Forbes |
Subaru Gives New Forester Marketing Boost Within Year-End 'Share The Love' Campaign
Forbes Subaru has an important priority in the new year: launching a fresh version of its staple Forester SUV. But the brand also believes it's important to extend its "Share the Love" holiday-season charity campaign for a 12th year by prominently promoting ... |
Friday, November 30, 2018
Subaru Gives New Forester Marketing Boost Within Year-End 'Share The Love' Campaign - Forbes
Purpose Marketing Could Help Restore Marketing Trust - MediaPost Communications
Purpose Marketing Could Help Restore Marketing Trust
MediaPost Communications The idea is this: marketers are including more and more “purpose marketing” elements into their overall marketing campaign. Companies as varied as Walmart, The Coca-Cola Company, Subaru, AB-InBev and Unilever believe that if you don't convince your ... |
Scoring a win: How to find a mentor to help your advertising game - Jacksonville Business Journal
Scoring a win: How to find a mentor to help your advertising game
Jacksonville Business Journal Whether you're a startup business owner or have been operating an existing business for years, one way to become a more knowledgeable and adept entrepreneur is to have a trusted business mentor who you can consult for guidance and feedback. |
from advertising - Google News https://ift.tt/2RsEung
NFL advertising revenue falls sharply despite higher TV ratings - STLtoday.com
STLtoday.com |
NFL advertising revenue falls sharply despite higher TV ratings
STLtoday.com The problem is, advertisers typically buy commercial time before the season starts and negotiate ad prices based on ratings from the previous year, and last year's ratings were down 10 percent from 2016-17. As a result, ad revenue for NFL broadcasters ... |
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Groups re-energize their marketing efforts - HME News
HME News |
Groups re-energize their marketing efforts
HME News WATERLOO, Iowa – A group of HME industry advocates convened at VGM's headquarters in November for a workshop to share best practices for digital marketing and social media consumer-focused campaigns. Their goal: to use these campaigns to ... |
The hottest advertising trend of 2018? Billboards. - The Hustle (blog)
The Hustle (blog) |
The hottest advertising trend of 2018? Billboards.
The Hustle (blog) Sign up here for our daily news email to get all the non-political news you never knew you needed. All it takes is 5 minutes and BOOM, you're smarter. Your news, our way. For a daily email you'll actually want to read. Weekdays at 9am Pacific. |
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Scoring a win: How to find a mentor to help your advertising game - Jacksonville Business Journal
Scoring a win: How to find a mentor to help your advertising game
Jacksonville Business Journal Whether you're a startup business owner or have been operating an existing business for years, one way to become a more knowledgeable and adept entrepreneur is to have a trusted business mentor who you can consult for guidance and feedback. |
from advertising - Google News https://ift.tt/2Rlq3kG
Why Sentiment Analysis Could Be Your Best Kept Marketing Secret - Forbes
Forbes |
Why Sentiment Analysis Could Be Your Best Kept Marketing Secret
Forbes Expedia Canada performed this analysis and as a result, marketers were able to understand the implications of their campaign and switch to a new approach. Sentiment analysis provides invaluable marketing intel. By using sentiment analysis companies can ... |
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Black Enterprise |
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts
Black Enterprise Podcasts are popping up all over the scene which is creating a new business model for both the creators and advertisers. Black Enterprise caught up with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, to find out how ... |
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It's last call for Virginia's unconstitutional happy-hour advertising laws - Washington Post
Washington Post |
It's last call for Virginia's unconstitutional happy-hour advertising laws
Washington Post It's been almost a year since Geoff Tracy and his restaurant, Chef Geoff's, filed a First Amendment lawsuit asking a federal court to strike down Virginia's happy-hour advertising laws. In the Old Dominion, it's legal for businesses to offer happy hour ... |
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5 Holiday Marketing Trends That Will Define Your Year-Round Strategy - The Content Standard by Skyword
The Content Standard by Skyword |
5 Holiday Marketing Trends That Will Define Your Year-Round Strategy
The Content Standard by Skyword Given the longer life cycle for holiday marketing, brands are taking a more gradual approach to campaigns that better utilize the full funnel. Late summer and early fall the focus should be on building email lists, developing holiday-focused SEO ... |
Global Outdoor Advertising Market 2019-2023 | Growing Penetration of LED Mobile Billboards to Boost Demand ... - Business Wire (press release)
Business Wire (press release) |
Global Outdoor Advertising Market 2019-2023 | Growing Penetration of LED Mobile Billboards to Boost Demand ...
Business Wire (press release) LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global outdoor advertising market to post a CAGR of close to 4%, according to their latest market research report. However, the market is expected to decelerate on a year-on-year basis, during ... |
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Amazon Advertising spending surges over the Cyber 5 period - DigitalCommerce360
DigitalCommerce360 |
Amazon Advertising spending surges over the Cyber 5 period
DigitalCommerce360 1 in the Internet Retailer 2018 Top 500, set a company record on Cyber Monday for the most products sold in a single day, but the retail giant's fast-growing advertising business appears to have had its biggest revenue growth during the five-day ... |
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Real Estate Marketing Services - Sioux City Journal
Real Estate Marketing Services
Sioux City Journal MARKETING SERVICES. BROCHURE: In-house designing, printing, and distribution of brochures by mail & e-mail. PHOTOGRAPHS: High quality digital photographs of your property used for e-mailing & power point presentations. SIGNS: Customized and ... |
Pharma advertising up 14% across all media in October: Standard Media - Medical Marketing and Media
Medical Marketing and Media |
Pharma advertising up 14% across all media in October: Standard Media
Medical Marketing and Media Standard Media Index is an advertising intelligence company that aggregates data from media buying companies and independent agencies to track ad spending across platforms. In 2017, pharmaceutical companies spent $6.1 billion on direct-to-consumer ... |
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5 Instagram marketing tips for better ROI - ClickZ
5 Instagram marketing tips for better ROI
ClickZ Looking for some traction in Instagram for success with social media powered SEO strategies? Instagram is gaining popularity, but nobody said nailing it would be easy. You will face an initial phase of struggle with the follower count. But don't lose hope. 6 Instagram Marketing Tips for Business That Get Results |
Disney Just Gave Google a Big Advertising Win - Motley Fool
Motley Fool |
Disney Just Gave Google a Big Advertising Win
Motley Fool Instead, it's exclusively working with Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, which is becoming increasingly prevalent in the world of online television advertising. As more and more people watch their favorite TV shows online instead of ... |
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Lamar Advertising declares $0.92 dividend - Seeking Alpha
Lamar Advertising declares $0.92 dividend
Seeking Alpha Lamar Advertising (NASDAQ:LAMR) declares $0.92/share quarterly dividend, 1.1% increase from prior dividend of $0.91. Forward yield 4.85%. Payable Dec. 28; for shareholders of record Dec. 17; ex-div Dec. 14. See LAMR Dividend Scorecard, Yield Chart, ... Lamar Advertising Company Announces Cash Dividend on Common Stock Stocks Technical Analysis: Lamar Advertising Company (REIT) (LAMR) Lamar Advertising Co (LAMR) Announces Dividend Increase – $0.92 Per Share |
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It's last call for Virginia's unconstitutional happy-hour advertising laws - Washington Post
Washington Post |
It's last call for Virginia's unconstitutional happy-hour advertising laws
Washington Post It's been almost a year since Geoff Tracy and his restaurant, Chef Geoff's, filed a First Amendment lawsuit asking a federal court to strike down Virginia's happy-hour advertising laws. In the Old Dominion, it's legal for businesses to offer happy hour ... |
from advertising - Google News https://ift.tt/2QrVcWh
The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance - Adweek
Adweek |
The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance
Adweek But as competitors like ThirdLove, Aerie, Lively and more embrace other approaches to sell bras, Victoria's Secret's sex-first, slim-only marketing—seen most prominently during the fashion show—has started to feel, in the era of #MeToo, a bit outdated. |
Dunn, Wooten accept new advertising titles - Baxter Bulletin
Baxter Bulletin |
Dunn, Wooten accept new advertising titles
Baxter Bulletin Adrianne Dunn, The Bulletin's former advertising manager, has been promoted to regional sales director and will be working out of Jackson, Mississippi. Amanda Wooten has been promoted from The Bulletin's account executive to advertising manager to ... |
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Fad or future? Video Advertising's $28 Billion Question - MarTech Advisor
MarTech Advisor |
Fad or future? Video Advertising's $28 Billion Question
MarTech Advisor Online video advertising, especially on Facebook, has taken off dramatically in recent years and it has never been more lucrative. With billions of dollars in spending being pumped in, isn't it time to look closer and see if it's worth it. In light of ... |
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Marketing Strategies For Launching Start-Up Applications - MarTech Advisor
MarTech Advisor |
Marketing Strategies For Launching Start-Up Applications
MarTech Advisor Marketing Strategies for Launching Start-Up Applications If you are looking for ways to promote your application and achieve good results in this business, Harnil Oza, CEO, Hyperlink InfoSystem, explains why having an excellent marketing strategy can ... |
When Advertising Was a Man's World, Jane Maas Was a Leading Woman - Wall Street Journal
Wall Street Journal |
When Advertising Was a Man's World, Jane Maas Was a Leading Woman
Wall Street Journal As one of the most prominent women in the U.S. advertising business from the 1960s through the 1980s, Jane Maas didn't hesitate to employ what she called the “husband-pleasing strategy.” The best way to sell coffee to women, she found, was to persuade ... |
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Lamar Advertising Company Announces Cash Dividend on Common Stock - Associated Press (press release) (blog)
Baseball Daily News |
Lamar Advertising Company Announces Cash Dividend on Common Stock
Associated Press (press release) (blog) BATON ROUGE, La., Nov. 30, 2018 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash ... Lamar Advertising declares $0.92 dividend Stocks Technical Analysis: Lamar Advertising Company (REIT) (LAMR) |
from advertising - Google News https://ift.tt/2Q4tdwx
Purpose Marketing Could Help Restore Marketing Trust - MediaPost Communications
Purpose Marketing Could Help Restore Marketing Trust
MediaPost Communications The idea is this: marketers are including more and more “purpose marketing” elements into their overall marketing campaign. Companies as varied as Walmart, The Coca-Cola Company, Subaru, AB-InBev and Unilever believe that if you don't convince your ... |
Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting - Marketing Land
Marketing Land |
Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting
Marketing Land Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook confirms searches performed off the platform do not influence Facebook search results. Nov 30 ... Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage |
What you need to know in advertising today - Business Insider
Business Insider |
What you need to know in advertising today
Business Insider Digital advertising spending appears to be growing at a healthy rate this holiday season, Colin Sebastian, an analyst with Baird Equity Research, said in a new report. Sheryl Sandberg reportedly wanted to know if George Soros, who publicly criticized ... |
from advertising - Google News https://ift.tt/2FZvSmS
Scoring a win: How to find a mentor to help your advertising game - Jacksonville Business Journal
Scoring a win: How to find a mentor to help your advertising game
Jacksonville Business Journal Whether you're a startup business owner or have been operating an existing business for years, one way to become a more knowledgeable and adept entrepreneur is to have a trusted business mentor who you can consult for guidance and feedback. |
from advertising - Google News https://ift.tt/2rcZdzN
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