NBCUniversal Vows to Cut Primetime Ads by 20% Across All TV Networks - Variety

Variety

NBCUniversal Vows to Cut Primetime Ads by 20% Across All TV Networks Variety The Comcast-backed media conglomerate, which operates NBC, Telemundo, USA, MSNBC and E!, among other TV networks, intends to cut the number of advertisements in its commercial pods during original primetime programming by 20% starting in the fourth ... NBCUniversal is trying to make live TV advertising more tolerable before it's too lateBusiness Insider Raw to be EVEN LONGER starting this fallCageside Seats (blog) all 21 news articles »

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Why Permission-Based Engagement is the Future of Marketing - MarTech Advisor

Why Permission-Based Engagement is the Future of Marketing MarTech Advisor Charles Silver, CEO, Algebraix Data, discusses how permission-based engagement is set to become the future of marketing. Charles shares his insight into the importance of personal data ownership and how it will transform the marketer-to-customer ...

Three Steps To Solving Influencer Marketing Fraud - Forbes

Forbes

Three Steps To Solving Influencer Marketing Fraud Forbes Here's a potential roadmap to how we solve the fraud problem together. Acknowledge shared responsibility across influencers, marketers and platforms. To start, we must all acknowledge a shared responsibility across multiple parties to combat this ... and more »

Inaugural SmarTech event will bring global leaders in technology, sales, and marketing to Buffalo - Buffalo Rising

Inaugural SmarTech event will bring global leaders in technology, sales, and marketing to Buffalo Buffalo Rising On Thursday, March 15, MarteKing will host what is being called Buffalo's inaugural SmarTech event, featuring a panel of global leaders in the fields of technology, sales, and marketing. This free event begins at 5:30 p.m. at 500 Seneca's Atrium ...

ITV profits drop in tough advertising market - BBC News

BBC News

ITV profits drop in tough advertising market BBC News ITV has reported a fall in annual pre-tax profit due to "ongoing economic and political uncertainty" in the UK. The UK's biggest commercial broadcaster said profit in 2017 fell 10% to £500m, with a drop in advertising revenue partly offset by growth in ... ITV profits hit by steep fall in TV advertisingThe Guardian ITV profits fall 6% on advertising woesFinancial Times ITV profits fall in tough year as group hails advertising bounce backIndependent.ie Telegraph.co.uk all 51 news articles »

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Adobe Target gets some new tools for mobile marketing - MarTech Today

MarTech Today

Adobe Target gets some new tools for mobile marketing MarTech Today Adobe Target Senior Product Marketing Manager Natalie Lacuesta Byrum suggested to me the use case of someone who is checking her hotel room specs when in a cab. Even with a brief loss of connectivity, she said, the traveler might still see their ...

10 Ways Blockchain Could Change The Marketing Industry This Year - Forbes

Forbes

10 Ways Blockchain Could Change The Marketing Industry This Year Forbes Influencer marketing campaigns are going to change dramatically. and more »

Blockchain Will Bring Transparency To Digital Advertising - O'Dwyer's PR News

Blockchain Will Bring Transparency To Digital Advertising O'Dwyer's PR News Major brands like Unilever and P&G have been clawing back ad spend as they publicly address the challenges facing digital advertising. Marc Pritchard of P&G has referenced the digital advertising ecosystem as “murky at best, fraudulent at worst ...

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Facebook says Trump paid more than Clinton for digital advertising - The Hill

The Hill

Facebook says Trump paid more than Clinton for digital advertising The Hill A top Facebook executive who was in charge of the platform's advertising during the 2016 presidential race said Tuesday that President Trump · Donald John TrumpAccuser says Trump should be afraid of the truth Woman behind pro-Trump Facebook page denies ... How Trump Conquered Facebook—Without Russian AdsWIRED Trump taps Brad Parscale to run his 2020 re-election campaignCNN President Trump Announces 2020 Campaign Manager | Donald J TrumpDonald J Trump CBS News -Twitter all 258 news articles »

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Oscar Nominee Tiny Inventions Joins 1stAveMachine, Smuggler Signs Nourizadeh - AdAge.com

AdAge.com

Oscar Nominee Tiny Inventions Joins 1stAveMachine, Smuggler Signs Nourizadeh AdAge.com logo. sections. Marketing · Advertising · Digital · Media · Agency · Data · Publishing Partners. Log Out. Subscribe Now; Log In. Subscribe Now; Log Out. Ad Age · Creativity · Lookbook · Datacenter · Resources · Events · Careers · On Campus. Close ...

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NBCUniversal Vows to Cut Primetime Ads by 20% Across All TV Networks - Variety

Variety

NBCUniversal Vows to Cut Primetime Ads by 20% Across All TV Networks Variety The Comcast-backed media conglomerate, which operates NBC, Telemundo, USA, MSNBC and E!, among other TV networks, intends to cut the number of advertisements in its commercial pods during original primetime programming by 20% starting in the fourth ... and more »

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ITV profits hit by steep fall in TV advertising - The Guardian

The Guardian

ITV profits hit by steep fall in TV advertising The Guardian Love Island stars on ITV's Good Morning Britain show. Photograph: Ken McKay/ITV/Rex/Shutterstock. ITV's profits fell sharply last year as the Broadchurch to Love Island broadcaster reported the steepest fall in TV advertising in almost a decade. ITV's ... ITV profits fall 6% on advertising woesFinancial Times ITV profits drop in tough advertising marketBBC News ITV ends decade-long squeeze on programming spendTelegraph.co.uk Independent.ie -The Independent all 50 news articles »

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Just Eat calls advertising review - CampaignLive

CampaignLive

Just Eat calls advertising review CampaignLive ... Eat brand and positively reflect the breadth of choice and diverse food options that are on the Just Eat platform nationwide. "The rebrand and subsequent campaigns have helped to reposition the Just Eat brand while accelerating our business growth ...

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How e-commerce video advertising will strike yet another blow to commercial TV - The Conversation UK

The Conversation UK

How e-commerce video advertising will strike yet another blow to commercial TV The Conversation UK So even in this disruptive era, one innovation stands out because it risks damaging three 20th-century industries at once: retail, advertising and commercial TV advertising. The culprit? e-commerce video. A casual flick through Instagram will ...

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Turning The Tide Of Advertising: Three Lessons From The Most Memorable Super Bowl Ad Campaign - Forbes

Forbes

Turning The Tide Of Advertising: Three Lessons From The Most Memorable Super Bowl Ad Campaign Forbes ... have that level of controlled impact as well. Even if you don't have the budget for a Super Bowl ad or for a massive creative agency, you can create memorable, actionable audience engagement by utilizing a little humor and a lot of science. Take ... and more »

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Why Permission-Based Engagement is the Future of Marketing - MarTech Advisor

Why Permission-Based Engagement is the Future of Marketing MarTech Advisor Charles Silver, CEO, Algebraix Data, discusses how permission-based engagement is set to become the future of marketing. Charles shares his insight into the importance of personal data ownership and how it will transform the marketer-to-customer ...

How To Adapt Your Marketing Tactics for Facebook's Algorithm Change - Forbes

Forbes

How To Adapt Your Marketing Tactics for Facebook's Algorithm Change Forbes Marketers were left wondering how they could possibly reach their audience on what was once one of the most lucrative platforms out there. In the U.S., this change was news for about 12 hours before it was completely forgotten. However, come January ... and more »

Four Ways To Drive Sales Through Your Influencer Marketing Campaigns - Forbes

Forbes

Four Ways To Drive Sales Through Your Influencer Marketing Campaigns Forbes I have built my blogger outreach firm around influencer outreach programs and strategies for both large brands and rapid-growth startups alike. We have found that there are several ways that influencer marketing can help drive sales -- from bloggers ... and more »

Impact Marketing Specialists Acquired by Large Public Corporation - Printing Impressions

Printing Impressions

Impact Marketing Specialists Acquired by Large Public Corporation Printing Impressions Supporting its traditional products of digital printing and mailing services are a host of technology solutions, including email and social media marketing to support the goals of its customers. Generational Capital Markets Managing Director Eric ...

Could Winning Super Bowl Play be Winning Marketing Ploy? - Voice of America

Voice of America

Could Winning Super Bowl Play be Winning Marketing Ploy? Voice of America “This particular term, ideally, should belong to the Eagles,” said Dr. Jay Sinha, an associate marketing professor at Temple University in Philadelphia. He added the phenomenon around 'Philly Special' is not the first time there's been a rush to ... and more »

How an expert on the science of marketing forgot the difference between science and marketing. - Slate Magazine

How an expert on the science of marketing forgot the difference between science and marketing. Slate Magazine Cornell University marketing professor Brian Wansink is famous for surprising findings about food—e.g., that people eat more popcorn when it comes in bigger tubs, or that the characters on cereal boxes are drawn with eyeballs looking down, as if to ...

SpotX Infographic Reveals Growth of Connected TV Advertising in Europe - Business Wire (press release)

Broadband TV News

SpotX Infographic Reveals Growth of Connected TV Advertising in Europe Business Wire (press release) BARCELONA, Spain--(BUSINESS WIRE)--SpotX, the leading video advertising and monetisation platform for media owners, today unveils an infographic forecasting the growth of the connected TV advertising opportunity in Europe. The visual representation of ... Connected TV advertising grows in EuropeBroadband TV News all 2 news articles »

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City of Framingham Advertising For Part-Time Economic Development Marketing Manager - framinghamsource.com

framinghamsource.com

City of Framingham Advertising For Part-Time Economic Development Marketing Manager framinghamsource.com FRAMINGHAM – The City of Framingham began advertising for a part-time economic development marketing manager today, February 27. The 19-hour per week position pays $25,000 a year. “For the right person, this role will offer exceptional exposure to ... and more »

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When Marketing Is A Waste Of Time & Money - Forbes

When Marketing Is A Waste Of Time & Money Forbes Branding isn't just a nice-to-have when it comes to the effectiveness of your marketing dollars; it's everything. Any marketer worth their salt will insist on having clear branding before ever touching marketing. They know—whether they'll admit it or ...

City of Framingham Advertising For Part-Time Economic Development Marketing Manager - framinghamsource.com

framinghamsource.com

City of Framingham Advertising For Part-Time Economic Development Marketing Manager framinghamsource.com FRAMINGHAM – The City of Framingham began advertising for a part-time economic development marketing manager today, February 27. The 19-hour per week position pays $25,000 a year. “For the right person, this role will offer exceptional exposure to ... and more »

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Impact Marketing Specialists Acquired by Large Public Corporation - Printing Impressions

Printing Impressions

Impact Marketing Specialists Acquired by Large Public Corporation Printing Impressions DALLAS - February 28, 2018 - Generational Capital Markets, Member FINRA/SIPC and a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Impact Marketing Specialists, to a large public ... Generational Capital Markets Advises Impact Marketing Specialists in Sale to Public CorporationPR Newswire (press release) all 1 news articles »

New AI technology takes the guesswork out of influencer marketing campaigns - ZDNet

ZDNet

New AI technology takes the guesswork out of influencer marketing campaigns ZDNet Influential's technology aims to disrupt the influencer marketing space by being able to predict the future outcomes of influencer campaigns. An AI program can convert marketing leads to sales, so it is important to ensure the right influencers are ... and more »

Facebook says Trump paid more than Clinton for digital advertising - The Hill

The Hill

Facebook says Trump paid more than Clinton for digital advertising The Hill A top Facebook executive who was in charge of the platform's advertising during the 2016 presidential race said Tuesday that President Trump · Donald John TrumpAccuser says Trump should be afraid of the truth Woman behind pro-Trump Facebook page denies ... How Trump Conquered Facebook—Without Russian AdsWIRED Trump taps Brad Parscale to run his 2020 re-election campaignCNN President Trump Announces 2020 Campaign Manager | Donald J TrumpDonald J Trump CBS News -Twitter all 258 news articles »

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