Bloomberg |
When Marketing in One Country Backfires Abroad
Bloomberg Last week, Apple launched (PRODUCT)RED, a special-edition iPhone. An undisclosed portion of sales of the phone will support The Global Fund to Fight AIDS. But the product is strangely missing from the Chinese version of Apple's website, which promotes ... |
Friday, March 31, 2017
When Marketing in One Country Backfires Abroad - Bloomberg
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