Friday, November 30, 2018

The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance - Adweek


Adweek

The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance
Adweek
But as competitors like ThirdLove, Aerie, Lively and more embrace other approaches to sell bras, Victoria's Secret's sex-first, slim-only marketing—seen most prominently during the fashion show—has started to feel, in the era of #MeToo, a bit outdated.

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