Friday, March 31, 2017

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing - MarTech Today


MarTech Today

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
MarTech Today
Nearly a decade into the marketing automation (MA) revolution, we've developed a crop of B2B marketing professionals who have built successful careers on the use of tools to nurture and develop qualified leads. “I am Eloqua- (or HubSpot- or Marketo-) ...
Marketing Automation Success Begins And Ends With ContentForbes

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