Connecticut has launched an investigation into health claims made by Juul Labs, the popular electronic cigarette manufacturer, as well as whether it is ...
Wednesday, July 31, 2019
Connecticut investigating Juul Labs over health claims, marketing - Hartford Courant
Facebook's Expanding Search Advertising - Yahoo Finance
More marketers can now place ads in Facebook's search results, but there's a catch.
from "advertising" - Google News https://ift.tt/2LRtqku
Thanks To Our Generous Advertisers - Above the Law
If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email advertising.
from "advertising" - Google News https://ift.tt/2KdzKPQ
How To Protect Your Marketing From Cyber Crime - Forbes
In the cyber world, you may be at risk, but you are not defenseless,” says John Iannarelli, author and cyber security expert.
Connecticut launches investigation into Juul's marketing tactics | TheHill - The Hill
Connecticut Attorney General William Tong announced an investigation into health claims made by Juul Labs Tuesday, the latest state-level inquiry into the ...
FDA warn company about illegally marketing CBD products - Medical News Today
FDA have issued a letter to Curaleaf, warning the company about misleading the public with 'unsubstantiated claims' concerning the benefits of CBD.
The Institute for Brand Marketing, Explained - Adweek
Adweek and IBM have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing is a six-month, 12-course program ...
Connecticut investigating Juul Labs over health claims, marketing - Hartford Courant
Connecticut has launched an investigation into health claims made by Juul Labs, the popular electronic cigarette manufacturer, as well as whether it is ...
Connecticut launches investigation into Juul's marketing tactics | TheHill - The Hill
Connecticut Attorney General William Tong announced an investigation into health claims made by Juul Labs Tuesday, the latest state-level inquiry into the ...
Marketing Strategy & Insights Manager - Charlotte Agenda
More than a career – a chance to make a difference in people's lives. Build an exciting, rewarding career with us – help us make a difference for millions of ...
How To Protect Your Marketing From Cyber Crime - Forbes
In the cyber world, you may be at risk, but you are not defenseless,” says John Iannarelli, author and cyber security expert.
The Institute for Brand Marketing, Explained - Adweek
Adweek and IBM have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing is a six-month, 12-course program ...
Inside MTV's plan to reach new audiences with 'The Hills' revival's marketing, from singer Natasha Bedingfield to Google insights - Business Insider
MTV CMO Jacqueline Parkes breaks down the network's marketing strategy for introducing 'The Hills: New Beginnings' to new audiences.
Uber employees reveal how they were fired - Business Insider
Read CEO Dara Khosrowshahi's full email to all Uber employees about the mass layoffs on Monday.
Connecticut investigating Juul Labs over health claims, marketing - Hartford Courant
Connecticut has launched an investigation into health claims made by Juul Labs, the popular electronic cigarette manufacturer, as well as whether it is ...
Marketing Strategy & Insights Manager - Charlotte Agenda
More than a career – a chance to make a difference in people's lives. Build an exciting, rewarding career with us – help us make a difference for millions of ...
How To Protect Your Marketing From Cyber Crime - Forbes
In the cyber world, you may be at risk, but you are not defenseless,” says John Iannarelli, author and cyber security expert.
The Institute for Brand Marketing, Explained - Adweek
Adweek and IBM have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing is a six-month, 12-course program ...
Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019 - GlobeNewswire
CAMBRIDGE, Mass., July 31, 2019 (GLOBE NEWSWIRE) -- Zylotech, the self-learning customer data (CDP) platform company, announced today it has been ...
from "advertising" - Google News https://ift.tt/2SYN0M7
Marketing Strategy & Insights Manager - Charlotte Agenda
More than a career – a chance to make a difference in people's lives. Build an exciting, rewarding career with us – help us make a difference for millions of ...
How To Protect Your Marketing From Cyber Crime - Forbes
In the cyber world, you may be at risk, but you are not defenseless,” says John Iannarelli, author and cyber security expert.
The Institute for Brand Marketing, Explained - Adweek
Adweek and IBM have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing is a six-month, 12-course program ...
New Kids on the Block: A GenZ Talks Marketing - Forbes
First, I was watching a car commercial that got me thinking about how brands were marketing to young people and realized that, for the most part, they're not ...
Tuesday, July 30, 2019
Marketing and Communications Manager - Charlotte Agenda
Girls on the Run International is a national nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is ...
How to get more bang for your marketing buck - Inman.com
Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. Here are the top tips for creating online relationships ...
Why Martech is the Future of SMB Marketing - Business.com
Leading your organization from a traditional marketing strategy to a MarTech-driven strategy requires a thorough understanding of revenue marketing.
Marketing Strategy & Insights Manager - Charlotte Agenda
More than a career – a chance to make a difference in people's lives. Build an exciting, rewarding career with us – help us make a difference for millions of ...
Uber Lays Off 400 People On Its Marketing Team: ‘We Need To Get Our Edge Back’ - CBS San Francisco
SAN FRANCISCO (CBS SF / CNN) — Uber is laying off roughly one-third of its global marketing staff. The newly-public company headquartered in San ...
Marketing and Communications Manager - Charlotte Agenda
Girls on the Run International is a national nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is ...
Marketing Mistakes Can Be Costly For Brands -- Forever 21's Diet Bar Debacle Is A Perfect Example - Forbes
Marketing mistakes can cost companies a lot more than just loss of sales. Losing loyal customers, bad press, disgruntled customers, and negative social media ...
Advertising signs clutter public property, raises enforcement questions - KTBS
SHREVEPORT, La. -- Drive through Shreveport and you'll see advertisements everywhere. Signs are staked in the grass, tacked to utility poles or somewhere in ...
from "advertising" - Google News https://ift.tt/2SPOuYY
Marketing Mistakes Can Be Costly For Brands -- Forever 21's Diet Bar Debacle Is A Perfect Example - Forbes
Marketing mistakes can cost companies a lot more than just loss of sales. Losing loyal customers, bad press, disgruntled customers, and negative social media ...
Marketing Mistakes Can Be Costly For Brands -- Forever 21's Diet Bar Debacle Is A Perfect Example - Forbes
Marketing mistakes can cost companies a lot more than just loss of sales. Losing loyal customers, bad press, disgruntled customers, and negative social media ...
Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways - Econsultancy
Using the term 'data-driven' with 'marketing' almost seems redundant, yet in practice, many marketers feel that they are still not using data as much as they'd like ...
John Franck Named Executive VP of Commercial & Marketing For ADA - Variety
Alternative Distribution Alliance (ADA), the independent distribution division of Warner Music Group, today announced the appointment of John Franck to EVP, ...
The Nuances of Marketing Voice Banking - ABA Banking Journal
Voice banking has given financial services executives something to talk about as they evaluate how this new channel fits into their overall *service* mix.
Talking TV: La. gubernatorial hopefuls cast advertising visions - BRProud.com
BATON ROUGE, La. (LOCAL 33) (FOX 44) — The television ad buys are blooming in Louisiana's gubernatorial race, as two candidates tailor their message to ...
from "advertising" - Google News https://ift.tt/333bKaQ
Grading Back to School: The 4 Big Marketing Trends This Season - Footwear News
FN examines four big trends in back-to-school marketing among major retailers and brands, such as Zappos, Rack Room, GapKids and more.
Marketing Mistakes Can Be Costly For Brands -- Forever 21's Diet Bar Debacle Is A Perfect Example - Forbes
Marketing mistakes can cost companies a lot more than just loss of sales. Losing loyal customers, bad press, disgruntled customers, and negative social media ...
What Is Visual Content Marketing? (+Why Is It Important?) - G2
Learn what visual *content* marketing is, why it is important, and read five guidelines to help boost your visual *content* marketing strategy.
Grading Back to School: The 4 Big Marketing Trends This Season - Footwear News
FN examines four big trends in back-to-school marketing among major retailers and brands, such as Zappos, Rack Room, GapKids and more.
Warner Music Group's ADA Names John Franck Executive VP Commercial & Marketing - Billboard
Alternative Distribution Alliance (ADA) announced on Tuesday (July 30) that John Franck has been named executive vp commercial & marketing. In the newly ...
Marketing Mistakes Can Be Costly For Brands -- Forever 21's Diet Bar Debacle Is A Perfect Example - Forbes
Marketing mistakes can cost companies a lot more than just loss of sales. Losing loyal customers, bad press, disgruntled customers, and negative social media ...
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche - AdExchanger
Data-driven marketers don't like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren't buying multitouch ...
Uber's Marketing Layoffs Say a Lot About the Brand's Long-Term Challenges - Adweek
At first glance, yesterday's bombshell that Uber had slashed 400 people from its marketing department—this on the heels of an $8.1 billion IPO that drove its total ...
Grading Back to School: The 4 Big Marketing Trends This Season - Footwear News
FN examines four big trends in back-to-school marketing among major retailers and brands, such as Zappos, Rack Room, GapKids and more.
Monday, July 29, 2019
When Chase's Marketing Backfired - Institutional Investor
This spring, Chase tried its hand at millennial-friendly Twitter marketing. It did not go well. The bank used the popular #MondayMotivation hashtag to scold users ...
Improving Diversity And Inclusion In Advertising - Forbes
Simple actions can make a difference as we work toward diversity and inclusion in the advertising industry.
from "advertising" - Google News https://ift.tt/2GwjlVM
When Chase's Marketing Backfired - Institutional Investor
This spring, Chase tried its hand at millennial-friendly Twitter marketing. It did not go well. The bank used the popular #MondayMotivation hashtag to scold users ...
Woman shot in Lamar Advertising parking lot; suspect dead - WAFB
At least one person was injured in a shooting Monday morning, the city's fourth shooting in as many days.
from "advertising" - Google News https://ift.tt/2SMe15k
When Chase's Marketing Backfired - Institutional Investor
This spring, Chase tried its hand at millennial-friendly Twitter marketing. It did not go well. The bank used the popular #MondayMotivation hashtag to scold users ...
Marketing Strategy & Insights Manager - Charlotte Agenda
More than a career – a chance to make a difference in people's lives. Build an exciting, rewarding career with us – help us make a difference for millions of ...
Lamar Advertising employee injured in what police call attempted murder-suicide; suspect found dead - The Advocate
A 53-year-old Lamar Advertising employee was injured in a shooting Monday morning outside her office and the suspected gunman was later found dead in ...
from "advertising" - Google News https://ift.tt/2YuJiz6
Facebook's new advertising policy empowers authoritarian regimes - Washington Examiner
As a marketer for independent documentary films, Facebook is my go-to platform for advertising our studio's latest project. A year ago, this process was simple: ...
from "advertising" - Google News https://ift.tt/2SFICSg
Why Martech is the Future of SMB Marketing - Business.com
Leading your organization from a traditional marketing strategy to a MarTech-driven strategy requires a thorough understanding of revenue marketing.
Marketing and Communications Manager - Charlotte Agenda
Girls on the Run International is a national nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is ...
Digital marketing transformation: Post-modern marketing's endgame - The Drum
The Drum is publishing chapters from “Paradox: Feeling Machines and the Rise of Post-Modern Marketing" from Stein IAS. The eighth chapter, Digital Marketing ...
The unique loan program (and creative marketing) that drives home sales - Inman.com
With home prices at record highs, what are today's 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV's ...
Growing Legal Analytics Firm Expands in Sales, Marketing and Finance - PRNewswire
NASHVILLE, Tenn., July 29, 2019 /PRNewswire/ -- Quovant, a legal analytics leader with a 20+ year history of helping some of the world's most recognized ...
The Complete SEO & Digital Mega Marketing Bundle to Start Digital Marketing - Inverse
Write internet marketing titles like a professional copywriter and watch your digital marketing explode in this course. In this course you'll learn how to create a ...
Improving Diversity And Inclusion In Advertising - Forbes
Simple actions can make a difference as we work toward diversity and inclusion in the advertising industry.
from "advertising" - Google News https://ift.tt/2GwjlVM
'People are talking about Baltimore’: After Trump’s tweets, city’s marketing agency claps back with ad - Baltimore Sun
Baltimore's chief brand officer, Sarah Schaffer, rallied her team at Visit Baltimore — the city's tourism marketing arm — early Saturday, almost immediately after ...
How To Market In The Twenty-First Century - Forbes
Marketing has always fascinated me. My first full-time job, many years ago, was working for an advertising agency as a computer graphic artist, and it gave me ...
Boris Johnson plans a £100m advertising blitz to prepare UK for no-deal Brexit - Yahoo Finance
Prime minister Boris Johnson is to spend £100m on marketing and advertising over the next three months to prepare the UK for a possible no-deal Brexit, ...
from "advertising" - Google News https://ift.tt/2Yx0AeW
Why Martech is the Future of SMB Marketing - Business.com
Leading your organization from a traditional marketing strategy to a MarTech-driven strategy requires a thorough understanding of revenue marketing.
The Complete SEO & Digital Mega Marketing Bundle to Start Digital Marketing - Inverse
Write internet marketing titles like a professional copywriter and watch your digital marketing explode in this course. In this course you'll learn how to create a ...
'People are talking about Baltimore’: After Trump’s tweets, city’s marketing agency claps back with ad - Baltimore Sun
Baltimore's chief brand officer, Sarah Schaffer, rallied her team at Visit Baltimore — the city's tourism marketing arm — early Saturday, almost immediately after ...
Why BBH is recruiting talent outside the marketing industry - The Drum
Students in Singapore often have degree or first-job regrets and face difficulty entering an industry that they do not have any prior education or experience in.
How To Market In The Twenty-First Century - Forbes
Marketing has always fascinated me. My first full-time job, many years ago, was working for an advertising agency as a computer graphic artist, and it gave me ...
Sunday, July 28, 2019
The World Market for Marketing Automation Software, 2019: Industry Growth, Trends, Opportunities, Key Players, and Forecasts to 2024 - Yahoo Finance
Dublin, July 22, 2019 -- The "Marketing Automation Software Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...
Earnings this week show Snap, Amazon and Twitter are cutting into the Google-Facebook ad duopoly - CNBC
Investors have a better sense of how the ad businesses of Amazon, Snap and Twitter stack up against the dominant players after the latest earnings reports.
from "advertising" - Google News https://ift.tt/2LKZIxp
DMP versus CDP: Which tech platform will win the marketing war? - CMO
It was just last month Salesforce officially took the wrappers off its first customer data platform (CDP). The move follows in the footsteps of other enterprise ...
14 SMS Marketing Ideas (+Creative Uses) - G2
Learn why SMS marketing ideas may be the best option for your future marketing campaigns!
Marketing offers the dream career - it's time we shout about it - CampaignLive
There a few careers with so many selling points, so we need to ensure young people understand what marketing really has to offer.
The Complete SEO & Digital Mega Marketing Bundle to Start Digital Marketing - Inverse
Write internet marketing titles like a professional copywriter and watch your digital marketing explode in this course. In this course you'll learn how to create a ...
Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
Unleashing the Power of Webinar Marketing - http://cbtnews.com/
There are many ways to approach a dealership webinar, but it would be very interesting to see webinars geared toward buyers and *service* customers.
The World Market for Marketing Automation Software, 2019: Industry Growth, Trends, Opportunities, Key Players, and Forecasts to 2024 - Yahoo Finance
Dublin, July 22, 2019 -- The "Marketing Automation Software Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...
14 SMS Marketing Ideas (+Creative Uses) - G2
Learn why SMS marketing ideas may be the best option for your future marketing campaigns!
Marketing offers the dream career - it's time we shout about it - CampaignLive
There a few careers with so many selling points, so we need to ensure young people understand what marketing really has to offer.
The Complete SEO & Digital Mega Marketing Bundle to Start Digital Marketing - Inverse
Write internet marketing titles like a professional copywriter and watch your digital marketing explode in this course. In this course you'll learn how to create a ...
Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
Unleashing the Power of Webinar Marketing - http://cbtnews.com/
There are many ways to approach a dealership webinar, but it would be very interesting to see webinars geared toward buyers and *service* customers.
The World Market for Marketing Automation Software, 2019: Industry Growth, Trends, Opportunities, Key Players, and Forecasts to 2024 - Yahoo Finance
Dublin, July 22, 2019 -- The "Marketing Automation Software Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...
14 SMS Marketing Ideas (+Creative Uses) - G2
Learn why SMS marketing ideas may be the best option for your future marketing campaigns!
Marketing offers the dream career - it's time we shout about it - CampaignLive
There a few careers with so many selling points, so we need to ensure young people understand what marketing really has to offer.
Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience - Forbes
Marketing is becoming a data-driven discipline, and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk.
Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
Unleashing the Power of Webinar Marketing - http://cbtnews.com/
There are many ways to approach a dealership webinar, but it would be very interesting to see webinars geared toward buyers and *service* customers.
The World Market for Marketing Automation Software, 2019: Industry Growth, Trends, Opportunities, Key Players, and Forecasts to 2024 - Yahoo Finance
Dublin, July 22, 2019 -- The "Marketing Automation Software Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...
Comprehensive Guide to mobile advertising: Types of ads and main platforms - ClickZ
With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers.
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Marketing and Communications Manager - Charlotte Agenda
Girls on the Run International is a national nonprofit organization dedicated to creating a world where every girl knows and activates her limitless potential and is ...
Saturday, July 27, 2019
The Complete SEO & Digital Mega Marketing Bundle to Start Digital Marketing - Inverse
Write internet marketing titles like a professional copywriter and watch your digital marketing explode in this course. In this course you'll learn how to create a ...
When Chase's Marketing Backfired - Institutional Investor
This spring, Chase tried its hand at millennial-friendly Twitter marketing. It did not go well. The bank used the popular #MondayMotivation hashtag to scold users ...
Moon marketing orbits advances in space flight - The Gazette
Marshmallow Moon Oreos. Zero Gravity Blizzards. Discounts at moon-named hotels. As the 50th anniversary of the moon landing continues its path through ...
Details of Juul's marketing strategy revealed in congressional hearings - Regulatory - MM&M - Medical Marketing and Media
Social influencers, school partnerships and callbacks to Big Tobacco's advertising playbook. Documents made public in a congressional hearing this week ...
The best digital marketing stats we've seen this week - Econsultancy
This week's digital stats roundup includes news about Snapchat, cinema advertising, Netflix, and CX. Check out the Internet Statistics Database for more.
Ask Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
3M discloses internal probe into China-linked marketing - Minnesota Public Radio News
Post-It maker 3M Co. said on Friday it was investigating potential violations of the U.S. Foreign Corrupt Practices Act or other anti-corruption laws related to ...
The Basic Components Of An Email Marketing Strategy 07/26/2019 - MediaPost Communications
It's not enough to send emails: There has to be a strategy to back them up. Here is advice on how to create an email marketing strategy and tie it in with sales ...
New documents show how Audi and U.S. marketing issues fostered dieselgate - Autoblog - Autoblog
A new report from the New York Times illuminates Aud's cognizant, and perhaps leading, role in propagating diesel emissions cheating software that spread ...
Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
Ask Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
New documents show how Audi and U.S. marketing issues fostered dieselgate - Autoblog - Autoblog
A new report from the New York Times illuminates Aud's cognizant, and perhaps leading, role in propagating diesel emissions cheating software that spread ...
Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
Why Subjective Marketing Decisions Can Lead To A Poor Customer Experience - Forbes
Marketing is becoming a data-driven discipline, and with good reason. But many companies are lagging behind this trend, putting performance and ROI at risk.
The Complete SEO & Digital Mega Marketing Bundle to Start Digital Marketing - Inverse
Write internet marketing titles like a professional copywriter and watch your digital marketing explode in this course. In this course you'll learn how to create a ...
Moon marketing orbits advances in space flight - The Gazette
Marshmallow Moon Oreos. Zero Gravity Blizzards. Discounts at moon-named hotels. As the 50th anniversary of the moon landing continues its path through ...
Details of Juul's marketing strategy revealed in congressional hearings - Regulatory - MM&M - Medical Marketing and Media
Social influencers, school partnerships and callbacks to Big Tobacco's advertising playbook. Documents made public in a congressional hearing this week ...
Unilever builds stable of digital hubs as data-driven marketing accelerates - Marketing Dive
Unilever reported 30% growth in e-commerce during its Thursday call with analysts following the release of its Q2 results. The consumer packaged goods (CPG) ...
Ask Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
3M discloses internal probe into China-linked marketing - Minnesota Public Radio News
Post-It maker 3M Co. said on Friday it was investigating potential violations of the U.S. Foreign Corrupt Practices Act or other anti-corruption laws related to ...
When Chase's Marketing Backfired - Institutional Investor
This spring, Chase tried its hand at millennial-friendly Twitter marketing. It did not go well. The bank used the popular #MondayMotivation hashtag to scold users ...
The best digital marketing stats we've seen this week - Econsultancy
This week's digital stats roundup includes news about Snapchat, cinema advertising, Netflix, and CX. Check out the Internet Statistics Database for more.
Marketing offers the dream career - it's time we shout about it - CampaignLive
There a few careers with so many selling points, so we need to ensure young people understand what marketing really has to offer.
Friday, July 26, 2019
The Surprising Rise of Hotel Spending on Metasearch Advertising - Skift
Nicholas Ward champions a contrarian take on hotel price-comparison search. Metasearch brands aren't seen as hot today. But the president and co-founder ...
from "advertising" - Google News https://ift.tt/32P8wYs
3M discloses internal probe into China-linked marketing - Minnesota Public Radio News
Post-It maker 3M Co. said on Friday it was investigating potential violations of the U.S. Foreign Corrupt Practices Act or other anti-corruption laws related to ...
Study: Gen Z prefers social media as top influence channel - Marketing Dive
Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and ...
Moon marketing orbits advances in space flight - The Gazette
Marshmallow Moon Oreos. Zero Gravity Blizzards. Discounts at moon-named hotels. As the 50th anniversary of the moon landing continues its path through ...
Over-the-top services demand a next-level ad experience - AdAge.com
If marketers continue to make do with a mish-mash of outdated plays from traditional TV and digital, OTT will never realize its true advertising potential.
from "advertising" - Google News https://ift.tt/2LFH2it
Study: Gen Z prefers social media as top influence channel - Marketing Dive
Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and ...
Moon marketing orbits advances in space flight - The Gazette
Marshmallow Moon Oreos. Zero Gravity Blizzards. Discounts at moon-named hotels. As the 50th anniversary of the moon landing continues its path through ...
3M discloses internal probe into China-linked marketing - Minnesota Public Radio News
Post-It maker 3M Co. said on Friday it was investigating potential violations of the U.S. Foreign Corrupt Practices Act or other anti-corruption laws related to ...
Moon marketing orbits advances in space flight - The Gazette
Marshmallow Moon Oreos. Zero Gravity Blizzards. Discounts at moon-named hotels. As the 50th anniversary of the moon landing continues its path through ...
Study: Gen Z prefers social media as top influence channel - Marketing Dive
Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and ...
Researchers call for industry regulation to stop 'photoshop' frenzy in advertising - Medical Xpress
An analysis of legal and regulatory strategies that may help combat rampant "photoshopping" and the portrayal of unrealistic beauty standards in advertising has ...
from "advertising" - Google News https://ift.tt/2ZehH2a
Improving Diversity And Inclusion In Advertising - Forbes
Simple actions can make a difference as we work toward diversity and inclusion in the advertising industry.
from "advertising" - Google News https://ift.tt/2GwjlVM
Details of Juul's marketing strategy revealed in congressional hearings - Regulatory - MM&M - Medical Marketing and Media
Social influencers, school partnerships and callbacks to Big Tobacco's advertising playbook. Documents made public in a congressional hearing this week ...
Researchers call for industry regulation to stop 'photoshop' frenzy in advertising - EurekAlert
In a newly published analysis of legal and regulatory strategies that may help combat rampant 'photoshopping' and the portrayal of unrealistic beauty standards ...
from "advertising" - Google News https://ift.tt/2GssSx2
Opinion: How do you decide the type of advertising to use? - Colorado Springs Business Journal
If you have ever done any advertising for your business or organization, you have probably faced this question: What type of advertising should I use?
from "advertising" - Google News https://ift.tt/2SIpgfl
Improving Diversity And Inclusion In Advertising - Forbes
Simple actions can make a difference as we work toward diversity and inclusion in the advertising industry.
from "advertising" - Google News https://ift.tt/2GwjlVM
Well-connected advertising company paid $255k to hang posters in one-tenth of Mississippi’s schools - WREG NewsChannel 3
JACKSON, Miss. — An advertising company that uses a well-connected lobbying firm has been paid more than $2.3 million since 2012 to hang posters in some ...
from "advertising" - Google News https://ift.tt/2Zc3OS3
Improving Diversity And Inclusion In Advertising - Forbes
Simple actions can make a difference as we work toward diversity and inclusion in the advertising industry.
from "advertising" - Google News https://ift.tt/2GwjlVM
Unleashing the Power of Webinar Marketing - http://cbtnews.com/
There are many ways to approach a dealership webinar, but it would be very interesting to see webinars geared toward buyers and *service* customers.
Researchers call for industry regulation to stop 'photoshop' frenzy in advertising - Medical Xpress
An analysis of legal and regulatory strategies that may help combat rampant "photoshopping" and the portrayal of unrealistic beauty standards in advertising has ...
from "advertising" - Google News https://ift.tt/2ZehH2a
Did Google's Cloud Focus Mitigate Advertising Revenue Headwinds In Q2? - Forbes
Alphabet, Google's parent company, is scheduled to report its Q2 earnings on July 25. The tech giant had reported an earnings beat in Q1 despite missing ...
from "advertising" - Google News https://ift.tt/2JZzCDs
Choose Your Own Advertising? What Interactive Content Could Mean for Digital Advertising - AdExchanger
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Jeremy Hines, an executive at ...
from "advertising" - Google News https://ift.tt/2MdLsfU
Digital news platform Patch pivots away from advertising to payments - Axios
Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...
from "advertising" - Google News https://ift.tt/2JKZ14L
Thursday, July 25, 2019
Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp - Fortune
Lululemon Athletica has a line of exercise wear for Barry's Bootcamp to sell at its fitness gym, an example of athleisure cross branding.
It’s not about your company: Why modern marketers need to be customer-centric - MarTech Today
Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your ...
Diageo marketing increase pays dividends with global sales growth - The Drum
Diageo's marketing spend for the last year jumped by 8% to over £2bn, contributing to sales of £12.9bn, up 5.8% from last year.
It’s not about your company: Why modern marketers need to be customer-centric - MarTech Today
Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your ...
How Wish Uses Sports Marketing To Go Global - Forbes
Why does an under the radar cross-border marketplace sponsor the Los Angeles Lakers, boxing and do advertising when an NBA superstar decides to leave ...
How to Create a Cohesive Marketing Plan - Entrepreneur
In this video, Enterpreneur Network partner Eric Siu explains how to create a successful marketing plan. Start by taking an honest look at your business and how ...
Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp - Fortune
Lululemon Athletica has a line of exercise wear for Barry's Bootcamp to sell at its fitness gym, an example of athleisure cross branding.
Diageo marketing increase pays dividends with global sales growth - The Drum
Diageo's marketing spend for the last year jumped by 8% to over £2bn, contributing to sales of £12.9bn, up 5.8% from last year.
Report: Product advertising is driving spend growth in search, social, marketplace - Search Engine Land
Overall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
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It’s not about your company: Why modern marketers need to be customer-centric - MarTech Today
Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your ...
Trump Must Face Suit Over Alleged Multilevel Marketing Fraud - Bloomberg
President Donald Trump, his company and three of his children must face a class-action lawsuit in which people claim they were scammed into spending money ...
Portland Diamond Project Expands Marketing Statewide–But Will It Be Enough? - Ballpark Digest
The Portland Diamond Project has expanded its marketing statewide in order to show grassroots support for a prospective MLB team--but much more needs to ...
How to Create a Cohesive Marketing Plan - Entrepreneur
In this video, Enterpreneur Network partner Eric Siu explains how to create a successful marketing plan. Start by taking an honest look at your business and how ...
New research uncovers biggest differentiator of effective marketing: Bravery - AdAge.com
In study of 6000 campaigns, those that skimped on courage performed considerably less-well than those that swung for the fences.
Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp - Fortune
Lululemon Athletica has a line of exercise wear for Barry's Bootcamp to sell at its fitness gym, an example of athleisure cross branding.
Study: Gen Z prefers social media as top influence channel - Marketing Dive
Omnichannel marketing is a key strategy to reach Generation Z with 88% of people born since 1997 saying they want brand experiences among digital and ...
Consumer Rights Management Is the New Battleground for Data-Driven Marketers - Adweek
Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant ...
Huron native named Director of Marketing at USD - Plainsman
VERMILLION – University of South Dakota deputy athletics director Mike West announced the promotion of Kelsey Bathke to Assistant Athletic Director, ...
Malta to roll out marketing plan to attract business - Times Union
MALTA – A new town marketing effort signals that Malta is open for business. Malta Works, whose stated goal is "promoting all that's great about Malta, NY" will ...
Google joins BIMI initiative to combat email fraud - Marketing Land
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to ...
YouTube continues to drive revenue for Google — earnings - Business Insider
YouTube's *content* problem has had "virtually no impact on YouTube revenues," Alphabet CFO Ruth Porat said during the company's earnings call.
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The Surprising Rise of Hotel Spending on Metasearch Advertising - Yahoo Finance
Nicholas Ward champions a contrarian take on hotel price-comparison search. Metasearch brands aren't seen as hot today. But the CEO of tech vendor Koddi ...
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Ad Tool Facebook Built to Fight Disinformation Doesn’t Work as Advertised - The New York Times
The social network's new ad library is so flawed, researchers say, that it is effectively useless as a way to track political messaging.
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Wednesday, July 24, 2019
Snapchat Is Making a Comeback — Here’s Why Brands & E-Tailers Should Take Note - Footwear News
Snapchat added 13 million daily users in Q2 2019, putting an end to its growth slump. Here's why e-commerce sites should take note.
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Brands move back to cinema, OOH as digital advertising growth slows - TechHQ
Offering advanced targeting, action-based payment, and the ability to track with granular detail the success of campaigns, digital advertising's growth.
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Snapchat Is Making a Comeback — Here’s Why Brands & E-Tailers Should Take Note - Footwear News
Snapchat added 13 million daily users in Q2 2019, putting an end to its growth slump. Here's why e-commerce sites should take note.
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Snapchat Is Making a Comeback — Here’s Why Brands & E-Tailers Should Take Note - Footwear News
Snapchat added 13 million daily users in Q2 2019, putting an end to its growth slump. Here's why e-commerce sites should take note.
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Inside Amazon's pitch for new audio ads in music on Alexa devices - AdAge.com
A new pitch deck from Amazon, recruiting brands for music ads, shows how the company is serious about competing with Spotify and Pandora in audio.
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Snapchat Is Making a Comeback — Here’s Why Brands & E-Tailers Should Take Note - Footwear News
Snapchat added 13 million daily users in Q2 2019, putting an end to its growth slump. Here's why e-commerce sites should take note.
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Snapchat Is Making a Comeback — Here’s Why Brands & E-Tailers Should Take Note - Footwear News
Snapchat added 13 million daily users in Q2 2019, putting an end to its growth slump. Here's why e-commerce sites should take note.
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Prime Day and Amazon's New Flywheel: Media, Advertising and Commerce - eMarketer
Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its ...
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The European Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country (2014-2025): Growth Opportunity & Business Strategy Report - ResearchAndMarkets.com - Business Wire
DUBLIN--(BUSINESS WIRE)--The "Europe Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country ...
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'Hidden' online ticketing fees come under increased scrutiny - AdAge.com
Ticketing industry agrees that fees should be disclosed up-front, but individual companies cannot be expected to change pricing models if the rest won't follow ...
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Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019 - MediaPost Communications
Amazon top-of-search ad placements accounted for just 3% of impressions, but 35% of clicks and 45% of spend during the second quarter of 2019, according to ...
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FDA Targets U.S. Marijuana Leader in CBD Marketing Crackdown - Bloomberg
The most valuable marijuana company in the U.S. is under fire for how it's marketing and selling CBD, the trendy cannabis extract now sold at national retailers.
How AB InBev has brought together marketing and innovation - Marketing Week
By uniting marketing and innovation under the remit of global CMO Pedro Earp, AB InBev has cut development timelines from two years to just 36 days.
The Knot Worldwide's marketing chief on why she hosts themed costume parties and likes people who tell it like it is - AdAge.com
In this episode of 'Ad Block,' Dhanusha Sivajee wants people to be able to be whomever they want to be, and thinks parties are good practice.
FDA warns company marketing unapproved cannabidiol products with unsubstantiated claims to treat cancer, Alzheimer's disease, opioid withdrawal, pain and pet anxiety - FDA.gov
Today, the U.S. Food and Drug Administration announced that it has issued a warning letter to Curaleaf Inc., of Wakefield, Massachusetts, for illegally selling ...
Remembering Gretchen Godwin, YMCA of Montclair's Director of Marketing - Baristanet
Gretchen Godwin joined our Y in 2013. The YMCA of Montclair was the beneficiary of her extraordinary passion, dedication and talent.
Amp spotlight: The future of experiential marketing - AdAge.com
It's not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group.
The Knot Worldwide's marketing chief on why she hosts themed costume parties and likes people who tell it like it is - AdAge.com
In this episode of 'Ad Block,' Dhanusha Sivajee wants people to be able to be whomever they want to be, and thinks parties are good practice.
Remembering Gretchen Godwin, YMCA of Montclair's Director of Marketing - Baristanet
Gretchen Godwin joined our Y in 2013. The YMCA of Montclair was the beneficiary of her extraordinary passion, dedication and talent.
Amazon Q2 Earnings Preview: AWS, Advertising, Third-Party Sales & Prime - Yahoo Finance
Amazon (AMZN) is set to report its Q2 2019 earnings results after the closing bell Thursday. Let's see what to expect from some of its most important units, ...
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Ask Mr. Marketing: Something on the side - The San Diego Union-Tribune
Have you noticed everyone seems to have a side hustle these days?
What is it like to work in the marketing team at Canon? - CampaignLive
We spoke to Camilla Potter, CRM campaign specialist at Canon, for insider insight into the team culture and marketing career opportunities on offer.
Facebook Q2 2019 advertising earnings analysis: Privacy and Stories - Business Insider
Facebook made $16.6 billion during the first quarter, equivalent to a 28% jump, but its quarterly and yearly growth rates are slowing.
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Tuesday, July 23, 2019
Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising - All On Georgia
Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...
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Two Netflix marketing execs are leading big brand deals: Coca-Cola - Business Insider
Netflix's brand partnerships with companies like Coca-Cola are being led by a small team, helmed by a former Disney exec and a tech marketing veteran.
Charles Schwab's chief marketing officer, head of investor services depart - Business Insider
Two executives — the firm's chief marketing officer and investor services executive vice president — are leaving, Business Insider has learned.
Online job advertising rises 15%; report lists largest firms - Staffing Industry Analysts
Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...
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Amp spotlight: The future of experiential marketing - AdAge.com
It's not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group.
CBRE marketing HBO property in Hauppauge - Long Island Business News
The sprawling Hauppauge Communications Center owned by HBO is on the market, after the broadcast company announced it would be shifting its operations ...
Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising - All On Georgia
Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...
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Online job advertising rises 15%; report lists largest firms - Staffing Industry Analysts
Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...
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Did Mark Zuckerberg 'Brag' About Banning Pro-Life Ads Before Ireland's Abortion Referendum? - Snopes.com
Several websites grossly misrepresented and over-simplified Facebook's actions during the Ireland 2018 Eighth Amendment referendum campaign.
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Digital Advertising Glossary For Marketing Your Local Business - Patch.com
Digital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...
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Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising - All On Georgia
Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...
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MLB Appears Ready To Dive into Uniform Patch Advertising - JD Supra
After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...
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MLB Considering Uniform Patch Advertising - The National Law Review
After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...
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MLB Appears Ready To Dive into Uniform Patch Advertising - JD Supra
After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...
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Online job advertising rises 15%; report lists largest firms - Staffing Industry Analysts
Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...
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Can a lack of authenticity kill influencer marketing? - AdAge.com
The best influencer *content* inspires, connects and engages the audience in a genuine way.
McDonald's departing global CMO will be replaced by 2 new SVPs - Marketing Dive
McDonald's Global CMO Silvia Lagnado is leaving the company, which will not name a new global CMO, according to a report from Ad Age. Lagnado has been ...
The third-party browser tracking cookie is dead. What’s next? - Marketing Land
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use ...
How AI Encourages Marketers to Be More Thoughtful With Data - Adweek
Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant ...
MLB Considering Uniform Patch Advertising - The National Law Review
After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...
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Can a lack of authenticity kill influencer marketing? - AdAge.com
The best influencer *content* inspires, connects and engages the audience in a genuine way.
MLB Appears Ready To Dive into Uniform Patch Advertising - JD Supra
After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...
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Monday, July 22, 2019
Coming Soon to a Theater Near You. Very Soon. - The New York Times
Hollywood's top three marketers — Walt Disney Studios, Warner Bros. and Universal Pictures — say marathon marketing campaigns no longer make sense for ...
As CMOs Begin 2020 Marketing Plans, CFOs Sharpen Their Questions - Which-50
Marketing leaders are now working on their 2020 marketing budget proposals and assessing strategy. As part of this ritual, marketing practitioners and.
Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.
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Rui Hachimura gives Japan a taste of his newfound marketing clout - Kyodo News Plus
Rui Hachimura was rolled out for one of his first big marketing campaigns in Japan with giant instant noodle company Nissin Foods announcing it is adding him ...
Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshot - AdExchanger
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics ...
Twitter taps former Facebook exec to lead global business marketing - The Drum
Twitter has named Gap Kim head of global business marketing.
Twitter hires Gap Kim to head Global Business Marketing - Marketing Land
A new executive has joined the ranks of Twitter's global business marketing team, the company announced Monday. Gap Kim will oversee global business ...
Online job advertising rises 15%; report lists largest firms - Staffing Industry Analysts
Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...
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Twitter taps former Facebook exec to lead global business marketing - The Drum
Twitter has named Gap Kim head of global business marketing.
Twitter hires Gap Kim to head Global Business Marketing - Marketing Land
A new executive has joined the ranks of Twitter's global business marketing team, the company announced Monday. Gap Kim will oversee global business ...
Twitter taps former Facebook exec to lead global business marketing - The Drum
Twitter has named Gap Kim head of global business marketing.
Twitter hires Gap Kim to head Global Business Marketing - Marketing Land
A new executive has joined the ranks of Twitter's global business marketing team, the company announced Monday. Gap Kim will oversee global business ...
Twitter taps former Facebook exec to lead global business marketing - The Drum
Twitter has named Gap Kim head of global business marketing.
Twitter hires Gap Kim to head Global Business Marketing - Marketing Land
A new executive has joined the ranks of Twitter's global business marketing team, the company announced Monday. Gap Kim will oversee global business ...
Mass Email Marketing And GDPR - Forbes
Company Focuses on Digital Marketing - Oswego Daily News
OSWEGO – Nicholas Meyer is 23 years old. However, he has been running his digital marketing firm (Social AXcess Consulting) for almost two years. “I went to ...
Ad Council forming new marketing consultancy called Edge - AdAge.com
While Edge will operate on a standard fee-for-*service* model, 100 percent of its profits will be used to fund the Ad Council.
Unilever, Whirlpool, digital ad growth: Everything that matters this morning - Marketing Week
Good morning and welcome to Marketing Week's round-up of the news that matters in the marketing world for the week of 22 July 2019.
Mass Email Marketing And GDPR - Forbes
Veeam Appoints Alistair MacIntyre-Currie as Vice President of Field Marketing for Asia Pacific and Japan - Economic Times
MacIntyre-Currie will be responsible for leading Veeams marketing team across APJ.
Hero Digital is acquiring Austin-based marketing company Bulldog Solutions - Technical.ly
The B2B company, which has offices in Philly, Dallas, New York and Seattle, is adding an Austin location with this acquisition. Hero Digital is acquiring ...
Ad Council forming new marketing consultancy called Edge - AdAge.com
While Edge will operate on a standard fee-for-*service* model, 100 percent of its profits will be used to fund the Ad Council.
Spruce up home improvement marketing with these consumer insights - DigitalCommerce360
Many consumers are searching for products now for their home improvement projects. These shoppers often take a look time to decide before buying and ...
Sunday, July 21, 2019
Kia hires ex-Mazda exec Russell Wager to lead U.S. marketing - AdAge.com
Korean auto brand is currently riding positive sales momentum with U.S. volume up 3.8 percent in the first half of 2019.
China kicks off new Shanghai tech board as it tests new ways to improve volatile stock market - CNBC
China is trying again to boost the credibility of its volatile stock market. On Monday, China launched a new Nasdaq-style tech board — the Science and ...
Why Sales Enablement Requires Both Marketing And Sales Strategies - Forbes
Great sales enablement meets a potential customer's needs from start to finish. You'll need to successfully apply marketing strategy and discovery to the sales ...
How Can Retailers Boost Sales by Formulating an Efficient Retail Marketing Strategy? Read Infiniti’s Latest Success Story to Gain Detailed Insights - Yahoo Finance
Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest retail marketing strategy engagement for ...