The Guardian |
Tesla founder mines rich marketing seam by selling Boring hats
The Guardian Tesla founder mines rich marketing seam by selling Boring hats. Elon Musk sells all 50,000 plain black baseball caps showing the logo of his tunnelling firm, the Boring Company. A Boring hat. Musk regularly tweaked the merchandising, including a free ... |
Sunday, December 31, 2017
Tesla founder mines rich marketing seam by selling Boring hats - The Guardian
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