Why We Buy: Luca Cian Brings Psychology Insights to Darden's Marketing Team - University of Virginia

University of Virginia

Why We Buy: Luca Cian Brings Psychology Insights to Darden's Marketing Team University of Virginia Luca Cian, who joined the faculty of the University of Virginia's Darden School of Business as a marketing professor last year, grew up in Cortina d'Ampezzo, an Italian ski town near Venice where university graduates, let alone two-time Ph.Ds., were a ...