Sunday, June 30, 2019

BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



Marketing For Organic Growth - Forbes

Marketing For Organic Growth  Forbes

Growth is good. Marketing that drives organic growth is better. Here's why.



Are You Using Email Marketing Properly? | - RisMedia.com

Are You Using Email Marketing Properly? |  RisMedia.com

How effective is your email marketing for your real estate services?



Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why - Business 2 Community

Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why  Business 2 Community

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy ...



BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



Marketing For Organic Growth - Forbes

Marketing For Organic Growth  Forbes

Growth is good. Marketing that drives organic growth is better. Here's why.



Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why - Business 2 Community

Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why  Business 2 Community

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy ...



The most powerful marketing words your small business should be using - AZ Big Media

The most powerful marketing words your small business should be using  AZ Big Media

As I scroll through my inbox, I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses ...



Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why - Business 2 Community

Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why  Business 2 Community

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy ...



Marketing For Organic Growth - Forbes

Marketing For Organic Growth  Forbes

Growth is good. Marketing that drives organic growth is better. Here's why.



Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why - Business 2 Community

Account-Based Marketing Belongs in Your Marketing Plan: Here’s Why  Business 2 Community

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy ...



How marketers can take the lead with revenue optimization teams - Marketing Land

How marketers can take the lead with revenue optimization teams  Marketing Land

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our ...



Amazon's Best Innovation Is a Case Study In Genius Marketing--and You've Probably Never Heard of It - Inc.

Amazon's Best Innovation Is a Case Study In Genius Marketing--and You've Probably Never Heard of It  Inc.

One of Amazon's lesser-known innovations crept onto the radar screen four years ago this month. Dubbed the "Treasure Truck," it's a *service* for Amazon app ...



Marketing For Organic Growth - Forbes

Marketing For Organic Growth  Forbes

Growth is good. Marketing that drives organic growth is better. Here's why.



BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



Marketing and Public Relations - University of the Ozarks Athletics

Marketing and Public Relations  University of the Ozarks Athletics

​Our marketing and public relations teams strive to maintain the University's brand and is the primary source for Ozarks-related news. University of the Ozarks ...



Short-term marketing impacts long-term growth | WARC - Warc

Short-term marketing impacts long-term growth | WARC  Warc

Marketing activities that realise an immediate return tend to win out when it comes to the allocation of budget, but a new study warns that brands should not ...



Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies - Search Engine Journal

Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies  Search Engine Journal

A study of top marketing agencies reveals the most common mistakes made when it comes to SEO.



Presidential Advertising For 2020 Estimated To Hit As High As $10 Billion 06/27/2019 - MediaPost Communications

Presidential Advertising For 2020 Estimated To Hit As High As $10 Billion 06/27/2019  MediaPost Communications

Next year's 2020 presidential-dominant political advertising activity may be the biggest -- possibly at $8.3 billion, according to PQ Media. Others have projected ...



from "advertising" - Google News https://ift.tt/2NiDvs1

Hospice of the Foothills hires new marketing and events manager - The Union of Grass Valley

Hospice of the Foothills hires new marketing and events manager  The Union of Grass Valley

Hospice of the Foothills has added Mary Anne Davis to the staff as its new marketing and events manager.“I am very excited to bring Mary Anne Davis into our.



From Amazon to Uber, internet companies are driving U.S. ad spend - AdAge.com

From Amazon to Uber, internet companies are driving U.S. ad spend  AdAge.com

If you want to see what's driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and ...



from "advertising" - Google News https://ift.tt/2XC5HKj

The collapse of the NRA's 'marketing outrage' scam - New York Post

The collapse of the NRA's 'marketing outrage' scam  New York Post

The top ranks of the National Rifle Association have formed a circular firing squad, and NRATV is the latest victim. It's a welcome blow to the lucrative...



The Commonwealth's new head of marketing marks a change in the bank's focus - AdNews

The Commonwealth's new head of marketing marks a change in the bank's focus  AdNews

A former journalist, stockbroker and startup CEO from the US.



Saturday, June 29, 2019

Big tech test-marketing censorship of Trump - American Thinker

Big tech test-marketing censorship of Trump  American Thinker

It looks like the nation's largest news gathering organization, the Associated Press, is test marketing the public's reaction to Big Tech actively suppressing ...



The Top B2B Influencer Marketing Trends for 2020 [Infographic] - Social Media Today

The Top B2B Influencer Marketing Trends for 2020 [Infographic]  Social Media Today

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



Kantar: 'Brand Advertisers Should Brace For Clutter' - Radio & Television Business Report

Kantar: 'Brand Advertisers Should Brace For Clutter'  Radio & Television Business Report

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand.



from "advertising" - Google News https://ift.tt/31X6B3D

The Top B2B Influencer Marketing Trends for 2020 [Infographic] - Social Media Today

The Top B2B Influencer Marketing Trends for 2020 [Infographic]  Social Media Today

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



The Top B2B Influencer Marketing Trends for 2020 [Infographic] - Social Media Today

The Top B2B Influencer Marketing Trends for 2020 [Infographic]  Social Media Today

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



The Top B2B Influencer Marketing Trends for 2020 [Infographic] - Social Media Today

The Top B2B Influencer Marketing Trends for 2020 [Infographic]  Social Media Today

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



Personalized email marketing: 5 keys to success - AdAge.com

Personalized email marketing: 5 keys to success  AdAge.com

Here are the five key areas that brands need to master in order to succeed with personalized email marketing.



Big tech test-marketing censorship of Trump - American Thinker

Big tech test-marketing censorship of Trump  American Thinker

It looks like the nation's largest news gathering organization, the Associated Press, is test marketing the public's reaction to Big Tech actively suppressing ...



Kantar: 'Brand Advertisers Should Brace For Clutter' - Radio & Television Business Report

Kantar: 'Brand Advertisers Should Brace For Clutter'  Radio & Television Business Report

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand.



from "advertising" - Google News https://ift.tt/31X6B3D

The Top B2B Influencer Marketing Trends for 2020 [Infographic] - Social Media Today

The Top B2B Influencer Marketing Trends for 2020 [Infographic]  Social Media Today

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the ...



3 Big Cannes Lions Takeaways Marketers Can Learn From - Adweek

3 Big Cannes Lions Takeaways Marketers Can Learn From  Adweek

The 2019 Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being more human ...



Kantar: 'Brand Advertisers Should Brace For Clutter' - Radio & Television Business Report

Kantar: 'Brand Advertisers Should Brace For Clutter'  Radio & Television Business Report

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand.



from "advertising" - Google News https://ift.tt/31X6B3D

Frank Talk With ESPN's Brand Marketing Chief, Seth Ader - espnfrontrow.com

Frank Talk With ESPN's Brand Marketing Chief, Seth Ader  espnfrontrow.com

In the coming days, 75 people will dress as hot dogs on Sunday Night Baseball, a 30 for 30 will debut Tuesday, and thousands of wieners will "meat" untimely ...



The Top B2B Influencer Marketing Trends for 2020 [Infographic] - Social Media Today

The Top B2B Influencer Marketing Trends for 2020 [Infographic]  Social Media Today

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the ...



Kantar: 'Brand Advertisers Should Brace For Clutter' - Radio & Television Business Report

Kantar: 'Brand Advertisers Should Brace For Clutter'  Radio & Television Business Report

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand.



from "advertising" - Google News https://ift.tt/31X6B3D

The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



Kantar: 'Brand Advertisers Should Brace For Clutter' - Radio & Television Business Report

Kantar: 'Brand Advertisers Should Brace For Clutter'  Radio & Television Business Report

With political advertisers investing heavily on local TV particularly in battleground states, the result can be competition and clutter that crowds out brand.



from "advertising" - Google News https://ift.tt/31X6B3D

Third-party advertisers start disclosing ad spending as election nears - CityNews Vancouver

Third-party advertisers start disclosing ad spending as election nears  CityNews Vancouver

Starting Sunday, Canadians will begin to see which third-party groups will be spending money to sway their votes in the upcoming federal election.



from "advertising" - Google News https://ift.tt/2KQCohc

Personalized email marketing: 5 keys to success - AdAge.com

Personalized email marketing: 5 keys to success  AdAge.com

Here are the five key areas that brands need to master in order to succeed with personalized email marketing.



Friday, June 28, 2019

Welcome to the next era of social media marketing - Marketing Land

Welcome to the next era of social media marketing  Marketing Land

At this year's F8 Developer's Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement ...



Green Country Marketing OKs 2020 directors | News - Tahlequah Daily Press

Green Country Marketing OKs 2020 directors | News  Tahlequah Daily Press

Green Country Marketing Association held its annual membership meeting recently and approved the 2020 board of officers and directors, according to Jackie ...



BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



from "advertising" - Google News https://ift.tt/2YqjgKh

Green Country Marketing OKs 2020 directors | News - Tahlequah Daily Press

Green Country Marketing OKs 2020 directors | News  Tahlequah Daily Press

Green Country Marketing Association held its annual membership meeting recently and approved the 2020 board of officers and directors, according to Jackie ...



Humor marketing: five ads that got consumers laughing - The Drum

Humor marketing: five ads that got consumers laughing  The Drum

Using humor in marketing is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable for audiences.



LinkedIn Pages get new CTA buttons, mobile editing capabilities, more - Marketing Land

LinkedIn Pages get new CTA buttons, mobile editing capabilities, more  Marketing Land

LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add call-to-action buttons to your LinkedIn Page and edit your ...



BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



from "advertising" - Google News https://ift.tt/2YqjgKh

Murphy Advertising: 'Let's go create it!' - Wilmington News Journal, OH

Murphy Advertising: 'Let's go create it!'  Wilmington News Journal, OH

Murphy Advertising Co. offers its services nationwide from its home base in Wilmington.The company features promotional products, decorated apparel and cal.



from "advertising" - Google News https://ift.tt/2ZWKl8c

BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



from "advertising" - Google News https://ift.tt/2YqjgKh

BA Marketing and Advertising Code - Brewers Association

BA Marketing and Advertising Code  Brewers Association

Complaints regarding the marketing practices of a BA member, will be resolved using the Brewers Association Marketing and Advertising Code.



from "advertising" - Google News https://ift.tt/2YqjgKh

Facebook elevates David Fischer to oversee growing ad buisness - Business Insider

Facebook elevates David Fischer to oversee growing ad buisness  Business Insider

Facebook's David Fischer, formerly VP of business and marketing partnerships, is now chief revenue officer of the social network.



from "advertising" - Google News https://ift.tt/2XfWI21

The Year's Nine Most Compelling Movie Marketing Campaigns (So Far) - Adweek

The Year's Nine Most Compelling Movie Marketing Campaigns (So Far)  Adweek

We're halfway through 2019, which means two things: 1. We're that much closer to eventually being swept away by the rising seas, and 2. It's time to take a look ...



Marketing expenses take a deep bite into Nike's shrinking profit margin - The Drum

Marketing expenses take a deep bite into Nike's shrinking profit margin  The Drum

Nike has come up short in its latest estimate of quarterly profits as the sportswear giant splashed out on a number of major marketing initiatives and product ...



Purpose isn't cause marketing—how to know the difference - AdAge.com

Purpose isn't cause marketing—how to know the difference  AdAge.com

Purpose has become important: 95 percent of presentations at last year's Association of National Advertisers Masters of Marketing conference referenced brand ...



Apple recruits veteran ad executive to lead marketing communications integration - 9to5Mac

Apple recruits veteran ad executive to lead marketing communications integration  9to5Mac

Apple has created a new marketing executive position that will be filled by Nick Law, a veteran in the creative industry. Law will join Apple as its vice president of ...



Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course - Entrepreneur

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course  Entrepreneur

It's no secret that you've got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital ...



Simplify to deliver more content with less work - Marketing Dive

Simplify to deliver more content with less work  Marketing Dive

The number of marketing channels has exploded in recent years and won't slow down. Expectations, demands, and standards for *content* keep growing too.



Apple recruits veteran ad executive to lead marketing communications integration - 9to5Mac

Apple recruits veteran ad executive to lead marketing communications integration  9to5Mac

Apple has created a new marketing executive position that will be filled by Nick Law, a veteran in the creative industry. Law will join Apple as its vice president of ...



Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course - Entrepreneur

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course  Entrepreneur

It's no secret that you've got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital ...



Green Country Marketing OKs 2020 directors | News - Tahlequah Daily Press

Green Country Marketing OKs 2020 directors | News  Tahlequah Daily Press

Green Country Marketing Association held its annual membership meeting recently and approved the 2020 board of officers and directors, according to Jackie ...



CDK Global Announces Plan to Divest Digital Marketing Business - GlobeNewswire

CDK Global Announces Plan to Divest Digital Marketing Business  GlobeNewswire

HOFFMAN ESTATES, Ill., June 27, 2019 (GLOBE NEWSWIRE) -- CDK Global, Inc. (Nasdaq:CDK) (the “Company”) today announced a plan to divest its Digital ...



Netflix, HBO shows create TV marketing tie-in campaigns like movies - Business Insider

Netflix, HBO shows create TV marketing tie-in campaigns like movies  Business Insider

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things."



Marketing Today: How to Diagnose A Brand By Mark Ritson 06/26/2019 - MediaPost Communications

Marketing Today: How to Diagnose A Brand By Mark Ritson 06/26/2019  MediaPost Communications

This week on the “Marketing Today” podcast, I speak with Mark Ritson, adjunct professor of marketing at the Melbourne Business School, who also runs the Mini ...



Thursday, June 27, 2019

CBA hires new marketing executive from US - Yahoo Finance

CBA hires new marketing executive from US  Yahoo Finance

Commonwealth Bank has hired Priscilla Sims Brown to the new role of marketing and corporate affairs executive.



Charmin “Forever” roll, IHOb: yes, brands make you mad on purpose - Vox.com

Charmin “Forever” roll, IHOb: yes, brands make you mad on purpose  Vox.com

Ad campaigns and new products like Charmin's "Forever" roll and IHOb drum up internet outrage. That's the point.



from "advertising" - Google News https://ift.tt/2RIztYG

Where Are Retailers Putting Their Ad Dollars? - eMarketer

Where Are Retailers Putting Their Ad Dollars?  eMarketer

Retailers' digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile ...



from "advertising" - Google News https://ift.tt/2ZZ5OgJ

In the Era of Cause Marketing, Here’s What Not to Do - Footwear News

In the Era of Cause Marketing, Here’s What Not to Do  Footwear News

Young consumers demand brands take a stand on issues, but cause marketing can come with big risks. Here are five things not to do.



Taptica International Rebrand Reflects Video Advertising Leadership - Yahoo Finance

Taptica International Rebrand Reflects Video Advertising Leadership  Yahoo Finance

NEW YORK, June 27, 2019 -- Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, today announced that it has rebranded, ...



from "advertising" - Google News https://ift.tt/2IS2le8

In the Era of Cause Marketing, Here’s What Not to Do - Footwear News

In the Era of Cause Marketing, Here’s What Not to Do  Footwear News

Young consumers demand brands take a stand on issues, but cause marketing can come with big risks. Here are five things not to do.



CDK Global Announces Plan to Divest Digital Marketing Business - GlobeNewswire

CDK Global Announces Plan to Divest Digital Marketing Business  GlobeNewswire

HOFFMAN ESTATES, Ill., June 27, 2019 (GLOBE NEWSWIRE) -- CDK Global, Inc. (Nasdaq:CDK) (the “Company”) today announced a plan to divest its Digital ...



In the Era of Cause Marketing, Here’s What Not to Do - Footwear News

In the Era of Cause Marketing, Here’s What Not to Do  Footwear News

Young consumers demand brands take a stand on issues, but cause marketing can come with big risks. Here are five things not to do.



CDK Global Announces Plan to Divest Digital Marketing Business - GlobeNewswire

CDK Global Announces Plan to Divest Digital Marketing Business  GlobeNewswire

HOFFMAN ESTATES, Ill., June 27, 2019 (GLOBE NEWSWIRE) -- CDK Global, Inc. (Nasdaq:CDK) (the “Company”) today announced a plan to divest its Digital ...



In the Era of Cause Marketing, Here’s What Not to Do - Footwear News

In the Era of Cause Marketing, Here’s What Not to Do  Footwear News

Young consumers demand brands take a stand on issues, but cause marketing can come with big risks. Here are five things not to do.



Missouri leans on federal law, not state, for medical marijuana advertising - The Missouri Times

Missouri leans on federal law, not state, for medical marijuana advertising  The Missouri Times

JEFFERSON CITY, Mo. — As Missouri makes preparations to establish medical marijuana facilities, broadcasters are turning to federal law, not the state's ...



from "advertising" - Google News https://ift.tt/2FAmR0V

Apple recruits veteran ad executive to lead marketing communications integration - 9to5Mac

Apple recruits veteran ad executive to lead marketing communications integration  9to5Mac

Apple has created a new marketing executive position that will be filled by Nick Law, a veteran in the creative industry. Law will join Apple as its vice president of ...



CDK Global Announces Plan to Divest Digital Marketing Business - GlobeNewswire

CDK Global Announces Plan to Divest Digital Marketing Business  GlobeNewswire

HOFFMAN ESTATES, Ill., June 27, 2019 (GLOBE NEWSWIRE) -- CDK Global, Inc. (Nasdaq:CDK) (the “Company”) today announced a plan to divest its Digital ...



In the Era of Cause Marketing, Here’s What Not to Do - Footwear News

In the Era of Cause Marketing, Here’s What Not to Do  Footwear News

Young consumers demand brands take a stand on issues, but cause marketing can come with big risks. Here are five things not to do.



Personalized email marketing: 5 keys to success - AdAge.com

Personalized email marketing: 5 keys to success  AdAge.com

Here are the five key areas that brands need to master in order to succeed with personalized email marketing.



Top Mobile Advertising Platforms for 2019 - MarTech Advisor

Top Mobile Advertising Platforms for 2019  MarTech Advisor

Mobile advertising platforms can help drive engagement and conversions. Learn about eight platforms that can help every marketer optimize their ad spend.



from "advertising" - Google News https://ift.tt/2KD9yRv

Missouri leans on federal law, not state, for medical marijuana advertising - The Missouri Times

Missouri leans on federal law, not state, for medical marijuana advertising  The Missouri Times

JEFFERSON CITY, Mo. — As Missouri makes preparations to establish medical marijuana facilities, broadcasters are turning to federal law, not the state's ...



from "advertising" - Google News https://ift.tt/2FAmR0V

3 Big Cannes Lions Takeaways Marketers Can Learn From - Adweek

3 Big Cannes Lions Takeaways Marketers Can Learn From  Adweek

The 2019 Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being more human ...



In the Era of Cause Marketing, Here’s What Not to Do - Footwear News

In the Era of Cause Marketing, Here’s What Not to Do  Footwear News

Young consumers demand brands take a stand on issues, but cause marketing can come with big risks. Here are five things not to do.



Personalized email marketing: 5 keys to success - AdAge.com

Personalized email marketing: 5 keys to success  AdAge.com

Here are the five key areas that brands need to master in order to succeed with personalized email marketing.



Simplify to deliver more content with less work - Marketing Dive

Simplify to deliver more content with less work  Marketing Dive

The number of marketing channels has exploded in recent years and won't slow down. Expectations, demands, and standards for *content* keep growing too.



CDK Global Announces Plan to Divest Digital Marketing Business - GlobeNewswire

CDK Global Announces Plan to Divest Digital Marketing Business  GlobeNewswire

HOFFMAN ESTATES, Ill., June 27, 2019 (GLOBE NEWSWIRE) -- CDK Global, Inc. (Nasdaq:CDK) (the “Company”) today announced a plan to divest its Digital ...



Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course - Entrepreneur

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course  Entrepreneur

It's no secret that you've got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital ...



Wednesday, June 26, 2019

Amazon's Best Innovation Is a Case Study In Genius Marketing--and You've Probably Never Heard of It - Inc.

Amazon's Best Innovation Is a Case Study In Genius Marketing--and You've Probably Never Heard of It  Inc.

One of Amazon's lesser-known innovations crept onto the radar screen four years ago this month. Dubbed the "Treasure Truck," it's a *service* for Amazon app ...



Netflix's 'Stranger Things': Behind Baskin-Robbins, New Coke marketing - Business Insider

Netflix's 'Stranger Things': Behind Baskin-Robbins, New Coke marketing  Business Insider

Netflix's hit series "Stranger Things," returns on July 4, and the streaming giant is building buzz for it with brands like Coke and Baskin-Robbins.



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



Donovan Mitchell D.O.N. Issue #1 marketing kicks into high gear with powerful video - SLC Dunk

Donovan Mitchell D.O.N. Issue #1 marketing kicks into high gear with powerful video  SLC Dunk

You're not the only one who can't believe the Utah Jazz have a player like this. Donovan Mitchell kicked it off with a crossover commercial with—can't believe I'm ...



With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections

With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.



from "advertising" - Google News https://ift.tt/2Fx9A9m

What McDonald's Latest Acquisition Means for Marketers - Entrepreneur

What McDonald's Latest Acquisition Means for Marketers  Entrepreneur

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.



With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections

With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.



from "advertising" - Google News https://ift.tt/2Fx9A9m

With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections

With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.



from "advertising" - Google News https://ift.tt/2Fx9A9m

6 Account Based Marketing Tactics Every Marketer Should Know - G2

6 Account Based Marketing Tactics Every Marketer Should Know  G2

Creating *content* that appeals specifically to certain audiences is important, and using account based marketing tactics is the best way to craft and send them.



With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections

With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.



from "advertising" - Google News https://ift.tt/2Fx9A9m

Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach's Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV - PRNewswire

Connected TV is Transforming the Digital Advertising Ecosystem: Extreme Reach's Latest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV  PRNewswire

NEW YORK, June 26, 2019 /PRNewswire/ -- With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for ...



from "advertising" - Google News https://ift.tt/2X7lJwl

What McDonald's Latest Acquisition Means for Marketers - Entrepreneur

What McDonald's Latest Acquisition Means for Marketers  Entrepreneur

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



Types of Online Advertising You Should Know in 2019 - G2

Types of Online Advertising You Should Know in 2019  G2

You know what online advertising is, but do you know the top types of online advertising used in 2019? Read on for all of the details!



from "advertising" - Google News https://ift.tt/2X8CzuY

Transparency takes mobile programmatic from Wild West to advertising's best - Mobile Marketer

Transparency takes mobile programmatic from Wild West to advertising's best  Mobile Marketer

If you were to peek into mobile programmatic advertising about three years ago, it would have more closely resembled the Wild West than a promising ...



from "advertising" - Google News https://ift.tt/2ZODjSB

Defining the new truth of brand performance marketing - AdAge.com

Defining the new truth of brand performance marketing  AdAge.com

To meet customers' ever evolving expectations, the new paradigm of brand performance marketing is fundamentally changing what drives marketers' decisions.



Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course - Entrepreneur

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course  Entrepreneur

It's no secret that you've got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital ...



What McDonald's Latest Acquisition Means for Marketers - Entrepreneur

What McDonald's Latest Acquisition Means for Marketers  Entrepreneur

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.



Transparency takes mobile programmatic from Wild West to advertising's best - Mobile Marketer

Transparency takes mobile programmatic from Wild West to advertising's best  Mobile Marketer

If you were to peek into mobile programmatic advertising about three years ago, it would have more closely resembled the Wild West than a promising ...



from "advertising" - Google News https://ift.tt/2ZODjSB

Defining the new truth of brand performance marketing - AdAge.com

Defining the new truth of brand performance marketing  AdAge.com

To meet customers' ever evolving expectations, the new paradigm of brand performance marketing is fundamentally changing what drives marketers' decisions.



Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course - Entrepreneur

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course  Entrepreneur

It's no secret that you've got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital ...



Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



Tuesday, June 25, 2019

The Technology That’s Disrupting Social Media Advertising for Mobile Retail - Footwear News

The Technology That’s Disrupting Social Media Advertising for Mobile Retail  Footwear News

Are retailers hearing the call of mobile? A recent report by Forrester found that smartphones were used in more than one-third of U.S. retail sales in 2018, from ...



from "advertising" - Google News http://bit.ly/2X6HWe6

What Is EMEA Marketing? (+The Best Software Companies in EMEA) - G2

What Is EMEA Marketing? (+The Best Software Companies in EMEA)  G2

What is EMEA and how should you market your business there? Learn the best practices in EMEA marketing and see which companies are doing it right.



Five Common Marketing Myths and the Truths You Need to Know - G2

Five Common Marketing Myths and the Truths You Need to Know  G2

Whether you wear many hats and lead your own marketing efforts or plan to hire help, here are five common myths and the corresponding truths that will help ...



Marketing Authenticity in Higher Education | Call to Action: Marketing and Communications in Higher Education - Inside Higher Ed

Marketing Authenticity in Higher Education | Call to Action: Marketing and Communications in Higher Education  Inside Higher Ed

The recent college admissions bribery scandals have led to both shock and increased interest in admissions practices& among the public. Universities and ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



How ransomware targets WordPress sites - Marketing Land

How ransomware targets WordPress sites  Marketing Land

What would you do if you found yourself locked out of your own business website by criminals? That's exactly what happens to approximately one business ...



Purpose isn't cause marketing--how to know the difference - AdAge.com

Purpose isn't cause marketing--how to know the difference  AdAge.com

Purpose has become important: 95 percent of presentations at last year's Association of National Advertisers Masters of Marketing conference referenced brand ...



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



State official: Marketing worsened Oklahoma's opioid crisis - Oklahoman.com

State official: Marketing worsened Oklahoma's opioid crisis  Oklahoman.com

NORMAN — Johnson & Johnson "unleashed a series of bombs on the United States of America" that caused the opioid epidemic, Oklahoma's mental health ...



Publicis Media ANZ appoints head of new business and marketing - AdNews

Publicis Media ANZ appoints head of new business and marketing  AdNews

Publicis Media ANZ has appointed Helena Snowdon to the role of head of new business and marketing.



New PPL Plaza owner hires Altitude Marketing to lead rebranding efforts - 69News WFMZ-TV

New PPL Plaza owner hires Altitude Marketing to lead rebranding efforts  69News WFMZ-TV

Somera Road, Inc., a New York-based commercial real estate firm, hired Altitude Marketing to lead the rebranding efforts at PPL Plaza.



EE fined £100,000 for sending millions of marketing texts to customers without consent - The Independent

EE fined £100,000 for sending millions of marketing texts to customers without consent  The Independent

Mobile network EE has been fined £100000 for sending millions of text messages to customers without their consent. The Information Commissioner's Office ...



Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



BWS' Dry July stunt is menacing, desperate marketing - MuMbrella

BWS' Dry July stunt is menacing, desperate marketing  MuMbrella

Woolworths' BWS, Australia's biggest alcohol retailer, is partnering with the Dry July Foundation next month to raise money for people affected by cancer.



The Pitch: Advertising and marketing news for 6.25.19 - RichmondBizSense

The Pitch: Advertising and marketing news for 6.25.19  RichmondBizSense

Work Labs created a campaign promoting its Work Beer collaboration with Hardywood Park Craft Brewery. Using taglines such as “For a job well done” and ...



from "advertising" - Google News https://ift.tt/31Vyt7V

The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course - Entrepreneur

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course  Entrepreneur

It's no secret that you've got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital ...



Purpose isn't cause marketing--how to know the difference - AdAge.com

Purpose isn't cause marketing--how to know the difference  AdAge.com

Purpose has become important: 95 percent of presentations at last year's Association of National Advertisers Masters of Marketing conference referenced brand ...



The Pitch: Advertising and marketing news for 6.25.19 - RichmondBizSense

The Pitch: Advertising and marketing news for 6.25.19  RichmondBizSense

Work Labs created a campaign promoting its Work Beer collaboration with Hardywood Park Craft Brewery. Using taglines such as “For a job well done” and ...



New PPL Plaza owner hires Altitude Marketing to lead rebranding efforts - 69News WFMZ-TV

New PPL Plaza owner hires Altitude Marketing to lead rebranding efforts  69News WFMZ-TV

Somera Road, Inc., a New York-based commercial real estate firm, hired Altitude Marketing to lead the rebranding efforts at PPL Plaza.



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



EE fined £100,000 for sending millions of marketing texts to customers without consent - The Independent

EE fined £100,000 for sending millions of marketing texts to customers without consent  The Independent

Mobile network EE has been fined £100000 for sending millions of text messages to customers without their consent. The Information Commissioner's Office ...



Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



Monday, June 24, 2019

LinkedIn introduces Objective Based Advertising - ClickZ

LinkedIn introduces Objective Based Advertising  ClickZ

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives at the ...



from "advertising" - Google News http://bit.ly/2xaL8Gf

How Will Facebook's Cryptocurrency Impact Its Advertising Revenues? - eMarketer

How Will Facebook's Cryptocurrency Impact Its Advertising Revenues?  eMarketer

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a ...



from "advertising" - Google News http://bit.ly/2YaIlIT

Purpose isn't cause marketing--how to know the difference - AdAge.com

Purpose isn't cause marketing--how to know the difference  AdAge.com

Purpose has become important: 95 percent of presentations at last year's Association of National Advertisers Masters of Marketing conference referenced brand ...



Oracle Is A Marketing Company - Seeking Alpha

Oracle Is A Marketing Company  Seeking Alpha

The earnings report for Q4 FY2019 looked great, flashing a long-term buy signal by one of my most-used metrics. While this is a possible buy-in point for Oracle.



18 Industry Events To Know If You’re A Marketing Or Creative Professional - Forbes

18 Industry Events To Know If You’re A Marketing Or Creative Professional  Forbes

When Imani Ellis invited a few close friends to her Harlem apartment for tacos one evening in 2017, she set out to create a brave space where they could ...



How retailers have turned Pride month into a marketing, sales bonanza - USA TODAY

How retailers have turned Pride month into a marketing, sales bonanza  USA TODAY

Major retailers have diversified their inventory for Pride month, selling apparel and other goods that celebrate LGBTQ culture.



The experience dilemma for marketing grads - The Globe and Mail

The experience dilemma for marketing grads  The Globe and Mail

In recognition of the hurdles, the Canadian Marketing Association, with support from the Royal Bank of Canada, is developing CMA NXT, a new, largely online ...



Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



North Face Wikipedia stunt: unruly markets demand unruly marketing - AdAge.com

North Face Wikipedia stunt: unruly markets demand unruly marketing  AdAge.com

The plan was ultimately flawed but 'more power to them for getting creative about getting attention,' says Mechanica CEO'



Purpose isn't cause marketing--how to know the difference - AdAge.com

Purpose isn't cause marketing--how to know the difference  AdAge.com

Purpose has become important: 95 percent of presentations at last year's Association of National Advertisers Masters of Marketing conference referenced brand ...



18 Industry Events To Know If You’re A Marketing Or Creative Professional - Forbes

18 Industry Events To Know If You’re A Marketing Or Creative Professional  Forbes

When Imani Ellis invited a few close friends to her Harlem apartment for tacos one evening in 2017, she set out to create a brave space where they could ...



Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



Oracle Is A Marketing Company - Seeking Alpha

Oracle Is A Marketing Company  Seeking Alpha

The earnings report for Q4 FY2019 looked great, flashing a long-term buy signal by one of my most-used metrics. While this is a possible buy-in point for Oracle.



Verified Expert Growth Marketing Agency: NoGood - TechCrunch

Verified Expert Growth Marketing Agency: NoGood  TechCrunch

NoGood CEO Mostafa Elbermawy describes how they evaluate a client's growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner's mind there ...



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



North Face Wikipedia stunt: unruly markets demand unruly marketing - AdAge.com

North Face Wikipedia stunt: unruly markets demand unruly marketing  AdAge.com

The plan was ultimately flawed but 'more power to them for getting creative about getting attention,' says Mechanica CEO'



Oracle Is A Marketing Company - Seeking Alpha

Oracle Is A Marketing Company  Seeking Alpha

The earnings report for Q4 FY2019 looked great, flashing a long-term buy signal by one of my most-used metrics. While this is a possible buy-in point for Oracle.



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



Verified Expert Growth Marketing Agency: NoGood - TechCrunch

Verified Expert Growth Marketing Agency: NoGood  TechCrunch

NoGood CEO Mostafa Elbermawy describes how they evaluate a client's growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner's mind there ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates just how good artificial intelligence has gotten at churning out almost-coherent passages of text. “This Marketing Blog Doesn't Exist” ...



Verified Expert Growth Marketing Agency: NoGood - TechCrunch

Verified Expert Growth Marketing Agency: NoGood  TechCrunch

NoGood CEO Mostafa Elbermawy describes how they evaluate a client's growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner's mind there ...



The 21st Century Affluent Woman and Her Marketing Needs - Entrepreneur

The 21st Century Affluent Woman and Her Marketing Needs  Entrepreneur

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.



Sunday, June 23, 2019

New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.



UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry ...



from "advertising" - Google News https://yhoo.it/2x3I1Qb

Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

Nearmap takes its marketing, and products, global - CMO

Nearmap takes its marketing, and products, global  CMO

New chief marketing officer of Nearmap, Harvey Sanchez, details his global marketing plans.



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.



This is what happens when you get a bunch of mortgage marketers in the same room - HousingWire

This is what happens when you get a bunch of mortgage marketers in the same room  HousingWire

It has been a full week since we stepped off the stage at our engage.marketing conference in Charlotte, but the fun hasn't stopped! Attendees have been telling ...



UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry ...



from "advertising" - Google News https://yhoo.it/2x3I1Qb

New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



Morehead Marketing wins Guru Award | News, Sports, Jobs - Parkersburg News

Morehead Marketing wins Guru Award | News, Sports, Jobs  Parkersburg News

MINERAL WELLS — Jeff Morehead, owner of Morehead Marketing of Mineral Wells, won the first place Guru Award in the category of photo retouching at the ...



Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

UPDATE 1-Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry ...



from "advertising" - Google News https://yhoo.it/2x3I1Qb

New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



How $100M Israeli startup Optimove is revolutionising brand marketing with machine learning and data analytics - YourStory

How $100M Israeli startup Optimove is revolutionising brand marketing with machine learning and data analytics  YourStory

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ...



Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

Why Does Slack Spend So Much on Sales and Marketing? - The Motley Fool

Why Does Slack Spend So Much on Sales and Marketing?  The Motley Fool

"Our growth is largely due to word-of-mouth recommendations," Slack (NYSE:WORK) writes in its prospectus. Word-of-mouth referrals are widely considered the ...



Nearmap takes its marketing, and products, global - CMO

Nearmap takes its marketing, and products, global  CMO

New chief marketing officer of Nearmap, Harvey Sanchez, details his global marketing plans.



Saturday, June 22, 2019

With new leadership, Snapchat makes friends among marketers and publishers in Cannes - Digiday

With new leadership, Snapchat makes friends among marketers and publishers in Cannes  Digiday

Snap has been closed off at Cannes in years past -- and in general. But there's been a recent shift at the company to no longer be so secretive.



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



They're finally marketing the 'Empire' mansion as the 'Empire' mansion - Crain's Chicago Business

They're finally marketing the 'Empire' mansion as the 'Empire' mansion  Crain's Chicago Business

Since the first episodes of the hit Fox series in 2014, the Barrington Hills giant has been a set for the show while also lingering on the for-sale market. With the TV ...



Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

7 Awesome Ecommerce Content Marketing Examples for 2019 - Search Engine Journal

7 Awesome Ecommerce Content Marketing Examples for 2019  Search Engine Journal

Ecommerce *content* marketing sounds good in theory – but few sites do it well. Loads of ecommerce sites will put up a blog, write a company update once in a ...



Forget advertising, McCann exec says. Pharma marketers need to change the world instead - FiercePharma

Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...



7 models for greater marketing effectiveness - Marketing Week

7 models for greater marketing effectiveness  Marketing Week

Marketing suffers from a lack of consensus about what's likely to work and many marketers often kill creative effectiveness by making things more complicated ...



With new leadership, Snapchat makes friends among marketers and publishers in Cannes - Digiday

With new leadership, Snapchat makes friends among marketers and publishers in Cannes  Digiday

Snap has been closed off at Cannes in years past -- and in general. But there's been a recent shift at the company to no longer be so secretive.



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



They're finally marketing the 'Empire' mansion as the 'Empire' mansion - Crain's Chicago Business

They're finally marketing the 'Empire' mansion as the 'Empire' mansion  Crain's Chicago Business

Since the first episodes of the hit Fox series in 2014, the Barrington Hills giant has been a set for the show while also lingering on the for-sale market. With the TV ...



Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.



Forget advertising, McCann exec says. Pharma marketers need to change the world instead - FiercePharma

Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...



Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

7 Awesome Ecommerce Content Marketing Examples for 2019 - Search Engine Journal

7 Awesome Ecommerce Content Marketing Examples for 2019  Search Engine Journal

Looking for *content* marketing ideas to boost your ecommerce brand? Get inspired by these seven websites doing ecommerce *content* marketing well.



Cause marketing: examples of the best and worst brand purpose campaigns - The Drum

Cause marketing: examples of the best and worst brand purpose campaigns  The Drum

Cause marketing has made the leap from an occasionally used marketing approach to the cornerstone of many FMCGs' corporate strategy. At Unilever, brands ...



Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.



They're finally marketing the 'Empire' mansion as the 'Empire' mansion - Crain's Chicago Business

They're finally marketing the 'Empire' mansion as the 'Empire' mansion  Crain's Chicago Business

Since the first episodes of the hit Fox series in 2014, the Barrington Hills giant has been a set for the show while also lingering on the for-sale market. With the TV ...



Comcast partners with Charter, Cox to advance targeted advertising - Yahoo Finance

Comcast partners with Charter, Cox to advance targeted advertising  Yahoo Finance

By Sheila Dang. (Reuters) - U.S. cable provider Comcast Corp on Tuesday launched a programme to further develop an advertising strategy that better targets ...



from "advertising" - Google News https://yhoo.it/2Iqv4GD

7 Awesome Ecommerce Content Marketing Examples for 2019 - Search Engine Journal

7 Awesome Ecommerce Content Marketing Examples for 2019  Search Engine Journal

Looking for *content* marketing ideas to boost your ecommerce brand? Get inspired by these seven websites doing ecommerce *content* marketing well.



Cause marketing: examples of the best and worst brand purpose campaigns - The Drum

Cause marketing: examples of the best and worst brand purpose campaigns  The Drum

Cause marketing has made the leap from an occasionally used marketing approach to the cornerstone of many FMCGs' corporate strategy. At Unilever, brands ...



Are you on the wrong platform? Paid search vs. paid social - Marketing Land

Are you on the wrong platform? Paid search vs. paid social  Marketing Land

When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your ...



They're finally marketing the 'Empire' mansion as the 'Empire' mansion - Crain's Chicago Business

They're finally marketing the 'Empire' mansion as the 'Empire' mansion  Crain's Chicago Business

Since the first episodes of the hit Fox series in 2014, the Barrington Hills giant has been a set for the show while also lingering on the for-sale market. With the TV ...



Friday, June 21, 2019

Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off - Adweek

Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off  Adweek

The Cannes Lions panel highlighted campaigns that work.



from "advertising" - Google News http://bit.ly/2RnGCxk

Rinck Advertising wins Broderson Awards - Lewiston Sun Journal

Rinck Advertising wins Broderson Awards  Lewiston Sun Journal

LEWISTON — Work from Rinck Advertising was honored recently at the Maine Ad + Design 2019 Broderson Awards ceremony in Portland. Rinck, a full-*service* ...



from "advertising" - Google News http://bit.ly/2x6ezsP

Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off - Adweek

Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off  Adweek

The Cannes Lions panel highlighted campaigns that work.



from "advertising" - Google News http://bit.ly/2RnGCxk

Papa John’s invests $80M into franchisees and marketing - Restaurant Business Online

Papa John’s invests $80M into franchisees and marketing  Restaurant Business Online

The company will provide royalty relief to operators and add to the chain's ad fund in a bid to improve the brand's recovery.



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs - Mumbrella Asia

The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs  Mumbrella Asia

The reason that the tenure of a CMO at a big company averages about 18 months is that it takes a year and a half for the boss to realise that pain-free, risk-free, ...



Verified Expert Growth Marketing Agency: NoGood - TechCrunch

Verified Expert Growth Marketing Agency: NoGood  TechCrunch

NoGood CEO Mostafa Elbermawy describes how they evaluate a client's growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner's mind there ...



Diversify Your Marketing Portfolio With These Digital Assets - Entrepreneur

Diversify Your Marketing Portfolio With These Digital Assets  Entrepreneur

Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least. That's why having an unlimited library at your ...



'Toy Story 4' Marketing Leans on Nostalgia, With Some Existentialism Thrown In - Hollywood Reporter

'Toy Story 4' Marketing Leans on Nostalgia, With Some Existentialism Thrown In  Hollywood Reporter

Disney's 'Toy Story 4' marketing campaign has hit all the beats that viewers expect, but has gone light on story details as it seeks to sell audiences on the return ...



Papa John’s invests $80M into franchisees and marketing - Restaurant Business Online

Papa John’s invests $80M into franchisees and marketing  Restaurant Business Online

The company will provide royalty relief to operators and add to the chain's ad fund in a bid to improve the brand's recovery.



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs - Mumbrella Asia

The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs  Mumbrella Asia

The reason that the tenure of a CMO at a big company averages about 18 months is that it takes a year and a half for the boss to realise that pain-free, risk-free, ...



Verified Expert Growth Marketing Agency: NoGood - TechCrunch

Verified Expert Growth Marketing Agency: NoGood  TechCrunch

NoGood CEO Mostafa Elbermawy describes how they evaluate a client's growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner's mind there ...



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



Diversify Your Marketing Portfolio With These Digital Assets - Entrepreneur

Diversify Your Marketing Portfolio With These Digital Assets  Entrepreneur

Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least. That's why having an unlimited library at your ...



The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs - Mumbrella Asia

The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs  Mumbrella Asia

The reason that the tenure of a CMO at a big company averages about 18 months is that it takes a year and a half for the boss to realise that pain-free, risk-free, ...



They're finally marketing the 'Empire' mansion as the 'Empire' mansion - Crain's Chicago Business

They're finally marketing the 'Empire' mansion as the 'Empire' mansion  Crain's Chicago Business

Since the first episodes of the hit Fox series in 2014, the Barrington Hills giant has been a set for the show while also lingering on the for-sale market. With the TV ...



Forget advertising, McCann exec says. Pharma marketers need to change the world instead - FiercePharma

Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...



Rinck Advertising wins Broderson Awards - Lewiston Sun Journal

Rinck Advertising wins Broderson Awards  Lewiston Sun Journal

LEWISTON — Work from Rinck Advertising was honored recently at the Maine Ad + Design 2019 Broderson Awards ceremony in Portland. Rinck, a full-*service* ...



from "advertising" - Google News http://bit.ly/2x6ezsP

New AI Generates Infinite Horrible Marketing Sites - Futurism

New AI Generates Infinite Horrible Marketing Sites  Futurism

A new website illustrates how AI can now churn out believable blog posts, in this case focused on digital marketing strategies.



Diversify Your Marketing Portfolio With These Digital Assets - Entrepreneur

Diversify Your Marketing Portfolio With These Digital Assets  Entrepreneur

Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least. That's why having an unlimited library at your ...



The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs - Mumbrella Asia

The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs  Mumbrella Asia

The reason that the tenure of a CMO at a big company averages about 18 months is that it takes a year and a half for the boss to realise that pain-free, risk-free, ...



Thursday, June 20, 2019

Diversify Your Marketing Portfolio With These Digital Assets - Entrepreneur

Diversify Your Marketing Portfolio With These Digital Assets  Entrepreneur

Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least. That's why having an unlimited library at your ...



Forget advertising, McCann exec says. Pharma marketers need to change the world instead - FiercePharma

Forget advertising, McCann exec says. Pharma marketers need to change the world instead  FiercePharma

At the Lions Health kick-off, Matt Eastwood, McCann Health's chief creative officer, told healthcare creatives they should think about advertising that “may not ...



Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise of ...



Former Cadillac Europe Marketing Boss Hired By Bentley - GM Authority

Former Cadillac Europe Marketing Boss Hired By Bentley  GM Authority

Former Cadillac Europe marketing boss Florian Spinoly has joined Volkswagen Group luxury brand Bentley as its new global director of product and marketing.



Compare 14 top marketing automation platforms - Marketing Land

Compare 14 top marketing automation platforms  Marketing Land

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of ...



Why patience paid off for Quickbooks and marketing agency Hearts & Science in the 'Backing You' campaign - AdAge.com

Why patience paid off for Quickbooks and marketing agency Hearts & Science in the 'Backing You' campaign  AdAge.com

The ROI on the Cannes Lions International Festival of Creativity is similar to the ROI on a brand campaign, in one way at least—sometimes it's good to those ...



6 Key Things to Know Before You Begin Marketing to the Ultra Rich - Entrepreneur

6 Key Things to Know Before You Begin Marketing to the Ultra Rich  Entrepreneur

If the richest of the rich are your target market, here's what you need to know about them to craft the most effective marketing messages.



Diversify Your Marketing Portfolio With These Digital Assets - Entrepreneur

Diversify Your Marketing Portfolio With These Digital Assets  Entrepreneur

Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least. That's why having an unlimited library at your ...



Peer-to-Peer Is the Next Wave of Influencer Marketing - Entrepreneur

Peer-to-Peer Is the Next Wave of Influencer Marketing  Entrepreneur

After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise of ...



How The New Salesforce CDP Could Consolidate Cloud Marketing - AdExchanger

How The New Salesforce CDP Could Consolidate Cloud Marketing  AdExchanger

The world's largest CRM and DMP provider is reimagining what enterprise customers need in their mar tech toolkit, Salesforce Marketing Cloud CEO Bob Stutz ...



Free marketing for local business members - Steamboat Pilot & Today

Free marketing for local business members  Steamboat Pilot & Today

What if your business could promote services and discounts with thousands of local and regional residents, absolutely free? And, as a resident, you could easily ...



Former Cadillac Europe Marketing Boss Hired By Bentley - GM Authority

Former Cadillac Europe Marketing Boss Hired By Bentley  GM Authority

Former Cadillac Europe marketing boss Florian Spinoly has joined Volkswagen Group luxury brand Bentley as its new global director of product and marketing.



7 steps to a successful website launch - Marketing Land

7 steps to a successful website launch  Marketing Land

Whether it's a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team's overall efficiency. However ...



New Insight On Digital Advertising, And 'Better Ads' - Radio & Television Business Report

New Insight On Digital Advertising, And 'Better Ads'  Radio & Television Business Report

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's.



from "advertising" - Google News http://bit.ly/2IrsoIT