Ward's Auto |
'Bots' Can Sabotage Digital Advertising
Ward's Auto Digital advertising is taking up an increasing amount of a car dealer's advertising budget. Yet, outside of a normal “click” review that is provided by digital advertisers, dealers increasing just take for granted the validity of clicks. There's no ... |
USA TODAY |
Facebook reaches advertising milestone as small businesses swell
USA TODAY The sharp increase in the number of advertisers is an impressive milestone that escalates competition with Google, which has traditionally drawn big dollars from small businesses in the lucrative search advertising market. Facebook advertisers range ... 8 Takeaways From Facebook's Advertising Week Panel of Execs How Facebook's last year shows dominance in mobile advertising — and what's next Facebook hits 4 million advertisers, COO Sheryl Sandberg says |
Ward's Auto |
'Bots' Can Sabotage Digital Advertising
Ward's Auto Digital advertising is taking up an increasing amount of a car dealer's advertising budget. Yet, outside of a normal “click” review that is provided by digital advertisers, dealers increasing just take for granted the validity of clicks. There's no ... |
Mother Nature Network (blog) |
Should 'healthy' be a marketing label?
Mother Nature Network (blog) "Healthy" is a marketing term that can used on some products, and for the first time in 20 years, the Food and Drug Administration (FDA) is re-evaluating which products will be allowed to put that word on their labels. The organization is asking for ... |
BizTimes.com (Milwaukee) |
Marketing firm to move from Caledonia to Walker's Point
BizTimes.com (Milwaukee) The marking and communications firm has leased 2,386 square feet at the Timbers Building of The Tannery complex, 700 W. Virginia St. Catch-22 has been leasing space at Design North Inc., 8007 Douglas Ave. since the agency was launched in 2003. |
Is Community Based Marketing Trending?
Forbes A startups' main goal is to make sure they get a good customer base. Through constant promotion and high costs, they get a decent consumer-base. However, after the initial startup, a company's goal changes and finances need to be readjusted. In order ... |
MarTech Advisor |
Going beyond the Traditional — Redefining Channel Partner Marketing
MarTech Advisor They should work as a seamless extension of your company generating demand, marketing your products, exceeding sales goals, and delivering high-quality service. In the increasingly complex and challenging modern day business landscape, it has ... |
TODAY.ng |
Sheryl Sandberg On The Future Of Advertising: Mobile, Mobile, Mobile
Fast Company Facebook's growing stature as an advertising juggernaut is increasingly overshadowing its identity as a mere "social network." This evolution was especially clear during New York's annual Advertising Week event, as chief operating officer Sheryl ... Advertising on the internet: Something just doesn't click |
Entrepreneur |
If Your Content Marketing Isn't Working This Is Probably Why
Entrepreneur Content marketing can be a fickle thing. One day a strategy works, the next, it doesn't. Just when you think you've cracked the code, you realize you're right back ... |
Baidu Can Be Impacted By Declining Share In China's Digital ...
Forbes Medical advertising regulations in China underwent a change after a recent incident where Baidu was accused of promoting false medical information. |
Advertising and Alienation
First Things (blog) One of the “aggressive, driving” forces behind this commercialization of leisure is advertising, and its effects, Oldenburg thinks, are destructive: “Paragons of self-righteousness, advertisers promulgate the notion that society would languish in a ... |
Rochester marketing firm opening high-tech focus group facility in Buffalo
Buffalo News A Rochester-based marketing and communications company has expanded its Buffalo footprint by building a high-tech facility on the Buffalo Niagara Medical Campus, where it can host focus group sessions for its clients. Tipping Point Communications next ... |
Bleeding Cool News |
Dark Horse Promotes Melissa Lomax To Director Of Marketing
Bleeding Cool News lomax Dark Horse announced today the promotion of Melissa Lomax to Director of Marketing. Her focus, to oversee the Marketing department in bookstore and direct market business strategies, digital publishing, promotions, social media, and advertising. DARK HORSE Names New Marketing Director |
Marketing Land |
How the newest Adobe-Microsoft partnership resembles 'Jerry Maguire'
Marketing Land Adobe has a Marketing Cloud, but no CRM. Like a well-matched couple, the two tech giants announced earlier this week they were getting together for a more serious relationship. It seems to fit. To paraphrase a key phrase in the movie “Jerry Maguire ... |
FOX 5 Atlanta |
Police investigate shooting death of Atlanta marketing executive
FOX 5 Atlanta Police said the 64-year-old marketing executive was a passenger in an SUV which had pulled off the interstate at Edgewood Avenue due to construction. The SUV had to other occupants at the time, according to investigators, and continued to travel on ... |
Forbes |
Brands Alive! Five Big Ideas From Advertising Week
Forbes As the advertising and media worlds gathered in New York this week for their annual version of Burning Man (maybe Burning Platform Man?), change is evident everywhere – from tech to data to new ways of telling stories. But I thought Andrew Robertson, ... |
Ars Technica |
'No Man's Sky' Under Investigation For Misleading Advertising
Forbes As first reported by Eurogamer, the UK's Advertising Standards Authority (ASA) is investigating No Man's Sky for misleading advertising. The investigation is focused on discrepancies between what is in the game and how the game is described and ... No Man's Sky's advertising is officially under investigation in the UK No Man's Sky is now under investigation for false advertising No Man's Sky is being investigated by the Advertising Standards Authority |
MarTech Advisor |
History of Marketing Technology and What's Special about Journey Orchestration
MarTech Advisor I delivered my presentation on the history of marketing technology at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn't seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return ... |
Ars Technica |
No Man's Sky's advertising is officially under investigation in the UK
Ars Technica The UK's Advertising Standard Authority is investigating whether Hello Games misled customers with online screenshots, videos, and descriptions of No Man's Sky that allegedly don't match with the final product. The ongoing investigation was confirmed ... 'No Man's Sky' Under Investigation For Misleading Advertising No Man's Sky is now under investigation for false advertising No Man's Sky is being investigated by the Advertising Standards Authority |
AgencySpy |
Advertising Veteran Richard D. Trentlage Dies at 87; Famous Jingle Lives On
AgencySpy His most famous contribution to advertising was the Oscar Mayer jingle which ran for 52 years, beginning in 1963, a feat his family claims, in an online obituary, is a record. The jingle, Trentlage recalled in a 2012 interview with The Wisconsin State ... Ad Veteran and Composer of 'The Oscar Meyer Wiener Song' Dies at 87 |
Ward's Auto |
'Bots' Can Sabotage Digital Advertising
Ward's Auto Digital advertising is taking up an increasing amount of a car dealer's advertising budget. Yet, outside of a normal “click” review that is provided by digital advertisers, dealers increasing just take for granted the validity of clicks. There's no ... |
Billboard |
Shazam Hits 1 Billion Downloads and Turns a Profit (Thanks to ...
Billboard A business model shift to advertising has helped music discovery company Shazam turn a profit. The London-based firm on Thursday announced that revenue ... Shazam Hits 1 Billion Downloads and Turns a Profit (Thanks to Advertising) |
Forbes |
Forbes Career Opportunity: Campaign Manager, Brand Marketing
Forbes Forbes Media is hiring for a Campaign Manager within our Brand Marketing team. This is an exciting opportunity for a creative and passionate marketer to join our growing, dynamic team, driving demand for the world's #1 business news brand. You will ... |
Scripps Responds to Complaint About Political Advertising Disclosure
TVSpy It is the FCC's responsibility to ensure stations disclose information about who pays for advertisements. The FCC, in its failure to enforce laws that protect voters' right to know, has clearly led broadcasters to freely ignore existing regulations ... Scripps responds to political advertising disclosure claims |
Adweek |
Adweek Podcast: Let's Talk About the Clios, Advertising Week and Ads Worth Watching
Adweek Old Spice's 'Smell Legendary' campaign won the Grand Clio in the Film category this week. For the advertising world, this has already been a packed week, with Advertising Week New York underway and the Clio Awards naming the year's best ads. So we've ... |
Cincinnati.com |
Save 75% on Mobile-Social Marketing
Cincinnati.com You're a busy person right?! Why waste time applying for a second job or looking for supplemental income? Meet Moonlighting Boost! Moonlighting is the fastest growing mobile marketplace that lets you leverage your existing talents to earn the extra ... |
Forbes |
Brands Alive! Five Big Ideas From Advertising Week
Forbes As the advertising and media worlds gathered in New York this week for their annual version of Burning Man (maybe Burning Platform Man?), change is evident everywhere – from tech to data to new ways of telling stories. But I thought Andrew Robertson, ... |
Mother Nature Network (blog) |
Should 'healthy' be a marketing label?
Mother Nature Network (blog) "Healthy" is a marketing term that can used on some products, and for the first time in 20 years, the Food and Drug Administration (FDA) is re-evaluating which products will be allowed to put that word on their labels. The organization is asking for ... |
