Monday, August 29, 2016

McDonald's picks Omnicon in all-or-nothing advertising competition - Chicago Tribune


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McDonald's picks Omnicon in all-or-nothing advertising competition
Chicago Tribune
McDonald's has been splitting its advertising business between Omnicom and Publicis, the parent company of Leo Burnett, for the past two years, but both agencies have been part of McDonald's advertising strategy for decades. The decision represents a ...
McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After 35 YearsAdweek

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