Nikkei Asian Review |
China's Baidu credits AI for advertising recovery
Nikkei Asian Review HONG KONG -- Baidu, among China's leading corporate investors in artificial intelligence, cited the technology as the driver of its strong rebound in advertising revenue. The company, which runs China's dominant internet search engine, reported revenue ... |
RichmondBizSense |
The Pitch: Advertising and marketing news for 7.31.18
RichmondBizSense Poolhouse announced three new hires. Kayla Alderson is a brand manager, Bess Preddy is a project manager and Taylor MacDonald is a content editor. Ndp won two Summit Creative Awards: a gold for an oral cancer screening awareness campaign for ... |
The Guardian |
The absolute pits: how underarms became the new frontier of advertising
The Guardian Name: Underarm advertising. Age: New. Appearance: Like a washing instructions tag for a jumper, but without the jumper. I don't get it. What are we talking about? It is literally what it says: underarm advertising. Do you even know what “literally” means? Japanese firm selling advertising space on commuters' armpits ... |
Information Age |
New study reveals the most popular programming languages in job advertising
Information Age JavaScript is the programming language most in demand, while Python is increasing on average by 9% each month. According to the research, demand for candidates with programming language skills has increased by 4% each month in the last year. In the ... |
CMO |
Report: Tackling bad advertising experiences
CMO This was despite 41 per cent indicating they already personalised digital advertising, with another 53 per cent planning to do so in the next 12 months. “There is broad consensus around what makes a bad ad experience, but that doesn't necessarily mean ... |
Aberdeen Evening Express |
Gambling regulator announces crackdown on advertising and consumer law breaches
Aberdeen Evening Express Gamblers are to be better protected from misleading promotions and will be able to withdraw their money more easily under a regulator crackdown on operators that break advertising rules or breach consumer law. The Gambling Commission's new rules ... |
eMarketer |
How Legacy Systems Stifle Marketing Analytics
eMarketer Marketers want to follow customers in real time, but outdated technology often stands in their way. In a July survey of 560 marketing professionals worldwide conducted by Harvard Business Review Analytic Services, 36% of respondents said that legacy ... |
Billboard |
Ray Cooper, Former Virgin Records America Co-Head, Dies at 69
Billboard Over the years, he helped conceive and execute sales and marketing strategy for some of the past half-century's most successful acts, including the Rolling Stones, Janet Jackson, Peter Gabriel, Electric Light Orchestra, Frankie Goes to Hollywood, Bob ... |
Radio Ink |
Pandora Advertising Revenue Drops
Radio Ink It was a $7 million decline in ad revenue for Pandora in Q2. Advertising revenue in April, May and June was $271 million compared to $278 million a year earlier. For the first six months of the year, advertising revenue is down $15 million, from $501.5 ... |
Forbes |
How Science Redefined Social Media Marketing And Recruiting
Forbes When we think about social media, we think about something that we go to at the end of our day to take our mind of things, look at what our friends are doing, maybe read a couple of articles or simply see some beautiful pictures. However, social media ... |
Marketing Land |
Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more
Marketing Land Google's new Search Console. Site speed as a ranking factor. Voice search. Mobile-first index. Search advertising testing. For more than a decade, hot topics like these have attracted marketers obsessed with SEO and SEM to New York City for SMX® East. |
Commercial Observer |
Digital Advertising Company Undertone Relocating HQ From Midtown to 1 WTC
Commercial Observer “New York City continues to draw companies from the burgeoning TAMI [or technology, advertising, media and information] sector,” Jonathan “Jody” Durst, the president of Durst, said via a spokesman. “And Lower Manhattan is the neighborhood of choice for ... |
Investors Put The Spotlight On P&G's Digital Advertising Strategy
AdExchanger Procter & Gamble's overall advertising budget is still decreasing as the company pulls back on agency fees and services, but the world's biggest ad spender has begun to return spend to working media, CEO David Taylor told investors during the company's ... |
Toyota Shows New Avalon Is 'Serious About Play' With Restyling, Fresh Marketing Campaign
Forbes And the 2019 Avalon full-size sedan -- with an accompanying new video-marketing campaign -- is maybe the best illustration of that. The brand has put the same determination into recasting its full-size sedan as it did in redesigning America's best ... |
Cult of Mac |
Steve Jobs' marketing guru slags Apple advertising as boring
Cult of Mac This type of advertising would try to make people love their iPhone X because it's an iPhone, not because of its large display or speedy processor. If successful, it helps insure people buy the next generation iPhone, no matter the size of the screen ... |
MarTech Series |
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
MarTech Series The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal's digital media extension to deliver actionable touch points to desired audiences across mobile and desktop. Additionally, NinthDecimal's ... |
MarTech Series |
Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support
MarTech Series Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional ... |
The State Journal-Register |
Rep. Jimenez serving out term, takes hospital marketing job
The State Journal-Register State Rep. Sara Wojcicki Jimenez, R-Leland Grove, will complete her current term in the Illinois House but will also start work Sept. 11 as director of marketing and communications for the HSHS Central Illinois Division hospitals, including HSHS St ... Sara Jimenez to serve as marketing director for HSHS hospitals |
The Guardian |
Advertising watchdog rules against Gatwick Express '30 minutes to London' claim
The Guardian The Gatwick Express rail service can no longer claim it can get passengers from the airport to London “in just 30 minutes” after the advertising watchdog found that more than a fifth of its services are delayed. The Advertising Standards Authority ... |
Home Textiles Today |
Send a message with text-based marketing
Home Textiles Today “The outcome is seamless for the consumer and a way for retailers to encourage spending with shoppers who have already demonstrated a strong purchase intent.” Technology and marketing are the hottest topics at the PBM Next Conference, Sept 24-26 in ... |
Forbes |
The Future Of Marketing Needs Tech, But Let's Not Forget About The Humans
Forbes Many of us in the marketing profession talk about preparing our organizations for the future . This invariably turns to talk of technology. This is appropriate given that marketing needs to be brought fully into the data-driven, tech-enabled age in ... |
Commercial Observer |
Digital Advertising Company Undertone Relocating HQ From Midtown to 1 WTC
Commercial Observer “New York City continues to draw companies from the burgeoning TAMI [or technology, advertising, media and information] sector,” Jonathan “Jody” Durst, the president of Durst, said via a spokesman. “And Lower Manhattan is the neighborhood of choice for ... |
MarTech Series |
The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors
MarTech Series “All of the great momentum The AD Club has experienced recently is articulated by the recent changes to our board, with a new roster of talented, dedicated individuals at the core of our success,” said Gina Grillo, President and CEO of The ADVERTISING ... |
Baltimore Sun |
I. Robert Goodman, advertising exec who crafted ads for governors, senators and congressional campaigns, dies
Baltimore Sun I. Robert Goodman, a former Baltimore advertising executive who turned Spiro T. Agnew into a nationally known household name and whose specialty was promoting Republican candidates for local and national office, died July 18 from chronic obstructive ... |
Business Insider |
What you need to know in advertising today
Business Insider Does it need a big media platform to pump up use of its Prime Video service (a recent survey found that only one in three Prime members actually used it ) or to ramp up its advertising aspirations? To read more about Amazon's possible media ambitions ... |
Entrepreneur |
Why Your Business Should Be 'Marketing First'
Entrepreneur According to the 2018 B2B Marketing Mix report from Sagefrog, 67 percent of companies surveyed named lead generation as their top marketing objective. Of course leads are important, but now that customer experience is in the spotlight, too, marketing ... |
