'Beware of the shiny new thing': Common content-marketing pitfalls - Digiday

Digiday

'Beware of the shiny new thing': Common content-marketing pitfalls Digiday With content marketing, brands are in danger of creating messaging that, rather than satisfying their audience, just adds to the noise. Agencies are facing competition from management consultancies, publishers and others who are also producing creative. and more »