MarketingProfs.com (subscription) |
Global Advertising Forecast for 2017 by Ad Medium and Region
MarketingProfs.com (subscription) In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was based on Zenith's global advertising data for ... |
AroundtheO |
Portland's Turnbull Center to host student advertising competition
AroundtheO Upstream, a student advertising group at the UO School of Journalism and Communication, will compete at the district level in the National Student Advertising Competition at the Turnbull Center in UO Portland's White Stag Building. Some 2,000 students ... |
MyWebTimes.com |
Ottawa Visitors Center receives awards for marketing, social media
MyWebTimes.com Judges chose Ottawa's work for the Best Social Media Marketing and Best Tourism Marketing Campaign for Budget B categories, which cost less than $500,000. The award for social media was for the OVC's Facebook Live videos at Riverfest. Bedei can be ... |
Forbes |
Marketing Automation Success Begins And Ends With Content
Forbes The promise of marketing automation is tremendous. Increased ROI on marketing investments, more time spent selling for sales teams and a 25% better chance ... The marketing automation generation: Fulfilling the mandate for ... |
OCRegister |
ARTIC sells more advertising, lures new retailers while trying to cover budget shortfall
OCRegister More than three years since it opened, the Anaheim Regional Transportation Intermodal Center, better known as ARTIC, continues to operate deep in the red, though officials expect new advertising and tenants that opened this week to chip away at that ... |
Kotaku |
YouTube's Latest Advertising Changes Have People Worried About Money
Kotaku Last week, big advertisers such as AT&T pulled ads from YouTube, in reaction to being matched with content that was deemed racist or inappropriate. YouTube has since said they are fine-tuning how people make money on YouTube in general, but content ... Australian government joins YouTube advertising exodus YouTube highlights problems with digital advertising Keemstar Rants About YouTube Advertising as Platform Suffering Advertiser Boycott |
3 Proven Strategies On How To Run Marketing Like A Profitable Business
Demand Gen Report Throughout my career working with hundreds of B2B marketing organizations, I have witnessed marketing execs prosper and fail. The difference is their ability to drive financial results within their organizations. Here are three proven strategies for ... |
AroundtheO |
Portland's Turnbull Center to host student advertising competition
AroundtheO Upstream, a student advertising group at the UO School of Journalism and Communication, will compete at the district level in the National Student Advertising Competition at the Turnbull Center in UO Portland's White Stag Building. Some 2,000 students ... |
Washington Times |
Russia censors websites advertising Sunday protests in wake of last week's wide-scale rallies
Washington Times The Russian government on Friday ordered its media watchdog to censor websites advertising nationwide demonstrations scheduled for this weekend on the heels of last Sunday's historic anti-corruption protests. Viktor Grin, Russia's deputy prosecutor ... |
MarTech Today |
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
MarTech Today Nearly a decade into the marketing automation (MA) revolution, we've developed a crop of B2B marketing professionals who have built successful careers on the use of tools to nurture and develop qualified leads. “I am Eloqua- (or HubSpot- or Marketo-) ... Marketing Automation Success Begins And Ends With Content |
Forbes |
Transform Or Die: Navigating The Future Of Marketing
Forbes It is the one signboard of marketing insight that current business models are not just under pressure, they are under threat of death. It's why Unilever bought a $200 million revenue shaving business for $1 billion. It's why Amazon is predicted by some ... |
Understanding the Changing Media Sector Landscape
Market Realist As the way content is consumed online continues to change, traditional advertising business models are also changing. Viewers watching content on linear television networks or over-the-top services prefer to view fewer ads or opt for ad-free services. |
CBC.ca |
BC auditor says tougher guidelines required to monitor government advertising
rdnewsnow.com VICTORIA — British Columbia's auditor general says tougher guidelines to monitor government advertising for partisanship are needed after she viewed the Liberal government's recent advertising campaign highlighting the surplus budget. Carol Bellringer ... BC auditor general warns Liberal government budget ad is too political |
GeekWire |
Ripl raises $3M to give small business owners 'a marketing team in your pocket'
GeekWire Ripl CEO Paul Ingalls told GeekWire that the vision going forward is to not only provide a way for small business owners to create social media content, but to give them a “marketing team in their pocket.” “We believe we can provide a platform that ... |
Bloomberg |
When Marketing in One Country Backfires Abroad
Bloomberg Last week, Apple launched (PRODUCT)RED, a special-edition iPhone. An undisclosed portion of sales of the phone will support The Global Fund to Fight AIDS. But the product is strangely missing from the Chinese version of Apple's website, which promotes ... |
Tallahassee.com |
Photos: Family friendly initiative: BowStern Marketing Communications
Tallahassee.com None. Anna and Oden hold a teleconference in the BowStern conference room while their mothers Amanda and Brittney work. Courtesy BowStern Marketing Communications. Anna and Oden take a break from the nursery to do some ... |
Forbes |
How to Convince Your Boss that Your Marketing is Old School
Forbes It can be challenging to be in an organization and be the only one or part of a select few who can see how the marketing initiatives currently in place are really “old school” and aren't reaching out to your target audience. After all, you are not the ... |
The Boston Globe |
Warren wants another 'people's pledge' barring outside advertising
The Boston Globe If an eventual challenger agrees, Warren said there may need to be some fine-tuning of the 2012 pledge to accommodate the big changes in political advertising and third-party spending the last five years have brought. But the basic structure worked ... |
Forbes |
6 Content Marketing Strategies Every Small Business Should Steal
Forbes Got big dreams but a small budget? You're not alone. Most small companies are in the same fix. But this doesn't have to be a deal killer – it just means you need to be smart. You need to think differently than your larger competitors. Many of the big ... |
MarketingProfs.com (subscription) |
Global Advertising Forecast for 2017 by Ad Medium and Region
MarketingProfs.com (subscription) In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was based on Zenith's global advertising data for ... |
Chief Marketer |
Trucking Firm Celadon Speeds Ahead With Agile Marketing
Chief Marketer Green's marketing team regularly gets internal requests from nearly 50 stakeholders within the organization. These could include full campaigns for the recruiting department, new types of trucking lines, internal communications, event planning ... |
Tallahassee.com |
Photos: BowStern Marketing Communications
Tallahassee.com None. Anna and Oden hold a teleconference in the BowStern conference room while their mothers Amanda and Brittney work. Courtesy BowStern Marketing Communications. Anna and Oden take a break from the nursery to do some ... |
OnMSFT (blog) |
Microsoft to expand Mixed Reality marketing, internal memo reveals
OnMSFT (blog) First of all, Microsoft has created a dedicated Mixed Reality Marketing Team, which will be separate from the Surface devices team. This new team will be led by Elizabeth Hamren, former CMO of Oculus VR at Facebook who will report directly to Medhi. |
Reshift Media Revolutionizes Facebook and Google Advertising for Multi-Location Businesses
Yahoo Finance TORONTO, ONTARIO--(Marketwired - Mar 31, 2017) - When it comes to Facebook and Google advertising, location marketing is the hottest trend. The focus of both social and search advertising has dramatically shifted to driving local engagement and store ... |
Craig Daily Press |
Advertising on 'Welcome to Moffat County' mural violates federal, state highway beautification laws
Craig Daily Press Earlier this year, the Craig Chamber of Commerce learned from the Colorado Department of Transportation that the sponsorship banners were potentially in violation of outdoor advertising laws. “That law is to prevent having a billboard every 100 feet ... |
MarTech Today |
The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
MarTech Today Nearly a decade into the marketing automation (MA) revolution, we've developed a crop of B2B marketing professionals who have built successful careers on the use of tools to nurture and develop qualified leads. “I am Eloqua- (or HubSpot- or Marketo-) ... |
GeekWire |
Ripl raises $3M to give small business owners 'a marketing team in your pocket'
GeekWire Ripl CEO Paul Ingalls told GeekWire that the vision going forward is to not only provide a way for small business owners to create social media content, but to give them a “marketing team in their pocket.” “We believe we can provide a platform that ... |
