Wednesday, February 28, 2018

Blockchain Will Bring Transparency To Digital Advertising - O'Dwyer's PR News


Blockchain Will Bring Transparency To Digital Advertising
O'Dwyer's PR News
Major brands like Unilever and P&G have been clawing back ad spend as they publicly address the challenges facing digital advertising. Marc Pritchard of P&G has referenced the digital advertising ecosystem as “murky at best, fraudulent at worst ...



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