Sears and Kmart Didn't Run TV Ads During the Peak Holiday Shopping Season - Fortune

Fortune

Sears and Kmart Didn't Run TV Ads During the Peak Holiday Shopping Season Fortune The free-falling Sears Holdings, parent company of Sears and Kmart, made a truly unorthodox decision this holiday season. The retailer, which generates the vast majority of its dwindling sales from in-store foot traffic, didn't run any television ... and more »

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