Yahoo Finance |
Amazon.com, Inc. Talks Advertising, Prime's Price Increase, and More
Yahoo Finance Its first-quarter performance was astounding, featuring 43% year-over-year revenue growth, $1.9 billion of operating income, and triple-digit growth in earnings per share. But a look beyond key metrics reveals even more reason to keep betting on this ... |
Business Insider |
Marketing analytics startups Radius and Leadspace are merging to beat out Salesforce
Business Insider Radius and Leadspace are planning to merge to better compete with the cloud giant's Einstein product in the world of marketing and sales analytics. The combined company will operate under the name Radius, but will rely heavily on the products and ... |
Forbes |
Michelle Peluso On The Need To 'Listen As Much As Speak' In Storytelling + The Future Of Marketing
Forbes At IBM, we're really obsessed with being agile to the core and we have moved IBM marketing to be a truly agile discipline. We have also had to be much, much more customer centric and have instrumented all of our offerings to get net promoter score ... |
WMUR Manchester |
UNH's Paul College hosts marketing and advertising summit
WMUR Manchester Marketing experts from some major companies exposed UNH business students to real-world experience at a summit on Friday. WMUR's Jennifer Crompton was among the panelists. Advertisement. UNH's Paul College hosts marketing and advertising summit ... |
Forbes |
5 Good Uses For Marketing Automation Tools (And 5 Ways They Can't Help You)
Forbes Automation has become an increasingly popular method for handling online marketing, and its prevalence is only going to increase in the future. The earliest forms of automation software were simple, allowing marketers to automatically handle specific ... |
Motley Fool |
Amazon.com, Inc. Talks Advertising, Prime's Price Increase, and More
Motley Fool Its first-quarter performance was astounding, featuring 43% year-over-year revenue growth, $1.9 billion of operating income, and triple-digit growth in earnings per share. But a look beyond key metrics reveals even more reason to keep betting on this ... |
Forbes |
Why Instant Gratification Is The One Marketing Tactic Companies Should Focus On Right Now
Forbes Since the emergence of the internet and immense growth of social media, instant gratification has become an expectation, and the norm rather than the exception. Consumers expect responses to their questions or concerns quickly if not immediately. With ... |
Forbes |
5 Things CMOs Need To Know About Blockchain And Influencer Marketing
Forbes Online influencers have very quickly become a robust backbone of most company's marketing campaigns, and influencer-created content continues to be the driving force of many social media platforms. But many influencers and other online content creators ... |
New advertising director joins TBC media
The Bakersfield Californian Cliff Chandler joined TBC Media as the new Advertising Director Monday morning. Chandler comes to the company from the San Diego Union Tribune, where he served as the automotive sales manager for three years. Prior to that, he spent time as the vice ... |
Adweek |
Digital Advertising Has Neglected Audiences. Now We're Paying the Price
Adweek Programmatic advertising, once one of the most promising technologies available, has become problematic, inefficient and rife with fraud. Occurrences of Methbot, HyphBot and other well-known frauds have cost billions. Entire companies, such as Audience ... |
Forbes |
A Modest Digital Marketing Proposal
Forbes If you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I think we can all agree that nobody has the time to ... |
Business Insider |
What you need to know in advertising today
Business Insider It's official: T-Mobile and Sprint are merging, with the combined company valued at $146 billion. T-Mobile USA chief executive officer John Legere made the announcement by tweeting a seven-minute video breaking down the merger, while also including a ... Monday Wake-Up Call: T-Mobile and Sprint join forces and Ad Age's State of the Agency World has some surprises |
Deadline |
Disney And Twitter Strike New Live Content, Advertising Deal
Deadline Disney and Twitter announced a new advertising and content deal ahead of its NewFront presentations later today and on Wednesday in New York City. Related · Twitter Reports Second Profitable Quarter In A Row, Touts FIFA World Cup Video On Service. As ... Twitter Shares Pop on Disney/ESPN Live Content and Advertising Pact The Walt Disney Company and Twitter Announce New Live Content and Advertising Agreement UPDATE: Disney (DIS), Twitter (TWTR) Announce New Live Content and Advertising Agreement |
Business Insider |
Marketing analytics startups Radius and Leadspace are merging to beat out Salesforce
Business Insider Radius and Leadspace are planning to merge to better compete with the cloud giant's Einstein product in the world of marketing and sales analytics. The combined company will operate under the name Radius, but will rely heavily on the products and ... |
Variety |
Twitter Shares Pop on Disney/ESPN Live Content and Advertising Pact
Variety ESPN and other Disney divisions are developing live shows for Twitter, under a wide-ranging pact announced between the Walt Disney Co. and the social-networking player. Details on the new deal were scant, but the announcement Monday sent Twitter's ... The Walt Disney Company and Twitter Announce New Live Content and Advertising Agreement Disney And Twitter Strike New Live Content, Advertising Deal UPDATE: Disney (DIS), Twitter (TWTR) Announce New Live Content and Advertising Agreement |
The Columbus Dispatch |
Owner of Fahlgren Mortine, SBC Advertising combining agencies
The Columbus Dispatch Fahlgren Mortine and SBC Advertising are combining to become one marketing and communications agency. The two Columbus-based firms are owned by Memphis, Tennessee-based Eastport Holdings, a private equity-backed consolidator of ad agencies. Easport ... |
ESPN MediaZone |
The Walt Disney Company and Twitter Announce New Live Content and Advertising Agreement
ESPN MediaZone The Walt Disney Company (TWDC) and Twitter today announced a new agreement to create live content and advertising opportunities from across the entire Disney portfolio on the Twitter platform. As part of the new deal, Twitter and ESPN will announce ... UPDATE: Disney (DIS), Twitter (TWTR) Announce New Live Content and Advertising Agreement |
Motley Fool |
Time Warner Earnings: Sporting Events Help the Advertising Business Return to Growth
Motley Fool Advertising revenue spiked higher by 9% compared to declines in each of the prior three quarters. The gains were powered by growth in the Turner networks that aired NCAA basketball tournament games. That boost, plus higher carriage fees, helped Turner ... |
Forbes |
Facebook Vs. YouTube for Marketing Videos: What's the Difference?
Forbes A creative, high-quality video posted on Facebook or YouTube that plays to the viewer's wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter your video's purpose (to explain a complex product or ... |
Medical Marketing and Media |
Cannabis organization proposes national advertising regulations
Medical Marketing and Media Marketing a cannabis product is tricky — and getting even trickier. As states legalize marijuana, they are also adopting their own regulations that can vary widely. With recreational marijuana legal in nine states and medical marijuana in 29, the ... |
Yahoo Finance |
Amazon.com, Inc. Talks Advertising, Prime's Price Increase, and More
Yahoo Finance Its first-quarter performance was astounding, featuring 43% year-over-year revenue growth, $1.9 billion of operating income, and triple-digit growth in earnings per share. But a look beyond key metrics reveals even more reason to keep betting on this ... |
Zacks.com |
CBS to Report Q1 Earnings: Advertising Growth Holds the Key
Zacks.com CBS Corporation (CBS - Free Report) is slated to report first-quarter 2018 results on May 3. The company's earnings of $1.15 per share beat the Zacks Consensus Estimate by a penny in the last reported quarter. It has beaten the consensus mark in the ... |
Adweek |
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection
Adweek During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began several years ago when a new software category ... |
SportsBusiness Daily |
Marketing and Sponsorship
SportsBusiness Daily Farmers Field: In the tech world, when a new product is announced before it's ready, and expressly to gauge market reaction, it's called “vaporware.” The equivalent in the world of sports marketing came in 2011 when Farmers Insurance announced a 30 ... |
WMUR Manchester |
UNH's Paul College hosts marketing and advertising summit
WMUR Manchester Marketing experts from some major companies exposed UNH business students to real-world experience at a summit on Friday. WMUR's Jennifer Crompton was among the panelists. Advertisement. UNH's Paul College hosts marketing and advertising summit ... |
VentureBeat |
How game marketing has changed in the era of digital, community, and influencers
VentureBeat Game marketing has changed drastically since the days when it amounted to coming up with edgy ads for male players waiting for the next big console blockbuster. Now, the game industry has spread to new platforms like mobile and shifted from retail to ... |
