Business Insider |
Google and Facebook broke a promise to advertisers
Business Insider Tech platforms like Google and Facebook love to boast about being "open." Too often that means they're a free for all. In 2017, it became clear that the open nature of these giants means they can't possibly keep track of what kind of content appears on ... |
Express.co.uk |
Black Mirror season 4: Viewers RAGE over 'creepy marketing' stunt 'Not cool'
Express.co.uk Express. Home of the Daily and Sunday Express. express_logo · Find us on Facebook · Follow us on Twitter · Check us on Google+ · Subscribe to our rss feed. Login; Register. Your Account; Sign Out. Daily Horoscope Our Apps Top 10 Our Paper Paper Archive ... |
Wall Street Journal |
The Biggest Media and Advertising Stories of 2017
Wall Street Journal It was another busy year across media and advertising. In 2017, massive mergers reshaped the media landscape, digital upstarts faced a reckoning, and social media platforms found themselves in the crosshairs of decision makers on Madison Avenue and ... |
Marketing Land |
Three things marketers must do to better serve customers in 2018
Marketing Land The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017 ... |
Forbes |
Seven Marketing Initiatives That Are Helping Local Los Angeles ...
Forbes Tap into your local community for a strong customer base. |
CNBC |
Marketers: Here's your 2018 to-do list - CNBC.com
CNBC It's been a roller coaster year for all types of business, and marketers have the job of understanding what consumers want. Here's what to focus on in 2018. |
Fortune |
Sears and Kmart Didn't Run TV Ads During the Peak Holiday Shopping Season
Fortune The free-falling Sears Holdings, parent company of Sears and Kmart, made a truly unorthodox decision this holiday season. The retailer, which generates the vast majority of its dwindling sales from in-store foot traffic, didn't run any television ... |
Express.co.uk |
Black Mirror season 4: Viewers RAGE over 'creepy marketing' stunt 'Not cool'
Express.co.uk Express. Home of the Daily and Sunday Express. express_logo · Find us on Facebook · Follow us on Twitter · Check us on Google+ · Subscribe to our rss feed. Login; Register. Your Account; Sign Out. Daily Horoscope Our Apps Top 10 Our Paper Paper Archive ... |
Business Insider |
Google and Facebook broke a promise to advertisers
Business Insider Tech platforms like Google and Facebook love to boast about being "open." Too often that means they're a free for all. In 2017, it became clear that the open nature of these giants means they can't possibly keep track of what kind of content appears on ... |
Business Insider |
The 16 stories that shook media and advertising in 2017
Business Insider In so many ways, 2017 was not normal. That's true for the world at large, and of course in the media and advertising business. Consider that at the start of this year, no company on the planet was hotter than Snapchat. Now every few months it's as if ... |
Financial Express |
Meet Vastal Mehta, man behind Facebook's successful advertising ...
Financial Express Facebook owes Indian-origin engineer Vastal Mehta a lot for its success in generating billions of dollars in ad revenues every year as he steers the team that works with advertisers to build the technology and infrastructure needed to run more ... |
Express.co.uk |
Black Mirror season 4: Viewers RAGE over 'creepy marketing' stunt 'Not cool'
Express.co.uk Black Mirror season 4: Viewers RAGE over 'creepy marketing' stunt 'Not cool'. BLACK MIRROR returned to Netflix for its gripping fourth season earlier this week, but it seems the Netflix show's alleged marketing tactics seemed to rub people up the wrong ... |
iNews |
How advertising since 2012 made 'British stuff' cool again
iNews Making a good advert isn't as straightforward as you might think. In fact, it's pretty hard. Get it right, and a good ad has the power to transform a business. But it's tricky. The millions of people employed in the advertising industry, myself ... |
Edgy Labs (blog) |
10 Social Media Marketing Tips to Help You Succeed
Edgy Labs (blog) These tips will set you on the right path to success in your social media marketing efforts. The number one piece of marketing advice you will receive today is to use social media. What they don't tell you is that simply setting up your social media ... |
Financial Express |
Meet Vastal Mehta, man behind Facebook's successful advertising ...
Financial Express Facebook owes Indian-origin engineer Vastal Mehta a lot for its success in generating billions of dollars in ad revenues every year as he steers the team that works with advertisers to build the technology and infrastructure needed to run more ... |
Business Insider |
The 16 stories that shook media and advertising in 2017 - Business ...
Business Insider These were the stories that shook media and advertising in 2017. From brand rage to merger mania to Amazon's power, everything seemed up for grabs. |
CNBC |
Marketers: Here's your 2018 to-do list
CNBC The explosion in digital and data technology is bringing about "a fundamental transformation about the way marketing happens," according to Vaz, and CEOs are working to reimagine their businesses as a result. McDonald's, for example, has hired Publicis ... |
Entrepreneur |
Show 'em What You Got: 7 Tools to Break Into Visual Marketing
Entrepreneur Not too long ago, experts predicted that the online marketing space would be too competitive for run-of-the-mill content. Think about it for a second. With millions of blog posts being published per day, do you think a small brand stands a chance to ... |
SlashGear |
Advertising scripts using data from browser password managers to track users
SlashGear The researchers identified two scripts as AdThink and OnAudience, which then use the login data as an ID for a specific user, allowing them to be tracked from website to website, and in turn creating an avenue for targeted advertising. AdThink, for ... |
The Guardian |
Tesla founder mines rich marketing seam by selling Boring hats
The Guardian Tesla founder mines rich marketing seam by selling Boring hats. Elon Musk sells all 50,000 plain black baseball caps showing the logo of his tunnelling firm, the Boring Company. A Boring hat. Musk regularly tweaked the merchandising, including a free ... |
Marketing Land |
Three things marketers must do to better serve customers in 2018
Marketing Land The year 2018 will be the watershed year when savvy marketers move to expand their roles to encompass every aspect of the customer journey, end to end. While 37 percent of marketing budgets are still spent on customer acquisition, according to the 2017 ... |
CNBC |
Marketers: Here's your 2018 to-do list
CNBC The explosion in digital and data technology is bringing about "a fundamental transformation about the way marketing happens," according to Vaz, and CEOs are working to reimagine their businesses as a result. McDonald's, for example, has hired Publicis ... |
Financial Express |
Meet Vastal Mehta, man behind Facebook's successful advertising ...
Financial Express Facebook owes Indian-origin engineer Vastal Mehta a lot for its success in generating billions of dollars in ad revenues every year as he steers the team that works with advertisers to build the technology and infrastructure needed to run more ... |
MarTech Today |
Advertising is on life support
MarTech Today After all, advertising as a practice isn't dead just yet and, in reality, it isn't going away anytime soon. Advertising is a fundamental part of how brands communicate with customers. So, to say that advertising is on its last legs might seem like a ... |
10 Social Media Marketing Tips to Help You Succeed
Edgy Labs (blog) These tips will set you on the right path to success in your social media marketing efforts. The number one piece of marketing advice you will receive today is to use social media. What they don't tell you is that simply setting up your social media ... |
Email marketing rules small business owners should know
Herald Palladium According to the Direct Marketing Association, the typical ROI (return on investment) for email marketing is about 4,300 percent. With that kind of effectiveness, it's definitely a marketing activity worth considering for your small business. But ... |
