amalgem8: January 2019

Thursday, January 31, 2019

Digital Marketing Trends for 2019 - THISDAY Newspapers

Digital Marketing Trends for 2019 THISDAY Newspapers

Debbie Larry-Izamoje. I love what I do. Running a digital marketing agency like Image Boosters with the most formidable team gives us young professionals the ...

How To Spice Up Your Marketing Strategy - Forbes

How To Spice Up Your Marketing Strategy Forbes

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to ...

12 Content Marketing Trends That Can Help Your Brand Stand Out - Forbes

12 Content Marketing Trends That Can Help Your Brand Stand Out Forbes

Members of Forbes Agency Council share one *content* marketing trend they believe can build lasting interest in your brand.

Transformation At The Kellogg Marketing Leadership Summit - Forbes

Transformation At The Kellogg Marketing Leadership Summit Forbes

At the 2018 Kellogg Marketing Leadership Summit, transformation was the theme - whether it's personal, business, or how you emerged from a struggle, I spoke ...

Original SOL reforms marketing 4.0 - The Nation

Original SOL reforms marketing 4.0 The Nation

The Original SOL, a Thai innovation and technology organisation, said it is focusing on marketing its "Them" package along with other business plans to put ...

Total Expert joins engage.marketing as gold sponsor - HousingWire

Total Expert joins engage.marketing as gold sponsor HousingWire

Fintech software pioneer Total Expert has signed on as a gold sponsor of HousingWire's engage.marketing summit June 13-14 in Charlotte, North Carolina.

DOJ to Examine How Online Advertising Affects Local TV - Variety

DOJ to Examine How Online Advertising Affects Local TV Variety

WASHINGTON — The Department of Justice's Antitrust Division will hold a two-day workshop to look at how online advertising affects the competitive landscape ...

from "advertising" - Google News http://bit.ly/2sUK07v

Michael Gerson: Trump’s 2016 campaign has been revealed as false advertising - The Spokesman-Review

Michael Gerson: Trump’s 2016 campaign has been revealed as false advertising The Spokesman-Review

The news that Donald Trump's approval rating is near historical lows brings some relief that the laws of political gravity still apply. When the president is doing a ...

from "advertising" - Google News http://bit.ly/2HI5LBC

Another View: We don't need risky marketing - Norwich Bulletin

Another View: We don't need risky marketing Norwich Bulletin

The following editorial appeared in The Washington Post: The pharmaceutical industry's direct marketing to physicans, through free samples, meals, consulting ...

Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing? - Marketing Week

Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing? Marketing Week

This week Holland & Barrett was awarded £500000 in ad space on the London transport network for winning a competition to improve the diversity of advertising ...

Is Your Best Salesperson Sitting In Your Marketing Department? - Forbes

Is Your Best Salesperson Sitting In Your Marketing Department? Forbes

By bringing the marketing and sales functions together, you can drive initiatives forward with alignment and efficiency that may directly contribute to better ...

2019 Marketing Trends - Marketing Land

2019 Marketing Trends Marketing Land

Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ...

15 Challenges Marketers Faced In 2018 (And What They Learned) - Forbes

15 Challenges Marketers Faced In 2018 (And What They Learned) Forbes

Learning new marketing trends and adapting to new regulations can be challenging, but it can also lead to new opportunities. Members of Forbes Agency ...

Skittles sings "Advertising Ruins Everything" for the Super Bowl - Fast Company

Skittles sings "Advertising Ruins Everything" for the Super Bowl Fast Company

The brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.

from "advertising" - Google News http://bit.ly/2TkX7KG

The End of Interruption: IAB Rolls out New Advertising Best Practices - MarTech Series

The End of Interruption: IAB Rolls out New Advertising Best Practices MarTech Series

Of the many lessons we learned in 2018, one in particular is abundantly clear: we can no longer advertise at people. Consumers are increasingly taking back ...

from "advertising" - Google News http://bit.ly/2DLlJGU

Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers - Associated Press

Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers Associated Press

NEW YORK--(BUSINESS WIRE)--Jan 30, 2019--Nielsen Catalina Solutions (NCS) announced today the availability of a new solution for reliably and quickly ...

from "advertising" - Google News http://bit.ly/2BcDEEK

Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019 - MediaPost Communications

Reddit Jumps Into Pay Per Click, Performance Advertising 01/30/2019 MediaPost Communications

Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance ...

from "advertising" - Google News http://bit.ly/2HFeXXw

BP's First Global Advertising Campaign Since Deepwater Horizon Accused of Being 'Deceptive and Hypocritical' - DeSmog

BP's First Global Advertising Campaign Since Deepwater Horizon Accused of Being 'Deceptive and Hypocritical' DeSmog

Nearly a decade after being held responsible for the largest marine oil spill in history, BP's first global advertising campaign in ten years has been denounced as ...

from "advertising" - Google News http://bit.ly/2TlUlET

Global Mobile Advertising Software Market 2019 – Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll - The Concepts News

Global Mobile Advertising Software Market 2019 – Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll The Concepts News

A new report titled Global Mobile Advertising Software Market report is a comprehensive study in the market it tells about what the market status in the forecast ...

from "advertising" - Google News http://bit.ly/2Uvk0uV

Transformation At The Kellogg Marketing Leadership Summit - Forbes

Transformation At The Kellogg Marketing Leadership Summit Forbes

At the 2018 Kellogg Marketing Leadership Summit, transformation was the theme - whether it's personal, business, or how you emerged from a struggle, I spoke ...

Is Your Best Salesperson Sitting In Your Marketing Department? - Forbes

Is Your Best Salesperson Sitting In Your Marketing Department? Forbes

By bringing the marketing and sales functions together, you can drive initiatives forward with alignment and efficiency that may directly contribute to better ...

2019 Marketing Trends - Marketing Land

2019 Marketing Trends Marketing Land

Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ...

Public relations & marketing – what's the difference? - Upstate Business Journal

Public relations & marketing – what's the difference? Upstate Business Journal

By Michele Sobota. Public relations and marketing are often referred to interchangeably. The truth is, while both aim to cultivate thriving companies, the tools and ...

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy - Wall Street Journal

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy Wall Street Journal

The growing impact of direct-to-consumer marketers like Warby Parker, Dollar Shave Club Inc. and Casper Sleep Inc. has inspired countless others to try ...

Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads - Marketing Land

Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious - Variety

Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious Variety

Super Bowl commercials typically zero in on the funny bone or go for the gut. But more of them are trying to sway hearts and minds.

from "advertising" - Google News http://bit.ly/2sU18tK

3 Huge Chinese New Year Advertising Fails from International Brands | RADII | Culture, Innovation, and Life in today's China - RADII

3 Huge Chinese New Year Advertising Fails from International Brands | RADII | Culture, Innovation, and Life in today's China RADII

Chinese New Year is a massive commercial opportunity, but that doesn't mean brands always get it right - far from it. Here are 3 wtf advertising moments.

from "advertising" - Google News http://bit.ly/2sYpnXY

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy - Wall Street Journal

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy Wall Street Journal

The growing impact of direct-to-consumer marketers like Warby Parker, Dollar Shave Club Inc. and Casper Sleep Inc. has inspired countless others to try ...

Four Tried-And-True Marketing Strategies For 2019 - Forbes

Four Tried-And-True Marketing Strategies For 2019 Forbes

The more things change, the more they remain the same. The same holds true in 2019. Despite the media and marketing industries evolving at a record pace, ...

2019 Marketing Trends - Marketing Land

2019 Marketing Trends Marketing Land

Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ...

Blurred Lines As Performance And Brand Marketing Coalesce - AdExchanger

Blurred Lines As Performance And Brand Marketing Coalesce AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

Four Trends Marketers Can Expect In 2019 - Forbes

Four Trends Marketers Can Expect In 2019 Forbes

Since we closed out 2018 and welcomed 2019 with open arms, marketers have been reflecting back on accomplishments from the past year, while also looking ...

Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads - Marketing Land

Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

15 Challenges Marketers Faced In 2018 (And What They Learned) - Forbes

15 Challenges Marketers Faced In 2018 (And What They Learned) Forbes

Learning new marketing trends and adapting to new regulations can be challenging, but it can also lead to new opportunities. Members of Forbes Agency ...

How To Spice Up Your Marketing Strategy - Forbes

How To Spice Up Your Marketing Strategy Forbes

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to ...

Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com

Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.

from "advertising" - Google News http://bit.ly/2Tk7U7P

Reddit wants to lure marketers with new ad product | Digital - AdAge.com

Reddit wants to lure marketers with new ad product | Digital AdAge.com

Reddit is expanding the types of ads it offers marketers, hoping its latest product, cost-for-click ads, will woo a different sort of advertiser onto its platform.

from "advertising" - Google News http://bit.ly/2MGP6xb

The changing face of Super Bowl advertising - Augusta Free Press

The changing face of Super Bowl advertising Augusta Free Press

Super Bowl advertising will continue to evolve this year, as companies look for platforms to demonstrate their commitment to social responsibility.

from "advertising" - Google News http://bit.ly/2HJ3VQQ

Agency Brief: Meet your new Advertising Hall of Famers - AdAge.com

Agency Brief: Meet your new Advertising Hall of Famers AdAge.com

This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.

from "advertising" - Google News http://bit.ly/2sMZz0T

Native Advertising: The New Pillar Of Digital - Forbes

Native Advertising: The New Pillar Of Digital Forbes

When it comes to approaching native advertising, there are a few important things to keep in mind.

from "advertising" - Google News http://bit.ly/2RcZq0k

Digital Marketing Trends for 2019 - THISDAY Newspapers

Digital Marketing Trends for 2019 THISDAY Newspapers

Debbie Larry-Izamoje. I love what I do. Running a digital marketing agency like Image Boosters with the most formidable team gives us young professionals the ...

Wilson Chamber hires marketing, events manager - The Wilson Times

Wilson Chamber hires marketing, events manager The Wilson Times

Thank you for being one of our most loyal readers. Please consider supporting community journalism by subscribing. Posted Tuesday, January 29, 2019 11:03 ...

Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com

Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.

from "advertising" - Google News http://bit.ly/2Tk7U7P

Advertising weed is tough when the feds consider you a drug dealer - The Boston Globe

Advertising weed is tough when the feds consider you a drug dealer The Boston Globe

Facebook, Google, and the TV networks don't accept cannabis ads, so marijuana sellers are opening stores, holding workshops, and promoting their wares on ...

from "advertising" - Google News http://bit.ly/2BaF6Yk

Is There Really A Best Time To Send Marketing Email? - Forbes

Is There Really A Best Time To Send Marketing Email? Forbes

There's never a good time to send a bad email. And there's no shortage of debate over the best time to send a good email… with *content* that's relevant and ...

2019 Content Marketing Strategy: Here Are 5 Content Marketing Trends That You Can't Ignore This Year - Forbes

2019 Content Marketing Strategy: Here Are 5 Content Marketing Trends That You Can't Ignore This Year Forbes

Business team meeting and discussing project plan. Businessmen discussing together in meeting room. Professional investor working with business project ...

When it comes to marketing, don’t underestimate email - Inman.com

When it comes to marketing, don’t underestimate email Inman.com

According to realtor.com chief marketing officer Nate Johnson, the best digital marketing tool might be one of the oldest and least flashy: email.

Keeping up with digitally empowered consumers - Marketing Interactive

Keeping up with digitally empowered consumers Marketing Interactive

A commissioned study found that a majority of marketersâ�� initiatives to personalise customersâ�� experiences are not meeting the expectations of ...

Approachable Marketing: Three Creative Ways To Engage College Students - Forbes

Approachable Marketing: Three Creative Ways To Engage College Students Forbes

Authenticity and approachability are the keys to marketing to the student demographic.

Tips to help small business owners choose a marketing method - Miami Herald

Tips to help small business owners choose a marketing method Miami Herald

The growth of the internet and social media has changed the way small businesses market themselves — the variety of online marketing channels allows ...

10 Fast Facts To Consider In Your Content Marketing Plans - Forbes

10 Fast Facts To Consider In Your Content Marketing Plans Forbes

*Content* marketers understand how long-form *content*, SEO, social media and video help raise brand awareness and build a loyal audience, but others in our ...

Mr. Marketing: Framing your message properly - Pomerado News - The San Diego Union-Tribune

Mr. Marketing: Framing your message properly - Pomerado News The San Diego Union-Tribune

Like Ronald Reagan said; “Trust, but verify.” Because there's nothing sexy about a shoddy marketing display.

Client in-housing, competition for talent top digital agency concerns - Marketing Land

Client in-housing, competition for talent top digital agency concerns Marketing Land

SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of ...

Facebook pulls Research app after backlash over use of teen data - Marketing Land

Facebook pulls Research app after backlash over use of teen data Marketing Land

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying teenagers to let ...

Why Marketing Causes Inequality - KSFR

Why Marketing Causes Inequality KSFR

Wake Up Call Segment Host/Producer MK Mendoza speaks with author, Dr. Gerrit DeGeest about his latest book which argues that marketing has driven the ...

When is digital transformation just a PR or marketing exercise? - Information Age

When is digital transformation just a PR or marketing exercise? Information Age

Digital transformation, is it all it's hyped up to be? Or, has the term been hijacked by PR and marketers?

4 Ways to Transform Your Marketing - Business 2 Community

4 Ways to Transform Your Marketing Business 2 Community

When it comes to marketing your business, ensuring that your strategy is relevant to you and the industry in which you operate in is key to achieving a return on ...

UW La Crosse marketing students make top 10 in competition - News8000.com - WKBT

UW La Crosse marketing students make top 10 in competition News8000.com - WKBT

For the first time, a group of UW-La Crosse marketing students are among the top 10 finalists nationally in the American Marketing Association Collegiate Case ...

Prescription Opioids Marketing Associated With Opioid-Related Mortality - Medical Bag

Prescription Opioids Marketing Associated With Opioid-Related Mortality Medical Bag

Direct-to-physician marketing of opioids by pharmaceutical companies is associated with an increased prescribing of opioids.

10 Facebook Live Marketing Tips - Advertising Specialty Institute

10 Facebook Live Marketing Tips Advertising Specialty Institute

Organic reach for business *content* on Facebook has become more difficult to achieve, but...

How to Use 'First Principles' to Create Disruption With Your Marketing - CMSWire

How to Use 'First Principles' to Create Disruption With Your Marketing CMSWire

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing.

How to Use Psychology In Marketing - Business 2 Community

How to Use Psychology In Marketing Business 2 Community

Have you ever wondered how some marketing experts seem to have the magic bullet to drive many sales while you can barely get a single prospect to click any ...

3 ways to make your marketing more effective - Greater Baton Rouge Business Report

3 ways to make your marketing more effective Greater Baton Rouge Business Report

Business Advice: When it comes to corporate marketing, it's easy to get overwhelmed with the latest craze. Here's three tips from author Seth Godin.

Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing? - Marketing Week

Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing? Marketing Week

This week Holland & Barrett was awarded £500000 in ad space on the London transport network for winning a competition to improve the diversity of advertising ...

Blockchain Marketing Leader ShareNode, Powered by NASGO, Celebrates the Power of Tokenization with VAPR Augmented Reality App at Super Bowl 2019 - Associated Press

Blockchain Marketing Leader ShareNode, Powered by NASGO, Celebrates the Power of Tokenization with VAPR Augmented Reality App at Super Bowl 2019 Associated Press

ATLANTA--(BUSINESS WIRE)--Jan 30, 2019--ShareNode ( ), a marketing company built on the NASGO ( ) distributed Blockchain platform, today announced a ...

Hootsuite appoints MD and marketing boss following 'leadership refresh' - AdNews

Hootsuite appoints MD and marketing boss following 'leadership refresh' AdNews

Former Dell and Marketo exec Heather Cook has been appointed managing director and head of sales, while Pamela Kemp joins as marketing manager.

Call for Speakers: AFN Scouts Speakers for Auto Finance Sales & Marketing Summit | Auto Finance News - Auto Finance News

Call for Speakers: AFN Scouts Speakers for Auto Finance Sales & Marketing Summit | Auto Finance News Auto Finance News

Auto Finance News is calling on the thought leaders in auto finance to join the speaker roster for the first annual Auto Finance Sales & Marketing Summit, to be.

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers - PRNewswire

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers PRNewswire

CLEVELAND, Jan. 30, 2019 /PRNewswire/ -- Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence...

Safeware Awarded Gold by the American Marketing Association - GlobeNewswire

Safeware Awarded Gold by the American Marketing Association GlobeNewswire

The Achievement in Marketing (AIM) Awards recognize marketing excellence in multiple categories.

5 Ways You Can Use Infographics for Your Marketing Plan – Lisa Laporte - Thrive Global

5 Ways You Can Use Infographics for Your Marketing Plan – Lisa Laporte Thrive Global

An effective marketing strategy requires more than just text *content*. According to Search Engine Journal, the human brain interprets visuals approximately ...

National Association of Women Business Owners Ventura Event Examines Digital Marketing - Noozhawk

National Association of Women Business Owners Ventura Event Examines Digital Marketing Noozhawk

Noozhawk.com delivers local breaking news, local sports, schools, nonprofits, obituaries, business, arts and entertainment, calendar, local opinions and more.

The Dangers of Marketing Addictive Drugs - VICE

The Dangers of Marketing Addictive Drugs VICE

New findings about the pressure to sell OxyContin reveal a lot about the opioid crisis.

A Guide To Facebook Advertising For Young Entrepreneurs - Forbes

A Guide To Facebook Advertising For Young Entrepreneurs Forbes

As a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that ...

from "advertising" - Google News http://bit.ly/2TiL7cp

Opportunities for Advertising With Augmented Reality Are More Popular Than Ever - Adweek

Opportunities for Advertising With Augmented Reality Are More Popular Than Ever Adweek

Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...

from "advertising" - Google News http://bit.ly/2WrIDKW

Spotify Will Roll Out Enhanced Targeted Advertising Tools to More Advertisers - Digital Music News

Spotify Will Roll Out Enhanced Targeted Advertising Tools to More Advertisers Digital Music News

Last summer, Spotify rolled out targeted advertising in Australia — with a twist. Users on the platform's free, ad-supported tier could completely skip ads while ...

from "advertising" - Google News http://bit.ly/2SgKvXD

Taxing the Rich, and the “Woke” Advertising Trend - HBR.org Daily

Taxing the Rich, and the “Woke” Advertising Trend HBR.org Daily

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...

from "advertising" - Google News http://bit.ly/2CTMKqb

Does 'The End of Advertising' Matter to Higher Ed? | Technology and Learning - Inside Higher Ed

Does 'The End of Advertising' Matter to Higher Ed? | Technology and Learning Inside Higher Ed

Has a university ever advertised during the Super Bowl?

from "advertising" - Google News http://bit.ly/2MIkX0y

UK broadcasters face advertising tipping point, new study finds - The Guardian

UK broadcasters face advertising tipping point, new study finds The Guardian

Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...

from "advertising" - Google News http://bit.ly/2sXQeU2

WarnerMedia Streaming Will Be “Two-Sided Model” Blending Subscriptions And Advertising, AT&T Boss Confirms - Deadline

WarnerMedia Streaming Will Be “Two-Sided Model” Blending Subscriptions And Advertising, AT&T Boss Confirms Deadline

CEO Randall Stephenson said WarnerMedia's streaming *service* will be a "two-sided" blend of subscription and ad-supported elements.

from "advertising" - Google News http://bit.ly/2ThTgxX

Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising - Forbes

Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising Forbes

Sir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...

from "advertising" - Google News http://bit.ly/2MDaTG7

Skittles sings "Advertising Ruins Everything" for the Super Bowl - Fast Company

Skittles sings "Advertising Ruins Everything" for the Super Bowl Fast Company

The brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.

from "advertising" - Google News http://bit.ly/2TkX7KG

Seven advertising sins that undermine trust - Warc

Seven advertising sins that undermine trust Warc

Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, ...

from "advertising" - Google News http://bit.ly/2Gd2wQn

Georgia College business students explore advertising through Super Bowl commercials - The Union-Recorder

Georgia College business students explore advertising through Super Bowl commercials The Union-Recorder

Sunday, Feb. 5, the New England Patriots take on the Los Angeles Rams in Super Bowl 53. Millions tune in to watch the game, the commercials or both.

from "advertising" - Google News http://bit.ly/2G094m8

The changing face of Super Bowl advertising - Newswise

The changing face of Super Bowl advertising Newswise

Super Bowl advertising will continue to evolve this year, as companies look for platforms to demonstrate their values and commitment to social responsibility, ...

from "advertising" - Google News http://bit.ly/2GdYmYy

Webinar: How mobile’s “new social contract” demands a different way of advertising - PPC Land

Webinar: How mobile’s “new social contract” demands a different way of advertising PPC Land

Tomorrow, on Thursday, January 31, 2019, at 11:00 AM EST, Teads is organizing a webinar on how mobile's "new social contract" demands a different way of ...

from "advertising" - Google News http://bit.ly/2G0KPnz

Squarespace skips Super Bowl, bows new campaign starring Idris Elba - AdAge.com

Squarespace skips Super Bowl, bows new campaign starring Idris Elba AdAge.com

Squarespace sits out Super Bowl, bows campaign starring Idris Elba directed by Spike Jonze.

from "advertising" - Google News http://bit.ly/2Tpr10k

Amazon advertising attribution: Here’s how it works - Search Engine Land

Amazon advertising attribution: Here’s how it works Search Engine Land

Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that's another level entirely! Amazon Sales Attribution is ...

from "advertising" - Google News https://selnd.com/2Un7pdb

Spotify's Ad Studio is its fastest-growing advertising channel - Music Ally

Spotify's Ad Studio is its fastest-growing advertising channel Music Ally

Spotify has been banging the drum this week for Spotify Ad Studio, its self-serve advertising platform that launched in September 2017, and is available in the ...

from "advertising" - Google News http://bit.ly/2sWbZDB

Advertising Operations Manager job with DIGIDAY | 387363 - mediabistro.com

Advertising Operations Manager job with DIGIDAY | 387363 mediabistro.com

The ad operations manager collaborates closely with the technology and sales teams to ensure all systems and products function properly. The ad operations ...

from "advertising" - Google News http://bit.ly/2GcOJZP

Keating Interns With Chirello Advertising – Oswego County Today – Oswego County Home Page - Oswego Daily News

Keating Interns With Chirello Advertising – Oswego County Today – Oswego County Home Page Oswego Daily News

FULTON – Holly L. Keating, a senior marketing major at SUNY Oswego, has joined Chirello Advertising as an intern for the spring semester, said Steve Chirello, ...

from "advertising" - Google News http://bit.ly/2FW9iKM

Advertising specialist, photographer Johnson another new face at The Sun - Wickenburg Sun

Advertising specialist, photographer Johnson another new face at The Sun Wickenburg Sun

Richard Johnson is quickly becoming a familiar face around town. He also recently joined the staff at The Wickenburg Sun as an advertising specialist and ...

from "advertising" - Google News http://bit.ly/2GcOvBX

Report: TikTok dips its toes into advertising - Mobile Marketer

Report: TikTok dips its toes into advertising Mobile Marketer

Video-sharing app TikTok is dipping its toes into advertising with the introduction of an ad unit first spotted by several users who shared their observations on ...

from "advertising" - Google News http://bit.ly/2FZ9n0v

Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious - Variety

Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious Variety

Super Bowl commercials typically zero in on the funny bone or go for the gut. But more of them are trying to sway hearts and minds.

from "advertising" - Google News http://bit.ly/2sU18tK

2 Can Pinduoduo Ride the Digital Advertising Boom in China? - Market Realist

2 Can Pinduoduo Ride the Digital Advertising Boom in China? Market Realist

By allowing shoppers to team up and make purchases as a group, Pinduoduo (PDD) has built a model that allows it to add new customers quickly.

from "advertising" - Google News http://bit.ly/2FXPHKl

Tricks to advertising - Komando

Tricks to advertising Komando

There is more going on in the world of advertising then you could possibly imagine.

from "advertising" - Google News http://bit.ly/2UfxgDW

Comedy Central executive joins advertising agency AKA - Broadway News

Comedy Central executive joins advertising agency AKA Broadway News

Advertising agency AKA has hired Steve Grimes, a former Comedy Central executive, as its chief digital officer. In the new role, Grimes will oversee the agency's ...

from "advertising" - Google News http://bit.ly/2GarYWw

Native Advertising: The New Pillar Of Digital - Forbes

Native Advertising: The New Pillar Of Digital Forbes

When it comes to approaching native advertising, there are a few important things to keep in mind.

from "advertising" - Google News http://bit.ly/2RcZq0k

Germany to soften 'advertising' ban on abortions - The Japan Times

Germany to soften 'advertising' ban on abortions The Japan Times

Germany's coalition government agreed in principle Tuesday to soften a Nazi-era law that bars medical doctors from advertising abortion services. Gynecolog.

from "advertising" - Google News http://bit.ly/2WBRnyi

The Alchemy of Creative Advertising - Thrive Global

The Alchemy of Creative Advertising Thrive Global

To turn water into wine is equivalent to the human talent of recreation and creation of anything that is artistic. Everyone has their own gifted skillset which they ...

from "advertising" - Google News http://bit.ly/2sW0Pic

Wednesday, January 30, 2019

2019 Marketing Trends - Marketing Land

2019 Marketing Trends Marketing Land

Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ...

Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads - Marketing Land

Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

15 Challenges Marketers Faced In 2018 (And What They Learned) - Forbes

15 Challenges Marketers Faced In 2018 (And What They Learned) Forbes

Learning new marketing trends and adapting to new regulations can be challenging, but it can also lead to new opportunities. Members of Forbes Agency ...

Taptica to merge with Rhythm One to boost video marketing scale - Proactive Investors UK

Taptica to merge with Rhythm One to boost video marketing scale Proactive Investors UK

Taptica International (LON:TAP) - The deal is structured as an offer by Taptica that will see it owning 50.1% of the enlarged group and Rhythm One owning the ...

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy - Wall Street Journal

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy Wall Street Journal

The growing impact of direct-to-consumer marketers like Warby Parker, Dollar Shave Club Inc. and Casper Sleep Inc. has inspired countless others to try ...

The changing face of Super Bowl advertising - Newswise

The changing face of Super Bowl advertising Newswise

Super Bowl advertising will continue to evolve this year, as companies look for platforms to demonstrate their values and commitment to social responsibility, ...

from "advertising" - Google News http://bit.ly/2RrA13o

Advertising Weed Is Tough When the Feds Consider You a Drug Dealer - Bloomberg

Advertising Weed Is Tough When the Feds Consider You a Drug Dealer Bloomberg

Facebook, Google and the TV networks don't accept cannabis ads, so marijuana sellers are opening stores, holding workshops and promoting their wares on ...

from "advertising" - Google News https://bloom.bg/2ToiDOs

WPP Drops Final Complaint in Legal Battle Over U.S. Army's Advertising Business - Adweek

WPP Drops Final Complaint in Legal Battle Over U.S. Army's Advertising Business Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...

from "advertising" - Google News http://bit.ly/2FLGpki

B2B Digital Ad Spending Is Set to See Unprecedented Growth in 2019 - eMarketer Trends, Forecasts & Statistics - eMarketer

B2B Digital Ad Spending Is Set to See Unprecedented Growth in 2019 - eMarketer Trends, Forecasts & Statistics eMarketer

B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.

from "advertising" - Google News http://bit.ly/2Tm80vH

The Pitch: Advertising and marketing news for 1.29.19 - RichmondBizSense

The Pitch: Advertising and marketing news for 1.29.19 RichmondBizSense

VCU Health selected Nashville-based ReviveHealth as its lead agency. The healthcare-focused agency, part of New York-based PR firm Weber Shandwick, ...

from "advertising" - Google News http://bit.ly/2HFspKP

Is Standpoint's Facebook Advertising Targeted Harassment? - Bleeding Cool News

Is Standpoint's Facebook Advertising Targeted Harassment? Bleeding Cool News

The responsibilities of social media are running around media circles and headlines right now, as well as questions asked in Parliament and on The One Show.

from "advertising" - Google News http://bit.ly/2CMcxk6

Advertising bonanza as government moves into election mode - mUmBRELLA*

Advertising bonanza as government moves into election mode mUmBRELLA*

Media companies are receiving a late Christmas present from the Federal government with $23m of advertising spending announced since the new year.

from "advertising" - Google News http://bit.ly/2Wx3QDt

Riding the wave of AI: Is your marketing campaign as smart as it can be? - Marketing Land

Riding the wave of AI: Is your marketing campaign as smart as it can be? Marketing Land

We're going to break down the data silos that keep us from understanding our customers. We're going to improve our messaging relevance. We're going to ...

Top picks: What to see at Marketing Week Live - Marketing Week

Top picks: What to see at Marketing Week Live Marketing Week

Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.

How To Spice Up Your Marketing Strategy - Forbes

How To Spice Up Your Marketing Strategy Forbes

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to ...

SMALL BUSINESS ESSENTIALS: The benefits of video marketing - TheChronicleHerald.ca

SMALL BUSINESS ESSENTIALS: The benefits of video marketing TheChronicleHerald.ca

Since 65 per cent of people are visual learners, according to the Social Science Research Network, one of the best ways for companies to connect with ...

Top Social Media Marketing Trends For Your Digital Marketing Strategy - MD Magazine

Top Social Media Marketing Trends For Your Digital Marketing Strategy MD Magazine

Social media needs to play a key factor in your digital marketing strategy, but it takes more than just signing up for an account and making a profile.

Wilson Chamber hires marketing, events manager - The Wilson Times

Wilson Chamber hires marketing, events manager The Wilson Times

Thank you for being one of our most loyal readers. Please consider supporting community journalism by subscribing. Robinson. Posted Tuesday, January 29, ...

15 Challenges Marketers Faced In 2018 (And What They Learned) - Forbes

15 Challenges Marketers Faced In 2018 (And What They Learned) Forbes

Learning new marketing trends and adapting to new regulations can be challenging, but it can also lead to new opportunities. Members of Forbes Agency ...

How To Spice Up Your Marketing Strategy - Forbes

How To Spice Up Your Marketing Strategy Forbes

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to ...

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy - Wall Street Journal

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy Wall Street Journal

The growing impact of direct-to-consumer marketers like Warby Parker, Dollar Shave Club Inc. and Casper Sleep Inc. has inspired countless others to try ...

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals - Business Wire

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals Business Wire

InsideSales.com, the AI sales platform powered by Collective Intelligence, released the results of research into the technology adoption plans of over.

Director Marketing Strategy job with SYRACUSE UNIVERSITY | 387332 - mediabistro.com

Director Marketing Strategy job with SYRACUSE UNIVERSITY | 387332 mediabistro.com

Syracuse University Director Marketing Strategy Reporting to the Executive Director of Marketing Strategy, the Director of Marketing Strategy, serves as the lead ...

Top Social Media Marketing Trends For Your Digital Marketing Strategy - MD Magazine

Top Social Media Marketing Trends For Your Digital Marketing Strategy MD Magazine

Social media needs to play a key factor in your digital marketing strategy, but it takes more than just signing up for an account and making a profile.

African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 - NPR

African-American Advertising Pioneer Barbara Gardner Proctor Dies At 86 NPR

Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...

from "advertising" - Google News https://n.pr/2FZDhRw

[LISTEN] How DA’s election advertising is failing to hit the mark - EWN

[LISTEN] How DA’s election advertising is failing to hit the mark EWN

Talk Radio 702's Money Show host Bruce Whitfield and branding and advertising expert Andy Rice explore what the different political parties are saying in their ...

from "advertising" - Google News http://bit.ly/2Tm5i9v

15 Challenges Marketers Faced In 2018 (And What They Learned) - Forbes

15 Challenges Marketers Faced In 2018 (And What They Learned) Forbes

Learning new marketing trends and adapting to new regulations can be challenging, but it can also lead to new opportunities. Members of Forbes Agency ...

ELPO Law hires Director of Marketing and Communications - WBKO

ELPO Law hires Director of Marketing and Communications WBKO

Mandy Hicks, who most recently served as United Way of Southern Kentucky's Senior Director of Marketing and Communications, will begin work at ELPO Law ...

Professor Discusses Social Media's Impact on Marketing Small Businesses - University of New Haven - University of New Haven News

Professor Discusses Social Media's Impact on Marketing Small Businesses - University of New Haven University of New Haven News

Speaking to more than a dozen small business owners, Subroto Roy said that social media gives small businesses unique opportunities to target and connect ...

How To Spice Up Your Marketing Strategy - Forbes

How To Spice Up Your Marketing Strategy Forbes

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to ...

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy - Wall Street Journal

DTC Marketing Is Disruptive and Popular, but It Isn’t Easy Wall Street Journal

The growing impact of direct-to-consumer marketers like Warby Parker, Dollar Shave Club Inc. and Casper Sleep Inc. has inspired countless others to try ...

Senior Director, Marketing and Outreach at Open Campus job with The New School | 387328 - mediabistro.com

Senior Director, Marketing and Outreach at Open Campus job with The New School | 387328 mediabistro.com

Working in close collaboration with academic and administrative colleagues in Open Campus and across the University, the Senior Director of Marketing and ...

Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising - Forbes

Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising Forbes

Sir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...

from "advertising" - Google News http://bit.ly/2MDaTG7

Skittles sings "Advertising Ruins Everything" for the Super Bowl - Fast Company

Skittles sings "Advertising Ruins Everything" for the Super Bowl Fast Company

The brand has released a music video for its upcoming Super Bowl ad Broadway show, and it goes full meta.

from "advertising" - Google News http://bit.ly/2TkX7KG

Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. - Cincinnati.com

Streetcar advertising was 70 percent off budget in 2018, bringing in just over $100K. Cincinnati.com

The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.

from "advertising" - Google News http://bit.ly/2Tk7U7P

Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious - Variety

Super Bowl or Soapbox? Big Game Advertisers Risk All by Trading Silly for Serious Variety

Super Bowl commercials typically zero in on the funny bone or go for the gut. But more of them are trying to sway hearts and minds.

from "advertising" - Google News http://bit.ly/2sU18tK

Retailer, Now Ad Giant: Why Investors Should Keep an Close Eye on Amazon Ads - TheStreet Tech

Retailer, Now Ad Giant: Why Investors Should Keep an Close Eye on Amazon Ads TheStreet Tech

For marketers and advertiser, Amazon's advertising business is starting to really turn heads -- it's already the third most popular ad platform by U.S. ad spend, ...

from "advertising" - Google News http://bit.ly/2G5Aztx

Amazon advertising attribution: Here’s how it works - Search Engine Land

Amazon advertising attribution: Here’s how it works Search Engine Land

Amazon is complex. Amazon Advertising is really complex. And Amazon Advertising Attribution – well, that's another level entirely! Amazon Sales Attribution is ...

from "advertising" - Google News https://selnd.com/2Un7pdb

Tricks to advertising - Komando

Tricks to advertising Komando

There is more going on in the world of advertising then you could possibly imagine.

from "advertising" - Google News http://bit.ly/2UfxgDW

State Journal takes home 8 awards in Advertising contest - The State Journal - State-Journal.com

State Journal takes home 8 awards in Advertising contest - The State Journal State-Journal.com

You have read 1 of 5 articles. Log In or Subscribe. LOUISVILLE — The State Journal won 8 awards in the Kentucky Press Association's 2018 Excellence in ...

from "advertising" - Google News http://bit.ly/2Wv7GN2

How Is NCC Media Using Data To Change Advanced TV Advertising? - eMarketer

How Is NCC Media Using Data To Change Advanced TV Advertising? eMarketer

Like many companies, NCC Media wants data to play a bigger role in TV advertising. Jointly owned by telecom giants Comcast, Spectrum and Cox, NCC ...

from "advertising" - Google News http://bit.ly/2Tfg3uc

WPP Drops Final Complaint in Legal Battle Over U.S. Army's Advertising Business - Adweek

WPP Drops Final Complaint in Legal Battle Over U.S. Army's Advertising Business Adweek

The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...

from "advertising" - Google News http://bit.ly/2FLGpki

Director Marketing Strategy job with SYRACUSE UNIVERSITY | 387332 - mediabistro.com

Director Marketing Strategy job with SYRACUSE UNIVERSITY | 387332 mediabistro.com

Syracuse University Director Marketing Strategy Reporting to the Executive Director of Marketing Strategy, the Director of Marketing Strategy, serves as the lead ...

10 Solid Marketing Tips for your Contracting Business - Small Business Trends

10 Solid Marketing Tips for your Contracting Business Small Business Trends

One expert provided Small Business Trends with 10 solid contractor marketing tips you can use to brand yourself and drum up business.

Brick-and-mortar shops can still teach us a lot about marketing - The Next Web

Brick-and-mortar shops can still teach us a lot about marketing The Next Web

Boris is the wise ol' CEO of TNW who writes a weekly column on everything about being an entrepreneur — from managing stress to embracing awkwardness.

Marketing in 2025: how our priorities, skills and tech will change - Marketing magazine Australia

Marketing in 2025: how our priorities, skills and tech will change Marketing magazine Australia

Never mind 2019 predictions; a survey by Marketo, ADMA and Which-50 asked marketers what they expect to change by 2025 in ANZ.

A Digital Archaeology of 21st Century Marketing - EContent

A Digital Archaeology of 21st Century Marketing EContent

... digital archaeologists look back on 21st century marketing, what will they conclude? Based on our “ancient” emails, notes, blogs, martech stacks, and *content*, ...

Zara fashions new look with logo change - Marketing Interactive

Zara fashions new look with logo change Marketing Interactive

Zara has unveiled the new redesign of its logo and the brand has been quick to fashion its new look on Facebook and Twitter. The new logo, which doesn't look ...

The Future of Digital Marketing - Times Square Chronicles

The Future of Digital Marketing Times Square Chronicles

The Future of Digital Marketing on Times Square Chronicles | It is easy to forget that there used to be a time when companies had to print out pamphlets or rent…

Wilson Chamber hires marketing, events manager - The Wilson Times

Wilson Chamber hires marketing, events manager The Wilson Times

Thank you for being one of our most loyal readers. Please consider supporting community journalism by subscribing. Robinson. Posted Tuesday, January 29, ...

How To Spice Up Your Marketing Strategy - Forbes

How To Spice Up Your Marketing Strategy Forbes

You may find that your small business is struggling to keep up with ever-changing marketing trends. Learn how you can spice up your marketing strategy to ...

Wilmington-based Proclaim Interactive acquires advertising company - Greater Wilmington Business Journal

Wilmington-based Proclaim Interactive acquires advertising company Greater Wilmington Business Journal

Proclaim Interactive, a Wilmington digital marketing agency, has acquired Catalyst Advertising. Proclaim bought the Burlington-based advertising company to ...

from "advertising" - Google News http://bit.ly/2TnCYDC

Marketing in 2025: how our priorities, skills and tech will change - Marketing magazine Australia

Marketing in 2025: how our priorities, skills and tech will change Marketing magazine Australia

Never mind 2019 predictions; a survey by Marketo, ADMA and Which-50 asked marketers what they expect to change by 2025 in ANZ.

Trump's 2016 campaign has been revealed as false advertising - The Hutchinson News

Trump's 2016 campaign has been revealed as false advertising The Hutchinson News

WASHINGTON -- The news that Donald Trump's approval rating is near historical lows brings some relief that the laws of political gravity still apply. When the ...

from "advertising" - Google News http://bit.ly/2TkA4Q1

Transformation At The Kellogg Marketing Leadership Summit - Forbes

Transformation At The Kellogg Marketing Leadership Summit Forbes

At the 2018 Kellogg Marketing Leadership Summit, transformation was the theme - whether it's personal, business, or how you emerged from a struggle, I spoke ...

Four Trends Marketers Can Expect In 2019 - Forbes

Four Trends Marketers Can Expect In 2019 Forbes

Since we closed out 2018 and welcomed 2019 with open arms, marketers have been reflecting back on accomplishments from the past year, while also looking ...

Is Your Best Salesperson Sitting In Your Marketing Department? - Forbes

Is Your Best Salesperson Sitting In Your Marketing Department? Forbes

By bringing the marketing and sales functions together, you can drive initiatives forward with alignment and efficiency that may directly contribute to better ...

Blurred Lines As Performance And Brand Marketing Coalesce - AdExchanger

Blurred Lines As Performance And Brand Marketing Coalesce AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

The value of marketing is at risk. Here's how we get it back - The Drum

The value of marketing is at risk. Here's how we get it back The Drum

Right now in advertising it's all Super Bowl all the time. But marketers are focusing on the wrong Big Game. The annual spectacle of high-ticket ads exemplifies ...

6 Ways to Integrate Live Streaming Into Your Marketing Strategies - Adweek

6 Ways to Integrate Live Streaming Into Your Marketing Strategies Adweek

Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the ...

Organize Marketing to Increase Pharmacy Cash Flow - Pharmacy Times

Organize Marketing to Increase Pharmacy Cash Flow Pharmacy Times

Pharmacy managers and owners should dedicate some of their time to marketing efforts that can boost their bottom line. Here is a systematic approach to ...

Former Sony Exec Nancy Tate Opens New Marketing Agency - Hollywood Reporter

Former Sony Exec Nancy Tate Opens New Marketing Agency Hollywood Reporter

Former Sony Pictures executive Nancy Tate has launched a new, boutique full- *service* marketing agency called Crush.

Marketing marijuana could prove a tricky business in Jersey - NJTV News

Marketing marijuana could prove a tricky business in Jersey NJTV News

Companies are getting ready for a New Jersey cannabis industry and are embracing the challenges of marketing within the state's restrictions.

Don't Let Lack of Customer Trust or Feeling Valued Undermine Marketing Engagement - Customer Think

Don't Let Lack of Customer Trust or Feeling Valued Undermine Marketing Engagement Customer Think

Let's discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. If consumers do not have a perception of trust regarding your ...

How data is changing the face of marketing [Q&A] - BetaNews

How data is changing the face of marketing [Q&A] BetaNews

Thanks to increased ability to collect data in real time, and the use of AI to process and interpret that data, marketers have more opportunity than ever to ...

AI and the Customer: What’s Next for Marketing in 2019 - MarTech Advisor

AI and the Customer: What’s Next for Marketing in 2019 MarTech Advisor

In 2019, extended human-machine collaboration will offer brands the opportunity to fine tune their creative strategy. Van Diamandakis, CMO at Persado explains ...

Director Marketing Strategy job with SYRACUSE UNIVERSITY | 387332 - mediabistro.com

Director Marketing Strategy job with SYRACUSE UNIVERSITY | 387332 mediabistro.com

Syracuse University Director Marketing Strategy Reporting to the Executive Director of Marketing Strategy, the Director of Marketing Strategy, serves as the lead ...

SMALL BUSINESS ESSENTIALS: The benefits of video marketing - TheChronicleHerald.ca

SMALL BUSINESS ESSENTIALS: The benefits of video marketing TheChronicleHerald.ca

Since 65 per cent of people are visual learners, according to the Social Science Research Network, one of the best ways for companies to connect with ...

The Karcher Group acquires Pole Position Marketing of Uniontown - Crain's Cleveland Business

The Karcher Group acquires Pole Position Marketing of Uniontown Crain's Cleveland Business

From Crain's Akron Business: The North Canton marketing and web design company said the addition of Pole Position Marketing will strengthen its capabilities ...

Banks spend heavily on marketing to win deposits, push digital - American Banker

Banks spend heavily on marketing to win deposits, push digital American Banker

Banks have spent heavily in recent years to upgrade their mobile and online banking capabilities, and now many are substantially boosting their marketing ...

Downtown Bennington Alliance hosts community-wide marketing meeting - Bennington Banner

Downtown Bennington Alliance hosts community-wide marketing meeting Bennington Banner

BENNINGTON — As the town considers how to best use money set aside for marketing Bennington, it's important that everyone have a seat at the table.

Two months in, Facebook Attribution gets mixed reviews - Marketing Land

Two months in, Facebook Attribution gets mixed reviews Marketing Land

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to ...

Lake Wildwood Promotions and Marketing - The Union of Grass Valley

Lake Wildwood Promotions and Marketing The Union of Grass Valley

I've been asked several times: “Do we market Lake Wildwood? I never hear or see anything.” My usual answer is: “You don't see anything because we are not ...

Destination marketing is everybody's business | FT Online - ft.lk

Destination marketing is everybody's business | FT Online ft.lk

Sri Lanka has not got its due position in the world as it has created its own downfall due to challenges created on many fronts for decades. Seventy years of bad ...

A Survey-based Marketing Campaign for Ecommerce - Practical Ecommerce

A Survey-based Marketing Campaign for Ecommerce Practical Ecommerce

A simple, survey-based public relations campaign can help an ecommerce business build its brand, attract backlinks for search engine optimization, and ...

Q&A: Stan Renard, UTSA Music Marketing | UTSA Today - UTSA Today

Q&A: Stan Renard, UTSA Music Marketing | UTSA Today UTSA Today

(Jan. 29, 2019) – Stan Renard shares his love for music and business with students as an assistant professor of music marketing at UTSA. Renard is a ...

10 Solid Marketing Tips for your Contracting Business - Small Business Trends

10 Solid Marketing Tips for your Contracting Business Small Business Trends

One expert provided Small Business Trends with 10 solid contractor marketing tips you can use to brand yourself and drum up business.

Asheville offerings include digital marketing, better communication - Western Carolina University News

Asheville offerings include digital marketing, better communication Western Carolina University News

Western Carolina University's Office of Professional Growth and Enrichment is offering a one-day workshop focusing on communication and a six-part Digital ...

Marketers are Shifting Advertising Budgets to LinkedIn - Search Engine Journal

Marketers are Shifting Advertising Budgets to LinkedIn Search Engine Journal

Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...

from "advertising" - Google News http://bit.ly/2MDCO8z

Advertising Plan For St. Louis County Papers To Be Finalized Next Month - Ste. Genevieve Herald

Advertising Plan For St. Louis County Papers To Be Finalized Next Month Ste. Genevieve Herald

Returning to one of its favorite advertising mediums, the city of Ste. Genevieve's Tourism Tax Commission (TTC) agreed on January 22 to consider placing ...

from "advertising" - Google News http://bit.ly/2WtXEfp

Dumpster Fyre of Advertising Issues - Ad Law Access

Dumpster Fyre of Advertising Issues Ad Law Access

The recent Netflix and Hulu documentaries about the Fyre Festival have thrust the failed event back into the spotlight. That was a few scandals ago, so for.

from "advertising" - Google News http://bit.ly/2RqjJYe

Germany to soften 'advertising' ban on abortions - The Japan Times

Germany to soften 'advertising' ban on abortions The Japan Times

Germany's coalition government agreed in principle Tuesday to soften a Nazi-era law that bars medical doctors from advertising abortion services. Gynecolog.

from "advertising" - Google News http://bit.ly/2WBRnyi

Letter: Don't give free advertising to KKK - Daily Astorian

Letter: Don't give free advertising to KKK Daily Astorian

I'm sure the person who posted those KKK flyers around Astoria ("KKK flyers pop up in downtown Astoria," The Daily Astorian, Jan. 22) must want to thank you ...

from "advertising" - Google News http://bit.ly/2Rozhfd

'Cash Cab' Meets Uber Where Advertisers Gather Your Data Via Octopus Tablets - Forbes

'Cash Cab' Meets Uber Where Advertisers Gather Your Data Via Octopus Tablets Forbes

Here's the pitch: any Lyft or Uber can become a "Cash Cab." Except in Bethesda-based Play Octopus' twist on the Discovery Channel tv show with surprise ...

from "advertising" - Google News http://bit.ly/2TgyBdA

Olay 'Killer Skin' commercial, teasers crash Super Bowl's traditional ad blitz - Carlsbad Current-Argus

Olay 'Killer Skin' commercial, teasers crash Super Bowl's traditional ad blitz Carlsbad Current-Argus

Procter & Gamble's controversial Gillette ad won't air during the Super Bowl. Instead, P&G's Olay spot will be aimed squarely at female consumers.

from "advertising" - Google News http://bit.ly/2Wq7JKl

Jaffrey town manager given warning by AG's office over political advertising rules - The Keene Sentinel

Jaffrey town manager given warning by AG's office over political advertising rules The Keene Sentinel

Jaffrey's town manager failed to follow a disclosure requirement for political advertising prior to last year's annual school-district meeting, an inquiry by the N.H. ...

from "advertising" - Google News http://bit.ly/2RqIAv1

Winter has arrived for digital media - Business Insider

Winter has arrived for digital media Business Insider

Dear Readers,. Greetings from Digital *Content* Next's publisher summit in Orlando, Florida, where the chilly weather is a fitting metaphor for the publishing ...

from "advertising" - Google News https://read.bi/2MDN9kT

MSRB extends date for advertising rule, amendments - Bond Buyer

MSRB extends date for advertising rule, amendments Bond Buyer

Days after the government reopened temporarily, the Municipal Securities Rulemaking Board extended the effective date for new advertising requirements.

from "advertising" - Google News http://bit.ly/2WvVlbp

STORY's Ron Lazzeretti Brings Good Advertising To Life For GE - SHOOT Online

STORY's Ron Lazzeretti Brings Good Advertising To Life For GE SHOOT Online

STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago, the agency's ...

from "advertising" - Google News http://bit.ly/2RoyXNx

State Journal takes home 8 awards in Advertising contest - The State Journal - State-Journal.com

State Journal takes home 8 awards in Advertising contest - The State Journal State-Journal.com

You have read 1 of 5 articles. Log In or Subscribe. LOUISVILLE — The State Journal won 8 awards in the Kentucky Press Association's 2018 Excellence in ...

from "advertising" - Google News http://bit.ly/2Wv7GN2

Video advertising duo Taptica and RhythmOne plan 260 million pound... - Reuters

Video advertising duo Taptica and RhythmOne plan 260 million pound... Reuters

Video advertising company Taptica International is in talks over a takeover of rival RhythmOne in a potential 260 million pound ($342 million) all-share deal that ...

from "advertising" - Google News https://reut.rs/2DIrrJR

Female football player dreams of making NFL, gets to star in Super Bowl commercial for Toyota - USA TODAY

Female football player dreams of making NFL, gets to star in Super Bowl commercial for Toyota USA TODAY

A sophomore female football player will star in a Toyota ad telling people she's going to play in the Super Bowl someday.

from "advertising" - Google News http://bit.ly/2Rpv2jn

Advertising Services Market Analysis & Technological Innovation 2023 - News.MarketSizeForecasters.com

Advertising Services Market Analysis & Technological Innovation 2023 News.MarketSizeForecasters.com

The global Advertising Services market is valued at 549500 million USD in 2017 and is expected to reach 768900 million USD by the end of 2023, growing at a ...

from "advertising" - Google News http://bit.ly/2Bbu9pz

Cincinnati ad agency lands national brand - Cincinnati Business Courier

Cincinnati ad agency lands national brand Cincinnati Business Courier

A Greater Cincinnati advertising agency has been selected to represent an iconic national brand.

from "advertising" - Google News http://bit.ly/2Wv7m0M

Fresh8 looking to add real-time boost to FanDuel advertising strategy - SBC Americas

Fresh8 looking to add real-time boost to FanDuel advertising strategy SBC Americas

New Jersey sports betting operator FanDuel has turned to the Fresh8 agency to handle its advertising needs in the Garden State and beyond. The multi-state ...

from "advertising" - Google News http://bit.ly/2GaCAF2

Native Advertising Market, Trends, Technology, Application, and Segment Forecasts to 2025: Bureau, Outbrain, Taboola, Sharethrough - Press Release - Digital Journal

Native Advertising Market, Trends, Technology, Application, and Segment Forecasts to 2025: Bureau, Outbrain, Taboola, Sharethrough - Press Release Digital Journal

Native advertising, also a type of online advertising, is the integration of marketing *content* in the form of paid media where the ad experience follows the natural ...

from "advertising" - Google News http://bit.ly/2Wtl3gV

Chevrolet toys with meta-advertising via Lego Movie 2 tie-in - Fast Company

Chevrolet toys with meta-advertising via Lego Movie 2 tie-in Fast Company

The brand bets people will love a Silverado pickup made of Legos enough to consider buying the real thing. Whoa, so meta.

from "advertising" - Google News http://bit.ly/2RmCEU0

ASB Floor: Digital Sports Floor for Advertising and Shows - ISPO

ASB Floor: Digital Sports Floor for Advertising and Shows ISPO

A company from Bavaria has digitized the sports floor. The managing director of ISPO.com has revealed what this means, how the world associations in ...

from "advertising" - Google News http://bit.ly/2WvVgV9

Rapid TV News - UK advertising defies Brexit uncertainty in 2018 - Rapid TV News

Rapid TV News - UK advertising defies Brexit uncertainty in 2018 Rapid TV News

UK ad-spend rose 5.1% year-on-year to reach £5.6 billion in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third ...

from "advertising" - Google News http://bit.ly/2Rp5yD5

Tuesday, January 29, 2019

Republic Records Promotes Tim Hrycyshyn to VP of Digital Marketing - Variety

Republic Records Promotes Tim Hrycyshyn to VP of Digital Marketing Variety

Republic Records has promoted Tim Hrycyshyn to vice president of digital marketing, it was announced today by Kevin Lipson, the company's executive VP of ...

Germany to soften ban on 'advertising' abortions - Medical Xpress

Germany to soften ban on 'advertising' abortions Medical Xpress

Germany's coalition government agreed in principle Tuesday to soften a controversial law that bars medical doctors from advertising abortion services.

from "advertising" - Google News http://bit.ly/2sSUZOA

Olay 'Killer Skin' commercial, teasers crash Super Bowl's traditional ad blitz - Indianapolis Star

Olay 'Killer Skin' commercial, teasers crash Super Bowl's traditional ad blitz Indianapolis Star

Procter & Gamble's controversial Gillette ad won't air during the Super Bowl. Instead, P&G's Olay spot will be aimed squarely at female consumers.

from "advertising" - Google News http://bit.ly/2MCY0f6

BCMA Partners: Advertising Week Europe 2019 - Branded Content Marketing Association

BCMA Partners: Advertising Week Europe 2019 Branded Content Marketing Association

We are delighted to announce our new partnership with Advertising Week Europe, the global gathering of marketing and communication leaders, taking place in ...

from "advertising" - Google News http://bit.ly/2MCWhpV

For advertisers, the Super Bowl is still gold - The Boston Globe

For advertisers, the Super Bowl is still gold The Boston Globe

Whenever the Super Bowl rolls around, I think about commercials. Not specific ones, but the general fact that everyone willingly sits through them. They even ...

from "advertising" - Google News http://bit.ly/2sWcqhn

How to Work in Advertising and Stay Married - The Good Men Project

How to Work in Advertising and Stay Married The Good Men Project

I built my career on being one of the people agencies rely on when it counts. New business. Big meetings. That unsexy Saturday shoot. But as life spins faster ...

from "advertising" - Google News http://bit.ly/2MElBMr

Four Tried-And-True Marketing Strategies For 2019 - Forbes

Four Tried-And-True Marketing Strategies For 2019 Forbes

Here's what should remain in your marketing arsenal this upcoming year.

Understanding the Future of Content Marketing for Manufacturing Brands - The Content Standard by Skyword

Understanding the Future of Content Marketing for Manufacturing Brands The Content Standard by Skyword

*Content* marketing for manufacturers is changing how this B2B industry relates to marketers. Here's a closer look at the most effective brand strategies.

New survey indicates more brands, CEOs will speak out on issues - Fast Company

New survey indicates more brands, CEOs will speak out on issues Fast Company

P&G's Gillette will not be the last brand to promote its values, as a new survey of marketing and communications execs reports.

The long game: how connected care will shape marketing in 2019 - Marketing magazine Australia

The long game: how connected care will shape marketing in 2019 Marketing magazine Australia

Taking care of customers has, and will continue to be, much harder than it seems. Lauren Wilkins details the findings of The Leading Edge's most recent report, ...

The Pitch: Advertising and marketing news for 1.29.19 - RichmondBizSense

The Pitch: Advertising and marketing news for 1.29.19 RichmondBizSense

VCU Health selected Nashville-based ReviveHealth as its lead agency. The healthcare-focused agency, part of New York-based PR firm Weber Shandwick, ...

Opioid epidemic is no time for risky marketing - Tuscaloosa News

Opioid epidemic is no time for risky marketing Tuscaloosa News

The pharmaceutical industry's direct marketing to physicans, through free samples, meals, consulting and paid speaking engagements, has long been ...

Virtual reality for retail, marketing could hit $1.8B in 2022 - Retail Dive

Virtual reality for retail, marketing could hit $1.8B in 2022 Retail Dive

Revenue related to virtual reality technology initiatives is expected to jump by 3,000% over the next four years, and could generate as much as $1.8 billion for ...

Blurred Lines As Performance And Brand Marketing Coalesce - AdExchanger

Blurred Lines As Performance And Brand Marketing Coalesce AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

Riding the wave of AI: Is your marketing campaign as smart as it can be? - Marketing Land

Riding the wave of AI: Is your marketing campaign as smart as it can be? Marketing Land

We're going to break down the data silos that keep us from understanding our customers. We're going to improve our messaging relevance. We're going to ...

Opioid epidemic is no time for risky marketing - Tuscaloosa News

Opioid epidemic is no time for risky marketing Tuscaloosa News

The pharmaceutical industry's direct marketing to physicans, through free samples, meals, consulting and paid speaking engagements, has long been ...

Merkle Releases Its Q4 2018 Digital Marketing Report - Business Wire

Merkle Releases Its Q4 2018 Digital Marketing Report Business Wire

Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (

Blurred Lines As Performance And Brand Marketing Coalesce - AdExchanger

Blurred Lines As Performance And Brand Marketing Coalesce AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

Riding the wave of AI: Is your marketing campaign as smart as it can be? - Marketing Land

Riding the wave of AI: Is your marketing campaign as smart as it can be? Marketing Land

We're going to break down the data silos that keep us from understanding our customers. We're going to improve our messaging relevance. We're going to ...

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals - Business Wire

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals Business Wire

InsideSales.com, the AI sales platform powered by Collective Intelligence, released the results of research into the technology adoption plans of over.

2019 Content Marketing Awards Now Accepting Entries - GlobeNewswire

2019 Content Marketing Awards Now Accepting Entries GlobeNewswire

Call for entries open for *Content* Marketing Institute awards program.

Judge accepts Medtronic plea deal in Ev3 off-label marketing case - Mass Device

Judge accepts Medtronic plea deal in Ev3 off-label marketing case Mass Device

A federal judge in Boston this week accepted a plea deal from Medtronic (NYSE:MDT) neurovascular subsidiary ev3 in an off-label marketing case, according to ...

4 Ways Successful Marketers Can Think Big And Start Small - Forbes

4 Ways Successful Marketers Can Think Big And Start Small Forbes

Taking lessons from one industry and applying it to others helps marketers, like Melissa Craig-Frink from Panther Residential Management, achieve ...

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals - Citizentribune

Top Sales & Marketing Priorities for 2019: AI and Big Data, Revealed by Survey of 600+ Sales Professionals Citizentribune

SILICON SLOPES, Utah--(BUSINESS WIRE)--Jan 29, 2019--InsideSales.com, the AI sales platform powered by Collective Intelligence, released the results of ...