Wednesday, October 31, 2018

How BuzzFeed is using its commerce business to sell advertising - Digiday


How BuzzFeed is using its commerce business to sell advertising
Digiday
Commerce has grown from a curiosity into a key stream of revenue, so BuzzFeed is helping brands sell more products, developing new ones that BuzzFeed helps sell with them and tying advertising into those deals. Last month, BuzzFeed launched a ...



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