Inside MTV's plan to reach new audiences with 'The Hills' revival's marketing, from singer Natasha Bedingfield to Google insights - Business Insider

Inside MTV's plan to reach new audiences with 'The Hills' revival's marketing, from singer Natasha Bedingfield to Google insights  Business Insider

MTV CMO Jacqueline Parkes breaks down the network's marketing strategy for introducing 'The Hills: New Beginnings' to new audiences.