be a Disaster ... - Entrepreneur


Entrepreneur

Why Relying Solely on Social Media Marketing Could Be a Disaster ...
Entrepreneur
This old-school technique may not be sexy, but it offers big returns.

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