Leaked document reveals Facebook conducted research to target emotionally vulnerable and insecure youth - NEWS.com.au

NEWS.com.au

Leaked document reveals Facebook conducted research to target emotionally vulnerable and insecure youth NEWS.com.au FACEBOOK has come under fire over revelations it is targeting potentially vulnerable youths who “need a confidence boost” to facilitate predatory advertising practices. The allegation was revealed this morning by The Australian which obtained internal ... How to stop Facebook advertising targeting you; how to see…EFTM Report reveals Facebook document that could help advertisers target insecure kidsSiliconANGLE (blog) Facebook accused of targeting 'insecure' children and young people, leaked report showsMashable The Australian -Sky News Australia all 15 news articles »

from advertising - Google News http://ift.tt/2oOnM7l

Fearless Girl statue generates $4.7m in free advertising - The Drum

The Drum

Fearless Girl statue generates $4.7m in free advertising The Drum The 'fearless Girl' statue which stares down Wall Street's famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions ... and more »

from advertising - Google News http://ift.tt/2oOnNIr

Why Is Time Warner Focusing on Targeted Advertising? - Market Realist

Market Realist

Why Is Time Warner Focusing on Targeted Advertising? Market Realist According to a Broadcasting & Cable report, last month, Fox, Viacom (VIAB), and Time Warner (TWX) joined forces to provide a platform called OpenAP, which will provide advertisers with targeted advertising packages and will “standardize the reporting ... and more »

from advertising - Google News http://ift.tt/2plXIPE

Taboola And Outbrain May Merge; Google Home Voice Recognition Could Impact Advertising - AdExchanger

AdExchanger

Taboola And Outbrain May Merge; Google Home Voice Recognition Could Impact Advertising AdExchanger Tim Mahlman, former AOL president and Yahoo exec, will head up advertising technology and be tasked with converging the giants' legacy internet stacks. Yahoo engineering vet Atte Lahtiranta will head up tech, Verizon's Ralf Jacob will lead digital ...

from advertising - Google News http://ift.tt/2oOhYek

An Entrepreneur's Story Can Be the Perfect Marketing Tool - Wall Street Journal (subscription)

Wall Street Journal (subscription)

An Entrepreneur's Story Can Be the Perfect Marketing Tool Wall Street Journal (subscription) Have you heard the one about the company with a really great story to tell? You see them on company websites and commercials. Businesses, particularly small ones with limited marketing budgets, use stories about their company to grab the attention of ...

'I'm just wired differently': Why advertising seems to have so many ... - Digiday

'I'm just wired differently': Why advertising seems to have so many ... Digiday Growing up, Rich Silverstein had a tough time. The ad legend, who is co-chairman and partner at Goodby Silverstein and Partners, struggled through most of his ... and more »

from advertising - Google News http://ift.tt/2oZnlDt

Marketing Vets Launch New Social Shop and Form Strategic Partnership With Mediasmith - MediaPost Communications

Marketing Vets Launch New Social Shop and Form Strategic Partnership With Mediasmith MediaPost Communications Three marketing technology veterans--Deirdre Catucci, Mike Gentile, and Tim McHale--are teaming up to launch Madison Avenue Social, a new agency focusing on mobile and social campaigns for B2C and B2B clients. The new firm, based in New York, will ...

Amazon said advertising will become a 'meaningful part of the business' in the near future - Business Insider

Business Insider

Amazon said advertising will become a 'meaningful part of the business' in the near future Business Insider Amazon's advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore. Advertisers and agencies have been hearing Amazon-sized footsteps ... Cloud Produces Sunny Earnings at Amazon, Microsoft and AlphabetNew York Times all 412 news articles »

from advertising - Google News http://ift.tt/2plkwyX

Amazon to ramp up advertising business - AdNews

AdNews

Amazon to ramp up advertising business AdNews After admitting in March that the threat of Amazon keeps him up at night, WPP CEO Martin Sorrell's biggest fear may have become a reality as Amazon reveals it's zoning in on advertising. Right now, Amazon's advertising business pales in comparison to ...

from advertising - Google News http://ift.tt/2pMxQhs

Quicken Welcomes Casey Hurbis as Chief Marketing Officer - DSNews.com

DSNews.com

Quicken Welcomes Casey Hurbis as Chief Marketing Officer DSNews.com Quicken Loans announced Casey Hurbis is joining the company as Chief Marketing Officer. Hurbis, recognized for re-introducing the FIAT brand in the U.S. after more than 25 years of absence, will take responsibility for all Quicken marketing, both ... and more »

What Eating Too Much Meat Taught Me About Effective Marketing - Forbes

What Eating Too Much Meat Taught Me About Effective Marketing Forbes Recently, I visited Poland, and let me say: your preconceived notion about it being the land of meat is absolutely correct. Sausage, pork, beef ... you name it, I ate it. If you've read any of my past posts, you know I love turning zany experiences ...

Frat Party On Fetterman Ave Busted After Un-Subtle Advertising - Bloom U Today

Frat Party On Fetterman Ave Busted After Un-Subtle Advertising Bloom U Today A party at the Sigma Iota Omega fraternity on Fetterman Ave was raided on Friday evening after gaining too much attention throughout the week with ill-advised event posters. Police had gained a search warrant before the party even started and two ...

from advertising - Google News http://ift.tt/2qtvvUW

Fearless Girl statue generates $4.7m in free advertising - The Drum

The Drum

Fearless Girl statue generates $4.7m in free advertising The Drum The 'fearless Girl' statue which stares down Wall Street's famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions ... and more »

from advertising - Google News http://ift.tt/2pvGgGP

The perils of craftymodern advertising - The Hindu - The Hindu

The perils of craftymodern advertising - The Hindu The Hindu It was Albert Einstein who famously said there are only two things infinite: the universe and human stupidity. The cosmos was proven to be an infinite expanse by ... and more »

from advertising - Google News http://ift.tt/2qj1z1h

Officeworks IPO marketing underway; analyst reports out - The Australian Financial Review

The Australian Financial Review

Officeworks IPO marketing underway; analyst reports out The Australian Financial Review Wesfarmers has kicked off marketing for its proposed spin-off of office stationary and electronics retailer Officeworks. Wesfarmers' three brokers sent detailed pre-IPO marketing reports to fund managers on Monday morning. Street Talk can reveal ... and more »

Teach kids how to resist advertising and be smart consumers - Pocono Record

Pocono Record

Teach kids how to resist advertising and be smart consumers Pocono Record Commercials are nothing new. We all grew up with them and can probably sing a dozen or more jingles. What is new is how advertisers have adapted to digital media — especially apps, websites, and social media. Many of today's ads — from product ...

from advertising - Google News http://ift.tt/2pMr237

You Do You: Marketing to Beat New Competition in Senior Housing - Senior Housing News

You Do You: Marketing to Beat New Competition in Senior Housing Senior Housing News Tempting as it might be, it's likely a fool's errand to try to beat your competitors at their own game, says Susan Bogan, chief client officer at GlynnDevins, a senior living marketing and advertising firm. Instead, she says, providers in crowded ...

From car stereos to marketing guru - dailytelegraph.com.au

dailytelegraph.com.au

From car stereos to marketing guru dailytelegraph.com.au Spiteri went on to head up the Australian marketing department of a Fortune 500 multinational corporation at the age of 25. Today, Spiteri, 34, who runs a digital marketing agency, Menace Group, says his first business provided him with a solid work ...

10 App Marketing Trends to Dominate Your Industry in 2017 and Beyond - Tech.Co

Tech.Co

10 App Marketing Trends to Dominate Your Industry in 2017 and Beyond Tech.Co App marketing is changing rapidly. Technological changes, marketing automation, a global shift towards the smartphones, and apps dominating the smartphone industry are changing the app industry in 2017 and beyond. The following 10 app marketing ...

Advertising Account Manager - Greeley Tribune

Greeley Tribune

Advertising Account Manager Greeley Tribune Do you a natural ability to build relationships? Do you get satisfaction from helping others succeed? Are you a Multimedia advertising guru? The Greeley Tribune is looking for ad sales professionals to help businesses grow and thrive through innovative ... and more »

from advertising - Google News http://ift.tt/2oMYo24

Advertising guru earns Hall of Fame honor - New Pittsburgh Courier

New Pittsburgh Courier

Advertising guru earns Hall of Fame honor New Pittsburgh Courier The advertising legend and owner of the agency that bears her name, Williams has created ad campaigns for Bank of America, the city of Oakland, General Motors, Pillsbury, Proctor & Gamble and many other household names. When she was notified about ...

from advertising - Google News http://ift.tt/2oN4lf8

Quicken Welcomes Casey Hurbis as Chief Marketing Officer - The MReport

The MReport

Quicken Welcomes Casey Hurbis as Chief Marketing Officer The MReport CaseyHurbis Quicken Loans announced Casey Hurbis is joining the company as Chief Marketing Officer. Hurbis, recognized for re-introducing the FIAT brand in the U.S. after more than 25 years of absence, will take responsibility for all Quicken marketing ...

WPP Digital Buys Deeplocal in Commitment to 'Future of Advertising' - AdAge.com

AdAge.com

WPP Digital Buys Deeplocal in Commitment to 'Future of Advertising' AdAge.com WPP Digital, the digital investment arm of WPP, has acquired Deeplocal, a move that Nathan Martin, CEO of the 53-person shop, said shows that the holding company "sees the potential in an agency like us and the future of what advertising is going to be.".

from advertising - Google News http://ift.tt/2qiF1O8

More Than Half of Digital Advertising Is Mobile - Wall Street Journal (subscription)

Wall Street Journal (subscription)

More Than Half of Digital Advertising Is Mobile Wall Street Journal (subscription) Last year was officially the much-awaited “year of mobile” in the advertising industry. For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising overall in the U.S. in 2016 ... Watch: Mobile advertising dominates more than 50% of all digital adsAtlanta Journal Constitution A Surge in Mobile Spending Helped Digital Advertising in the US Reach $72.5 Billion in 2016Adweek Digital advertising surpassed TV ads in 2016CIO IAB all 62 news articles »

from advertising - Google News http://ift.tt/2qixMWo

Personalized Advertising Gets Low Marks from UK Parents - eMarketer

Personalized Advertising Gets Low Marks from UK Parents eMarketer Marketers seeking UK mothers online might want to think again when considering retargeted or personalized ads. A recent poll of UK users of online parent site Mumsnet showed respondents had little love for being pursued so directly, with privacy ...

from advertising - Google News http://ift.tt/2pv1Fju

Queen Latifah on the Importance of Showcasing Women of Color in Advertising - Adweek

Adweek

Queen Latifah on the Importance of Showcasing Women of Color in Advertising Adweek She said marketers need to better understand the spending power women have, adding that some people simply want to see people in advertising that look like them. However, it's not about a “man-woman war,” she said. Rather, it's about making ads that ...

from advertising - Google News http://ift.tt/2qiYtKJ

Bob Fabbio's eRelevance Offers Human Touch To Marketing Services Platform For SMBs - Forbes

Forbes

Bob Fabbio's eRelevance Offers Human Touch To Marketing Services Platform For SMBs Forbes A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape: Bob Fabbio, Founder and CEO, eRelevance. There are plenty of tools and platforms for Marketers. In fact, Scott Brinker's Martech site lists close 4,000 of them.

Get creative to maximize summer marketing dollars, experts say - Newsday

Get creative to maximize summer marketing dollars, experts say Newsday “People want an experience when they are at an event,” says Maggie Ellison, director of creative experiences at Event Marketing Strategies, a Columbus, Ohio-based experiential marketing agency. Gone are the days of tables and literature, she says.

Fearless Girl statue generates $4.7m in free advertising - The Drum

The Drum

Fearless Girl statue generates $4.7m in free advertising The Drum The 'fearless Girl' statue which stares down Wall Street's famous “Charging Bull” has generated a huge amount of media attention since it was installed last month and, in addition to serving as a feminist symbolism, the sculpture has generated millions ... and more »

from advertising - Google News http://ift.tt/2qtaKso