Brands Are Doing More Experiential Marketing. Here's How They're Measuring Whether It's Working - Adweek

Adweek

Brands Are Doing More Experiential Marketing. Here's How They're Measuring Whether It's Working Adweek As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it's easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct ...