The use of data in TV advertising will rise sharply in the near future, claims survey results put out by video monetization company FreeWheel.
from "advertising" - Google News http://bit.ly/2wFeQTz
The use of data in TV advertising will rise sharply in the near future, claims survey results put out by video monetization company FreeWheel.
The marketing campaign for the Legendary and Warner Bros. film 'Godzilla: King of the Monsters' leans in to sell the emergence of multiple enormous creatures ...
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a ...
11 Social Media Marketing Tools to Bookmark Now: Save your sanity (and time) with these savvy social media tools.
Rite Aid has created a key C-suite marketing role as the company forges ahead with a series of new product lines amid a CEO search.
CHEYENNE – The Cheyenne Regional Airport's marketing campaign, Wonder, which features paper airplanes flying around the Cheyenne region, received the ...
It's often said that we know the solutions to the climate crisis, but the only thing lacking is the political will. I would argue that the only thing missing is the social ...
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Here's today's AdExchanger.com news round-up… Want it by email? Sign up here. It's Personal. Personalized advertising may not be working as well as ...
Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now!
Back in 2016 I wrote an article exploring the four questions marketers must ask when considering the replacement of an analytics solution. 2016 might as well be ...
The marketing campaign for the Legendary and Warner Bros. film 'Godzilla: King of the Monsters' leans in to sell the emergence of multiple enormous creatures ...
CHEYENNE – The Cheyenne Regional Airport's marketing campaign, Wonder, which features paper airplanes flying around the Cheyenne region, received the ...
Today's digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and ...
Here's today's AdExchanger.com news round-up… Want it by email? Sign up here. It's Personal. Personalized advertising may not be working as well as ...
Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now!
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a ...
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
There's never been a more exciting time to explore a career in *content* marketing. Here are the brands, from global companies to startups, that are offering ...
Converge Marketing inked a deal to move its offices to Thor Equities' 25 West 39th Street.
BATON ROUGE, La., May 30, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign ...
Lamar Advertising Co. has appointed Jay Johnson as chief financial officer, succeeding Keith Istre who announced in January his plan to retire from Lamar on ...
The FDA holds a hearing Friday on CBD, a popular extract of the cannabis plant. The FDA sent warning letters to companies about illegal marketing practices, ...
Morning Consult is reporting that the NFL has eased its alcohol-marketing restrictions.
View related *content*: Health Care. The U.S. system for pricing drug innovation is forged on a careful balance between innovation and access. On the whole ...
The marketing campaign for the Legendary and Warner Bros. film 'Godzilla: King of the Monsters' leans in to sell the emergence of multiple enormous creatures ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Former President George W. Bush, basketball star Kobe Bryant, and right-wing Canadian professor Jordan Peterson will lend their famous names this summer ...
To achieve their health goals, consumers are turning to the Internet to find their “tribes,” and that input from like-minded strangers is having a growing influence ...
Programmatic advertising has failed to shed its reputation for opacity — for good reason. Programmatic advertising is not nearly as transparent as advertisers ...
Progress and innovation can be two-sided. They improve our lives as consumers, for the most part. In business, they challenge us to keep pace. With emerging ...
As the amount of ad supported OTT grows, the market for ad-supported downloading is growing along with it. A look at how the leading players are making that ...
In a marketing campaign idea that even the least savvy internet user could likely have told you was a terrible idea, the North Face decided to announce publicly ...
SOUTHWEST Fla. - Just pay shipping and handling, and it's yours for free! We've all seen those types of ads. But, a warning from the Better Business Bureau ...
Addressing whether a webpage printout showed use of a mark in commerce the US Court of Appeals for the Federal Circuit upheld the Trademark Trial and ...
LUMBERTON — One of the world's leading marketing experts will be at The Robesonian next week conducting seminars on how business owners can more ...
It's often said that we know the solutions to the climate crisis, but the only thing lacking is the political will. I would argue that the only thing missing is the social ...
Facebook (FB) considered ditching political advertisements entirely. Facebook's CEO, Mark Zuckerberg, decided that the company should stay in the business.
BATON ROUGE, La., May 30, 2019 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign ...
Hart has just completed his sixth year at Minot Daily News, an Ogden Newspaper publication as advertising director. He has been in the newspaper business for ...
After a long season that had plenty of twists and turns, we've arrived at the NBA Finals. On Thursday, the two-time defending champion Golden State Warriors ...
For years, the ad industry has argued that free *content* online is fueled by online behavioral advertising, or tracking users across the web in order to deduce their ...
Advertisers on Amazon need to balance typical digital advertising key performance indicators, such as click-through rates, cost-per-click and conversion rates, ...
S&S Promotional Group (asi/316120) has announced a merger with Minneapolis-based Sampson Miller Advertising. Both companies are members of The ...
Using data to fuel advertising planning and ad targeting has been a staple of the digital world for years and is now poised to make a significant impact on the TV ...
It seemed like a big joke at first – a flood of emails offering cures for baldness or extensions to certain parts of my anatomy. I laughed them off, although they did ...
Outdoor advertising platform Firefly, which came out of stealth in December, has netted $30 million in a round led by GV.
The U.S. system for pricing drug innovation is forged on a careful balance between innovation and access. On the whole, American consumers consent to ...
Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now!
Gail Schimmel, the head of South Africa's advertising self-regulatory body, the Advertising Regulatory Board, recently wrote an article about the top five issues ...
Case is one of several recent legal setbacks for major timeshare developers like Wyndham, Welk and Diamond Resorts. ORLANDO, Fla., May 30, 2019 ...
LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences ...
LinkedIn's Drawbridge deal shows a continuing effort to expand Microsoft's relatively small advertising business.
So, its not just the trade war that is providing bricks in the market's "wall of worry." It's many things all occurring in the run-up to the 2020 presidential elections in ...
More voters in Franklin County cast provisional ballots in November 2018 after their eligibility was questioned, and more of those votes were tossed before the ...
ORLANDO, Fla., May 30, 2019 /PRNewswire/ -- A Florida federal judge dismissed Wyndham Vacation Ownership's federal and state false advertising claims ...
Amazon's head of TV and movie marketing talks about how the company measures the success of marketing for shows like "Good Omens."
It wasn't just Wikipedia being cynically tricked–it was all of us.
Addressing whether a webpage printout showed use of a mark in commerce the US Court of Appeals for the Federal Circuit upheld the Trademark Trial and ...
Influencer marketing extends far beyond the domain of hip, young, Insta-friendly brands.
At a time when the once cozy relationship between Oklahoma City-based Ackerman McQueen and the National Rifle Association has turned toxic, the two sides ...
After a tough stretch, Wells Fargo engagement and loyalty has improved significantly, moving from 58% to a 73% approval rating, according to a national survey ...
Facebook's at it again. Now you have to be careful about what you share on Facebook because it could let advertisers guess your credit score. We all know F…
Marketers who are yet to develop their mobile marketing strategies should understand the many advantages and discover how those benefits can translate into ...
Around the WNBA, there's been a great deal of consternation about the decision to give Breanna Stewart, the Seattle Storm star who will miss the 2019 season ...
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
Airports serve large numbers of diverse customers. See how they are finding innovative ways to treat these customers as individuals, to help everyone feel like ...
Here is a list of tools to assist in your *content* marketing efforts. There are idea generators, language tools, stock-element libraries, *content* analysis apps, ...
Dialogue advertising — where listeners interact with brands Instreamatic.ai's CEO, Stas Tushinskiy analyzes how this emerging marketing strategy affects ...
After a tough stretch, Wells Fargo engagement and loyalty has improved significantly, moving from 58% to a 73% approval rating, according to a national survey ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
Direct-to-consumer (DTC) brands continue to up-end business models and rewrite the playbook on how to engage customers. So, it shouldn't be a surprise to ...
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
AdAge reports that North Face successfully placed advertising into articles at Wikipedia, without other editors of the publicly-editable encyclopedia noticing.
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
The North Carolina-based The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company.
LiveRamp's ATS launch comes as the historic default means of online ad targeting falls out of favor.
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
The U.S. system for pricing drug innovation is forged on a careful balance between innovation and access. On the whole, American consumers consent to ...
Internet advertising is becoming more relevant, according to Pivotal Research Group.
By Paul Sandle. LONDON, May 30 (Reuters) - Stronger demand for advertising on news and gossip website MailOnline helped owner DMGT report a ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
The National Rifle Association's longtime advertising and public relations firm ended its relationship with the group amid a legal battle that has cast a light on ...
Stronger demand for advertising on news and gossip website MailOnline helped owner DMGT report a better-than-expected 19% rise in first-half profit on ...
With consumers increasingly taking a dim view of sexist stereotypes, mainstream brands have had to rethink the tone of their marketing campaigns. The likes of ...
The Research Report on “Location-based Search and Advertising Market-Global Market Analysis And Forecast — 2028”, expressed by Market.us, the market ...
New interactive information screens will help riders navigate L.A. County's transit system with wayfinding, train and bus arrival times, *service* alerts, emergency ...
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
Chipotle Mexican Grill is trying not-so-subtly to connect its brand to the NBA Finals through ambush marketing while Taco Bell is back as an official sponsor with ...
Neil Gaiman's 'Good Omens' is one of the first shows developed under Jennifer Salke, Amazon Studios' head. It speaks to the studio's future.
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Programmatic advertising has failed to shed its reputation for opacity — for good reason. Programmatic advertising is not nearly as transparent as advertisers ...
Marketing automation is steadily growing, and many companies are taking advantage of its benefits. According to research by Emailmonday, 51% of companies ...
TruTV has laid off most of its programming and marketing staffers as oversight of the WarnerMedia cabler is consolidated into the broader Turner entertainment ...
Here is a list of tools to assist in your *content* marketing efforts. There are idea generators, language tools, stock-element libraries, *content* analysis apps, ...
As Citroën celebrates its centenary, its marketing boss is looking to the past and the future both of the car industry and marketing.
CANFIELD, Ohio — 898 Marketing is expanding its scope of work with Greenwood Chevrolet by becoming the company's official agency of record. As of June 1, ...
Neil Gaiman's 'Good Omens' is one of the first shows developed under Jennifer Salke, Amazon Studios' head. It speaks to the studio's future.
Programmatic advertising has failed to shed its reputation for opacity — for good reason. Programmatic advertising is not nearly as transparent as advertisers ...
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
The best bit about sitting down with advertising leaders for the Hour of Advertising project is witnessing the passion and enthusiasm they have for the industry.
County supervisors concerned about the impact of cannabis advertising on children are looking at ways to curb such advertising. On Tuesday, the Los Angeles ...
Digital advertising, particularly programmatic, has revolutionised how ads are served and enabled the collection of data on a scale that would seem.
BATON ROUGE, La., May 29, 2019 -- Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar Advertising Company, ...
Dialogue advertising — where listeners interact with brands Instreamatic.ai's CEO, Stas Tushinskiy analyzes how this emerging marketing strategy affects ...
Both Forrester and Gartner now assert analytics has become an essential competency for marketers. But a complex marketplace with even more complex.
Artificial Intelligence (AI) has been filling column inches for a while now – and for good reason. The tech is set to be transformative: whether its.
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
11 Social Media Marketing Tools to Bookmark Now: Save your sanity (and time) with these savvy social media tools.
Around the WNBA, there's been a great deal of consternation about the decision to give Breanna Stewart, the Seattle Storm star who will miss the 2019 season ...
Looking to grow your business and better engage with potential customers on Instagram? These five tips will help you get ahead.
There's never been a more exciting time to explore a career in *content* marketing. Here are the brands, from global companies to startups, that are offering ...
NEW DELHI: An official panel has recommended removing Rs 2,000-crore investment in the country's oil sector as the condition for fuel marketing licence, ...
Programmatic advertising has failed to shed its reputation for opacity — for good reason. Programmatic advertising is not nearly as transparent as advertisers ...
A creative soul needs the freedom to express itself, and the attached body needs a dwelling that doesn't cost an arm and a leg. Creative employees—designers ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Intentional or not, Disney's cryptic marketing creating artifically low expectations for 'Aladdin' heading into its debut weekend.
Imagine Entertainment Chairmen Brian Grazer and Ron Howard and Imagine Impact Head Tyler Mitchell have tapped Sarah Russell to head marketing and ...
Austin Box was a home-grown football star at the University of Oklahoma in 2010 when back surgery to repair an injury got him started on powerful opioid.
BMW North America has imported a new marketing VP from the automaker's global headquarters in Munich to replace Trudy Hardy, who is taking a job at the ...
InBios, a developer of diagnostic tools to detect infectious diseases, wins nod from Food and Drug Administration.
Here is a list of tools to assist in your *content* marketing efforts. There are idea generators, language tools, stock-element libraries, *content* analysis apps, ...
Comcast (CMCSA) is preparing to expand its advertising business with the launch of an online video *service* that will be supported by commercials.
County supervisors concerned about the impact of cannabis advertising on children are looking at ways to curb such advertising. On Tuesday, the Los Angeles ...
Fewer people are watching traditional primetime TV. Madison Avenue is rushing to spend money on the ones that still do. NBC, CBS, ABC, Fox and the CW ...
By the end of this year, studies expect mobile devices to be the preferred platform for video ad placement.
The internet is an ocean of noise. By 2020, we expect the world will be producing 1.7 megabytes of data per person, every second of every day. The world is ...
Atlanta-based startup Parka Solutions is the first native advertising platform for the digital transportation industry (ride hailing, micro-mobility, etc.)
Kenya's gambling operators have caught a rare break after a local court shot down the government's plan to restrict gambling advertising. On Tuesday, Nairobi ...
Artificial Intelligence (AI) has been filling column inches for a while now – and for good reason. The tech is set to be transformative: whether its.
The NASCAR play-by-play announcer made it clear that NASCAR races would not exist if Fox did not have advertisers to show races.
It was probably just a technicality, after Pac was pulled from Double or Nothing a week before the show due to “creative differences” with All Elite Wrestling.
Many investors are still learning about the various metrics that can be useful when analysing a stock. This article is...
Read more about Moving Walls Launches Outdoor Advertising Measurement Solution in India on Business Standard. / -- Close to 50 Indian brands have signed ...
REAL ESTATE RENTAL One Bedroom Large one bedroom apartment near Loyola Park. 1335 W. Estes. Hardwood floors. Cats OK, Laundry in building.
Erik Gruenwedel. May 28, 2019. Share on Facebook; Tweet · Send email. Maybe there's a reason Netflix continues to rebuff suggestions it start streaming video ...
Small business owners need to stay on top of effective new marketing methods. Here are three approaches that can boost your brand right now.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
Every time you connect a visitor or delegate with an authentic, local experience, you're moving in the right direction.
The Garfield County Office of Tourism has won a national award for their 2018 advertising campaign entitled "Day Trips for Days." More than 200 judges with the.
This article is published in tandem with How to Maximise Your Influencer Strategy, BoF's new Playbook containing actionable insights and practical tools to ...
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama's marketing intelligence capabilities.
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Small business owners need to stay on top of effective new marketing methods. Here are three approaches that can boost your brand right now.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
Netflix can't really say "Nailed it!" after Nailed It! host Nicole Byer called out the streaming *service* on Twitter. On Tuesday, a Twitter user named @dylsauce ...
'Nailed It!' host Nicole Byer isn't okay with Netflix's choice not to use her face in show thumbnails as seen on the streamer's website.
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama's marketing intelligence capabilities.
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Small business owners need to stay on top of effective new marketing methods. Here are three approaches that can boost your brand right now.
This article is published in tandem with How to Maximise Your Influencer Strategy, BoF's new Playbook containing actionable insights and practical tools to ...
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama's marketing intelligence capabilities.
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Small business owners need to stay on top of effective new marketing methods. Here are three approaches that can boost your brand right now.
This article is published in tandem with How to Maximise Your Influencer Strategy, BoF's new Playbook containing actionable insights and practical tools to ...
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
By Mark Gibson and Michael Wallach. Pretty much everyone in banking understands that data and marketing analytics can add tremendous value to an ...
Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama's marketing intelligence capabilities.
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated for $110 million from Meredith ...
The Conway Daily Sun offers advertisers a comprehensive suite of print and digital products giving you the ability to customize the way you market your products ...
Consumer brands have more opportunities than ever to engage potential buyers. From tablets to smart watches to home AI assistants, the average household ...
Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the ...
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...
Abovo has created the parody video “24/7 Branding” to the music of Mars' hit song, with five of the company's employees singing, dancing and performing to tout ...
Last year we saw a blanket ban of cryptocurrency advertising across a number of major platforms, including Facebook, Twitter, Google and Bing.
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated from Meredith Corporation for ...
A former partner at Hughes Hubbard & Reed has filed a $10 million defamation suit against a Wall Street health club over an alleged false claim that the lawyer ...
Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer support, ...
Looking to grow your business and better engage with potential customers on Instagram? These five tips will help you get ahead.
Here's how Hilton develops marketing campaigns that support its enterprise marketing strategy.
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated for $110 million from Meredith ...
The global digital assistant market is expected to reach a new peak in revenue, as per the brand-new research report by Market Research Future (MRFR).
A shower sponge may not be the sexiest product on Kickstarter, but this small company managed to make it to the top 1% of campaigns by prioritizing marketing ...
The Conway Daily Sun offers advertisers a comprehensive suite of print and digital products giving you the ability to customize the way you market your products ...
Manchester 3 piece False Advertising have today launched the video for new single 'You Won't Feel Love', following its recent world premiere on the Radio 1 ...
Pune, India, May 29, 2019 -- The global digital assistant market valuation is estimated at USD 8.9 billion in 2023, as per a report by Market Research Future ...
A shower sponge may not be the sexiest product on Kickstarter, but this small company managed to make it to the top 1% of campaigns by prioritizing marketing ...
Facebook's at it again. Now you have to be careful about what you share on Facebook because it could let advertisers guess your credit score. We all know F…
Amazon says that its Fire TV audience represents a high-income, hard-to-reach segment for advertisers.
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer support, ...
A recent study of marketing leaders aims to determine which character traits are common among those who are most successful.
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated from Meredith Corporation for ...
Leveraging controversy for marketing campaigns comes with a level of risk, but there is clearly value to be reaped when executed right. In this post, we'll look at ...
As you prepare for the next year and begin to consider where to invest in your digital marketing infrastructure, bear in mind these three areas of digital marketing, ...
Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.
A recent study of marketing leaders aims to determine which character traits are common among those who are most successful.
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated for $110 million from Meredith ...
Feeling overwhelmed and exhausted by the grain markets? You're not alone. The last year has provided an endless parade of kneejerk and ...
For a decade, the fashion industry has faced massive – and what some might see as long overdue – blowback from consumers over environmental and social ...
Johnson & Johnson is bracing itself for a court case accusing it of fueling a US opioid epidemic. The state of Oklahoma brings the case, the first of around 2000 ...
Ste. Genevieve Tourism Tax Commission members approved $2335 in advertising expenses at a 10-minute meeting last week that was postponed 24 hours ...
Are you in the process of starting a new business? Looking to implement a marketing strategy for the first time? The team from Infusionsoft share their marketing ...
Marketing automation is steadily growing, and many companies are taking advantage of its benefits. According to research by Emailmonday, 51% of companies ...
The first step in measuring your *content* marketing performance is to ensure that you're looking at the right metrics. In 2018, 47% of B2C, and 54% of B2B *content* ...
Need to market your business? If your business is strapped for cash, it doesn't mean you're trapped. Here are some tips to do it for free.
Waterford-based marketing, advertising and PR agency Green Acre Marketing has announced a major expansion with the opening of a new office in Dublin.
Facebook's at it again. Now you have to be careful about what you share on Facebook because it could let advertisers guess your credit score. We all know F…
Facebook's at it again. Now you have to be careful about what you share on Facebook because it could let advertisers guess your credit score. We all know F…
Is audio advertising becoming more enticing for brands? Here's more on the state of audio advertising, fuelled by the boom in voice-enabled technology.
Sign up for Next China, a weekly email on where the nation stands now and where it's going next. Stocks retreated globally along with U.S. equity futures while ...
Lamar Advertising Company is in the real estate sector and is part of the REITs industry. The company CEO is Sean E. Reilly. Lamar Advertising Co operates in ...
When Netflix Inc. and Hulu released documentaries in January detailing the fraud behind the Fyre Festival, viewers were outraged by the deception created from ...
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated from Meredith Corporation for ...
For a decade, the fashion industry has faced massive – and what some might see as long overdue – blowback from consumers over environmental and social ...
LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences ...
In March 2019, Kelly King was named executive vice president of postpaid wireless products at AT&T. It's a new position that reports to David Christopher, ...
The Humboldt County Board of Supervisors unanimously gave the go-ahead today for an advisory committee to provide small loans and grants as part of an ...
Marketing firm DeVito/Verdi is moving to Cadillac's former New York City headquarters at 330 Hudson Street, which the car company abandoned this spring to ...
A former partner at Hughes Hubbard & Reed has filed a $10 million defamation suit against a Wall Street health club over an alleged false claim that the lawyer ...
Marketing and brand development company Authentic Brands Group has purchased the intellectual property of Sports Illustrated for $110 million from Meredith ...