Wednesday, February 28, 2018

How e-commerce video advertising will strike yet another blow to commercial TV - The Conversation UK


The Conversation UK

How e-commerce video advertising will strike yet another blow to commercial TV
The Conversation UK
So even in this disruptive era, one innovation stands out because it risks damaging three 20th-century industries at once: retail, advertising and commercial TV advertising. The culprit? e-commerce video. A casual flick through Instagram will ...



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