El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers - Digiday

El Pais owner Prisa Media built a brand-safety tool to reassure news-wary advertisers  Digiday

Monetizing hard news has always been a thorn in the side of general-news publishers. For some advertisers, appearing next to a negative news article that ...

from "advertising" - Google News http://bit.ly/2LaShQG