Manipulation in Marketing: How It's Used, and How to Use It Ethically - Entrepreneur

Entrepreneur

Manipulation in Marketing: How It's Used, and How to Use It Ethically Entrepreneur Marketing was built on this fact. The reason Coca-Cola became the giant it is today is because it creates omnipresence through billboards, TV spots, newspaper ads, etc. The company knows if you see the brand enough, you'll form attachments to it.