Why Is Time Warner Focusing on Targeted Advertising? - Market Realist

Market Realist

Why Is Time Warner Focusing on Targeted Advertising? Market Realist According to a Broadcasting & Cable report, last month, Fox, Viacom (VIAB), and Time Warner (TWX) joined forces to provide a platform called OpenAP, which will provide advertisers with targeted advertising packages and will “standardize the reporting ... and more »

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