Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In - Adweek

Adweek

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In Adweek But as broadcast spending dips and clients question the safety and effectiveness of digital buys, more and more agencies are turning toward a rare bright spot in the ad world: experiential marketing. “Experiential work is where the rubber hits the road ...