Wednesday, November 30, 2016

Why the internet has made advertising redundant - CampaignLive


CampaignLive

Why the internet has made advertising redundant
CampaignLive
As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room," meaning that if that other 99% of information floating around about you is positive, the 1% that you control – your advertising – might be redundant. Now a ...



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