amalgem8: August 2019

Saturday, August 31, 2019

Behind the State Fair's Marketing Operation August 29, 2019 - Twin Cities Business Magazine

Behind the State Fair's Marketing Operation August 29, 2019 Twin Cities Business Magazine

For Renee Alexander, marketing the Minnesota State Fair is a year-round gig. In a Q&A, she talks about changes to the fair's marketing strategies over the last ...

Facebook Tightens Political Ad Rules Before 2020 Election - TIME

Facebook Tightens Political Ad Rules Before 2020 Election TIME
Facebook Tightens Rules on Verifying Political Advertisers The New York Times
News Wrap: Facebook to tighten rules around political ads PBS NewsHour
Facebook adds new requirements for political advertisers The Verge
Facebook to require buyers of political ads to provide more information about who paid for them The Washington Post
View full coverage on Google News

from "advertising" - Google News https://ift.tt/2L1PCXt

Man uses brick to smash 10 advertising screens in Manhattan subway station: police - PIX11 New York

Man uses brick to smash 10 advertising screens in Manhattan subway station: police PIX11 New York

MIDTOWN, Manhattan — Police are searching for a man that allegedly vandalized multiple advertising screens inside of a Manhattan subway station causing ...

from "advertising" - Google News https://ift.tt/2ZAz5Oa

Meet the new Papa John's CEO, a marketing expert behind Arby's fast food ad resurgence - Courier Journal

Meet the new Papa John's CEO, a marketing expert behind Arby's fast food ad resurgence Courier Journal

Rob Lynch, the new Papa John's CEO, has extensive brand marketing experience. He's about to get the biggest test of his career.

How To Use Ethical Marketing To Attract The Right Audience - Forbes

How To Use Ethical Marketing To Attract The Right Audience Forbes

Incorporating ethical marketing into your business strategy will allow you to attract and retain consumers who care.

Facebook Tightens Rules on Verifying Political Advertisers - The New York Times

Facebook Tightens Rules on Verifying Political Advertisers The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...

from "advertising" - Google News https://ift.tt/2ZqvnL1

13 Marketing Strategies That Work On A Shoestring Budget - Forbes

13 Marketing Strategies That Work On A Shoestring Budget Forbes

For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses ...

Digital Marketing 101 | How to Get Started and Growth Hacks - INQUIRER.net

Digital Marketing 101 | How to Get Started and Growth Hacks INQUIRER.net

There is a shift in the concentration of entrepreneurial moves from conventional physical enterprises to the web and Digital Marketing.

5 ways CIOs can lead digital marketing strategy - Becker's Hospital Review

5 ways CIOs can lead digital marketing strategy Becker's Hospital Review

As advanced technologies play an increasingly greater role in marketing strategy, the roles of an organization's chief marketing officer is beginning to overlap ...

5 Future Marketing Trends for Quick-Service Restaurants - QSR magazine

5 Future Marketing Trends for Quick-Service Restaurants QSR magazine

Marketing that matters. Quick-*service* restaurants have never had to compete as hard for customer attention and business. As a result, quick-serves need to stay ...

Blockchain for Beer Advertising and the Air Force, DOJ Tackles Crypto Crimes, More Payment Initiatives Announced - JD Supra

Blockchain for Beer Advertising and the Air Force, DOJ Tackles Crypto Crimes, More Payment Initiatives Announced JD Supra

Blockchain Applications for Beer Advertising, Hotel Booking and the U.S. Air Force - Late last week, a major U.S.-based beer brewing company launched a ...

from "advertising" - Google News https://ift.tt/2HywX38

Meet the new Papa John's CEO, a marketing expert behind Arby's fast food ad resurgence - Courier Journal

Meet the new Papa John's CEO, a marketing expert behind Arby's fast food ad resurgence Courier Journal

Rob Lynch, the new Papa John's CEO, has extensive brand marketing experience. He's about to get the biggest test of his career.

Facebook Tightens Political Ad Rules Before 2020 Election - TIME

Facebook Tightens Political Ad Rules Before 2020 Election TIME
Facebook Tightens Rules on Verifying Political Advertisers The New York Times
News Wrap: Facebook to tighten rules around political ads PBS NewsHour
Facebook adds new requirements for political advertisers The Verge
Facebook to require buyers of political ads to provide more information about who paid for them The Washington Post
View full coverage on Google News

from "advertising" - Google News https://ift.tt/2L1PCXt

Man uses brick to smash 10 advertising screens in Manhattan subway station: police - PIX11 New York

Man uses brick to smash 10 advertising screens in Manhattan subway station: police PIX11 New York

MIDTOWN, Manhattan — Police are searching for a man that allegedly vandalized multiple advertising screens inside of a Manhattan subway station causing ...

from "advertising" - Google News https://ift.tt/2ZAz5Oa

13 Marketing Strategies That Work On A Shoestring Budget - Forbes

13 Marketing Strategies That Work On A Shoestring Budget Forbes

For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses ...

Digital Marketing 101 | How to Get Started and Growth Hacks - INQUIRER.net

Digital Marketing 101 | How to Get Started and Growth Hacks INQUIRER.net

There is a shift in the concentration of entrepreneurial moves from conventional physical enterprises to the web and Digital Marketing.

5 ways CIOs can lead digital marketing strategy - Becker's Hospital Review

5 ways CIOs can lead digital marketing strategy Becker's Hospital Review

As advanced technologies play an increasingly greater role in marketing strategy, the roles of an organization's chief marketing officer is beginning to overlap ...

5 Future Marketing Trends for Quick-Service Restaurants - QSR magazine

5 Future Marketing Trends for Quick-Service Restaurants QSR magazine

Marketing that matters. Quick-*service* restaurants have never had to compete as hard for customer attention and business. As a result, quick-serves need to stay ...

With racing and music events, Tesla gets over marketing allergy in China - Reuters

With racing and music events, Tesla gets over marketing allergy in China Reuters

Tesla Inc has always shown disdain for marketing, with CEO Elon Musk boasting his company does not advertise, instead using the money it would have spent ...

Top 10 healthcare marketing mistakes - HealthExec

Top 10 healthcare marketing mistakes HealthExec

Patients are looking for more online resources when it comes to healthcare, with a widening ability to shop around and become more engaged in their care.

Meet the new Papa John's CEO, a marketing expert behind Arby's fast food ad resurgence - Courier Journal

Meet the new Papa John's CEO, a marketing expert behind Arby's fast food ad resurgence Courier Journal

Rob Lynch, the new Papa John's CEO, has extensive brand marketing experience. He's about to get the biggest test of his career.

Content - marketing, experience, context, oh my! - Diginomica

Content - marketing, experience, context, oh my! Diginomica

Jon Reed published a skeptical take on buzzwords like "*content* experience" and "contextual experience." As companies struggle to scale their *content* and ...

Gov. Mills wants state to take over management, marketing of insurance under ACA - WGME

Gov. Mills wants state to take over management, marketing of insurance under ACA WGME

PORTLAND (WGME) – With health care premiums rising, Governor Janet Mills wants the state to take over the management and marketing of insurance, under ...

Friday, August 30, 2019

Nissan Reorganizes Marketing Department 08/29/2019 - MediaPost Communications

Nissan Reorganizes Marketing Department 08/29/2019 MediaPost Communications

The changes are effective Sept. 1, says Allyson Witherspoon vice president, marketing communications and media, Nissan North America, Inc. “What we're ...

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

Content - marketing, experience, context, oh my! - Diginomica

Content - marketing, experience, context, oh my! Diginomica

Jon Reed published a skeptical take on buzzwords like "*content* experience" and "contextual experience." As companies struggle to scale their *content* and ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Four Reasons Why Influencer Marketing Will Thrive Without Instagram Likes - Forbes

Four Reasons Why Influencer Marketing Will Thrive Without Instagram Likes Forbes

Improvements in measuring influencer marketing are accelerating rapidly and the few left only measuring engagements are likely going to be left behind ...

Nissan Reorganizes Marketing Department 08/29/2019 - MediaPost Communications

Nissan Reorganizes Marketing Department 08/29/2019 MediaPost Communications

The changes are effective Sept. 1, says Allyson Witherspoon vice president, marketing communications and media, Nissan North America, Inc. “What we're ...

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

Content - marketing, experience, context, oh my! - Diginomica

Content - marketing, experience, context, oh my! Diginomica

Jon Reed published a skeptical take on buzzwords like "*content* experience" and "contextual experience." As companies struggle to scale their *content* and ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

5 ways CIOs can lead digital marketing strategy - Becker's Hospital Review

5 ways CIOs can lead digital marketing strategy Becker's Hospital Review

As advanced technologies play an increasingly greater role in marketing strategy, the roles of an organization's chief marketing officer is beginning to overlap ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Top 10 healthcare marketing mistakes - HealthExec

Top 10 healthcare marketing mistakes HealthExec

Patients are looking for more online resources when it comes to healthcare, with a widening ability to shop around and become more engaged in their care.

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

How To Use Ethical Marketing To Attract The Right Audience - Forbes

How To Use Ethical Marketing To Attract The Right Audience Forbes

Incorporating ethical marketing into your business strategy will allow you to attract and retain consumers who care.

The Importance Of Defining Event ROI In The B2B Marketing Mix - Forbes

The Importance Of Defining Event ROI In The B2B Marketing Mix Forbes

B2B marketers should use technology, digitize *content*, to make events the centerpiece of ongoing customer interactions and experiences.

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Top 10 healthcare marketing mistakes - HealthExec

Top 10 healthcare marketing mistakes HealthExec

Patients are looking for more online resources when it comes to healthcare, with a widening ability to shop around and become more engaged in their care.

Stop Wasting Your Marketing Dollars - Barron's

Stop Wasting Your Marketing Dollars Barron's

Clarifying goals and measuring results beats a scatter-shot approach.

Thursday, August 29, 2019

Analyst: Bull market should live on until early 2021 - CNBC

Analyst: Bull market should live on until early 2021 CNBC

Despite recent recession fears and yield curve inversions, the bull market should live on until early 2021, says analyst Tom McClellan on CNBC's "Closing Bell."

Jumpy stock market hides economy's positives - University of Rochester

Jumpy stock market hides economy's positives University of Rochester

The Dow has been on a wild ride in August, and Rochester economist Narayana Kocherlakota thinks that talk of a possible recession in the US is premature.

Northwell Health appoints StrawberryFrog for its marketing services - The Drum

Northwell Health appoints StrawberryFrog for its marketing services The Drum

New York State's largest health care provider and private employer, Northwell Health, has selected StrawberryFrog to handle its branding, marketing and ...

Facebook Tightens Rules on Verifying Political Advertisers - The New York Times

Facebook Tightens Rules on Verifying Political Advertisers The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...

from "advertising" - Google News https://ift.tt/2ZqvnL1

TikTok is Working on a Way for Advertisers to Target Users in Other Apps - Search Engine Journal

TikTok is Working on a Way for Advertisers to Target Users in Other Apps Search Engine Journal

TikTok is working on a way to earn revenue through an audience network for advertisers looking to reach TikTok users.

from "advertising" - Google News https://ift.tt/2PDYfvJ

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role - Deadline

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role Deadline

Viacom and CBS have jointly promoted Julia Phelps, a 14-year Viacom veteran, to EVP and Chief Communications and Corporate Marketing Officer of ...

Marketing strategy: What are CMOs' plans for the future? - The Drum

Marketing strategy: What are CMOs' plans for the future? The Drum

Every marketing leader approaches their role and marketing strategy from a different path. They have a personal M.O. – a 'modus operandi' or way of working, ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role - Deadline

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role Deadline

Viacom and CBS have jointly promoted Julia Phelps, a 14-year Viacom veteran, to EVP and Chief Communications and Corporate Marketing Officer of ...

Business & Tech Uber's Half-Billion-Dollar Marketing Campaign Reportedly Hasn't Helped Its Reputation Uber - SFist

Business & Tech Uber's Half-Billion-Dollar Marketing Campaign Reportedly Hasn't Helped Its Reputation Uber SFist

Uber went into crisis PR mode two and a half years ago in the midst of the #DeleteUber campaign, and stayed in that mode for much of 2017 as it weathered ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role - Deadline

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role Deadline

Viacom and CBS have jointly promoted Julia Phelps, a 14-year Viacom veteran, to EVP and Chief Communications and Corporate Marketing Officer of ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

Amazon: Advertising Strong Future Growth - Seeking Alpha

Amazon: Advertising Strong Future Growth Seeking Alpha

The digital advertising market worldwide presents an even larger opportunity than public cloud. If AWS excites investors, this Other business should make them ...

from "advertising" - Google News https://ift.tt/2HzlG2J

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

Three Benefits Of Using AI For Targeted Marketing Campaigns - Forbes

Three Benefits Of Using AI For Targeted Marketing Campaigns Forbes

It's safe to say that the recent emergence of AI in marketing is just the beginning.

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role - Deadline

Viacom And CBS Promote Julia Phelps To Top Communications And Marketing Role Deadline

Viacom and CBS have jointly promoted Julia Phelps, a 14-year Viacom veteran, to EVP and Chief Communications and Corporate Marketing Officer of ...

Marketing strategy: What are CMOs' plans for the future? - The Drum

Marketing strategy: What are CMOs' plans for the future? The Drum

Every marketing leader approaches their role and marketing strategy from a different path. They have a personal M.O. – a 'modus operandi' or way of working, ...

Nissan Reorganizes Marketing Department 08/29/2019 - MediaPost Communications

Nissan Reorganizes Marketing Department 08/29/2019 MediaPost Communications

The changes are effective Sept. 1, says Allyson Witherspoon vice president, marketing communications and media, Nissan North America, Inc. “What we're ...

Wednesday, August 28, 2019

Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising - MarTech Series

Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising MarTech Series

LiveRamp, the trusted platform for accessible and meaningful data, announced a jointly developed solution with Bombora, providing business-to-business (B2B) ...

from "advertising" - Google News https://ift.tt/32cn42S

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? - Slate Magazine

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? Slate Magazine

It can be hard to tell when pop stars are moving the conversation and when they're just making themselves more relatable.

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? - Slate Magazine

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? Slate Magazine

It can be hard to tell when pop stars are moving the conversation and when they're just making themselves more relatable.

Advertising on Very Local - Very Local New Orleans

Advertising on Very Local Very Local New Orleans

How advertising works on Very Local. One of the things we'd like to do with Very Local is not drown our readers in ads. No pop-ups, no blinking banners, ...

from "advertising" - Google News https://ift.tt/343g8Hl

Addressable Advertising: Move Fast and Break Things - Multichannel News

Addressable Advertising: Move Fast and Break Things Multichannel News

Programmers need to understand all they have to gain from addressable and hasten the pace of adoption.

from "advertising" - Google News https://ift.tt/2Zhn1WB

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? - Slate Magazine

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? Slate Magazine

It can be hard to tell when pop stars are moving the conversation and when they're just making themselves more relatable.

Advertising on Very Local - Very Local New Orleans

Advertising on Very Local Very Local New Orleans

How advertising works on Very Local. One of the things we'd like to do with Very Local is not drown our readers in ads. No pop-ups, no blinking banners, ...

from "advertising" - Google News https://ift.tt/343g8Hl

Addressable Advertising: Move Fast and Break Things - Multichannel News

Addressable Advertising: Move Fast and Break Things Multichannel News

Programmers need to understand all they have to gain from addressable and hasten the pace of adoption.

from "advertising" - Google News https://ift.tt/2Zhn1WB

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? - Slate Magazine

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? Slate Magazine

It can be hard to tell when pop stars are moving the conversation and when they're just making themselves more relatable.

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? - Slate Magazine

Are Taylor Swift’s and Beyoncé’s Dieting Confessions Feminist Triumphs or Savvy Self-Marketing? Slate Magazine

It can be hard to tell when pop stars are moving the conversation and when they're just making themselves more relatable.

Sign Up for ABA's Upcoming Marketing, Technology Meetups - BTW

The American Booksellers Association offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup.

AMD Reaches $12.1M Settlement In Bulldozer False Advertising Suit - CRN: The Biggest Tech News For Partners, And The IT Channel

AMD Reaches $12.1M Settlement In Bulldozer False Advertising Suit CRN: The Biggest Tech News For Partners, And The IT Channel

AMD confirms it has reached a $12.1 million settlement for a class-action lawsuit alleging the chipmaker misled consumers with its Bulldozer processors.

from "advertising" - Google News https://ift.tt/2U8nSTE

Advertising on Very Local - Very Local New Orleans

Advertising on Very Local Very Local New Orleans

How advertising works on Very Local. One of the things we'd like to do with Very Local is not drown our readers in ads. No pop-ups, no blinking banners, ...

from "advertising" - Google News https://ift.tt/343g8Hl

Why Nonprofits Must Diversify Their Marketing Mix - Forbes

Why Nonprofits Must Diversify Their Marketing Mix Forbes

Like most mid- to large-scale marketing programs, an integrated multi-channel strategy is necessary.

Four Best Practices For A Killer B2B Content Marketing Strategy - Forbes

Four Best Practices For A Killer B2B Content Marketing Strategy Forbes

What makes a successful business-to-business (B2B) *content* marketing strategy different from marketing directly to consumers? At its core, every *content* ...

How To Get Your Marketing To Cut Through The Noise - Forbes

How To Get Your Marketing To Cut Through The Noise Forbes

Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition.

The Pitch: Advertising and marketing news for 8.27.19 - RichmondBizSense

The Pitch: Advertising and marketing news for 8.27.19 RichmondBizSense

West Cary Group and JMI designed a multichannel advertising campaign for NH District Corp.'s proposed Navy Hill development. Work included a website, print ...

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

AMD Settles FX Bulldozer False Advertising Lawsuit for Roughly $35 a Chip - Tom's Hardware

AMD Settles FX Bulldozer False Advertising Lawsuit for Roughly $35 a Chip Tom's Hardware

AMD has settled a class-action false advertising lawsuit for marketing its FX Bulldozer lineup of chips as coming with eights cores.

from "advertising" - Google News https://ift.tt/2NAGM4l

News Wrap: Facebook to tighten rules around political ads - PBS NewsHour

News Wrap: Facebook to tighten rules around political ads PBS NewsHour

In our news wrap Wednesday, Facebook says it will enforce stricter rules on political advertising ahead of the 2020 elections, in response to revelations that ...

from "advertising" - Google News https://ift.tt/2Hywi1A

AMD Reaches $12.1M Settlement In Bulldozer False Advertising Suit - CRN: The Biggest Tech News For Partners, And The IT Channel

AMD Reaches $12.1M Settlement In Bulldozer False Advertising Suit CRN: The Biggest Tech News For Partners, And The IT Channel

AMD confirms it has reached a $12.1 million settlement for a class-action lawsuit alleging the chipmaker misled consumers with its Bulldozer processors.

from "advertising" - Google News https://ift.tt/2U8nSTE

Successfully Marketing Your Franchise Opportunity - Forbes

Successfully Marketing Your Franchise Opportunity Forbes

To light the flame that fuels that fire that is strong brand awareness and lead generation, brands must approach their marketing efforts from a holistic perspective, ...

Sign Up for ABA's Upcoming Marketing, Technology Meetups - BTW

The American Booksellers Association offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup.

Tuesday, August 27, 2019

'The Athletic' To Offer Limited Free Content With Advertising 08/28/2019 - MediaPost Communications

'The Athletic' To Offer Limited Free Content With Advertising 08/28/2019 MediaPost Communications

Subscription-based multiplatform digital sports media company The Athletic is about to begin releasing some of its audio *content* for free, reports Axios.

from "advertising" - Google News https://ift.tt/2znVWli

Solving the small business marketing challenges with Mailchimp - The Drum

Solving the small business marketing challenges with Mailchimp The Drum

The Drum interviews Mailchimp VP of global product marketing, Darcy Kurtz, to talk about the challenges and opportunities for SMEs and how some of the tools ...

MarTech is marketing: Evaluate 100+ solutions in one place - Marketing Land

MarTech is marketing: Evaluate 100+ solutions in one place Marketing Land

Check out everything you'll find in the MarTech Expo Hall, September 16-18 in Boston.

Advertising & Marketing Solutions, Inc., Adds Las Vegas Pharmacy to Agency Roster - Nevada Business Magazine

Advertising & Marketing Solutions, Inc., Adds Las Vegas Pharmacy to Agency Roster Nevada Business Magazine

FOR IMMEDIATE RELEASE CONTACT: Annie Sliman Advertising & Marketing Solutions, Inc. (702) 798-1819 office / (702) 429-1130 cell

from "advertising" - Google News https://ift.tt/30FtJm3

The Athletic is experimenting with free content and advertising - Axios

The Athletic is experimenting with free content and advertising Axios

The Athletic, a subscription-based digital sports media company, will begin experimenting with putting some of its audio *content* in front of its paywall in an effort ...

from "advertising" - Google News https://ift.tt/2MFnPhw

The Complicated Business Of Advertising And Marketing In Cannabis - Green Entrepreneur

The Complicated Business Of Advertising And Marketing In Cannabis Green Entrepreneur

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking - Forbes

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking Forbes

Albert Einstein and Stephen Hawking were both brilliant physicists, and they were also self-marketing geniuses. In today's world, via the media and internet, ...

Market Basket Analysis Helped a Retailer to Improve Marketing Effectiveness by Refocusing Attention on Customer Needs | Quantzig's Success Story - Business Wire

Market Basket Analysis Helped a Retailer to Improve Marketing Effectiveness by Refocusing Attention on Customer Needs | Quantzig's Success Story Business Wire

Quantzig has announced the completion of their latest market basket analysis engagement for a leading US-based retailer.

Advertising on Very Local - Very Local New Orleans

Advertising on Very Local Very Local New Orleans

How advertising works on Very Local One of the things we'd like to do with Very Local is not drown our readers in ads. No pop-ups, no blinking banners, ...

from "advertising" - Google News https://ift.tt/2ZrSQLS

Is Your AR Advertising Strategy on the Right Track? - MarTech Advisor

Is Your AR Advertising Strategy on the Right Track? MarTech Advisor

Augmented reality ads have a significant upper hand over traditional, static *content*. It enables 70% greater messaging retention than its static counterpart.

from "advertising" - Google News https://ift.tt/2LbSP5p

'The Athletic' To Offer Limited Free Content With Advertising 08/28/2019 - MediaPost Communications

'The Athletic' To Offer Limited Free Content With Advertising 08/28/2019 MediaPost Communications

Subscription-based multiplatform digital sports media company The Athletic is about to begin releasing some of its audio *content* for free, reports Axios.

from "advertising" - Google News https://ift.tt/2znVWli

Here's what you need to know in advertising and media this week - Business Insider

Here's what you need to know in advertising and media this week Business Insider

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.

from "advertising" - Google News https://ift.tt/2U7DQ0m

Solving the small business marketing challenges with Mailchimp - The Drum

Solving the small business marketing challenges with Mailchimp The Drum

The Drum interviews Mailchimp VP of global product marketing, Darcy Kurtz, to talk about the challenges and opportunities for SMEs and how some of the tools ...

MarTech is marketing: Evaluate 100+ solutions in one place - Marketing Land

MarTech is marketing: Evaluate 100+ solutions in one place Marketing Land

Check out everything you'll find in the MarTech Expo Hall, September 16-18 in Boston.

Centro's AdTech Unfiltered Podcast Examines Digital Media and Advertising - GlobeNewswire

Centro's AdTech Unfiltered Podcast Examines Digital Media and Advertising GlobeNewswire

CHICAGO, Aug. 27, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, released the latest episode of its ...

from "advertising" - Google News https://ift.tt/30G7mN8

The Complicated Business Of Advertising And Marketing In Cannabis - Green Entrepreneur

The Complicated Business Of Advertising And Marketing In Cannabis Green Entrepreneur

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking - Forbes

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking Forbes

Albert Einstein and Stephen Hawking were both brilliant physicists, and they were also self-marketing geniuses. In today's world, via the media and internet, ...

MarTech is marketing: Evaluate 100+ solutions in one place - Marketing Land

MarTech is marketing: Evaluate 100+ solutions in one place Marketing Land

Check out everything you'll find in the MarTech Expo Hall, September 16-18 in Boston.

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking - Forbes

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking Forbes

Albert Einstein and Stephen Hawking were both brilliant physicists, and they were also self-marketing geniuses. In today's world, via the media and internet, ...

The Complicated Business Of Advertising And Marketing In Cannabis - Green Entrepreneur

The Complicated Business Of Advertising And Marketing In Cannabis Green Entrepreneur

With restrictive regulations, cannabis entrepreneurs have to be creative and strategic in successfully marketing a brand.

If you're not putting behaviour first it's time to rethink your marketing - Econsultancy

If you're not putting behaviour first it's time to rethink your marketing Econsultancy

Many brands still don't understand why people choose or don't choose them. Understanding this is vital to transforming your marketing.

MarTech is marketing: Evaluate 100+ solutions in one place - Marketing Land

MarTech is marketing: Evaluate 100+ solutions in one place Marketing Land

Check out everything you'll find in the MarTech Expo Hall, September 16-18 in Boston.

How Peloton used marketing to propel itself to IPO - Business Insider

How Peloton used marketing to propel itself to IPO Business Insider

Peloton, which sparked a fitness craze, used some savvy marketing moves to get itself to an IPO-ready place.

Monday, August 26, 2019

SD Department of Tourism receives top marketing honor - KSFY

SD Department of Tourism receives top marketing honor KSFY

PIERRE, S.D. – The South Dakota Department of Tourism has been recognized by the U.S. Travel Association for excellence in destination marketing.

The rise of advertising activism in the Trump era - Axios

The rise of advertising activism in the Trump era Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

from "advertising" - Google News https://ift.tt/2KZCron

5 Strategies for International Digital Marketing - Business.com

5 Strategies for International Digital Marketing Business.com

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Regional marketing efforts gain steam - Dayton Daily News

Regional marketing efforts gain steam Dayton Daily News

Dayton area development leaders say an effort just announced by community leaders in Akron and Canton to market their region as one community is part of a ...

Pennsylvania's PMA Companies Names Shertenlieb as Vice President of Marketing - Insurance Journal

Pennsylvania's PMA Companies Names Shertenlieb as Vice President of Marketing Insurance Journal

PMA Companies has named Tara Shertenlieb as vice president of Marketing. In this role, she is responsible for developing and executing PMA Companies'

Re-thinking customer acquisition: What you cannot measure sometimes matters most - Marketing Land

Re-thinking customer acquisition: What you cannot measure sometimes matters most Marketing Land

We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered what drove them to sign: was it our ...

12 Agency Strategies For Effective Account-Based Marketing - Forbes

12 Agency Strategies For Effective Account-Based Marketing Forbes

Account-based marketing (ABM) relies on personalized communications based on the specific traits of each targeted account. Here's how to effectively manage ...

What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more - AdAge.com

What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more AdAge.com

Find out Sept. 9 in New York City at Ad Age Next: D-to-C.

Regional marketing efforts gain steam - Dayton Daily News

Regional marketing efforts gain steam Dayton Daily News

Dayton area development leaders say an effort just announced by community leaders in Akron and Canton to market their region as one community is part of a ...

12 Agency Strategies For Effective Account-Based Marketing - Forbes

12 Agency Strategies For Effective Account-Based Marketing Forbes

Account-based marketing (ABM) relies on personalized communications based on the specific traits of each targeted account. Here's how to effectively manage ...

What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more - AdAge.com

What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more AdAge.com

Find out Sept. 9 in New York City at Ad Age Next: D-to-C.

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth - 2 Minute Medicine

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth 2 Minute Medicine

1. Youth (middle and high school students) and young adults (college students) who had never used electronic nicotine delivery systems (ENDS) but recalled.

12 Agency Strategies For Effective Account-Based Marketing - Forbes

12 Agency Strategies For Effective Account-Based Marketing Forbes

Account-based marketing (ABM) relies on personalized communications based on the specific traits of each targeted account. Here's how to effectively manage ...

What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more - AdAge.com

What all marketers can learn from d-to-c stars Billie, Rockets of Awesome, Allbirds, Third Love and more AdAge.com

Find out Sept. 9 in New York City at Ad Age Next: D-to-C.

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth - 2 Minute Medicine

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth 2 Minute Medicine

1. Youth (middle and high school students) and young adults (college students) who had never used electronic nicotine delivery systems (ENDS) but recalled.

Facebook Bans Pro-Trump Epoch Times From Advertising - NewsBusters

Facebook Bans Pro-Trump Epoch Times From Advertising NewsBusters

Facebook has banned pro-Trump news outlet the Epoch Times from any further advertising on its platform. As NBC News observed, the organization “spent ...

from "advertising" - Google News https://ift.tt/2PdsIQQ

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking - Forbes

Self-Marketing Geniuses: The Wisdom Of Albert Einstein And Stephen Hawking Forbes

Albert Einstein and Stephen Hawking were both brilliant physicists, and they were also self-marketing geniuses. In today's world, via the media and internet, ...

12 Agency Strategies For Effective Account-Based Marketing - Forbes

12 Agency Strategies For Effective Account-Based Marketing Forbes

Account-based marketing (ABM) relies on personalized communications based on the specific traits of each targeted account. Here's how to effectively manage ...

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth - 2 Minute Medicine

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth 2 Minute Medicine

1. Youth (middle and high school students) and young adults (college students) who had never used electronic nicotine delivery systems (ENDS) but recalled.

LinkedIn Introduces a Central Hub for Actionable Marketing Insights - Search Engine Journal

LinkedIn Introduces a Central Hub for Actionable Marketing Insights Search Engine Journal

LinkedIn rolled out a new page dedicated to insights and research, which is designed to help marketers make informed decisions.

12 Agency Strategies For Effective Account-Based Marketing - Forbes

12 Agency Strategies For Effective Account-Based Marketing Forbes

Account-based marketing (ABM) relies on personalized communications based on the specific traits of each targeted account. Here's how to effectively manage ...

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth - 2 Minute Medicine

Electronic nicotine delivery system marketing associated with subsequent first-time use among youth 2 Minute Medicine

1. Youth (middle and high school students) and young adults (college students) who had never used electronic nicotine delivery systems (ENDS) but recalled.

After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back - Adweek

After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back Adweek

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...

from "advertising" - Google News https://ift.tt/30uCWgZ

Sunday, August 25, 2019

Look No Further Than Your Toybox – Lessons In Marketing Cost Efficiency - B&T

Look No Further Than Your Toybox – Lessons In Marketing Cost Efficiency B&T

In this opinion piece, Philippa Spork (image below), operations lead for Accenture Interactive ANZ looks at lessons in marketing cost efficiency, arguing that ...

Social media influencers becoming the norm for advertising - WRAL.com

Social media influencers becoming the norm for advertising WRAL.com

When Caroline Bowers travels around the Triangle with her dog, it's pretty common for people to stop her. Not just because Holden is an adorable golden ...

from "advertising" - Google News https://ift.tt/2Nqh4Q7

Controversial Maxime Bernier billboards to stay up, ad firm says - National Post

Controversial Maxime Bernier billboards to stay up, ad firm says National Post

Petitions have sprung up calling on billboard owners, Pattison Outdoor Advertising, to take the ads down.

from "advertising" - Google News https://ift.tt/2U5j7KL

The rise of advertising activism in the Trump era - Axios

The rise of advertising activism in the Trump era Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

from "advertising" - Google News https://ift.tt/2KZCron

How Artificial Intelligence Is Transforming Digital Marketing - Forbes

How Artificial Intelligence Is Transforming Digital Marketing Forbes

AI marketing is a method of leveraging technology to improve the customer journey.

Video is top priority for 76% of marketers, study finds - Becker's Hospital Review

Video is top priority for 76% of marketers, study finds Becker's Hospital Review

The majority of marketing experts plan to make video their foremost priority for 2019-2020, with B2B marketers focusing specifically on newsfeed videos and ...

Web Design, Marketing | Top Jobs In Fairfax City - Fairfax City, VA Patch

Web Design, Marketing | Top Jobs In Fairfax City Fairfax City, VA Patch

Web Design, Marketing | Top Jobs In Fairfax City - Fairfax City, VA - Need a job, or looking for a new career? Check these latest job offerings in the area.

Four Elements To Prepare Before Working With A Marketing Agency - Forbes

Four Elements To Prepare Before Working With A Marketing Agency Forbes

Taking the necessary steps to prepare ahead of your first meeting can help set your business up for a long, rewarding and successful collaborative relationship ...

Gill Campbell Appointed Director of Business Development with AERO Marketing - Yahoo Finance

Gill Campbell Appointed Director of Business Development with AERO Marketing Yahoo Finance

AERO Marketing Group has appointed Gill Campbell Director of Business Development. After an impressive tenure at WeatherTech Raceway Laguna Seca as ...

The rise of advertising activism in the Trump era - Axios

The rise of advertising activism in the Trump era Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

from "advertising" - Google News https://ift.tt/2KZCron

Twitter bans advertising from state-controlled news outlets - Engadget

Twitter bans advertising from state-controlled news outlets Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...

from "advertising" - Google News https://ift.tt/30olECg

75% of Estée Lauder's Marketing Budget Is Going to Influencers - Adweek

75% of Estée Lauder's Marketing Budget Is Going to Influencers Adweek

Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was ...

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail - Forbes

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail Forbes

In a growing digital world, traditional brick-and-mortar marketing campaigns just won't cut it. Find out how to transition your store's strategy with these tips from ...

Re-thinking customer acquisition: What you cannot measure sometimes matters most - Marketing Land

Re-thinking customer acquisition: What you cannot measure sometimes matters most Marketing Land

We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered what drove them to sign: was it our ...

Southern Maryland ag marketing conference set for Nov. 15 - SoMdNews.com

Southern Maryland ag marketing conference set for Nov. 15 SoMdNews.com

The Southern Maryland Agricultural Development Commission is hosting an Agriculture Marketing Conference specifically tailored to benefit Southern Maryland ...

Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud - Los Angeles Times

Weedmaps says it will ban advertisements from unlicensed cannabis sellers. Legal sellers applaud Los Angeles Times

Weedmaps has been criticized for years for helping unlicensed dispensaries flourish as California struggled to permit businesses and regulate the industry. Now ...

from "advertising" - Google News https://ift.tt/2MALqjb

Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times

Tucker Carlson’s Fox News Show Loses More Advertisers The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.

from "advertising" - Google News https://ift.tt/30lQI5t

The rise of advertising activism in the Trump era - Axios

The rise of advertising activism in the Trump era Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

from "advertising" - Google News https://ift.tt/2KZCron

The rise of advertising activism in the Trump era - Axios

The rise of advertising activism in the Trump era Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

from "advertising" - Google News https://ift.tt/2KZCron

The rise of advertising activism in the Trump era - Axios

The rise of advertising activism in the Trump era Axios

An increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...

from "advertising" - Google News https://ift.tt/2KZCron

‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business - Digiday

‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business Digiday

Amazon's advertising platform continues to grow. Earlier this week, Amazon Advertising released a new directory of managed-*service* providers and tools to help ...

from "advertising" - Google News https://ift.tt/2MzaA1A

Controversial Maxime Bernier billboards to stay up, ad firm says - National Post

Controversial Maxime Bernier billboards to stay up, ad firm says National Post

Petitions have sprung up calling on billboard owners, Pattison Outdoor Advertising, to take the ads down.

from "advertising" - Google News https://ift.tt/2U5j7KL

Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says - Toronto Star

Anti-immigration billboards promoting Bernier’s party will be taken down, advertising company says Toronto Star

The ads placed by a third-party group feature a photo of People's Party Leader Maxime Bernier and the slogan “Say NO to mass immigration.” Pattison Outdoor ...

from "advertising" - Google News https://ift.tt/340XL5A

Saturday, August 24, 2019

Weedmaps Changes Advertising Policy Before Class Action Suit Is Filed | Corporate Counsel - Law.com

Weedmaps Changes Advertising Policy Before Class Action Suit Is Filed | Corporate Counsel Law.com

The lawsuit would have been filed by the Los Angeles-based cannabis firm Zuber Lawler and would have sought relief under California's Unfair Competition ...

from "advertising" - Google News https://ift.tt/2ZbymaA

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail - Forbes

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail Forbes

In a growing digital world, traditional brick-and-mortar marketing campaigns just won't cut it. Find out how to transition your store's strategy with these tips from ...

Video is top priority for 76% of marketers, study finds - Becker's Hospital Review

Video is top priority for 76% of marketers, study finds Becker's Hospital Review

The majority of marketing experts plan to make video their foremost priority for 2019-2020, with B2B marketers focusing specifically on newsfeed videos and ...

Keep It Simple: Three Marketing Metrics To Measure For Small-To-Midsize Businesses - Forbes

Keep It Simple: Three Marketing Metrics To Measure For Small-To-Midsize Businesses Forbes

You've got the memo. You don't have to be convinced that marketing is important. You also know that having a robust marketing budget is crucial and that it ...

How Scientific Can Marketing Be? - CMSWire

How Scientific Can Marketing Be? CMSWire

The pressure to be more data-driven can make marketing less scientific.

More than 80% of marketing leaders feel 'data blind,' survey finds - Becker's Hospital Review

More than 80% of marketing leaders feel 'data blind,' survey finds Becker's Hospital Review

Approximately four out of five senior marketers feel overwhelmed by the current onslaught of new technologies and vast quantities of consumer data, a recent ...

Bridging The Gap Between Marketing And Sales Teams: 13 Actionable Tips - Forbes

Bridging The Gap Between Marketing And Sales Teams: 13 Actionable Tips Forbes

A company's sales and marketing teams are often siloed from each other, but these two departments need to work together to best serve your customers.

California AG Rests Case In $1B Pelvic Mesh False Marketing Trial - CVN News

California AG Rests Case In $1B Pelvic Mesh False Marketing Trial CVN News

Lawyers from the office of the California Attorney General concluded their presentation of evidence on Monday in a long-running trial over the alleged false ...

What Does 'Marketing Strategy' Really Mean? - Forbes

What Does 'Marketing Strategy' Really Mean? Forbes

In the quest to automate marketing journeys with artificial intelligence and machine learning, it's easy to overlook the essential element that defines your product ...

Stop marketing tobacco products to youths - Times Union

Stop marketing tobacco products to youths Times Union

I agree that anti-smoking efforts need to be better funded because we are fighting an...

Ask Doug & Polly: Before spending money on marketing, owners need to focus on the business plan and offer something different - Richmond.com

Ask Doug & Polly: Before spending money on marketing, owners need to focus on the business plan and offer something different Richmond.com

QUESTION: I've been spinning my wheels trying to market my small counseling practice. I've done some AdWords and Facebook campaigns with little return on ...

Re-thinking customer acquisition: What you cannot measure sometimes matters most - Marketing Land

Re-thinking customer acquisition: What you cannot measure sometimes matters most Marketing Land

We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered what drove them to sign: was it our ...

Location data 101: A primer for marketers - Marketing Land

Location data 101: A primer for marketers Marketing Land

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior.

Keep It Simple: Three Marketing Metrics To Measure For Small-To-Midsize Businesses - Forbes

Keep It Simple: Three Marketing Metrics To Measure For Small-To-Midsize Businesses Forbes

You've got the memo. You don't have to be convinced that marketing is important. You also know that having a robust marketing budget is crucial and that it ...

California AG Rests Case In $1B Pelvic Mesh False Marketing Trial - CVN News

California AG Rests Case In $1B Pelvic Mesh False Marketing Trial CVN News

Lawyers from the office of the California Attorney General concluded their presentation of evidence on Monday in a long-running trial over the alleged false ...

Retailers Discuss Brand Marketing Strategies at eTail East - Total Retail

Retailers Discuss Brand Marketing Strategies at eTail East Total Retail

In a panel discussion at eTail East in Boston this week on brand marketing, a panel of retail executives discussed how their companies are creating authentic ...

48% B2B marketers admit content is only "somewhat effective" or "ineffective" - ClickZ

48% B2B marketers admit content is only "somewhat effective" or "ineffective" ClickZ

New report shows *content* struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future.

"Marketing's new MO" and the power of "data-driven creative" - ClickZ

"Marketing's new MO" and the power of "data-driven creative" ClickZ

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, ...

Keep It Simple: Three Marketing Metrics To Measure For Small-To-Midsize Businesses - Forbes

Keep It Simple: Three Marketing Metrics To Measure For Small-To-Midsize Businesses Forbes

You've got the memo. You don't have to be convinced that marketing is important. You also know that having a robust marketing budget is crucial and that it ...

California AG Rests Case In $1B Pelvic Mesh False Marketing Trial - CVN News

California AG Rests Case In $1B Pelvic Mesh False Marketing Trial CVN News

Lawyers from the office of the California Attorney General concluded their presentation of evidence on Monday in a long-running trial over the alleged false ...

Retailers Discuss Brand Marketing Strategies at eTail East - Total Retail

Retailers Discuss Brand Marketing Strategies at eTail East Total Retail

In a panel discussion at eTail East in Boston this week on brand marketing, a panel of retail executives discussed how their companies are creating authentic ...

48% B2B marketers admit content is only "somewhat effective" or "ineffective" - ClickZ

48% B2B marketers admit content is only "somewhat effective" or "ineffective" ClickZ

New report shows *content* struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future.

"Marketing's new MO" and the power of "data-driven creative" - ClickZ

"Marketing's new MO" and the power of "data-driven creative" ClickZ

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, ...

Friday, August 23, 2019

10 of the Weirdest MTB Marketing Videos Ever - Pinkbike.com

10 of the Weirdest MTB Marketing Videos Ever Pinkbike.com

The mountain bike marketing machine is a beast that pumps out tonnes of *content* every day. Whether it's a new Danny MacAskill edit that deservedly gets ...

75% of Estée Lauder's Marketing Budget Is Going to Influencers - Adweek

75% of Estée Lauder's Marketing Budget Is Going to Influencers Adweek

Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was ...

Marketers want more data, analytics, tech for improved personalization [Study] - MarTech Today

Marketers want more data, analytics, tech for improved personalization [Study] MarTech Today

Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a ...

Marketers want more data, analytics, tech for improved personalization [Study] - Marketing Land

Marketers want more data, analytics, tech for improved personalization [Study] Marketing Land

Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a ...

Internship Profile: Joseph Shomaker Uses Marketing Major at Hobsons - High Point University

Internship Profile: Joseph Shomaker Uses Marketing Major at Hobsons High Point University

Name: Joseph Shomaker. Hometown: Purcellville, Virginia. Year: Class of 2021. Major: Marketing with a minor in sport management. Internship: Shomaker has ...

'You can't save your way to growth': How marketing procurement is trying to fix its image problem - Digiday

'You can't save your way to growth': How marketing procurement is trying to fix its image problem Digiday

The love-hate relationship between procurement execs and agencies has shifted once again.

Marketers want more data, analytics, tech for improved personalization [Study] - MarTech Today

Marketers want more data, analytics, tech for improved personalization [Study] MarTech Today

Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a ...

5 Strategies for International Digital Marketing - Business.com

5 Strategies for International Digital Marketing Business.com

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

What Does 'Marketing Strategy' Really Mean? - Forbes

What Does 'Marketing Strategy' Really Mean? Forbes

In the quest to automate marketing journeys with artificial intelligence and machine learning, it's easy to overlook the essential element that defines your product ...

Is It The End Of Facebook And Twitter Marketing Partners? Not So Fast - Forbes

Is It The End Of Facebook And Twitter Marketing Partners? Not So Fast Forbes

Facebook, Inc. and Twitter may try to trim the roster of third-party marketing partners in an attempt at quality control, and removing the numerous tentacles ...

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail - Forbes

14 Ways To Shift Your Marketing Strategy In The World Of Online Retail Forbes

In a growing digital world, traditional brick-and-mortar marketing campaigns just won't cut it. Find out how to transition your store's strategy with these tips from ...

Marketers should focus on brand metrics when it comes to building long-term brand strategy - The Drum

Marketers should focus on brand metrics when it comes to building long-term brand strategy The Drum

In this fast-paced industry, it's easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some time to come.

Rule Back-to-School: Marketing Tips for Reaching Educators - Search Engine Journal

Rule Back-to-School: Marketing Tips for Reaching Educators Search Engine Journal

Discover how educators shop differently than parents and students and learn pointers on how to capture this important market.

Verified Expert Growth Marketing Agency: We Are Off The Record - TechCrunch

Verified Expert Growth Marketing Agency: We Are Off The Record TechCrunch

Unlike most agencies, We Are Off The Record's (WAOTR) mission is to advise and train in-house growth teams to scale their business. CEO and founder Bas ...

Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration - Marketing Land

Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration Marketing Land

Siloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be difficult to ensure ...

Google wants new industrywide standards to balance privacy and ads personalization - Marketing Land

Google wants new industrywide standards to balance privacy and ads personalization Marketing Land

Most internet users understand the free *content* they consume is supported by data-driven advertising. Most people would prefer not to pay for *content*, but are ...

Fed Chair Powell avoided triggering a market reaction — then came Trump - NBCNews.com

Fed Chair Powell avoided triggering a market reaction — then came Trump NBCNews.com

Federal Reserve Chairman Jerome Powell recommitted the Fed's commitment to its dual mandate on Friday in a highly scrutinized speech about policy ...

Stock Market Today: Dow, S&P Live Updates for August 23, 2019 - Bloomberg

Stock Market Today: Dow, S&P Live Updates for August 23, 2019 Bloomberg

U.S. stocks slumped and Treasuries rallied as the trade dispute between the world's two largest economies deepened. The dollar fell. After the close of regular ...

It's high time for cannabis marketing to be recognized - Opinion - MM&M - Medical Marketing and Media

It's high time for cannabis marketing to be recognized - Opinion - MM&M Medical Marketing and Media

The Clio Awards announced last week that it was partnering with High Times to launch Clio Cannabis, a marketing and advertising awards competition for weed ...

Dow Jones Industrial Average Plunges as Trump Spooks Stock Market - Barron's

Dow Jones Industrial Average Plunges as Trump Spooks Stock Market Barron's

U.S. stocks and Treasury yields sank on Friday, as President Donald Trump said that American companies are “hereby ordered to immediately start looking for ...

CNN, MSNBC condemn Trump's 'flippant comment' about Moulton withdrawal hitting stock market - Fox News

CNN, MSNBC condemn Trump's 'flippant comment' about Moulton withdrawal hitting stock market Fox News

CNN and MSNBC had strong reactions Friday to President Trump's tweet placing blame for the massive drop in the stock market on Rep. Seth Moulton, D-Mass.

Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising - News One

Chicken Sandwich War Helps Give Popeyes $24 Million In Free Advertising News One

The announcement that Popeyes had a new chicken sandwich launched a war between fast-food restaurants resulting in $24 million in free advertising for the ...

from "advertising" - Google News https://ift.tt/2Z7GEAm

Facebook is reviewing hundreds of its official 'Facebook Marketing Partners' over Instagram data-scraping issues - Business Insider

Facebook is reviewing hundreds of its official 'Facebook Marketing Partners' over Instagram data-scraping issues Business Insider

Instagram is cracking down after Business Insider found evidence of user data being scraped and misused — in some cases by its own partners.

Thursday, August 22, 2019

As U.S. watchdog retreats, mortgage firms reprise cozy marketing arrangements - Reuters

As U.S. watchdog retreats, mortgage firms reprise cozy marketing arrangements Reuters

U.S. mortgage firms are getting back into joint marketing and advertising arrangements, reviving a controversial practice that was effectively banned in the ...

TLC Bans Advertising On Ride-Share Vehicles - CBS New York

TLC Bans Advertising On Ride-Share Vehicles CBS New York

The Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 8 minutes ago ...

from "advertising" - Google News https://ift.tt/2KRenWd

Rule Back-to-School: Marketing Tips for Reaching Educators - Search Engine Journal

Rule Back-to-School: Marketing Tips for Reaching Educators Search Engine Journal

Discover how educators shop differently than parents and students and learn pointers on how to capture this important market.

Marketing, risk management keys to successful farming in 2019 - talkbusiness.net

Marketing, risk management keys to successful farming in 2019 talkbusiness.net

Farming has always been a business that is at the mercy of many unpredictable factors, but farmers are facing some of the strongest headwinds they've dealt ...

As U.S. watchdog retreats, mortgage firms reprise cozy marketing arrangements - Reuters

As U.S. watchdog retreats, mortgage firms reprise cozy marketing arrangements Reuters

WASHINGTON (Reuters) - U.S. mortgage firms are getting back into joint marketing and advertising arrangements, reviving a controversial practice that was ...

Ride-Share Vehicles Banned From Adding Advertisements To Their Cars - CBS New York

Ride-Share Vehicles Banned From Adding Advertisements To Their Cars CBS New York

NEW YORK (CBSNewYork) – There's a battle brewing between ride-share drivers and the Taxi and Limousine Commission over advertising. The TLC recently ...

from "advertising" - Google News https://ift.tt/2L154Sp

Weedmaps to stop advertising unlicensed pot businesses - Chicago Tribune

Weedmaps to stop advertising unlicensed pot businesses Chicago Tribune

The major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow black-market businesses to ...

from "advertising" - Google News https://ift.tt/31Vc0Ht

TLC Bans Advertising On Ride-Share Vehicles - CBS New York

TLC Bans Advertising On Ride-Share Vehicles CBS New York

The Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 8 minutes ago ...

from "advertising" - Google News https://ift.tt/2KRenWd

Marketing In The Digital Age: How To Close The Leadership Gap - AList

Marketing In The Digital Age: How To Close The Leadership Gap AList

Originally published at AW360. Marketing has always been both a left-brain and right-brain discipline. From a left-brain perspective, marketing is all about the ...

More than 80% of marketing leaders feel 'data blind,' survey finds - Becker's Hospital Review

More than 80% of marketing leaders feel 'data blind,' survey finds Becker's Hospital Review

Approximately four out of five senior marketers feel overwhelmed by the current onslaught of new technologies and vast quantities of consumer data, a recent ...

Day one of USApple conference covers customers, crop size, marketing and more - Good Fruit Grower

Day one of USApple conference covers customers, crop size, marketing and more Good Fruit Grower

Speaker says industry must do more to reconnect with consumers.

What is scrappy marketing and how can it make you more agile? - Econsultancy

What is scrappy marketing and how can it make you more agile? Econsultancy

The fastest moving companies are now taking a leaf from the startup book, caring less about being perfect and more about getting things done.

Marketing In The Digital Age: How To Close The Leadership Gap - AList

Marketing In The Digital Age: How To Close The Leadership Gap AList

Originally published at AW360. Marketing has always been both a left-brain and right-brain discipline. From a left-brain perspective, marketing is all about the ...

Marketing, risk management keys to successful farming in 2019 - talkbusiness.net

Marketing, risk management keys to successful farming in 2019 talkbusiness.net

Farming has always been a business that is at the mercy of many unpredictable factors, but farmers are facing some of the strongest headwinds they've dealt ...

Waller refutes ‘liberal’ advertising claims, looks ahead to November - WLBT

Waller refutes ‘liberal’ advertising claims, looks ahead to November WLBT

FLOWOOD, Miss. (WLBT) - At a campaign stop six days before Mississippi's primary runoff election, GOP gubernatorial candidate Bill Waller Jr. said he and his ...

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