Saturday, September 30, 2017

TPSD seeks to retain, recruit families with marketing efforts - Northeast Mississippi Daily Journal


Northeast Mississippi Daily Journal

TPSD seeks to retain, recruit families with marketing efforts
Northeast Mississippi Daily Journal
Coon shoots a video with Tupelo Middle School students from Amy Johnson's Publications and Productions class, for a district production on proper behavior during a football game. Adam Robison | BUY AT PHOTOS.DJOURNAL.COM.

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Marketing Minutes: Marketing to multiple generations - Rental Pulse


Marketing Minutes: Marketing to multiple generations
Rental Pulse
A slightly younger demographic than baby boomers, this generation tends to use technology more frequently and they are more active with smartphones and social media. A marketing strategy to this generation might be a combination of traditional ...

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Reading Eagle advertising staff garners 11 first-place awards in state contest - Reading Eagle


Reading Eagle

Reading Eagle advertising staff garners 11 first-place awards in state contest
Reading Eagle
The Reading Eagle advertising department garnered 11 first-place state awards and four second-place honors in the PNA Advertising Tearsheet Contest Awards held recently at the PNA Advertising Conference at the Hilton Harrisburg. The Eagle competed in ...



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The Rise Of Direct-To-Consumer Marketing - Forbes


Forbes

The Rise Of Direct-To-Consumer Marketing
Forbes
Branded manufacturers are currently enjoying the greatest advantage their industry has ever seen: direct-to-consumer marketing. While the name pretty much says it all, it's important to understand the benefits it offers and how you can begin making the ...

and more »


How Franchisees Can Build an Effective Social Media Marketing Strategy - Entrepreneur


Entrepreneur

How Franchisees Can Build an Effective Social Media Marketing Strategy
Entrepreneur
If you own a franchise, you've probably struggled to find ways to differentiate your business from other franchises. That's because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps ...



Genesis Energy confuses customers with marketing stunt cheque - Stuff.co.nz


Stuff.co.nz

Genesis Energy confuses customers with marketing stunt cheque
Stuff.co.nz
A "confusing" marketing stunt by a major energy provider has fallen flat with many of its customers. Genesis Energy attached a "cheque" valued at $1.20 - equivalent to an hour's worth of power during winter - to a recent letter sent out to customers.



From Children's Books to Underwear, Surprises from Advertising Week 2017 - Inc.com


Inc.com

From Children's Books to Underwear, Surprises from Advertising Week 2017
Inc.com
Meet Respondology, a Cost-Per-Click (CPC) media platform that turns social channels into a search-like advertising medium launched this week. Respondology scans the content of millions of social posts each day to identify customer sentiment and intent, ...



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Roku CEO Anthony Wood Talks IPO, Advertising and the Future of Streaming (Q&A) - Variety


Variety

Roku CEO Anthony Wood Talks IPO, Advertising and the Future of Streaming (Q&A)
Variety
Streaming device maker Roku enjoyed a stellar IPO this week, with stocks trading at around double the initial share price on Friday after closing up 67% on its first day of trading Thursday. However, Roku CEO Anthony Wood preferred to talk about the ...
Roku Stock Price Soars Day After IPOMediaPost Communications

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Update Your Online Marketing Strategy with These 10 Tips - Small Business Trends


Small Business Trends

Update Your Online Marketing Strategy with These 10 Tips
Small Business Trends
In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by ...



It's time for some extreme marketing - Mankato Free Press


Mankato Free Press

It's time for some extreme marketing
Mankato Free Press
Sure, there's always been some activities that easily qualified as high-risk, grueling endeavors. Bullfighting, a road race up Pike's Peak, the Running of the Bulls. The ultimate extreme sport had to have been gladiators entering a coliseum where ...



University of Missouri officials defend marketing contract - Seattle Times


University of Missouri officials defend marketing contract
Seattle Times
KANSAS CITY, Mo. (AP) — University of Missouri officials are defending their decision to spend $1.27 million to have a Philadelphia-based firm market the system's flagship Columbia campus. The Columbia Tribune reports that the university system's ...

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What Investors Need to Know About Activision Blizzard's Advertising Opportunity - Madison.com


Madison.com

What Investors Need to Know About Activision Blizzard's Advertising Opportunity
Madison.com
King is currently testing in-game advertising, which Activision management believes can meaningfully contribute to the company's financial results in the years to come. Activision President and COO Collister Johnson explained on the second-quarter 2017 ...

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What Investors Need to Know About Activision Blizzard's Advertising Opportunity - Motley Fool


What Investors Need to Know About Activision Blizzard's Advertising Opportunity
Motley Fool
King is currently testing in-game advertising, which Activision management believes can meaningfully contribute to the company's financial results in the years to come. Activision President and COO Collister Johnson explained on the second-quarter 2017 ...



from advertising - Google News http://ift.tt/2fGVWqv

Applying Traditional Advertising Concepts To Online Marketing Is A ... - Forbes


Forbes

Applying Traditional Advertising Concepts To Online Marketing Is A ...
Forbes
Transitioning from traditional to online marketing requires a mindset shift to attract the right audience and build their trust.

and more »


from advertising - Google News http://ift.tt/2xOi0pc

Commercial meets residential: a marketing strategy unfolds - The Real Deal Magazine


The Real Deal Magazine

Commercial meets residential: a marketing strategy unfolds
The Real Deal Magazine
Office buildings are starting to offer valet services and bars; commercial brokers are selling homes; and residential brokerages are launching commercial divisions within their firms. The crossover is impacting marketing — or at least, industry ...



Eight Steps To Develop And Maintain Your Content Marketing Strategy - Forbes


Forbes

Eight Steps To Develop And Maintain Your Content Marketing Strategy
Forbes
Comprehensive marketing campaigns can have 10 to 30+ individual content-related tactics that need to be executed to make them integrated and cohesive campaigns. These content-driven tactics are usually being executed in tandem to ensure all the pieces ...



Get ready for 'HyperVegas,' the next phase in Las Vegas marketing - Las Vegas Review-Journal


Las Vegas Review-Journal

Get ready for 'HyperVegas,' the next phase in Las Vegas marketing
Las Vegas Review-Journal
While initially promoted as a look at R&R's upcoming marketing strategy, the explanation of the plan evolved into how Las Vegas is going to be different with major-league sports and new convention facilities in the mix. Las Vegas already has seen more ...



The Rise Of Direct-To-Consumer Marketing - Forbes


Forbes

The Rise Of Direct-To-Consumer Marketing
Forbes
Branded manufacturers are currently enjoying the greatest advantage their industry has ever seen: direct-to-consumer marketing. While the name pretty much says it all, it's important to understand the benefits it offers and how you can begin making the ...

and more »


Live Blog: Advertising Week, Day 4 - AdAge.com (blog)


AdAge.com (blog)

Live Blog: Advertising Week, Day 4
AdAge.com (blog)
Forget "Thursday is the new Friday." Thursday is the new last-day-of-Advertising-Week. There is a light at the end of this subway tunnel and thankfully it is not the lights of Times Square. Here's what's on tap — literally — today. Ad Age editor ...



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Advertising Week Briefing: Media's got a trust problem - Digiday


Advertising Week Briefing: Media's got a trust problem
Digiday
Nathan Eide, director of media technology and innovation for agency Frwd and an Advertising Week attendee, said he liked that Snap used its Advertising Week presence to announce a new product for advertisers, unlike the majority of companies that were ...



from advertising - Google News http://ift.tt/2x5eTG1

Update Your Online Marketing Strategy with These 10 Tips - Small Business Trends


Small Business Trends

Update Your Online Marketing Strategy with These 10 Tips
Small Business Trends
In order for your content marketing to be effective, people need to easily be able to find it. And search engines are a big part of that. To learn how to make your content more relevant in search, check out this Content Marketing Institute post by ...



Applying Traditional Advertising Concepts To Online Marketing Is A ... - Forbes


Forbes

Applying Traditional Advertising Concepts To Online Marketing Is A ...
Forbes
Transitioning from traditional to online marketing requires a mindset shift to attract the right audience and build their trust.

and more »


from advertising - Google News http://ift.tt/2yexBjg

Advertising Week Briefing: Media's got a trust problem - Digiday


Advertising Week Briefing: Media's got a trust problem
Digiday
Nathan Eide, director of media technology and innovation for agency Frwd and an Advertising Week attendee, said he liked that Snap used its Advertising Week presence to announce a new product for advertisers, unlike the majority of companies that were ...



from advertising - Google News http://ift.tt/2yfMUbz

National Advertising Division challenges T-Mobile's network claims, siding with Verizon - FierceWireless


FierceWireless

National Advertising Division challenges T-Mobile's network claims, siding with Verizon
FierceWireless
The group recommended T-Mobile discontinue “certain advertising claims made in television, print and internet advertisements,” but approved “a modified claim” about the number of people its network covers. “Verizon customers, who were experiencing ...



from advertising - Google News http://ift.tt/2wplXO9

Advertising Week Briefing: Media's got a trust problem - Digiday


Advertising Week Briefing: Media's got a trust problem
Digiday
Nathan Eide, director of media technology and innovation for agency Frwd and an Advertising Week attendee, said he liked that Snap used its Advertising Week presence to announce a new product for advertisers, unlike the majority of companies that were ...



from advertising - Google News http://ift.tt/2fzMNMM

The 4 Types Of Marketing Roles In Tech - Forbes


Forbes

The 4 Types Of Marketing Roles In Tech
Forbes
For the past several years, I've been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view ...



REI's Marketing Team Is Challenging the Wellness Industry To Tackle Gender Parity - Forbes


REI's Marketing Team Is Challenging the Wellness Industry To Tackle Gender Parity
Forbes
Through a lens of gender parity, Swapp and her team started looking at the inner workings of REI including their product, content producers, and—you guessed it—they way they portrayed women in marketing campaigns (or didn't portray them at all ...



From Children's Books to Underwear, Surprises from Advertising Week 2017 - Inc.com


From Children's Books to Underwear, Surprises from Advertising Week 2017
Inc.com
Meet Respondology, a Cost-Per-Click (CPC) media platform that turns social channels into a search-like advertising medium launched this week. Respondology scans the content of millions of social posts each day to identify customer sentiment and intent, ...



from advertising - Google News http://ift.tt/2fFf8oq

The 4 Types Of Marketing Roles In Tech - Forbes


Forbes

The 4 Types Of Marketing Roles In Tech
Forbes
For the past several years, I've been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view ...