When Advertising Was a Man's World, Jane Maas Was a Leading Woman - Wall Street Journal

Wall Street Journal

When Advertising Was a Man's World, Jane Maas Was a Leading Woman Wall Street Journal As one of the most prominent women in the U.S. advertising business from the 1960s through the 1980s, Jane Maas didn't hesitate to employ what she called the “husband-pleasing strategy.” The best way to sell coffee to women, she found, was to persuade ...

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