Lamar Advertising Company Announces Cash Dividend on Common Stock
Yahoo Finance 29, 2016 (GLOBE NEWSWIRE) -- Lamar Advertising Company (LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.76 per share payable on ... Lamar Advertising Co. (LAMR) Plans Quarterly Dividend of $0.76 |
Monday, August 29, 2016
Lamar Advertising Company Announces Cash Dividend on Common Stock - Yahoo Finance
Why We Buy: Luca Cian Brings Psychology Insights to Darden's Marketing Team - University of Virginia
University of Virginia |
Why We Buy: Luca Cian Brings Psychology Insights to Darden's Marketing Team
University of Virginia Luca Cian, who joined the faculty of the University of Virginia's Darden School of Business as a marketing professor last year, grew up in Cortina d'Ampezzo, an Italian ski town near Venice where university graduates, let alone two-time Ph.Ds., were a ... |
Rakuten Marketing Reports 2016 'Back-to-School' Retail & Consumer Shopping Trends - PR Newswire (press release)
PR Newswire (press release) |
Rakuten Marketing Reports 2016 'Back-to-School' Retail & Consumer Shopping Trends
PR Newswire (press release) SAN MATEO, Calif., Aug. 29, 2016 /PRNewswire/ -- Rakuten Marketing announced today availability of the Rakuten Marketing Digital Insights Report - Rakuten Marketing's latest research covering retail and consumer trends shaping the 2016 Back-to-School ... |
Six Budget-Friendly (And Easy To Use) Marketing Resources Every Independent Musician Should Use - Forbes
Forbes |
Six Budget-Friendly (And Easy To Use) Marketing Resources Every Independent Musician Should Use
Forbes To cope with the financial distress plaguing the music industry, record executives began signing acts to 360 deals – an agreement in which companies receive portion of every revenue stream their latest signee produces – as a way to offset potential losses. |
Snapchat just released an 8-bit marketing campaign disguised as a video game - The Next Web
The Next Web |
Snapchat just released an 8-bit marketing campaign disguised as a video game
The Next Web In the past, Snapchat has seen platform-specific releases of films and television shows, but this marks the first time the service has ventured into the video game market. It's a forgettable move and one that's more marketing than gaming, but it does ... |
When Will The Programmatic Revolution Reach Customer Relationship Marketing? - AdExchanger
When Will The Programmatic Revolution Reach Customer Relationship Marketing?
AdExchanger Historically, customer relationship marketing has remained decoupled from programmatic techniques because the bar for creating a cohesive narrative for the consumer is much higher in relationship marketing than in advertising. Previous generations of ... |
What to Consider When Choosing a Marketing Automation Platform - Search Engine Journal
Search Engine Journal |
What to Consider When Choosing a Marketing Automation Platform
Search Engine Journal Marketing automation is quickly becoming crucial for businesses to be successful in their marketing efforts. So what is it? Marketing automation is a subset of customer relationship management (CRM) and is designed to replace marketing tasks and ... |
Viridian Wins Esteemed Go Green Advertising Award - Business Wire (press release)
Viridian Wins Esteemed Go Green Advertising Award
Business Wire (press release) STAMFORD, Conn.--(BUSINESS WIRE)--Viridian, an international network marketing company offering affordable, responsible energy, announced today that it has been named a 2016 Go Green Advertising Gold Award winner. The company is receiving this ... |
4 Misconceptions with Affiliate Marketing - Practical Ecommerce
4 Misconceptions with Affiliate Marketing
Practical Ecommerce Affiliate marketing is a performance-based marketing channel. The direct selling cost occurs only when a transaction, lead, or other pre-defined activity happens. Affiliate marketing therefore has one of the lowest cost-per-transaction ratios among all ... |
What's the best advertising medium? You decide - The Tennessean
What's the best advertising medium? You decide
The Tennessean Reach out and touch someone: AM and FM radio stations produce the highest levels of advertising reach of any media type. Terrestrial radio stations reach 93 percent of U.S. adults weekly. And despite what you might think, Nielsen reported that nine in ... |
McDonald's picks Omnicon in all-or-nothing advertising competition - Chicago Tribune
AgencySpy |
McDonald's picks Omnicon in all-or-nothing advertising competition
Chicago Tribune McDonald's has been splitting its advertising business between Omnicom and Publicis, the parent company of Leo Burnett, for the past two years, but both agencies have been part of McDonald's advertising strategy for decades. The decision represents a ... McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 Years |
When Will The Programmatic Revolution Reach Customer Relationship Marketing? - AdExchanger
When Will The Programmatic Revolution Reach Customer Relationship Marketing?
AdExchanger Historically, customer relationship marketing has remained decoupled from programmatic techniques because the bar for creating a cohesive narrative for the consumer is much higher in relationship marketing than in advertising. Previous generations of ... |
Viridian Wins Esteemed Go Green Advertising Award - Yahoo Finance
Viridian Wins Esteemed Go Green Advertising Award
Yahoo Finance Viridian, an international network marketing company offering affordable, responsible energy, announced today that it has been named a 2016 Go Green Advertising Gold Award winner. The company is receiving this honor in recognition of its sixth annual ... |
What's Missing in Marketing Today: The Human Touch - Huffington Post
What's Missing in Marketing Today: The Human Touch
Huffington Post The diminished role of the individual has also seeped into marketing. Our industry is such a data-driven business that sometimes we lose sight of the fact that data, tools and technology are only as good as the people who use them. I say that, of ... |
Williams-Sonoma, P&G, Big Lots Talk Up Online Advertising Investments - MediaPost Communications
MediaPost Communications |
Williams-Sonoma, P&G, Big Lots Talk Up Online Advertising Investments
MediaPost Communications If there's any doubt that brands and retailers are moving more of their advertising and marketing budgets to digital advertising, tune into a few second-quarter earnings calls. At Big Lots, the holidays arrived earlier this year compared with the past ... |
2016-'17 BMW i3 Gets Boost From Advertising at 2016 Summer Olympics - Edmunds.com
Edmunds.com |
2016-'17 BMW i3 Gets Boost From Advertising at 2016 Summer Olympics
Edmunds.com SANTA MONICA, California — A major BMW advertising campaign during the 2016 Summer Olympics stimulated car shoppers' interest in the 2016-'17 BMW i3 electric hatchback, according to an Edmunds.com analysis. Chevrolet also got a boost from ... |
How to Calculate ROI for Your Content Marketing Campaign - Entrepreneur
Entrepreneur |
How to Calculate ROI for Your Content Marketing Campaign
Entrepreneur Knowing how to calculate ROI for your content marketing campaign proactively addresses these dilemmas. When you know your ROI, you can make the necessary adjustments to improve a floundering campaign, or identify the most profitable areas of your ... |
AG lambasts Purdue for fighting his opioid marketing probe - FiercePharma
FiercePharma |
AG lambasts Purdue for fighting his opioid marketing probe
FiercePharma AG Joseph Foster says Purdue Pharma is fighting the state in court instead of turning over documents his office has requested about the marketing of the drug in New Hampshire. Purdue is one of a number of drugmakers that Foster's office began looking ... |
What to Consider When Choosing a Marketing Automation Platform - Search Engine Journal
Search Engine Journal |
What to Consider When Choosing a Marketing Automation Platform
Search Engine Journal Marketing automation is quickly becoming crucial for businesses to be successful in their marketing efforts. So what is it? Marketing automation is a subset of customer relationship management (CRM) and is designed to replace marketing tasks and ... |
Viridian Wins Esteemed Go Green Advertising Award - Business Wire (press release)
Viridian Wins Esteemed Go Green Advertising Award
Business Wire (press release) STAMFORD, Conn.--(BUSINESS WIRE)--Viridian, an international network marketing company offering affordable, responsible energy, announced today that it has been named a 2016 Go Green Advertising Gold Award winner. The company is receiving this ... |
Bitcoin Super-Team Creates MASS: Blockchain-Based Solution to Online Advertising Inequity - CoinTelegraph
CoinTelegraph |
Bitcoin Super-Team Creates MASS: Blockchain-Based Solution to Online Advertising Inequity
CoinTelegraph This fact is making data-tracking nearly useless and threatens the entire online advertising business model as a result. The industry's current solution is an arms race of anti-blockers versus anti-anti-blockers and in some cases alliances with the ad ... |
How to use Google Analytics audience data to make media and marketing decisions - Marketing Land
Marketing Land |
How to use Google Analytics audience data to make media and marketing decisions
Marketing Land Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the tools needed to maximize ... |
Qligent Unveils Automated Impact Analysis Toolset to Fight Advertising Revenue Loss - TV Technology
Qligent Unveils Automated Impact Analysis Toolset to Fight Advertising Revenue Loss
TV Technology “Advertising remains a significant revenue generator in both over-the-air, satellite and cable television,” said Ted Korte, COO, Qligent. “However, while the automation system will log that an ad left the studio, it won't document any quality issues ... |
The Trade Desk appoints Mark Kirschner to lead its worldwide marketing strategy - The Drum
The Trade Desk appoints Mark Kirschner to lead its worldwide marketing strategy
The Drum Before eBay Enterprise, Kirschner spent eight years as CMO at Rakuten and one of its subsidiaries, leading the global marketing team and executing strategies that increased the client base year-over-year. He has also held marketing leadership roles for ... The Trade Desk Names Mark Kirschner Chief Marketing Officer |
[PODCAST] Marketing Land Live #25: Google's interstitial penalty, AdSense limits removed & more - Marketing Land
[PODCAST] Marketing Land Live #25: Google's interstitial penalty, AdSense limits removed & more
Marketing Land [PODCAST] Marketing Land Live #25: Google's interstitial penalty, AdSense limits removed & more. As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from ... |
Stretch your marketing dollarsPurchase advertising for pennies on the dollar at 23rd Annual Media Au - TCPalm
Stretch your marketing dollarsPurchase advertising for pennies on the dollar at 23rd Annual Media Au
TCPalm Advertising your business is smart; saving money on advertising is even smarter! There's no better place to stretch your marketing dollars than at the 23rd annual Media Auction, scheduled for Sept. 16 from 6-9 p.m.. The event will be hosted at the ... |
Your Digital Marketing Strategy Should Be More Than Social Media - Tech.Co
Tech.Co |
Your Digital Marketing Strategy Should Be More Than Social Media
Tech.Co There are 20,000 people on Facebook every second of every day. With these kinds of staggering numbers, it's easy to see why many companies, particularly the smaller ones, focus a lot of their digital marketing attention on social media. After all, when ... |
The Importance of Digital Marketing for Storage Companies - Huffington Post
Huffington Post |
The Importance of Digital Marketing for Storage Companies
Huffington Post With a good combination of search engine optimization (SEO), pay per click (PPC) and map listings, a good digital marketing solution will help you rank on the top pages of local searches for relevant keywords such as “storage companies” in your ... |
The Marketing Ecosystem Has a New Address - PR Newswire (press release)
PR Newswire (press release) |
The Marketing Ecosystem Has a New Address
PR Newswire (press release) NAPERVILLE, Ill., Aug. 29, 2016 /PRNewswire/ -- Looking to bring transparency between US marketing professionals and businesses that look for specialized marketing services, BrandLamp launched its on-line Marketplace dedicated to Marketing Services. |
The End Of Taxi TV and The Impact on Broadway Show Advertising - New York Show News
The End Of Taxi TV and The Impact on Broadway Show Advertising
New York Show News The elimination of Taxi TVs raise a red flag for Broadway advertisers as they will be losing this advertising medium. Broadway shows have been using the traditional TVs as a channel to capture their tourist target market and this advertising medium ... |
NuVinci Cycling hires Anne Guethoff as director of marketing - Bicycle Retailer
NuVinci Cycling hires Anne Guethoff as director of marketing
Bicycle Retailer ZWOLLE, Netherlands (BRAIN) — NuVinci Cycling, a division of Fallbrook Technologies Inc. has hired Anne Guethoff as its new director of marketing. Most recently, Guethoff was the global marketing & sales director in Germany for Brose Antriebstechnik, ... |
How to use Google Analytics audience data to make media and marketing decisions - Marketing Land
Marketing Land |
How to use Google Analytics audience data to make media and marketing decisions
Marketing Land Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the tools needed to maximize ... |
Programmatic Display Advertising Market - 50% of Ads Viewed on Mobile Devices - Research and Markets - Business Wire (press release)
Programmatic Display Advertising Market - 50% of Ads Viewed on Mobile Devices - Research and Markets
Business Wire (press release) The United States is the largest market as on date due to the country's early adoption of programmatic display advertising. Programmatic display advertising market was worth a little over $10 billion in 2015. This was a 100% and more growth in revenue ... |
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