MarketingProfs.com (subscription) |
Three Keys to Best-in-Class Marketing Budgets
MarketingProfs.com (subscription) Budgets aren't sexy, but they are one of the major prerequisites of high-performing marketing organizations. And the trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is; then, to know the ... |
Monday, July 31, 2017
Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription)
Pandora beats Wall Street expectations; advertising, subscription revenues grow - Fox Business
Pandora beats Wall Street expectations; advertising, subscription revenues grow
Fox Business Additionally, the company said advertising revenue rose 5 percent from the same quarter of 2016 to $278.2 million. Subscription revenue also grew, 25 percent year-over-year, to $68.9 million, while the number of subscribers rose to 4.86 million in the ... |
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Tobacco manufacturers step up tactics to mitigate effects of advertising ban - News-Medical.net
News-Medical.net |
Tobacco manufacturers step up tactics to mitigate effects of advertising ban
News-Medical.net Tobacco manufacturers are offering retailers incentives to promote their products in a bid to mitigate the effects of the advertising ban, a University of Stirling study has found. The research discovered tobacco companies are offering rewards - such ... |
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When virtual home staging is false advertising - WCPO
When virtual home staging is false advertising
WCPO Copyright 2017 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Virtual home staging, Courtesy Pinterest. Show Caption Hide Caption. Previous Next. Thanks to Photoshop, you can make ... |
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Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription)
MarketingProfs.com (subscription) |
Three Keys to Best-in-Class Marketing Budgets
MarketingProfs.com (subscription) Budgets aren't sexy, but they are one of the major prerequisites of high-performing marketing organizations. And the trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is; then, to know the ... |
[Survey] Marketing organizations in the age of martech - MarTech Today
MarTech Today |
[Survey] Marketing organizations in the age of martech
MarTech Today At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in staffing departments to support omni-channel campaigns, and manage diverse marketing technology stacks. We've also ... |
As Amazon's Influence Grows, Marketers Scramble to Tailor Strategies - New York Times
New York Times |
As Amazon's Influence Grows, Marketers Scramble to Tailor Strategies
New York Times Amazon's rapidly expanding influence on a wide portion of the American public has become impossible to ignore — and it is giving rise to a whole new side of the advertising industry. As more people live large portions of their lives in Amazon's ... |
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Advertising Drives Majority Of App Publisher Revenue - MediaPost Communications
MediaPost Communications |
Advertising Drives Majority Of App Publisher Revenue
MediaPost Communications Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions, the mobile video ad company finds. In fact, in-app purchases currently drive 39% of total publisher ... Advertising generates more than half of revenue sources for mobile app developers |
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7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur
Entrepreneur |
7 Steps to Start Your First Content-Marketing Campaign
Entrepreneur By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, you can earn more traffic, build a better reputation and see compound growth in both areas over time without greatly increasing your budget. |
[Survey] Marketing organizations in the age of martech - MarTech Today
MarTech Today |
[Survey] Marketing organizations in the age of martech
MarTech Today At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in staffing departments to support omni-channel campaigns, and manage diverse marketing technology stacks. We've also ... |
Data Can Do for Change Management What It Did for Marketing - Harvard Business Review
Harvard Business Review |
Data Can Do for Change Management What It Did for Marketing
Harvard Business Review Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab's experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Instead of ... |
Pandora Media's revenue beats on advertising boost - Reuters
Reuters |
Pandora Media's revenue beats on advertising boost
Reuters (Reuters) - Pandora Media Inc reported better-than-expected quarterly revenue as advertisers spent more on the online music streaming service amid stiff competition. The company's shares were up 1.4 percent in choppy after-hours trading on Monday. Pandora beats Wall Street expectations; advertising, subscription revenues grow |
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Pandora Media's Revenue Beats on Advertising Boost - New York Times
Pandora Media's Revenue Beats on Advertising Boost
New York Times (Reuters) - Pandora Media Inc reported better-than-expected quarterly revenue as advertisers spent more on the online music streaming service amid stiff competition. The company's shares were up 1.4 percent in choppy after-hours trading on Monday. |
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MediaCrossing emerges as force in digital advertising - The Advocate
The Advocate |
MediaCrossing emerges as force in digital advertising
The Advocate MediaCrossing focuses on serving “middle-market” brands and advertising agencies across the country concentrated in the industries of live events, pharmaceuticals, higher education, financial services, food and beverage and other packaged goods. |
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Datorama Releases Do-it-Yourself Data Source Service for Marketing - eWeek
eWeek |
Datorama Releases Do-it-Yourself Data Source Service for Marketing
eWeek A number of the early commercial use cases for cloud-based artificial intelligence are coming to the fore in the sales and marketing world. They all follow the Google and Facebook example: Learn as much as you can about your customers and potential ... |
Pandora Media's revenue beats on advertising boost - Reuters
Pandora Media's revenue beats on advertising boost
Reuters (Reuters) - Pandora Media Inc on Monday reported better-than-expected quarterly revenue as advertisers spent more on the online music streaming service amid stiff competition. The company's shares were up 5.3 percent in after-hours trading on Monday. |
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Pandora beats Wall Street expectations; advertising, subscription revenues grow - Fox Business
Pandora beats Wall Street expectations; advertising, subscription revenues grow
Fox Business Additionally, the company said advertising revenue rose 5 percent from the same quarter of 2016 to $278.2 million. Subscription revenue also grew, 25 percent year-over-year, to $68.9 million, while the number of subscribers rose to 4.86 million in the ... |
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Your Guide to Building an Inbound Marketing Starting 5 - Forbes
Your Guide to Building an Inbound Marketing Starting 5
Forbes I'm a bit of a basketball fanatic. And I also run a marketing agency. Because of this, I use basketball analogies in my every day conversations but especially when I'm discussing marketing. Today, I want to discuss how creating an inbound marketing ... |
Rebecca Daugherty Promoted to Head Marketing for ABC, ABC Studios - Hollywood Reporter
Hollywood Reporter |
Rebecca Daugherty Promoted to Head Marketing for ABC, ABC Studios
Hollywood Reporter As part of the marketing department's restructuring, Erin Weir has been promoted to senior vp marketing strategy; and Jill Gershman will fill the newly created role of senior vp marketing creative at ABC Entertainment. Steven Bushong will continue on ... |
ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP - Deadline
Deadline |
ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP
Deadline In her new role, Daugherty will be responsible for overseeing all marketing activities for ABC's primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning ... |
Rebecca Daugherty Named ABC Marketing Chief - Variety
Rebecca Daugherty Named ABC Marketing Chief
Variety “As a leader in an industry filled with creative superstars, Becky has been at the center of many of ABC's most successful and memorable marketing campaigns,” said ABC Entertainment president Channing Dungey. “She's a gifted innovator whose keen ... |
Hamilton Co. Schools to work with advertising firm to rebrand image - WTVC
WTVC |
Hamilton Co. Schools to work with advertising firm to rebrand image
WTVC NewsChannel 9 has learned that the Hamilton County Department of Education (HCDE) has decided to work with a Chattanooga-based ad agency to help rebrand the school system's image. (Images: Hamilton Co. Schools Twitter page / Hamilton Co. |
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[Survey] Marketing organizations in the age of martech - MarTech Today
MarTech Today |
[Survey] Marketing organizations in the age of martech
MarTech Today At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in staffing departments to support omni-channel campaigns, and manage diverse marketing technology stacks. We've also ... |
Tesla's Model 3 marketing strategy ditches specs for end results - CNET
CNET |
Tesla's Model 3 marketing strategy ditches specs for end results
CNET That includes its marketing strategy. And for the Model 3, that strategy includes not publishing certain figures, including the horsepower and torque output of the electric motor, as well as the battery's overall capacity as measured in kilowatt-hours ... |
Facebook flush with advertising money - BBC News
BBC News |
Facebook flush with advertising money
BBC News Facebook revenues and profits soared in the most recent quarter, as advertising dollars poured into the social media company and users continued to flock to the site. More than two billion people - more than a quarter of the world's population - log ... Facebook's Video Helps Drive $9B in Ad Sales, Up 47% Facebook's David Marcus told us how Messenger will threaten advertising on the open web Mark Zuckerberg said he wants to push more quickly into advertising on Messenger, and Wall Street got a little too ... |
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Advertising company acquires firm - grbj.com
grbj.com |
Advertising company acquires firm
grbj.com A Grand Rapids-based advertising company has acquired a local firm to strengthen its traditional and digital media capabilities. Adtegrity said today it acquired East Grand Rapids-based Media Place Partners. Media Place Partners will join Adtegrity in ... |
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Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool
Tesla Is Pulling an Apple-esque Marketing Move With Model 3
Motley Fool In the world of consumer electronics, Apple (NASDAQ:AAPL) has pulled off a marketing feat with iOS devices that no other competitor has been able to. The Mac maker obfuscates as many technical specifications as it possibly can, instead preferring to ... |
The integration of CRM with cross-channel marketing breeds agility - TechTarget
The integration of CRM with cross-channel marketing breeds agility
TechTarget Enterprises are now quickly navigating two major transitions around cross-channel marketing with the integration of technology stacks and increased sophistication of customer engagement, said Joe Stanhope, principal analyst at Forrester Research, at ... |
That Time I Said 'F*** No' to a Hotel's 'Advertising Opportunity' - PetaPixel (blog)
That Time I Said 'F*** No' to a Hotel's 'Advertising Opportunity'
PetaPixel (blog) Terri was looking for wedding photos captured at their property they could use for an advertising campaign that would be launching in Exquisite Magazine. Somehow she must have come across a wedding I photographed at the Sheraton and thought, “these ... |
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The Tesla Model 3 Frunk Is A Triumph Of Marketing - Jalopnik
Jalopnik |
The Tesla Model 3 Frunk Is A Triumph Of Marketing
Jalopnik Among my many strange, off-putting car fetishes, there's one that is consistently, creepily powerful: my love for unusual trunks. I'm especially fond of front trunks, or 'frunks,' since they tend to be more difficult to pull off well. The Tesla Model 3 ... |
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