The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs - Mumbrella Asia

The 'mythical' head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs  Mumbrella Asia

The reason that the tenure of a CMO at a big company averages about 18 months is that it takes a year and a half for the boss to realise that pain-free, risk-free, ...