Wednesday, January 30, 2019

Chevrolet toys with meta-advertising via Lego Movie 2 tie-in - Fast Company

Chevrolet toys with meta-advertising via Lego Movie 2 tie-in  Fast Company

The brand bets people will love a Silverado pickup made of Legos enough to consider buying the real thing. Whoa, so meta.



from "advertising" - Google News http://bit.ly/2RmCEU0
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