Wall Street Journal (subscription) |
More Than Half of Digital Advertising Is Mobile
Wall Street Journal (subscription) Last year was officially the much-awaited “year of mobile” in the advertising industry. For the first time, mobile advertising represented more than half of the spending that marketers funneled into digital advertising overall in the U.S. in 2016 ... Watch: Mobile advertising dominates more than 50% of all digital ads A Surge in Mobile Spending Helped Digital Advertising in the US Reach $72.5 Billion in 2016 Digital advertising surpassed TV ads in 2016 |
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