Marketing Land |
3 things marketers should know about Facebook's Q3 earnings
Marketing Land It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in emerging markets. Facebook's reach in North America and Europe has essentially hit a saturation point. The ... |
Wednesday, October 31, 2018
3 things marketers should know about Facebook's Q3 earnings - Marketing Land
The future of marketing and technology, revealed - AdAge.com
AdAge.com |
The future of marketing and technology, revealed
AdAge.com The online trust crisis. The rise of conversational AI. How blockchain is changing marketing. The exploding market for cannabis and CBD. The transformation of online experiential shopping. The end of cash registers. The rise of esports. What you need ... |
Digital Advertising Rate Card 2018 - The Union Leader
The Union Leader |
Digital Advertising Rate Card 2018
The Union Leader SPORTS VIDEO ADVERTISING. The New Hampshire Union Leader offers an effective way for local businesses to access iconic professional sports leagues and target a highly engaged local audience. Digital sports content on unionleader.com, creates an ... |
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How BuzzFeed is using its commerce business to sell advertising - Digiday
How BuzzFeed is using its commerce business to sell advertising
Digiday Commerce has grown from a curiosity into a key stream of revenue, so BuzzFeed is helping brands sell more products, developing new ones that BuzzFeed helps sell with them and tying advertising into those deals. Last month, BuzzFeed launched a ... |
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Why eBay is doing more brand advertising in the UK - Digiday
Digiday |
Why eBay is doing more brand advertising in the UK
Digiday As more advertisers try to bring agency capabilities in-house, eBay is recognizing the limits of that approach. After years of moving programmatic and creative work in-house, the online marketplace is thinking about reversing course. Three years ago ... |
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Political advertising: Polluting the airwaves or a necessary evil? - KTUU.com
KTUU.com |
Political advertising: Polluting the airwaves or a necessary evil?
KTUU.com Political advertising: Polluting the airwaves or a necessary evil? All those political ads now flooding the state may be annoying to just about everyone, but they seem to be effective and are likely here to stay in one form or another. |
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5 Things Marketers Should Know About Will Smith's YouTube Strategy - Forbes
Forbes |
5 Things Marketers Should Know About Will Smith's YouTube Strategy
Forbes But beyond the splashy productions, he also gives viewers a candid glimpse into his thoughts on life and family. A few weeks ago he broke down his marketing strategy with a theater full of marketers at Advertising Week in New York City. In case you ... |
'The future of online advertising': Instagram Stories has become a 'box to check' in all Facebook campaigns, buyers say - Digiday
'The future of online advertising': Instagram Stories has become a 'box to check' in all Facebook campaigns, buyers say
Digiday “I walked away thinking they believe the future of online advertising is story-driven and heavily tied to commerce, and both of those seem further along on Instagram than on Facebook. Maybe the answer staring us all in the face is Facebook will be ... |
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What you need to know in advertising today - Business Insider
Business Insider |
What you need to know in advertising today
Business Insider A source familiar with the advertising relationship between the companies confirmed to Business Insider that Amazon stopped its "pretty significant" fourth-quarter ad spend. But when Business Insider looked at Bloomberg's website on Friday, an ad for ... |
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What Is Content Marketing If It Does Not Help You Sell? - Forbes
Forbes |
What Is Content Marketing If It Does Not Help You Sell?
Forbes Forbes is in the content business. So are thousands of other media outlets and, of course, many bloggers and influencers. Creating content is a profitable business, but as you may have noticed, there is an absolute Noah's Ark level flood of content in ... |
No ruling today on Justice Goodson's effort to squelch negative advertising - Arkansas Times (blog)
Arkansas Times (blog) |
No ruling today on Justice Goodson's effort to squelch negative advertising
Arkansas Times (blog) Meanwhile, Sterling faces complaints at the state Ethics Commission and the Judicial Discipline and Disability Commission over 1) the time he's taken as a state employee (DHS legal counsel) to campaign and 2) his advertising aligning himself ... |
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How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek
Adweek |
How These 7 Horror Films Pushed the Boundaries of Movie Marketing
Adweek In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation. |
Why the influencer marketing bubble will burst soon - ZDNet
ZDNet |
Why the influencer marketing bubble will burst soon
ZDNet Influencer marketing has risen to the forefront of marketers consciousness recently. Everyone seems to have an influencer marketing campaign. Influencers are capitalising on the trend too. According to Influencer Marketing Hub, there were nearly 13 ... |
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget - Entrepreneur
Entrepreneur |
Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
Entrepreneur Given how much change has taken place in marketing, advertising and digital technology in the span of only a few decades, it's not entirely surprising that companies have yet to catch up. Advertising has expanded from being dominated by print ads, ... |
How These 7 Horror Films Pushed the Boundaries of Movie Marketing - Adweek
Adweek |
How These 7 Horror Films Pushed the Boundaries of Movie Marketing
Adweek In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man who turns into an ant after being exposed to radiation. |
Recent Virtual Marketing Roundtable Focuses on Membership Programs - BTW
BTW |
Recent Virtual Marketing Roundtable Focuses on Membership Programs
BTW The latest virtual marketing roundtable hosted by the American Booksellers Association featured a group of booksellers who offer free and paid membership programs at their stores. The October 25 roundtable — one of the biweekly online video ... |
Co-founder of Elias/Savion Advertising dies - Pittsburgh Business Times
Pittsburgh Business Times |
Co-founder of Elias/Savion Advertising dies
Pittsburgh Business Times Ronnie Jean Savion, co-founder of Elias/Savion Advertising, died on Saturday, Oct. 27. A native of Queens, New York, Savion moved to the Pittsburgh area in 1973 to attend Carnegie Mellon University's School of Design. There she met her business partner ... |
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Influencer marketing startup Mavrck raises another $5.8M - TechCrunch
TechCrunch |
Influencer marketing startup Mavrck raises another $5.8M
TechCrunch Last month, Mavrck announced new features for Pinterest, where it's now an official marketing partner. It also says it's been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a “statistically significant ... |
TRUTH TEST: Political advertising for NC House District 103 - WSOC Charlotte
WSOC Charlotte |
TRUTH TEST: Political advertising for NC House District 103
WSOC Charlotte MECKLENBURG COUNTY, N.C. - One of the most hotly contested state races in North Carolina is here in Mecklenburg County. Democratic challenger Rachel Hunt is taking on incumbent Republican Bill Brawley in the 103rd District. [RELATED: TRUTH ... |
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Stop treating advertising like a luxury | NCET Biz Tips - Reno Gazette Journal
Reno Gazette Journal |
Stop treating advertising like a luxury | NCET Biz Tips
Reno Gazette Journal NCET helps you explore business and technology. I can hear the collective groaning now: “Another article telling me I need to advertise.” Don't worry, I'm not here to spread doom and gloom about the downfalls of not advertising, and I'm certainly not ... |
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3 things marketers should know about Facebook's Q3 earnings - Marketing Land
Marketing Land |
3 things marketers should know about Facebook's Q3 earnings
Marketing Land It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in emerging markets. Facebook's reach in North America and Europe has essentially hit a saturation point. The ... |
TV Data Summit: Future of TV Advertising Is Robust, Says Subramanyam - Broadcasting & Cable
TV Data Summit: Future of TV Advertising Is Robust, Says Subramanyam
Broadcasting & Cable “The future of TV advertising is robust. The future of TV advertising is not one thing and I don't believe any of these are displacements for the other," said Subramanyam Wednesday during a keynote presentation at the TV Data Summit, part of Future's ... |
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Adequacy deal needed for data and marketing post-Brexit - Information Age
Information Age |
Adequacy deal needed for data and marketing post-Brexit
Information Age Ahead of the DMA's Brexit briefing on the 31st October, Combemale has stated that the UK risks falling behind in the global data, tech and marketing race if it goes on without an adequacy deal being reached. “The GDPR has been implemented in the UK via ... |
Multimodal Transportation Is Even Changing Real Estate Marketing - Forbes
Forbes |
Multimodal Transportation Is Even Changing Real Estate Marketing
Forbes TransitScreen displays local transportation options in office lobbies, marketed to Class A buildings as an amenity to attract tenants. On their way out, those tenants and their visitors can see available modes nearby, and download a free companion app ... |
Consumer Groups Call On Government To Investigate Advertising On Children's Apps - CBS San Francisco
CBS San Francisco |
Consumer Groups Call On Government To Investigate Advertising On Children's Apps
CBS San Francisco Anna Werner reports on popular children's apps targeting kids with manipulative and disruptive advertising (10-31-2018). More Latest Videos. PIX NowWednesday 1pm · Consumer Groups Call On Government To Investigate Advertising On Children's ... |
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AdTheorent Supports First-Ever National Type 2 Diabetes Prevention Advertising Campaign - Associated Press (press release) (blog)
AdTheorent Supports First-Ever National Type 2 Diabetes Prevention Advertising Campaign
Associated Press (press release) (blog) NEW YORK--(BUSINESS WIRE)--Oct 31, 2018--AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver impactful advertising campaigns for marketers, today announced campaign results from the Ad ... |
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Marketing Day: - Marketing Land
Marketing Land |
Marketing Day:
Marketing Land Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Video advertising's bright future and what you should be doing now. Oct 31, 2018 by Laura Collins. |
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