Saturday, December 1, 2018

The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance - Adweek


Adweek

The Victoria's Secret Fashion Show Is a Marketing Juggernaut With Waning Relevance
Adweek
But as competitors like ThirdLove, Aerie, Lively and more embrace other approaches to sell bras, Victoria's Secret's sex-first, slim-only marketing—seen most prominently during the fashion show—has started to feel, in the era of #MeToo, a bit outdated.
“We're Nobody's Third Love, We're Their First Love”—The Architects of the Victoria's Secret Fashion Show Are Still ...Vogue.com
Victoria's Secret on Twitter: "Please read this important message from Ed Razek, Chief Marketing Officer, L Brands ...Twitter
TV Ratings: Victoria's Secret Fashion Show Sinks to New LowHollywood Reporter
Elle
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